Rwiyemezamirimo wese arashaka kubona francises isabwa ikirango kizwi kubikorwa byabo byubucuruzi, hamwe no gukoresha bihendutse, mubucuruzi, no kwishyura byihuse. Nyamara, hano paradox yo kwivuguruza kwihuza ryumvikana hagati yikimenyetso kizwi cyane, izina ryikirango, hamwe no gukoresha bihendutse bivuka, kubera ko urwego rwinshi, icyitegererezo, nikirangantego, niko bihenze cyane kubikoresha no kubigumana mubucuruzi bwa francises . Amafaranga yishyurwa muburyo bwo kwishyura inshuro imwe, amafaranga yishyurwa buri kwezi, hamwe namafaranga yo kwamamaza asanzwe, kugirango akoreshe ikirango kizwi kandi kizwi cyane, bisaba ishoramari rinini, inshinge, nibiciro. Kwishura mugihe cyose ibiciro byubucuruzi bijyanye bijyanye na francises isabwa bisaba ko hajyaho amafaranga neza, binyuze kuri konti ya banki, ishyirahamwe ryiza ryakazi, umuyoboro w’ibicuruzwa byateye imbere kandi wagutse, urujya n'uruza rwinshi, hamwe n’ibicuruzwa byinshi, ahantu hareshya, hamwe na hamwe urutonde rw'ibicuruzwa. Kubera iyo mpamvu, kugirango uzamure ubucuruzi, ukeneye iyamamaza, kubona, no gukuramo ibikoresho byubucuruzi n’ibicuruzwa, kongera umubare w’abanditsi bagurisha, abayobozi, abajyanama, ikoranabuhanga, umusaruro, n’abakozi ba serivisi. Iyo ukorana na francises yaguzwe isabwa, icyingenzi nukubara neza igiciro cyo kugurisha ibicuruzwa nibicuruzwa, hamwe no kwishura ibiciro byose byibanze nubufasha mukubara ikiguzi cyibiciro.

Igiciro kinini cyo kugurisha ibicuruzwa nibicuruzwa ukoresheje ikirango cya francisor birashobora 'gutera ubwoba umuguzi rusange, kandi azanga kugura ibicuruzwa bihenze. Mubikorwa, urunigi rwo kugurisha rugurisha ibicuruzwa bizwi kandi bihenze bifite abakiriya bashinzwe kandi byatoranijwe, umuntu ku giti cye, wubahwa, umukiriya ukomeye ugura ikirango runaka. Hano hari abashyitsi basanzwe, cyane cyane abaguzi benshi, mubicuruzwa nkibi. Ku itsinda ry’ubucuruzi rusange, bivuze ko ibyiciro nyamukuru byabaturage, birakenewe ko wegera ibikorwa hamwe n’ubufaransa busabwa bafite imyumvire idasanzwe, kumenya 'uburyo bwa zahabu', kubirango byari bihendutse kuri bo kandi bizeye ubuziranenge. ibicuruzwa na serivisi ubwabo. Mubikorwa byisi, ibicuruzwa, inganda, nubucuruzi byubucuruzi birahari kandi birakwiriye, mugihe francises yibicuruzwa bingana na mirongo cyenda kwijana ryibicuruzwa. Amashanyarazi azwi cyane kubucuruzi bwibicuruzwa bifitanye isano no kugurisha pizza, ikawa yiteguye, imyenda, inkweto, ibikoresho bya elegitoroniki n’ibikoresho byo mu rugo, imodoka, no kugurisha abacuruzi bafungura amaduka na butike.

Intsinzi yo kugurisha muri francises yibicuruzwa ahanini biterwa nubushobozi bwumwuga bwabajyanama nabashinzwe kugurisha kwerekana ibicuruzwa byarangiye kubaguzi kugirango bishimye, bafite ubushake bwo kugura ibicuruzwa, kandi, banyuzwe nubuguzi bwiza, bava mububiko. Kubona imikorere myiza muri francises isabwa bijyana no guhugura abakozi guhoraho, mubikoresho byujuje ubuziranenge hamwe nubuhanga bungutse, ubuhanga hamwe nubwenge bwubucuruzi bwo kugurisha ibicuruzwa. Amahugurwa ateganijwe hamwe na webinari mugikorwa cyamahugurwa mubakozi bagize uruhare mugurisha ibicuruzwa, bamaze kugera kubuhanga no guhamagarira umwuga, guhatira ikinyabupfura, ubuhanga nubuhanga guhatira umukiriya kugura, ibyo bikaba byongeye kwerekana ukuri ko 'abakozi ari byose '. Amashanyarazi asabwa arasabwa, kubera ko hamwe nuburyo bushyize mu gaciro, butunganijwe, bwinjizwamo sisitemu, bahita bishyura vuba, binjiza amafaranga meza kuri rwiyemezamirimo-franchisee. Nuburyo bwuzuye kandi nkana mugutegura umushinga wubucuruzi bwa francises, hamwe na gahunda yubucuruzi yateye imbere neza, ubushakashatsi bwimbitse, nubushakashatsi bwumubano wamasoko, hamwe nisesengura ryabaguzi basabwa neza, bizana inyungu byihuse kandi bizana francises kuri icyiciro nurutonde rwabasabwe. Gukora ibikorwa byambere byisesengura kubyerekeranye ningaruka zamafaranga aturuka mubushoramari bwashowe, hamwe nubukungu, kubara kubiteganijwe mubucuruzi, kumafaranga yinjira, kubara umushinga winjiza, amafaranga yakoreshejwe, ninyungu bitanga impamvu zose zo gukora francise yishyuwe mubisabwa. Gutegura intego zo gutegura igenamigambi no gutegura igenamigambi rifite ubushobozi bwo gukwirakwiza, umubare w’ishoramari ryatangiye, kugirango wunguke byinshi, ukomeze kuringaniza no 'kuringaniza' hagati yikiguzi cya francises nigiciro kiri imbere cyo gukora ubucuruzi, ni gihamya nuburyo umwanzuro utekereje ko guhitamo francises byakozwe neza kandi byasabwe francises.

