Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubucuruzi bwihuta-bwibiryo ni umushinga wubucuruzi utanga ikizere, kugirango ubishyire mubikorwa neza, ugomba kwitegura neza. Kwitegura bisobanura gushyira mubikorwa ibikorwa bitandukanye byimiterere yisesengura. Birakenewe gukorana na francise muburyo amakuru akusanywa kugirango asesengurwe nyuma. Ubu buryo, urashobora gusobanukirwa ibyifuzo byawe mugihe runaka mugihe runaka. Uzuza francise ukurikije amabwiriza, amahame, namategeko azaba ufite nyuma yamasezerano arangiye, yatanzwe naba francisor. Iyi myitozo ishyirwa mubikorwa nabayikwirakwiza hafi ya bose kandi ibaha inyungu zo guhatanira.

Gukorana na francise yibiryo byihuse biba igikoresho cyiza, ukoresheje ushobora kugera kubisubizo bitangaje mumarushanwa.

Niba ushishikajwe nibiryo byihuse no kubishyira mubikorwa, gura francise ya kamere ikwiye. Byose byashyizwe kurutonde rwa franchise, kimwe no kurubuga rusa. Ngaho urashobora kumenya ibyakozwe byose byihuse-ibiryo byubufaransa. Birashoboka gusobanukirwa nuburyo isosiyete runaka iguha kandi ukagereranya nibitekerezo wakiriye mubindi bigo. Ibi biragufasha gufata icyemezo gikwiye cyo kuyobora no kuba rwiyemezamirimo watsinze cyane. Ibiryo byihuse nigicuruzwa cyihariye, mubikorwa ugomba kumenya ingingo zimwe.

Niba ukorana na francise, noneho uzahabwa amakuru yuzuye, ukoresheje ushobora kugera kubisubizo bitangaje rwose. Ariko kugira francise yibiryo byihuse ntabwo byemeza gutsinda byimazeyo. Birakenewe gukora wigenga mugusohoza umushinga watekerejwe.

Gukorana na francise yimirire bizakorwa neza mugihe imirimo yose yibiro ikorwa. Gukorana nubwoko nkubu bwa franchise birashobora kandi gushiramo amakarita yabakiriya. Birashoboka kohereza inyungu kubicuruzwa cyangwa serivisi byaguzwe kuri bo, bityo bigashishikariza abaguzi. Urashobora kandi gutanga ibimenyetso byerekana umubare wamafaranga yamenyekanye kurikarita. Gukorana nubucuruzi bwibiryo byihuse ni umushinga ugomba kugerwaho ukurikiza amategeko n'amabwiriza atandukanye. Amategeko y'igihugu ukoreramo ntagomba kurenga ku bihe ibyo aribyo byose.

Iri tegeko ntirireba abacuruzi baho gusa ahubwo rireba no gutangiza uruganda rwihuta.

Kwishyura byihuse ni francises isabwa mubakiriya, kubera ibisabwa, kubicuruzwa runaka, ibicuruzwa, serivisi. Isosiyete yacu igezweho USU Software itanga urutonde rwose rwo kwishyura-byihuse kwishyura francises, ibyo, kubera izina ryamamaye kandi rizwi, ryunguka imbaraga zikenewe muburyo bwihuse. Kwishyura byihuse cyangwa byihuse-francises yatoranijwe ninzobere zacu, ikora ibiganiro birambuye nabakiriya, aho ibyingenzi byingenzi ari inyungu zamafaranga, icyifuzo cyo kwiteza imbere, kuba hari ikigo. Isosiyete ikora software ya USU itanga urutonde rwibitekerezo bitandukanye byo gushinga ibiro byawe bwite. Uko ikirango kizamurwa, niko gihenze nigiciro cyamahirwe yo kwishyura byihuse. Twabibutsa ko kuri buri mushinga, igihe cyacyo cyagenwe kugirango tugere ku nyungu, abakozi bacu bashira igihe cyagereranijwe mu ngamba.

