'Big franchise' - Niki? Nigute wabihitamo? Hariho ibirango bizwi kwisi bifite inyungu nini no kuzamurwa byihuse, kubera izina nigihe kirekire kumasoko yigihugu runaka. Niba ushaka no gushora umutungo wamafaranga, umwanya, nimbaraga, birashoboka rwose guteza imbere ubucuruzi bwawe wigenga, udafite francise hamwe n’amasano manini, birahagije kumenya amahame yubuyobozi no gukurura abakiriya, noneho ikiguzi kinini ntabwo giteganijwe. Niba uri intangiriro ukaba ushaka gutangira umushinga wawe, ariko ukaba utazi uburyo n'aho watangirira, nibyiza rero kujya mububiko bunini bwa francise, ukamenyera ibyifuzo byatanzwe, politiki yibiciro hanyuma ugahitamo umutima wawe wumvikana. Biroroshye cyane kubantu basanzwe bazi murwego rwibikorwa bashaka gufungura ubucuruzi bunini kuruta uko byoroshye kubona francise kubera moteri ishakisha iboneka mububiko. Mbere ya byose, ugomba kumenyera ingingo zitangwa, gahunda y'ibikorwa, ntoya, iciriritse, cyangwa nini yo gutangiza igishoro, n'inyungu. Ububiko bwa franchise bwakozwe kubwa francisees naba francisors.

Gutoranya birashobora kuba ubwoko ubwo aribwo bwose buto, buciriritse, ubucuruzi bunini, kuva mubucuruzi, serivisi, kugaburira, nibindi. Hariho ibice nibice, urashobora guhitamo umujyi wawe, igihugu, kumenyera ibintu byiza binini, politiki y'ibiciro, kugisha inama, soma ibisobanuro byabakiriya kurubuga. Iraboneka kandi kureba igihe ubucuruzi bwumuryango runaka bumaze gukora, amafaranga yinjira nogusubiza, imiterere ya francise, hamwe nibyiciro kuva bihendutse kugeza kuri francise nini. Iyo uguze francise nini, ntampamvu yo gushyira amatangazo yamamaza, ibirango bizwi kwisi yose bizwi nabantu bose ndetse bifite abakiriya babo. Ibyo ari byo byose, mugura francise nini, ukora ubucuruzi hamwe na francisor, akubwira ibyerekeye chip no kurushaho guteza imbere ibitekerezo bya serivisi cyangwa ubufasha. Kandi, hariho umubare munini wubufaransa mububiko ku giciro cyiza. Mugura francise, ubona amahirwe yo guhagararira inyungu yikimenyetso runaka mukarere kawe, kongera imikorere ninyungu, no kwishura ikiguzi cyawe ako kanya.

Igiciro kinini cya francise, amafaranga menshi. Na none, mugihe uguze francise, iraboneka kugirango ubone ubufasha muguhitamo abakozi, kuyobora, no kugenzura, guteza imbere ubucuruzi. Hariho kandi amasaha-nijoro yo kugisha inama inzobere zitanga ibitekerezo byihuse byo kwamamaza ibicuruzwa. Kurubuga, birashoboka kubona ibyiciro bisabwa gusa ariko no kubona imibare yumunsi, icyumweru, ukwezi, umwaka. Hariho gufungura, kubungabunga, no guteza imbere amashami yubufaransa, guteza imbere ubucuruzi muburusiya, Qazaqistan, nibindi bihugu. Kwishura byihuse kubera ubufatanye nububiko bwa francise nini. Ubwiza buhanitse bwabantu, hamwe no guhitamo neza, kumenyekana, hamwe nurujya n'uruza rwa SEO.

Ba umufatanyabikorwa kandi ntugahungabanye ubucuruzi bwawe cyangwa umutungo wawe. Cataloge ya francise nuburyo bwiza bwo gukura biz muburyo bukomeye, buri gihe ukora ibikorwa. Abayobozi bagize uruhare mu iterambere kuva batangiye kugeza barangije, bazanye kuzamurwa mu ntera nshya, imiterere yo gushyira, gukurura no gushimisha abafaransa naba francisees hamwe nibikorwa bihuriweho. Ingingo nyinshi, nini yaguka, hamwe ninjiza nyinshi kandi igera kubakoresha benshi. Dutanga akazi gahuriweho imyaka myinshi, hamwe nubufasha bukurikira. Abafaransa bagomba kuzirikana ko usibye abakiriya, wakira kwamamaza. Iterambere ryuburyo bwihuse bwo gutangira, byoroshye, byoroshye, kandi byihuse, bituma umuntu agera kubisubizo byifuzwa, azana ibigo kurwego rwa federasiyo.

