Ishoramari rito rya francise ntirisanzwe muri iki gihe, hariho ihitamo ryinshi ryibyifuzo bitandukanye, ariko kugirango udahura nabashuka uburiganya, birakwiye kuvugana no gukora ibicuruzwa ukoresheje ibikoresho byihariye bya elegitoroniki, kataloge ya francise. Muri kataloge ya franchise, ufite ubwishingizi 100%, hamwe no kwakira amakuru akenewe, amakuru akurikije amasezerano, hamwe nakazi keza hamwe ninkunga. Ndetse umunyeshuri, umugore wo murugo, cyangwa umukozi ufite igishoro gito cyo gutangiza, ariko icyifuzo gikomeye cyo kwikorera ubwabo, arashobora gutangiza umushinga hamwe nishoramari rito. Hariho ingaruka muri byose, ariko mugihe uguze hamwe nisosiyete isanzwe ikorera kumasoko, gutanga izina ryayo ninyungu biroroha, byunguka byinshi mubijyanye no kuzigama kwamamaza, kwakira amakuru, amakuru, chip uburyo bwo gukurura no kugumana abakiriya muri agace runaka. Gutezimbere biz kuva kera biratwara igihe kandi biragoye, cyane cyane ukurikije amarushanwa ariho, kandi mugura francise, worohereza akazi kawe, kwagura amahirwe, imipaka no kongera amafaranga. Iyo uduce tumwe na tumwe dufunguwe, francisor ntikeneye gushora imari mukwamamaza, ishingiye kumahame amwe yakazi, ifasha franchisee gutangiza umushinga wabo.

Abafaransa bashira francise mubiciro bitandukanye, ukurikije ingingo nibindi bisabwa. Franchising ubwayo nugutanga uburenganzira mubihe runaka mukarere runaka, uko ingingo nini, niko byinjira. Muyandi magambo, intsinzi yigitekerezo cyubucuruzi nuburenganzira bwo gukoresha izina rinini, ikirango ku gihe kirekire. Kandi, iraboneka kugirango ubone izindi nama zinzobere zacu. Niba udafite ubuhanga kandi ukaba utazi mukarere runaka ushaka gutangiriraho biz, urashobora gukoresha urutonde rwibitekerezo cyangwa ugakoresha moteri ishakisha. Urutonde rwerekana imyanya ishoramari ikunzwe cyane, francise mubice runaka byibikorwa, gutandukanya francises n'uturere duto cyangwa tunini, kubiciro, nibindi. Amakuru ahora avugururwa kugirango francisee cyangwa franciser ibone amakuru yuzuye.

Usibye kohereza ibyifuzo byawe mububiko, ntibishoboka kubona abafatanyabikorwa gusa ahubwo no kuzuza urutonde rwabakiriya binyuze mumodoka ya SEO. Kugera kubantu benshi bateze amatwi bishimangira umwanya wawe hamwe n’amasoko ku isoko, ukinjiza neza kandi ukunguka, murwego urwo ari rwo rwose wifuza gutangiza umushinga. Abafaransa nabo bagize uruhare mubikorwa byakazi bya francisee, hitawe kubitangwa ryamakuru n'amahugurwa y'abakozi, hamwe no gutanga abakiriya bashizeho bonyine. Abakiriya bashoboye kugereranya ishoramari rito, inyungu, guhanura buri kantu. Ishoramari rito ntabwo risobanura inyungu ntoya na gato, niba ukora neza, kwishyura bizashoboka mugihe gito, hamwe no kongera inyungu. Na none, mugihe uguze francise, urashobora gufungura umubare utagira imipaka wibicuruzwa bito kugirango ugere kubantu benshi baterana, ushora igihe gito namafaranga. Inzobere zacu zikorana amasaha yose, kuvugurura amakuru no gutanga ibitekerezo no kwamamaza ibitekerezo.

Kugirango ubone ibisobanuro birambuye kubucuruzi buciriritse ariko bwatsinze, koresha inama zinzobere zacu kuri nimero zabigenewe, kandi jya no mububiko bwa catalogi ya franchise hamwe nishoramari rito hanyuma usome ibyo abakiriya basubiramo. Turashaka kubashimira kubwinyungu zanyu kurutonde rwa franchise, twizeye ubufatanye butanga umusaruro hamwe nigiciro gito.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Inyama francise izazana urwego rwo hejuru rwinjiza niba rwiyemezamirimo uyishyira mubikorwa yubahiriza byimazeyo ibipimo, amabwiriza ahereye kumyambarire. Ugomba kandi kuzirikana ko mugihe ushyira mubikorwa francise, ushobora kwipimisha na francisor. Ibi birashobora kuba cheque ifunguye cyangwa umuguzi w'amayobera. Uhagarariye francise azaza iwawe yitirirwa umukiriya usanzwe kandi agure ibicuruzwa runaka, utitaye kubyo ukora, inyama cyangwa amata. Umuguzi wamayobera ahagarariye ikirango azagaragaza neza niba ukurikiza amabwiriza nubwiza bwibicuruzwa. Niyo mpamvu francise igomba kwitabwaho ibisobanuro byose byanditse muburyo bw'amasezerano.