Muri iyi sano, byinshi biterwa nabakiriya ubwabo, batezimbere ibikorwa babonye, bafite ubushake bwo kubona inyungu vuba. Isosiyete yacu USU Software, hamwe nurutonde rwingamba zo gushakisha, iri kurutonde rwibigo bitanga amahirwe yo kwishyura byihuse muburyo butandukanye. Kugirango ubone ibisobanuro birambuye kubyerekeranye nisosiyete yacu, uratsinda wiga kurubuga rwihariye, hamwe nurutonde rwamakuru yamakuru muburyo bwa nimero za terefone, aderesi na posita. Ishirahamwe rya software rya USU ryiteguye gukorana haba nabakiriya bigihugu cacu hamwe namasosiyete yububanyi n’amahanga abona francises yo kwishyura byihuse. Itsinda ryumuryango wa software wa USU ryatoranijwe muburyo burambuye kuva buri mukozi agomba kubahiriza byimazeyo ibisabwa kugirango abone ibisubizo byifuzwa. Abakiriya bunguka cyane barashobora gushiraho amashami yinyongera mugihe kizaza kuva muri ubu bwoko bwubucuruzi bwa francises, ntabwo ari ngombwa gutangira umushinga guhera. Kubijyanye nibyo rwose muriki gice, abakiriya batinya kwihangira imirimo bonyine basanga ibyiza byinshi.

Nyuma yo gusezerana kwamasezerano, abakiriya bahabwa uburenganzira bwo guteza imbere ubucuruzi bwihuse bwo kwishyura. Mubyongeyeho, muburyo bwamakuru, umuryango utanga ubumenyi bwingenzi mubucuruzi no kubaka ibicuruzwa byatsinze, nkamahugurwa yakozwe ninzobere. Niba ushaka kubona umushinga wubucuruzi wujuje ubuziranenge kandi bunoze, ugomba rero kugirana ubufatanye na software ya USU, ifasha guhitamo kwishyura-byihuse no kwishyura byihuse kandi ukajya mumahanga.

Ibiryo byihuse cafe franchise numushinga wubucuruzi ufite akamaro kanini. Bizashyirwa mubikorwa nibikorwa byiza gusa niba witaye kandi ukarangiza imirimo yose. Mugihe ukora francise, ufite inshingano zimwe na francisor. Mubyukuri, urashinzwe kandi leta gukurikiza byimazeyo amategeko namategeko. Ugomba guhora witeguye kugera kuri sitasiyo yisuku nindwara ya epidemiologiya cyangwa izindi cheque zose. Abahagarariye leta bahora biteguye kugenzura francise yawe, kuza muri cafe no gutegura cheque zitandukanye.

Ibi nibikorwa bisanzwe, kuko leta yita kurwego rwo hejuru rwumutekano wabaguzi. Serivise yibiryo byihuse muri cafe yawe ya francise izahinduka kimwe mubisabwa kugirango umuntu atsinde, byihuse ukorana nabaguzi, niko urwego rwibyishimo rwabo. Ubwanyuma, ntamuntu ushaka gutegereza igihe kirekire kugirango bamuzanire. Niyo mpamvu ukora ibiryo byihuse murwego rwa francise cafe kugirango idatwara umwanya munini wumukiriya wawe. Aje kugirango adatakaza umwanya we, arashaka kurya no kugenda. Niba udakwirakwije vuba ibiryo muri cafe munsi ya francise, abaguzi bazahagarika kuvugana nawe.

Urwego rwo hejuru rusabwa neza ruzaba muri iyo mijyi ifite umubare munini wabatuye. Kubwibyo, muri aba bantu harimo umubare ukenewe wabakiriya bawe. Tanga ibiryo byihuse kandi bifite ireme agaciro gakwiye. Cafe yubufaransa igomba gukemura ibibazo hamwe nurwego ntarengwa rwo gutondekanya. Kora ubuhanga nubuhanga, wuzuze inshingano zose zahawe isosiyete. Ishirahamwe ryanyu rirashobora gukemura ibibazo bikomeye, ariko urashobora kubitsinda.

Erega burya, ufite ubushobozi bwawe bwose nubumenyi bwa francisor, umaze kuzamura ikawa yihuta. Kubaha, imikoranire na francise iratanga umusaruro, kandi wongera cyane umubare winjiza ingengo yimari. Ugomba kubona amafaranga menshi kuko udashobora kunanirwa kurangiza inshingano zawe kuri francisor. Ni nako bigenda ku misoro ugomba kwishyura ku gihe cyihuse cyibiryo byihuse. Ntutinde kwishyura imyenda yawe hanyuma, ntamuntu uzagusaba igihano.

Ubufaransa bwa resitora yihuta-yibiryo bizazana urwego rwo hejuru rwinjiza niba, mugihe cyiterambere ryarwo, umugabuzi wihariye yitonze kandi yitonze ibyangombwa byatanzwe. Iyi nyandiko izaba ikubiyemo amakuru yose afatika. Azagufasha kumenya francise yawe neza bishoboka kandi ugabanye igihombo. Korana na francise hanyuma ujyane resitora yawe murwego rwo hejuru rwose rwumwuga. Urwego rwa serivisi narwo ruziyongera, kandi uzagira uburenganzira bwawe bwuzuye kandi bufite ireme ukeneye gukoresha. Restaurant yawe yubufaransa izagenda neza.

