Imodoka yimodoka irashobora kuzana inyungu zikomeye kuri rwiyemezamirimo uhisemo gushyira mubikorwa umushinga nkuyu mubutaka bwumujyi we. Gukorana na francise ubwabyo bikubiyemo gukenera inshingano zimwe na zimwe kuri francisor. Ubwa mbere, mugihe ugurisha francise yimodoka, uzasabwa kwishyura amafaranga mugitangira ubucuruzi bwawe, bingana na 9 kugeza 11% byishoramari ryambere. Aya ni amafaranga rimwe. Aya mafranga niyo azaranga intangiriro yimikoranire yawe nikirangantego kizwi. Byongeye kandi, mugushyira mubikorwa francise kumodoka, uzanakuramo amafaranga runaka buri kwezi muri francisor.

Ubwa mbere, hariho amafaranga yubukode, amafaranga, ingano irashobora gutandukana kandi bivana numushahara winjiza. Royalty ihwanye na 2 kugeza kuri 6% byamafaranga winjije mugihe cyukwezi. Byongeye kandi, mugihe ugurisha francise yimodoka, uzasabwa kandi gutanga umusanzu mubikorwa byo kwamamaza amafaranga angana na 1 kugeza kuri 3%, azabarwa uhereye kumafaranga wagurishijwe ufite mugihe cyukwezi kumwe.

Niba uhisemo kwinjira mumodoka, noneho hitamo ikirango gikwiye. Kugirango uhitemo uburyo bukwiye, isoko rya francise cyangwa ububiko bujyanye na enterineti birakwiye. Itondekanya ibirango bitandukanye hamwe nibisabwa kugirango dusabane nabo. Urashobora kandi kwinjira mubiganiro bitaziguye kugirango usobanure neza ibintu hanyuma uhitemo amahitamo meza kuri wewe. Imodoka zizakora neza niba franchise ishyizwe mubikorwa neza. Birumvikana ko bakeneye serivisi ku gihe, lisansi, guhindura amavuta kandi, muri rusange, gukurikirana imiterere ya tekiniki.

Na none, ibyangombwa byimodoka bigomba kuba bikurikiranye. Mubyongeyeho, francise irateganya nibindi bisabwa bigomba kubahirizwa. Kurugero, birashobora kuba igishushanyo mbonera cyimodoka, kimwe nigishushanyo mbonera.

Abakozi bawe bakora munsi yubucuruzi bwimodoka bagomba kwambara imyenda ijyanye nimyambarire. Byongeye kandi, ugomba kandi kwibuka ko ukora nkuhagarariye ikirango mumujyi wawe kandi ugomba gukomeza urwego rwo hejuru rwubudahemuka bwabakiriya. Korana na francise yimodoka kurwego rwohejuru kandi ntukirengagize ibintu bisa nkibidafite akamaro. Uzashobora guhangana ningorane zose niba ukora imyiteguro ibanza. Igizwe no gukora ibikorwa byo gusesengura imiterere itandukanye. Iya mbere ni isesengura rya swot.

Hamwe na hamwe, uzashobora gusobanukirwa ibyiza nibibi byimodoka yawe francise ifite. Ibikurikira, ugomba kwitondera amakuru yisesengura yerekeye abanywanyi. Ubu ni bwo buryo bwonyine ushobora kumenya abo bahanganye bazakubangamira kandi bakagerageza muburyo bwose bushoboka bwo kugumana ibyo bicuruzwa byamasoko bifata mugihe kirekire.

Imodoka ikora neza francise izaguha amafaranga akomeye bitewe nuko abantu bazaguhindukirira kubushake nkisosiyete itanga serivise nziza. Gukemura ikibazo cyimodoka irashobora gukorerwa ibintu bitandukanye. Usibye inshingano zo kwishyura imisanzu itandukanye, urashobora no gufata izindi nshingano. Kurugero, kugura ibikoresho bimwe nibigize uhereye kubagabuzi ba francisor bazagusaba. Korana ningaruka ntarengwa yimodoka francise kugirango wongere amafaranga yingengo yimari. Nyuma ya byose, ntugomba kwishyura gusa ikiguzi cyawe ahubwo ugomba no kwinjiza.