Inshingano nyamukuru yimirimo yacu nukwagura isoko, guteza imbere imishinga mito, iciriritse, cyangwa imishinga minini kwisi. Dutanga amahirwe yo kohereza ibicuruzwa byacu cyangwa ibicuruzwa hafi cyangwa kure mumahanga, kuberako hariho ububiko bwa elegitoronike, kataloge yubufaransa. Ihuriro ryaba francisors naba francisees ryemeza iterambere niterambere ryinshi, bishyirwa mubikorwa mubikorwa byose. Gukoresha uburyo budasanzwe no kwitabira cyane kataloge ya franchise bituma byoroshye kandi byoroshye kuzana isosiyete kurwego mpuzamahanga. Amasosiyete menshi yamaze kwinjira ku isoko afite kataloge ya francise, kandi ntutindiganya. Dufite itsinda ryo guhura nabakiriya. Nibyoroshye kandi byoroshye kuba francisors gushyira francise yabo muri catalog.

Urashobora kwishura muburyo ubwo aribwo bwose bworoshye, mumafaranga kandi atari amafaranga.

Kugirango ubone ibisobanuro birambuye, birashoboka kuvugana nabahanga bacu, kimwe no gusiga icyifuzo kuri e-imeri. Kugirango umenye uburyo no gushyira imiterere ya francise, ibyifuzo bikunzwe, jya mububiko. Urashobora gukora wigenga cyangwa muguhuza ibintu byose hamwe ninzobere zacu.

Ububiko bwibitabo ni umushinga ushobora guteza akaga ariko birashoboka. Ingaruka ni uko abakora ibitabo ari ubwoko bwihariye bwibikorwa bishobora kubuzwa mu bihugu byinshi. Gukorana na francise nikibazo cyo gutekereza neza hanyuma umaze gushobora gusuzuma ubushobozi bwabanywanyi bawe. Birumvikana ko amahirwe yayo hamwe ningaruka zayo ubucuruzi bugaragarira, birakenewe kandi gusuzuma ubushishozi no gukoresha aya makuru mugihe cyo gukora imirimo yo mubiro. Shyira mubikorwa francise ubishoboye, wateguye hakiri kare, hanyuma uzabashe guhita usubiza ikibazo icyo aricyo cyose, ndetse nibitera akaga gakomeye. Kurugero, niba mugushira mubikorwa francise yubucuruzi ufite ibibazo kuruhande rwa leta, noneho uzakenera gushyira mubikorwa gahunda yateguwe mbere.

Gukora ibitabo franchise biragoye kubyamamaza. Ntabwo amasoko yose yamakuru azakora. Niyo mpamvu ugomba kwitonda cyane ukamenya ingaruka urimo gufata. Mugihe ukorana nabashinzwe gukora francise, ugomba kandi kwibuka ko bisaba amafaranga. Urashobora kwishyurwa kugeza 11% mugitangira umushinga wubucuruzi nkubwishyu rimwe. Byongeye kandi, mugihe ukora imirimo yo mu biro, buri kwezi ugomba kwishyura umubare runaka wamafaranga yimari kugirango ushigikire francisor.

Gukorana naba francise francise ni inzira yubucuruzi, aho ugomba kwitondera amakuru asa nkudafite akamaro. Amakuru yose agomba guhuzwa kandi akibanda mumaboko yabashinzwe. Kwiga imibare bizaguha ibisobanuro byamakuru kandi rero, uzashobora kuzamura urwego rwo guhangana nubucuruzi kugeza ku bipimo ntarengwa.

Gukorana na francise kubakora ibitabo birashobora no kubamo guhura nabaguzi muburyo bwihariye. Nyuma ya byose, uzateza imbere ubucuruzi bwawe mwizina ryikirango kizwi kwisi. Byongeye, uzakenera gushishikariza abantu kugura ibicuruzwa byawe cyangwa serivisi. Kugirango ukore ibi, urashobora gushyira mubikorwa gahunda yo kugabanyirizwa no kuzamurwa mu ntera. Abakora ibitabo francise nayo ni inzira aho ukoresha kugeza 3% kumafaranga yo kwamamaza kwisi yose kuri francisor. Ariko ibi ntibirangirana ninshingano zawe.

Urashobora kandi gukenera kugura serivisi nibicuruzwa muri francisor, bizasobanurwa neza mumasezerano. Ariko ibyo sibyo byose. Mugihe ushyira mubikorwa francise, ugomba kandi kwibuka ko nawe ufite inshingano zo kwishyura amafaranga yitwa royalties. Ni 2, 3, 4, 5, cyangwa 6% byamafaranga washoboye kubona nkinjiza ukwezi.