Serivise yihuse irashobora kandi kugira ingaruka nziza muburyo bwo kugura abakiriya. Nta gushidikanya ko bazashima ko ugerageza kubakorera mugihe cyo kwandika. Niba warahisemo kujya mubiryo byihuse muri resitora yubufaransa, hitamo uburyo bwiza bwo gukorana nabo. Ibi bizaguha amahirwe akomeye yo gutsinda amarushanwa. Bizaba ngombwa gutsinda byoroshye abo bahanganye bose bafite amanota ashenjaguye kuko uzaba ufite ibyo ukeneye byose kubwibi.

Tanga ibiryo byihuse nigishushanyo cya resitora yawe ya francise muburyo bukwiye bwo kwitabwaho. Izi ngamba rwose zizagororerwa; mugihe kirekire, gusa uzahuza neza nabaguzi bose. Bizaba ngombwa guha isosiyete urwego rwo hejuru rusabwa neza. Amafaranga yinjije arashobora gukoreshwa mugutwara intera nini kubanywanyi, gufata umwanya mwiza wamasoko. Ifunguro ryihuta ryibiryo rya resitora francise isanzwe ikoreshwa na ba rwiyemezamirimo benshi batsinze. Ugomba kubitekerezaho, kuko ugomba guhangana nabahanganye benshi bakomeye.

Ariko, uzagira ibyo ukeneye byose kugirango utsinde wizeye muri uku guhangana kugoye. Nyuma ya byose, murwego rwa francise ya resitora yihuta-ibiryo, uzagira hafi ibyo ukeneye byose. Nibirango bizwi cyane, tekinoroji ikora neza, gahunda yubucuruzi yemejwe kandi, idasanzwe rwose kandi ntagereranywa-uburyo. Niba ushyize mubikorwa byose nkigice cyiterambere rya francise ya resitora-yihuta, noneho uzabigeraho neza kandi ibisubizo byiza bizasohoka.

Ibiribwa byo mumuhanda bizakorana nibikorwa byiza gusa niba bishyizwe mubikorwa kandi bitekerejweho, fata francise yawe kugirango ugenzure neza imirimo yose yo mubiro bijyanye nibikoresho. Mugihe ukora francise yo mumuhanda, ugomba kumenya ko abanywanyi bashobora guhangana ningamba zikomeye. Bamwe muribo ndetse biteguye kwifashisha uburyo bwubugoryi kandi buteye ubwoba. Niba witeguye, uzaba witwaje iyi ntwaro, namakuru. Irashobora gukoreshwa murwego rwohejuru rwo gutanga umusaruro kugirango utsinde ingorane zose. Mugihe uhuye numuhanda hamwe nibiryo byihuse francise, ugomba kumenya neza ko intego yawe yabateze amatwi ari abantu bamwe.

Bagomba gusobanurwa neza kugirango batangire kwamamaza. Niba uhujwe na francise yo kumuhanda, ugomba kumenya neza ko ufite inshingano kuri francisor, kandi ukaba ugomba gukora neza ibikorwa byo mubiro hamwe nurwego ntarengwa rwo kugaruka kumafaranga. Tanga ibiryo byo mumuhanda francise kwitondera bikenewe kugirango uzamure amarushanwa yawe. Ukeneye kandi gusesengura swot. Hamwe nibindi bikoresho, itanga kumenya imbaraga nintege nke zumushinga.

Ibicuruzwa bikora neza franchise ni amahirwe yo kugera ku ntsinzi ndende kandi ikomeye. Ugomba kandi kongera umubare winjiza kuri bije bitewe nuko ukurura abakiriya bashya. Buri umwe muribo agomba guhabwa ubuhanga bushoboka kuburyo yongeye gushaka kuvugana nawe kugirango atange serivisi. Kora ibiryo byo mumuhanda kuburyo udafite amafaranga menshi gusa, ahubwo ufite izina ryiza. Nyuma ya byose, iraguha kwiyongera kurushaho kuruhande rwinjiza ingengo yimari. Niba uhisemo gukora imirire yo mumuhanda kuri francise, ganira kubijyanye nayo hamwe nababishaka bose.

Ufite amahirwe yo guhitamo uburyo bwiza, urashobora guhamagara ububiko bwibiryo bya francise ukurikije kataloge ihuye na enterineti. Ngaho urashobora kubona igitekerezo cyamahitamo kurubu ku isoko.