Ugomba kandi gutanga amafaranga agera kuri 10% yinjiza buri kwezi kugirango ushigikire francisor. Gukora ibikorwa hamwe nimodoka burigihe bishobora guteza akaga. Niyo mpamvu francise yawe ikeneye kwitegura kuramba mubihe byose, ndetse nibitateganijwe. Gira margin kugirango uhore ufite manuveri ikora. Kuboneka k'umutungo wimari wamazi buri gihe ni umutego wumutekano uzagufasha mubihe bikomeye.

Gushyira mubikorwa francise yo kugurisha imodoka bizagufasha gukora neza ibikorwa byawe byose byubucuruzi kandi ube rwiyemezamirimo watsinze cyane. Ntuzakenera guhura nigihombo gusa kuberako uzakorera abakiriya babakemuye neza kandi neza. Byongeye, uzaba ufite ikirango cyo murwego rwohejuru rwubucuruzi ufite, rukaba rukuruzi kubakiriya ubwabo. Imodoka yimodoka ntabwo yuzuyemo ingaruka gusa, ahubwo inatanga amahirwe yo kubona amafaranga meza. Ibi bigomba gukoreshwa kugirango tutabura amahirwe. Gukoresha imodoka yimodoka ni umushinga wubucuruzi ushobora guteza akaga gusa kuberako hafi yabantu bose badashobora kwirinda impanuka, kubwibyo, ugomba kuba ufite ibyangombwa byose bijyanye.

Ubu ni ubwishingizi ku mpanuka, no kugenzura tekinike, hamwe nizindi nyandiko, zisabwa n’amabwiriza ya leta.

Korana na francise kumodoka ukurikije ibisabwa na francisor kugirango atagira icyo asaba, kuko ushobora kugenzurwa umwanya uwariwo wose ugafatwa ko utujuje inshingano zawe ukurikije amabwiriza. Kugira ngo wirinde ibi, ugomba gukorera buri mukiriya usaba nkaho yari ahagarariye ikirango. Nukuvugako, francise yimodoka irashobora kugenzurwa nuburyo bwo kugura amayobera. Umuntu wiyoberanije nk'umukiriya azaza aho uri kandi azakoresha serivisi cyangwa agerageze kugura ibicuruzwa. Byongeye, bazasabana nabakozi bawe kandi, nkigisubizo, basige ibitekerezo kuri francisor yabahaye akazi. Ibi nibyingenzi cyane kuzirikana kugirango isura yumuntu nkuyu ufite cheque idatunguranye.

Gusa vugana na buri mukiriya usaba muburyo bumwe nkaho yakugerageza ubuziranenge bwa serivisi.

Uyu munsi, ibintu byose birahari, harimo gutangiza imiyoborere yisosiyete, ibaruramari, no gukoresha neza igihe cyakazi, kugenzura, hamwe nubucuruzi bwubucuruzi hamwe nishoramari ryishoramari rito kandi rikomeye. Kuyoborwa ninyungu zabo nibyifuzo byabo, iraboneka kugirango byihuse kandi neza kuzamura ubucuruzi bwawe hamwe na francise mubice runaka byibikorwa, hamwe nishoramari rito ryigihe numutungo. Niba uri mushya kuri iki kibazo, ukeneye inama zinzobere, ubufasha buva mu ikoranabuhanga rya IT, noneho ugomba kwitabaza urubuga rwumwuga ruzobereye muri francise nibintu byose bifitanye isano nayo. Kuki byoroshye kandi byunguka kugura no gukora francise? Ibintu byose biroroshye kubisobanura. Mugihe uremye ubucuruzi kuva kera, ugomba gushora imari, ugomba kubaka gahunda y'ibikorwa, kubara igishoro cyo gutangiza ndetse nishoramari ryakurikiyeho ubucuruzi bukeneye kuzamurwa. Mugihe kimwe, birakenewe kugira byibuze ubumenyi buke mubuyobozi, ibaruramari, no kugenzura ntabwo ari abakozi gusa ahubwo nibikorwa bitandukanye, kugirango bitazitiranya kandi ntugire igihombo.