Kugurisha ibicuruzwa byiza ntibizagufasha gusa kunoza irushanwa ryawe hamwe nubudahemuka bwabakiriya. Uzashobora kandi gukomeza urwego rwo hejuru rwicyubahiro mumaso yabahagarariye franchise, nibyingenzi cyane. Uzagomba kwitondera byumwihariko inyama nubwiza bwazo mugihe ushyira mubikorwa francise. Ibi nibimenyerewe nubwo waba ukora ubucuruzi nkuko bisanzwe.

Inyama francise iteganya gahunda yabakiriya kugirango ubashe gukorana neza nabo kandi unakorana no kugura raporo zingufu, umaze kubyiga mbere. Ibi bizagufasha kumva urwego urwego rusabwa neza mugace runaka. Inyama francise izakora neza niba uhisemo ikirango cyiza cyane. Abantu bakunda guhabwa serivisi zisoko zizwi kwisi yose. Mugihe uhisemo inyama francise, ugomba kuyoborwa nibipimo byose kugirango ugire umushinga mwiza wubucuruzi ufite. Hariho kandi umusanzu umwe, wishyurwa ukimara gutangira ubucuruzi bwawe.

Umusanzu umwe mugihe ukorana na francise yinyama urashobora kugera kuri 11%, ariko, nkuko bisanzwe, ntabwo ari munsi ya 9%. Ariko, n'iyi ngingo irashobora gukemurwa binyuze mubiganiro byatsinzwe na francisor. Kurugero, mugihe ugurisha inyama francise, urashobora gufata izindi nshingano zinyongera zo kugura ibicuruzwa kubiciro bimwe mubirango. Noneho, urashobora kugabanywa, haba mumisanzu ya buri kwezi, cyangwa kugabanya ubunini bwamafaranga.

Ubufaransa bwuruganda rutunganya inyama nigikorwa cyingirakamaro kandi gishobora kubyara inyungu, mugihe cyakazi uzakorana inshingano zimwe. Gukorana nabahagarariye francise, nyuma yamasezerano arangiye, uzagira inshingano zamafaranga. Ubwa mbere, iyi nintererano imwe, igomba kwimurwa kuri konti yuwuhagarariye ikirango murwego rwambere. Byongeye, gukora kuri francise y'uruganda rutunganya inyama, uzakenera kwishyura buri kwezi. Icya mbere muri ibyo ni amafaranga yubukode, ingano yayo iratandukanye kandi irashobora kuva kuri 2 kugeza kuri 6%. Cyangwa, ukora kuri francise y'uruganda rutunganya inyama, urashobora kwiringira ko ari ngombwa gukora no gukwirakwiza ibikorwa byo kwamamaza, ibyo francisor azabikora yigenga.

Kwamamaza kwisi yose kwisi nabyo biratandukanye kandi birashobora kuva kuri 1% kugeza 3% buri kwezi. Ibi nibikorwa bisanzwe, wongeyeho, hamwe nintererano ya buri kwezi, urashobora kwiyemeza kuzuza izindi nshingano. Kurugero, ugomba kugura ibarura biturutse kuri francisor cyangwa gukoresha serivisi iyo ariyo yose. Ibi byose biganirwaho kugiti cyawe mumasezerano kandi ugomba kumenya neza umurimo uhura nacyo. Korana na francise yawe yo gutunganya inyama hamwe nurwego ntarengwa rwo guhuriza hamwe kugirango udatandukana numwimerere. Ibi bizaguha amahirwe yo kubona byihuse no kuba umucuruzi watsinze cyane.

Niba ukora mu ruganda rutunganya inyama ukaba ushaka francise ikwiye kugirango utezimbere ibikorwa byubucuruzi, ugomba kwitabaza ibikoresho byihariye bitanga amahitamo atandukanye. Uzakenera guhitamo ibyiza byateganijwe mugereranije nibisabwa. Uruganda rwawe rutunganya inyama ntiruzongera kugira igihombo, kuko, kurugurisha munsi ya francise, uzashobora gukoresha tekinoroji idafite ibikoresho, ibikoresho, ubumenyi bushimishije, kandi unakora ibikorwa mwizina ryikirango kizwi cyane. Ibi birashobora guhindura itandukaniro ryiza kubitsinda ryigihe kirekire. Igikorwa cyo gutunganya inyama zikora neza ninzira yawe yo gutsinda. Ugomba kubinyuramo nurwego ntarengwa rwo gukora neza hanyuma uzaba mwiza.

Ntukirengagize ibipimo bitandukanye byibarurishamibare, kubyiga no gufata ibyemezo byiza byo kuyobora bishingiye kubisesengura. Ubufaransa bwuruganda rutunganya inyama rushobora kukuzanira inyungu zikomeye mugihe udakoze amakosa mugihe cyiterambere rya francise. Ibi bisaba kwitegura neza. Ingamba zisesengura zizakenera gukorwa mbere, hanyuma, kugirango twige imibare. Igishushanyo nigishushanyo birakwiriye kuburyo mugihe utezimbere francise, urwego rusobanutse rwamakuru yize aragurwa.