Umushinga wibitabo francise numushinga wubucuruzi wingenzi, mugihe cyo kwiteza imbere byanze bikunze ingaruka zitandukanye. Kugira ngo wirinde ingaruka z’amafaranga, ugomba kubimenya neza. SWOT isesengura irakwiriye. Igikoresho nkiki kigufasha gutondekanya ibyo byose byugarije bishobora kuvuka muburyo bwumuryango wawe. Mugihe utezimbere francise, ugomba kumva neza ko uri rwiyemezamirimo ushinzwe francisor. Byongeye kandi, amategeko ya leta nayo agomba gukurikizwa, akayoborwa neza n amategeko y’ibanze.

Shyira mubikorwa francise muburyo budatera uburakari bwinzego za leta, kuko iki nigikorwa cyihariye abayobozi ba leta bashobora kudakunda. Nyuma yabyose, hariho ibibujijwe bitandukanye byo kwamamaza kubiro byibitabo. Kubwibyo, niba utezimbere ubu bwoko bwa francise; ugomba kubaza hakiri kare ibijyanye nimbogamizi zashyizweho mugihugu cyawe. Birumvikana ko francisor izaguha kandi amakuru agezweho hamwe nubuhanga bufasha guteza imbere ubu bwoko bwubucuruzi. Niba uri umuyobozi wibiro byabakora ibitabo kuri francise, ntugomba kwibagirwa inshingano za leta. Mu buryo nk'ubwo, abaguzi bawe bafite inshingano zo kwishima. Kubwibyo, ubakorere neza kurusha abo muhanganye.

Amarushanwa asezeranya ko azashyuha kubera ko guhangana muri iyi niche aribyo hejuru kuko hari amafaranga menshi yimari.

Niba utezimbere abakora ibitabo, ushobora guhura nibindi bibazo mubantu bahanganye. Iki nigikorwa cyihariye kandi giteye akaga. Akenshi, abakora ibitabo bafitanye isano rya bugufi nubugizi bwa nabi. Kubwibyo, ugomba gusobanura neza ibigo biri kumasoko ukora isesengura ryapiganwa. Mugihe cyiterambere rya francise, ugomba kumenya neza ko ukeneye ikigega cyamafaranga, ubwoko bumwe bwumutekano. Bizafasha gutsinda ibihe bibi no kubivamo, umaze kubona amafaranga.

Ishyirwa mu bikorwa rya francise kubakora ibitabo nigikorwa cyubucuruzi gishyirwa mubikorwa gusa hakurikijwe amategeko n'amabwiriza. Ntucikwe no kubona amakuru yingenzi, kora ufite ikizere hanyuma rwose uzatsinda mugihe kirekire. Ishyirwa mu bikorwa rya francise kubakora ibitabo bizazana inyungu zingenzi. Nyuma ya byose, ukorana namafaranga, hamwe nibiciro, kubwibyo, inyungu isezeranya kuba nziza cyane. Shyira mubikorwa abakora ibitabo francise witonze kugirango utazagira ibibazo bikomeye nyuma. Uzashobora gukora neza imirimo iyo ari yo yose yo mu biro hanyuma, ntuzabura gutsinda. Ntukirengagize kwiga amakuru yingirakamaro kandi burigihe ufata ibyemezo byiza byo kuyobora.

Abakora ibitabo bazana urwego rwo hejuru rwinjiza hanyuma urashobora kwishimira amafaranga yishoramari.

Ubufaransa nabafatanyabikorwa bagomba gukorana neza kugirango bagere ku ngaruka zo gukorera hamwe. Niba ushishikajwe na francise, ugomba rero no gushakisha umufatanyabikorwa ubereye ubucuruzi kugirango bukore neza. Ubufaransa butandukanye bukora kuburyo butuma utezimbere neza ubucuruzi bwawe, mubyukuri nta kintu gishya kivuye muri wewe. Umuntu asanzwe afata imishinga yubucuruzi yiteguye kandi arayikoresha kugirango aganze isoko neza. Ubu buryo buroroshye cyane kubantu bashaka gushaka amafaranga kandi bafite uburyo bwo gushora imari. Ubufaransa burashobora kugurwa ugereranije bidahenze mugihe muganira neza.