Iyo ugura kandi ukorana na francisor, biroroshye kubaka ubucuruzi, bitewe no kumenyekanisha ibicuruzwa, ubumenyi bwungutse, nta gushidikanya basangira, kimwe nabakiriya babonye. Ubwa mbere, ugomba kubara ibyiza n'ibibi byose, ugahitamo murwego rwibikorwa ushaka gufungura ubucuruzi, gusobanura neza igishoro cyo gutangiza, hanyuma ugakora. Nubwo bimeze bityo, niba kugeza uyu munsi ubabazwa no guhitamo, noneho urashobora kujya kumurongo, ugasesengura amahitamo yatanzwe, ukagereranya ibiciro, ukabona gahunda yubucuruzi. Na none, kurubuga, urashobora kureba imibare yumuhanda ku mibare ya SEO, ugasoma ibyasuzumwe nabakiriya bacu (francisors na francisees), ukareba uko urwego rwifashe hamwe nu rutonde rwa francise runaka, ugasobanura neza ishoramari, amafaranga yinjiza, hamwe namafaranga yose. Kurubuga rwacu hari ihitamo rinini, mugihe ushakisha, urashobora gukoresha moteri ishakisha byikora cyangwa ugahitamo icyiciro, igihugu, umujyi, umudugudu, gufata amafaranga yishoramari ryambere, nibindi. Uyu munsi byose birahari, kimwe no kubara byikora mububiko bwa franchise, butangwa kuri buri wese. Ntibikenewe ko unyura muri byose kuva utangiye kugeza urangiye, ufite amakuru akenewe mukuboko.

Shakisha byinshi kubyerekeye ubufatanye mububiko bwa franchise. Na none, inama zinzobere ziratangwa, francisors inkunga ifasha mukugisha inama, ikakubwira kubyerekeye chip zose, ibikorwa no gutanga amakuru akenewe yiterambere ryubucuruzi. Iyo kwagura no gufungura ingingo, buri wese aratsinda. Umushinga wubucuruzi utanga uburenganzira bwo guhagararira inyungu mugihe kirekire kiranga ikirango runaka, murwego runaka rwibikorwa, hashingiwe kubintu runaka. Ubwoko bukenewe cyane bwubucuruzi bwubucuruzi ni ibiryo byihuse, serivisi, ibicuruzwa, na serivisi. Urutonde rwa francise rwemerera guhitamo francise yingirakamaro, kwerekana uburyo bwihariye, kuzigama igihe nishoramari ryubucuruzi, kwagura traffic traffic. Umuntu wese azabona inyungu nziza kuri we, urebye ishoramari nibikoresho.

Dutanga ijana ku ijana yingirakamaro zijyanye no guteza imbere ubucuruzi binyuze mu kugura francise.

Kugisha inama kubibazo bitandukanye, ugomba guhamagara nimero zabigenewe, ohereza icyifuzo ukoresheje imeri. Turabashimira kubwinyungu zanyu kandi dutegereje ubufatanye, butanga umusaruro.

