Ubucuruzi bwubucuruzi buhendutse kubucuruzi buciriritse cyangwa buciriritse bukenewe cyane muri iki gihe. Ubufaransa ubwabwo ni ugutanga uburenganzira bwabakoresha bwo gukoresha izina (ikirango), ikirango gifite ubucuruzi murwego runaka rwibikorwa, byashizweho mubihe bimwe, bihendutse cyangwa bihenze. Kugura francises bigira ingaruka nziza kubucuruzi bwawe niba uzi gukomeza. Franchises irashobora gutekerezwa nkubukode bwigihe kirekire hamwe nibitekerezo byubucuruzi, gutangira kwambere, nubundi burenganzira. Uyu munsi, ntakintu kidashoboka, niba mbere byari ngombwa gutekereza kwigenga, kugisha inama no kwishyura amakuru, uyumunsi, kubera iterambere ryikoranabuhanga, mubyukuri birihuta kandi byiza kubona francises yubucuruzi ikwiye, ukoresheje kataloge ya francises, byerekana ikiguzi gihenze . Kuboneka kw'igikoresho no gutondekanya, gushungura amakuru yishakisha, birahari kugirango byoroshe kandi bitezimbere amakuru yabonetse, kimwe no guhindura amasaha y'akazi, kubera igihe, amafaranga.

Mbere yo gushakisha, ugomba guhitamo ibyo utekereza nkubucuruzi bwawe bwite, niyihe ngingo, ibisobanuro birambuye ubona, ubaze igishoro cyo gutangiza, kuko mugura francises zidahenze birashoboka kandi no guhomba. Niba, nubwo bimeze bityo, utarahitamo kurwego rwibikorwa byawe, hitamo francises uhereye kumahitamo yatanzwe, ikintu gishobora kugusubiza. Kuri ibi, hari urubuga rwihariye, hamwe nogutanga francises yubu, ibisabwa, uburyo bwo kwishyura, hamwe no kuyungurura ubwoko buhenze kandi buhendutse. Nyuma yo kugura, uhita uba nyir'ubucuruzi bwawe bwite na francises, uhagarariye inyungu mubutaka bwashyizweho. Mugihe uguze francises, uzakira ibikoresho bihendutse cyangwa ibicuruzwa byubucuruzi, hamwe ningaruka nkeya kubucuruzi bwawe. Birashoboka gukora munsi ya francises kuzigama kwamamaza, mukuzamura ubucuruzi. Nyuma ya byose, nkuko mubizi, imyaka yambere niyo igoye cyane kandi ihenze uhereye kumafaranga.

Nibiba ngombwa, urashobora gukorana namakuru ya francisor. Benshi mubwoko busabwa mubucuruzi ni francises mubijyanye no kugaburira, kwisiga no gutunganya salon, ubucuruzi, serivisi, amasosiyete yubwishingizi, nibindi, ariko urashobora kumenyera amakuru arambuye kurubuga. Usibye kugisha inama, urashobora guhitamo umurima wifuza. Kubara ibihe byinjiza hamwe na serivisi zidahenze ku giciro gito. Na none, bigomba kuzirikanwa ko mugihe ushora imari mubucuruzi bwa francises, ugomba gusobanura neza ubwishyu bumwe. Uyu munsi, iyi ngingo yateye imbere cyane, kubwibyo hariho amahitamo menshi, mugihe ushakisha ubucuruzi buhendutse, cyangwa kuruta francises, ibyifuzo birenga ijana na mirongo irindwi biratangwa. Kurubuga, urashobora kumenyana gusa no guhitamo ubucuruzi, francises, ikiguzi, ariko kandi ibipimo ngenderwaho bya buri munsi, icyumweru cyangwa ukwezi, kureba amanota, kumenyera ibitekerezo byubucuruzi, gusaba gahunda, gusoma amakuru ningingo zibyiciro byubufaransa na francises nshya, gukundwa, ubwoko bwubucuruzi bwagaragaye, hamwe no kwishyura byihuse.