Umugati wumugati numushinga ushobora kubyara inyungu, ariko, ushobora kugira ingaruka zimwe na zimwe zibangamira mugice cyo gushyira mubikorwa. Izi, ubanza, ingaruka ziterwa nabanywanyi. Ntamuntu numwe wifuza kureka umugabane wigihe kirekire kumasoko, mugihe rero ushyira mubikorwa francise, ugomba kuba usobanutse kubyerekeye igishushanyo mbonera. Mubyongeyeho, mugihe ukorana na francise, ugomba kubona amafaranga make kurenza abo bahanganye. Nyuma ya byose, ufata inshingano zo kwishyura umubare runaka wintererano. Ubwa mbere, uhita wishyura inshuro imwe, ni umubare ugaragara rwose, ubarwa nkijanisha ryishoramari ryawe rya mbere.

Byongeye, mugushyira mubikorwa umugati francise, uzishyura ijanisha ryukwezi kwinjiza.

Niba ukora muri francise yumugati, uzakenera kwishyura kugeza 6% yinjiza yakiriye nkumusanzu witwa royalties. Usibye ubukode, hari nintererano mubikorwa byo kwamamaza ku isi. Aya mafranga yakiriwe bidasubirwaho na francisor kandi aratangiza ubukangurambaga bwo kwamamaza. Umugati ugomba kwitabwaho bikwiye, cyane cyane ni bwiza. Kubwibyo, mugihe ukorana na francise, ugomba kumenya neza ko ibisubizo byose namabwiriza ya boule ari mumaboko yawe. Ubu ni bwo buryo bwonyine ushobora kubona amahirwe yo guhatanira igihe kirekire.

Korana numugati francise hanyuma ubone bonus zose zo gukorana nikirangantego kizwi. Urashobora kwishimira gutembera kwamafaranga kubaguzi, ariko ugomba kugabana ibyinjira. Erega burya, washoboye kwiteza imbere gusa kuko ukorana na francisor.

Mugihe ukorana numugati francise, birakwiye kandi kwibuka ko mubyiciro byambere ugomba gukora analyse zitandukanye. Ibi birimo gusesengura swot no kwiga kubanywanyi, imbaraga zabo, n'intege nke zabo. Hamwe namakuru akwiye, uzashobora kumva neza uburyo bwo gukora kugirango ugere kubisubizo bitangaje. Gushyira mu bikorwa imigati yimishinga ni umushinga wubucuruzi ugomba gukurikizwa gukurikiza amategeko y’ibanze. Nyuma ya byose, uhagarariye ikirango gusa kandi nta burenganzira ufite bwo kurenga ku mategeko. Byongeye kandi, mugihe ugurisha umugati francise, birakwiye kandi kwibuka inshingano kuri francisor.

Ashishikajwe no gukomeza urwego rwubudahemuka bwabakiriya. Urikwirakwiza mukarere gusa wabonye by'agateganyo uburenganzira bwo gukoresha ikirango.

Gukorana numugati francise bigomba kuba byujuje ubuziranenge. Birakenewe kubahiriza ibiciro no gutunganya ibibanza muburyo bwagenwe na francisor. Mubyongeyeho, ugomba kandi kwibuka ko ushobora kugenzurwa igihe icyo aricyo cyose. Ibyo bita kugura amayobera nuburyo bwo kugenzura ishyirwa mubikorwa ryurwego runaka. Umuntu udasanzwe azaza aho uri yitirirwa umuguzi uzagura ibicuruzwa cyangwa kugerageza serivisi zawe. Uyu muntu azashiraho igitekerezo cye kandi aha francisor amakuru agezweho.

Azafata ibindi byemezo.

Umufaransa agomba gushimwa no guhabwa raporo zikenewe mugihe. Na none, mugihe usabana nabaguzi mugihe ugurisha umugati francise, birakwiye ko twibuka ko buriwese ashobora kuba umuguzi wibanga. Kubwibyo, ugomba kuyikorera kurwego rwo hejuru rwubuziranenge. Buri mukiriya aguhindukiriye ni umuguzi wawe, ntashobora kuba umuntu ugenzura ireme rya serivisi. Ashobora kuba umukiriya usanzwe uzishimira serivisi kandi azagaruka. Bamwe bazakoresha umugati wawe buri gihe kandi babe abakiriya basanzwe.

Ni ngombwa cyane kuzirikana ibi kugirango ibyifuzo bihoraho kandi neza. Ibi ni ingirakamaro kumpande zombi, yaba francisor na franchisee.