Imodoka zo mumahanga francise yemeza ko yinjiza cyane kuko buri muryango ufite imodoka ikeneye gusanwa mugihe no gusimbuza ibice byimodoka. Guhitamo francise ibereye yo gukoresha ikirango runaka cyimodoka zamahanga cyangwa ibice byimodoka bigufasha kudahangayikishwa nigihe kizaza. Gutangirira kuri, mbere yo guhitamo francise, ni ngombwa gusuzuma urwego rwo gusoma no kwandika, hitabwa kumikoro yimari nibishoboka ko uyakoresha, gusesengura ibyifuzo byimodoka zamahanga zamahanga, ubigereranya nibyifuzo byabaguzi. Byongeye kandi, birakwiye kubanza gusuzuma isoko namarushanwa, kwandikisha ishyirahamwe, gukusanya ibyangombwa nkenerwa, gukodesha amazu, nibindi. Biroroshye cyane kugura francise kandi ntuhangayikishwe nibikorwa bigoye, nko kwamamaza no gutaka abakiriya kuko kwamamaza ntabwo bikenewe kubirango byisi yose. Mugura francise, ntabwo uburenganzira bwo gukoresha izina gusa, imodoka zamahanga ahubwo hanatangwa amakuru yubuyobozi, kugurisha, kugerageza, hamwe nabakiriya rusange.

Umufaransa yiyemeje gusura gufungura salon nububiko bushya, atanga inama kuri franchisee mugukemura ibibazo bitandukanye, gutanga ikirango, nurubuga. Amakuru yose ku binyabiziga n’imodoka by’amahanga byinjiye muri data base, kimwe kimwe n'amashami ya francise, byoroshye kubona ubwoko bwibicuruzwa nibicuruzwa byimodoka. Urubuga rwisosiyete rugaragaza amakuru yose yerekana aho amaduka na salon biherereye, aho abakiriya bashobora gusaba inama, ubufasha, nubuguzi. Guhitamo francise yingirakamaro, ugomba guhindukirira kataloge ya francise, aho itangwa ryaba francisers kugeza francisees. Inzobere zacu za catalog ziragufasha muguhitamo no gusesengura imodoka francise, hamwe namakuru arambuye kumiterere nigiciro, urebye umusanzu wamafaranga hamwe nubukode. Umu francisor ashyiraho amafaranga yose kandi angana nibiciro byose, bitabaye ibyo amasezerano ntasinywa kandi uburenganzira kuri francise bwimuwe. Byongeye kandi, inzobere zacu zirashobora kuguherekeza mu nama no mu biganiro, bagatanga ubufasha mu by'amategeko hamwe n'inyandiko.

Kugirango ubone amakuru arambuye, ugomba guhamagara inzobere zacu kugirango tugufashe. Urutonde ntirurimo francise gusa, ariko kandi rusubiramo abakiriya, biroroshye guhitamo itangwa ryiza, urebye ibyiciro byamakuru ukurikije ibyiciro. Twishimiye kukubona murwego rwabakiriya bacu kandi dutegereje umubano utanga umusaruro.

Franchise nuhagarariye - ibi bitekerezo byombi bifitanye isano ya hafi. Kugira ngo wumve uburyo bwo gutangiza akazi ko mu biro, ugomba gukoresha software nziza. Niba ushishikajwe na francise, uyihagarariye agomba kwitabwaho bikwiye. Porogaramu ifasha gusa guhangana niki gikorwa. Urashobora kubishyira mubikorwa neza kandi byiza, udakoze amakosa. Imikorere ya francise hamwe nuhagarariye porogaramu ikora neza kuri mudasobwa iyo ari yo yose.

Imikorere yacyo iragurwa cyane binyuze murwego rwo hejuru rwo kurema. Tekinoroji ya tekinoroji yo murwego rwohejuru ituma bishoboka amaherezo kuba ikintu cyiza mubucuruzi. Uhagarariye ntagikeneye gukorana nintoki nabakozi, kandi urashobora kuzana francise kurwego rushya rwose rwumwuga. Urashobora kugendana nikirangantego nyamukuru utanga serivisi zabakiriya cyangwa ubundi bucuruzi ubwo aribwo bwose bushoboka.

Iyo ukorana na francise, ntakibazo ufite mugihe igisubizo cya software cyinjiye mubikorwa. Nibyiza cyane kandi byiza, bivuze ko inzira ihuriweho idakwiye kwirengagizwa. Ukeneye igisubizo cyiza cya mudasobwa cyakozwe neza kugirango woroshye akazi ka biro.