Byongeye kandi, birakenewe gukora ibikorwa byose bikurikiza amabwiriza yatanzwe numufatanyabikorwa. Ibi ni ngombwa cyane kugirango tugere ku gisubizo cyiza. Niba uri umufatanyabikorwa wa francise, noneho urashobora kongera byoroshye umubare winjiza ingengo yimari gusa uyobowe namahame namategeko yashyizweho ukurikije amabwiriza yabigenewe. Gukoresha ibikoresho biriho kandi bimaze kugeragezwa bitanga intangiriro yihuse. Ubufaransa bukora neza niba umuguzi wabwo azirikana imiterere yubucuruzi bubaho mukarere runaka agiye gushyira mubikorwa umushinga. Umufatanyabikorwa wa francise agomba kumva itandukaniro ryakarere kandi akayikoresha neza. Kubwibyo, kuba hari francise no kuzirikana umwihariko waho biha umufatanyabikorwa amahirwe yo kubaka neza imishinga yabo yubucuruzi ashingiye kumakuru yatanzwe.

Ubufaransa buzakora neza niba umufatanyabikorwa akurikiza byimazeyo amabwiriza yatanzwe nikigo. Uretse ibyo, ntugomba kwinjiza ikintu gishya mubikorwa byubucuruzi, bityo ukabika umwanya. Ubufaransa bwaguzwe kubwibyo kugirango ukoreshe moderi yundi muntu hanyuma ukore amafaranga icyarimwe. Ubufaransa bukora neza bugomba gukorwa buri gihe namaboko yabafatanyabikorwa bafite igitekerezo cyukuntu bakora imirimo yo mu biro. Ibikoresho byikora bitangwa na nyirubwite franchise byaba byiza. Ariko, ibi ntibikenewe, nkumufatanyabikorwa wa francise ashoboye gukoresha ibisubizo byabo niba bikenewe.

Franchising ikoreshwa muburyo butandukanye bwubucuruzi. Nta gushidikanya, iratera imbere cyane mu nganda na serivisi nk'inganda zitwara ibinyabiziga na serivisi zitanga imodoka, ubufasha mu gutegura no gukora ubucuruzi (ibaruramari, imirimo yo mu biro, kwamamaza, n'ibindi), ubwubatsi, serivisi zijyanye no gusana no gufata neza amazu , serivisi z'uburezi, imyidagaduro n'imyidagaduro, resitora yihuta y'ibiribwa, resitora, utubari twinshi, aho bahurira ibiryo, serivisi z'ubuvuzi n'ubwiza, serivisi zo murugo, gucuruza, kimwe na USU Software.

Ubufaransa muri Esitoniya bumaze imyaka irenga 30 bukora kandi ibyicaro byinshi birahari. Esitoniya ni leta iherereye ku butaka bw’Uburayi. Kubera iyo mpamvu, ku butaka bw’iki gihugu, hari amategeko n'amabwiriza aranga ibihugu byose bigize Umuryango w’ubumwe bw’ibihugu by’Uburayi. Franchises yitabwaho bikwiye kuva abatuye iki gihugu bakunda ibirango bitandukanye biva mumahanga. Uretse ibyo, Esitoniya ikunze gusurwa na ba mukerarugendo, bityo, francisees irashobora kwiringira amafaranga yinyongera avuye muri aba bantu. N'ubundi kandi, umuntu waje kuruhukira mu mahanga rwose azishimira gukoresha serivisi cyangwa serivisi by'isosiyete yari amenyereye mbere.

Nibwo noneho francise ije gukina gusa kuko ubu bwoko bwibikorwa byerekana amahirwe yo gukoresha ikirango kimaze kumenyekana kwisi yose kugirango gikurure abakiriya nta yandi mafaranga yo kwamamaza.

Ibyiza bya francise muri Esitoniya nabyo biri mubyukuri ko bizashoboka gutanga serivisi zitandukanye nibicuruzwa kubutaka butajegajega, hakoreshejwe gahunda yiteguye. Iyi gahunda itangwa mubice byubucuruzi, byuzuye hamwe nikirangantego. Uzamenya neza igikwiye gukorwa nuburyo bwo kubaka ubucuruzi bwawe. Tangira ubucuruzi muri Esitoniya hamwe na francise yunguka cyane. Byumvikane ko, ugomba kubanza gusesengura ahantu ku isoko ari ubuntu, nibihe ushobora gufata wenyine. Teza imbere francise yawe witonze cyane wiga amategeko yaho, amahame ndangamuco n'amabwiriza, nibindi byihariye.

Ubufaransa muri Esitoniya ntibuzasaba imbaraga zingenzi zubushakashatsi kuri wewe, kubera ko iki gihugu gisanzwe, kandi gihuye neza n’umuryango w’uburayi. Ubufaransa muri Esitoniya buzazana inyungu kuri rwiyemezamirimo wiyemeje kubuteza imbere, kandi ishoramari rizahita ryishura kandi ritangire kuzana inyungu.