Na none, kwerekana umubare w'ishoramari (ridahenze, ruciriritse, kandi rihenze), n'umujyi n'umudugudu. Ninde wahisemo, birakwiye kwibuka ko ubucuruzi bugomba kuba ukunda. Birakwiye kandi kumenya ko urubuga rudakora gusa gushakisha ubucuruzi bwubucuruzi ahubwo no gutanga igitekerezo cyawe, wongeyeho francises yawe kurutonde ukoresheje amasezerano yatanzwe mubufatanye. Birakwiye ko twibuka ko ingingo nyinshi zubucuruzi bwawe mugihugu cyawe no mumahanga, niko ibisabwa, amafaranga yinjira, urwego. Birakwiye gusobanukirwa kubyerekeye gutanga francises muburyo runaka bwubucuruzi buhendutse. Kwishura byihuse, nigiciro kinini. Ikintu nyamukuru nuguhitamo ububiko bukwiye bwo kwamamaza urubuga rwa francises hamwe na SEO traffic.

Mugihe wagura ubucuruzi bwawe, portal yacu izahinduka umufasha udasimburwa mumyaka myinshi, burimwaka ikurura abafatanyabikorwa benshi (franchisees) kumushinga wawe. Umufaransa afasha francisee mumahugurwa, gushaka abakiriya, no kukubwira kubyingenzi byingenzi byubucuruzi bwawe.

Kugira ngo wakire amakuru yinyongera, ugomba kohereza icyifuzo kuri e-imeri cyangwa ugahamagara numero kugirango ubaze umujyanama. Urubuga rwacu ntirwerekanwa kubatangiye gusa ahubwo rugaragaza nabakinnyi bafite uburambe mubisoko bakeneye kandi badakeneye iyamamaza ryiyongera. Inzobere zacu zifasha mubufasha bwa serivisi hamwe ninama kumasaha, gufasha mubisabwa no kwakira ibyifuzo byabaguzi. Turabashimira mbere kubwinyungu zanyu kandi dutegereje ubufatanye burambye.

Igishushanyo mbonera, ubwubatsi, kuvugurura nubwoko bushimishije bwubucuruzi mubyiciro bitandukanye byabantu. Abagabo n'abagore barashobora kwisanga mubishushanyo mbonera. Gucunga ibyo ukunda ninzozi zabantu benshi, ariko ntabwo burigihe hariho uburyo nubumenyi ijana kwijana kugirango ugere kubitsinzi. Gukura ubucuruzi bwawe kuva kera biragoye cyane, ugomba gukora inzira ndende unyuze mubigeragezo no kwibeshya. Mugihe ubucuruzi bugenda butera imbere kandi bugatera imbere, umuntu ashobora guhura nikibazo cyo kugurisha ibicuruzwa na serivisi, ibibazo bijyanye no kuzuza ishoramari, guhagarika umutima hamwe nabakozi, nibindi. Ntabwo buriwese ashobora kwihanganira imihangayiko, gusa ntabwo benshi bagera kumpera bakabona ubucuruzi bwabo kuriyo ibirenge.

Kuki unyura mubigeragezo no kwibeshya mugihe ushobora gukoresha ubumenyi bwiteguye? Igishushanyo mbonera ni ubucuruzi bwingirakamaro hamwe nibyifuzo bifatika hamwe ningamba zateguwe. Guhuza abatanga isoko nabafatanyabikorwa bazaboneka kubwawe; gutunganya neza abakiriya (kuva ikirango kimenyekana kandi abantu ni abizerwa); nta mpamvu yo gukoresha amafaranga mukwamamaza (ibikorwa byose bizabarwa mbere kandi ingaruka zo gutakaza amafaranga ziragabanuka kugeza kuri zeru). Inyungu zo gushushanya francise: inyungu ziziyongera buhoro buhoro; kwishyura mu mezi 2 yambere; amahugurwa arambuye (amabwiriza yiteguye); gutangira vuba mu kazi; amahirwe atagira imipaka yo kubona inyungu; nta bihe byigihe. Nigute utibeshya muguhitamo francise? Dore bimwe mubyifuzo: menya neza izina ryikigo, urebe neza ko ryamamaye kandi rikora neza mubicuruzwa; gusaba ibyangombwa, nomero zo kwiyandikisha, ibyemezo, impushya; witondere witonze amasezerano yatanzwe, witondere ko ingingo zamasezerano zihariye, kandi ntabwo ari rusange. Ibisobanuro mumasezerano bizagufasha kubara kubikorwa, ntabwo bishingiye kumasezerano adasobanutse. Witondere, kuko aho kuba francise, urashobora kugura page gusa kuri enterineti. Niba utazi neza kugenzura itangwa rya francisor, hamagara abanyamwuga.