Iyo ukoresha francise, birashoboka guhuza nuhagarariye ukoresheje ibikoresho byikora. Kurugero, urashobora gutanga raporo ukoresheje ubwenge bwubukorikori bwinjijwe muri complexe niba uguze ibicuruzwa byiza. Porogaramu iroroshye gushiraho, kandi ihangana nibikorwa bigoye cyane bya gahunda isanzwe yonyine. Raporo buri gihe mumaboko yuwuserukira, hamwe na francise ibasha kwiteza imbere. Uburyo bukoreshwa bwamafaranga yabikesha ibikorwa byateguwe neza bizakorwa neza bishoboka. Igicuruzwa cyakozwe nabashinzwe porogaramu bafite uburambe butuma bakora ibikorwa byose bikenewe byihuse kandi neza.

Byoroshye-kwiga-franchise hamwe niterambere ryabahagarariye bemera gukorana numukiriya umwe. Inzobere zawe zose zifite itandukaniro ukurikije urwego rwo kubona kugirango urwego rwo hejuru rwo kurinda amakuru.

Franchise nuhagarariye bisaba ibikoresho bimwe kugirango bigende neza. Kurugero, sisitemu yemerera intoki gukoresha amakuru gutunganya cyangwa gutangiza inzira, byose bisabwe nuwabikoresheje. Guhindura intoki birakenewe mugihe hari ikintu gikeneye gukosorwa. Imikorere yikora ituma gukora imirimo iyo ari yo yose yo mu biro neza, kimwe no kuyipima neza. Uruganda rukora neza rutanga imikoranire ntuhagarariye gusa ahubwo nabandi. Nibyiza cyane, koresha rero progaramu nziza.

Uburyo bukomatanyirijwe kuri francise hamwe nuyihagarariye bayobora uruganda murwego rwo hejuru kandi rwagezweho.

Ubucuruzi bwubucuruzi bufite urutonde rwishoramari butanga amahirwe yo guhitamo itangwa ryunguka kubiciro bidahenze, urebye amafaranga rimwe, amasezerano n'amasezerano ya francise. Urashobora gufungura ubucuruzi bwawe wenyine, uhereye kuntoki, ariko rero ugomba kumva neza aho uhera namahame yubuyobozi ugomba gukurikiza, ukurikije kubara imari na gahunda zubucuruzi. Kwamamaza, kubaka abakiriya ni inzira zigoye cyane, cyane cyane urebye uko ibintu bimeze ubu, guhora wiyongera mumarushanwa mubice byose byibikorwa. Kubwibyo, niba uri intangiriro, ariko ugaharanira cyane kuba nyiri ubucuruzi bwawe, urashobora gutangiza umushinga uyobowe nikirangantego kizwi cyane, ufite izina ryingenzi kandi ryinjiza. Niba utazi aho uhera, kandi mubyukuri murwego rwibikorwa kugirango ufungure ubucuruzi bwawe bwite, noneho unyure muri kataloge ya francises hanyuma uhitemo ubucuruzi buzakwegera kumutima wawe, kuko ntakintu cyiza kiruta ubucuruzi ukunda. Rero, muri kataloge ya francise urashobora kubona ibyatanzweho ubu, hamwe nishoramari runaka ryamafaranga, umenyere kubijyanye na francise, izina ryurubanza, ubwishyu bumwe cyangwa kutaboneka, amakuru yinyongera, gusubiramo hamwe ningingo zimwe mukarere runaka kagushimishije.

Abafaransa bazafasha francisees mugutangiza umushinga gusa, ariko kandi bazaza, batange inama, bafashe mugushaka abakozi, bavuge ibyiza nibigaragara, kubaka gahunda y'ibikorwa, nibindi. Kubara umubare w'ishoramari, ubwishyu bumwe hamwe nigihe cyo kwishyura iraboneka mububiko bwa franchise. Hamagara nimero yatanzwe hanyuma ubaze ibibazo byinyongera. Turabashimira mbere kubwinyungu zanyu, kuvugana na catalog ya francises nishoramari, turizera ko ubufatanye butanga umusaruro.