Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Kurambura francise nigikorwa cyihariye cyubucuruzi. Mugihe ubishyira mubikorwa, ugomba kuzirikana neza ikiguzi cyose kigomba gutangwa. Ubwa mbere, iyo uhuye na francise, uba ufite amafaranga atandukanye. Aya ni amafaranga rimwe, akorwa ako kanya mugitangira imirimo yo mu biro, hamwe nubukode buhembwa buri kwezi. Iyo ukoranye na francise irambuye, ugomba no kwishyura kugeza 3% nkubwoko bwimisoro kubikorwa byo kwamamaza. Umufaransa yamamaza akoresheje umutungo wawe.

Shyira mubikorwa urambuye francise ubuhanga hamwe na statistique hamwe nisesengura rya swot. Iki nigikoresho cyemerera kumenya neza imbaraga zawe nintege nke zawe no gukoresha aya makuru mumarushanwa. Birumvikana ko amahirwe n'ingaruka nabyo bikwiye kubitekerezaho kugirango udafite ingorane zikomeye mugihe kizaza. Niba ukorana no kurambura, noneho franchise igomba kuguha numubare munini wibisabwa. Ugomba gusuzuma hakiri kare ko hari isoko rikenewe ku isoko aho wahisemo gukora imirimo yawe. Mugihe ukora francise, birakwiye kandi kwibuka ko amafaranga winjiza agomba kuba menshi kurenza niba wakoraga ubucuruzi bwawe bwite. Nibyo, gukorana nikirangantego kizwi, urwego rwa rwiyemezamirimo rwo guhangana ningaruka rwiyongera kandi irushanwa ryiyongera.

Ibi biterwa nuko ushobora gukoresha ibikoresho bitandukanye byujuje ubuziranenge. Ubwa mbere, francise irambuye gahunda yubucuruzi irashobora gutegurwa ukurikije amabwiriza yatanzwe. Icya kabiri, ugomba kwitondera ko ukoresha uburambe bukungahaye francisor yibanze mumaboko ye. Iyo urambuye, ugomba gufata ingamba. Nukuri francisor iguha amakuru ajyanye nuburyo utakwangiza ibikorwa byawe. Kurambura bigomba gukorwa witonze kandi utihuta, bityo, ugomba gukora umwuka mwiza munsi yubushakashatsi. Ubufaransa butanga kuboneka gusa igishushanyo mbonera cyinyubako.

Ndetse imyambarire igomba gukurikizwa ukurikije amabwiriza. Ntucikwe naya mahirwe atangaje yo kujyana ubucuruzi ukunda kurwego rushya rwunguka, gushaka amafaranga, inyungu, no kumurika.