Kugirango ubone francise ibereye, reba kurutonde rwacu. Twahisemo ibyifuzo biriho muri 2021. Buri mushyitsi kuri kataloge yacu azahitamo igishushanyo mbonera cyogushaka kwabo, mukarere keza, kandi ukurikije ingengo yimari yabo. Dukorana namasosiyete yizewe akorera mugihugu ndetse no mumahanga. Inzira yawe yo gutsinda itangirana natwe.

Igishushanyo mbonera cyimbere gikora kurwego rwo hejuru rwimikorere iyo bikozwe neza kandi bihoraho. Buri gihe ukore ukurikije amabwiriza nibihinduka byavuzwe mumasezerano yo kuyobora isosiyete gutsinda. Noneho uzashobora kuyobora isoko, uhora ufite inyungu zikomeye zo guhatanira. Buri gihe ujye ukora uko bikwiye kugirango utazagira ibibazo. Ibibazo byose birashobora gukemurwa byoroshye mugihe uhuye neza na francisor, utanga amakuru yose akenewe kugirango ukemure ibibazo byumusaruro. Shyira mubikorwa francise mubushobozi bushoboka kuburyo nyuma ntakibazo kizabaho.

Igishushanyo cya francise kirashobora gukorwa ukoresheje inyandikorugero wakiriye nkuwagabanije wenyine. Uhagarariye ikirango atuma bakugeraho. Tanga igishushanyo cyawe agaciro gakwiye ukora imbere yawe ubuhanga. Kugira ubufasha bwa francise, kuko gusa ufite uburenganzira bwo gukoresha tekinoroji yo mu rwego rwo hejuru, ukore munsi yizina, kandi ukoreshe ubumenyi-burya butandukanye nibindi. Izi nyungu zose ziguha ubushobozi bwo gukemura neza ibibazo byuburyo ubwo aribwo bwose.

Imbere igomba kubahiriza amabwiriza wakiriye. Kubwibyo, igishushanyo mbonera cyaguzwe. Urabona inyungu zingenzi kugirango wizere neza amarushanwa. Kora neza kandi ubishoboye, ukora imirimo yo mu biro. Niba waguze imbere yimbere yimbere, noneho uzishyurwa buri kwezi. Ubwa mbere, ni ubwami, icya kabiri, ni amafaranga yo kwamamaza.

Mubyongeyeho, ubanza, na mbere yuko dutangira gukora, ugomba gutanga umusanzu witwa umusanzu umwe. Ibi bigera kuri 11% byamafaranga ushora mubyiciro byambere. Buri gihe kora uko bikwiye uko ibintu bimeze ubu kandi ntucikwe n'amahirwe yawe. Icyo gihe uzatsinda. Mugihe wujuje igishushanyo mbonera cyimbere, ushobora guhura nibibazo. Nubwo bimeze bityo ariko, birashobora kuneshwa byoroshye. Kugirango ukore ibi, ukeneye kwiga amakuru afatika no gufata ibyemezo byiza byo kuyobora.

Koresha igishushanyo mbonera cy'imbere ubishoboye kandi utagira inenge. Gukemura ibibazo byose biza uko bivutse, noneho urashobora gutanga amahirwe yo gutanga ibikoresho bihari. Mugihe ushyira mubikorwa igishushanyo mbonera cyicyumba, ugomba gukurikiza urutonde rwamabwiriza ateganijwe mumasezerano. Ibi nibyingenzi cyane kuri francisor. N'ubundi kandi, izina rye riri mu kaga.