Rwiyemezamirimo wese arashaka kubona francises isabwa ikirango kizwi kubikorwa byabo byubucuruzi, hamwe no gukoresha bihendutse, mubucuruzi, no kwishyura byihuse. Nyamara, hano paradox yo kwivuguruza kwihuza ryumvikana hagati yikimenyetso kizwi cyane, izina ryikirango, hamwe no gukoresha bihendutse bivuka, kubera ko urwego rwinshi, icyitegererezo, nikirangantego, niko bihenze cyane kubikoresha no kubigumana mubucuruzi bwa francises . Amafaranga yishyurwa muburyo bwo kwishyura inshuro imwe, amafaranga yishyurwa buri kwezi, hamwe namafaranga yo kwamamaza asanzwe, kugirango akoreshe ikirango kizwi kandi kizwi cyane, bisaba ishoramari rinini, inshinge, nibiciro. Kwishura mugihe cyose ibiciro byubucuruzi bijyanye bijyanye na francises isabwa bisaba ko hajyaho amafaranga neza, binyuze kuri konti ya banki, ishyirahamwe ryiza ryakazi, umuyoboro w’ibicuruzwa byateye imbere kandi wagutse, urujya n'uruza rwinshi, hamwe n’ibicuruzwa byinshi, ahantu hareshya, hamwe na hamwe urutonde rw'ibicuruzwa. Kubera iyo mpamvu, kugirango uzamure ubucuruzi, ukeneye iyamamaza, kubona, no gukuramo ibikoresho byubucuruzi n’ibicuruzwa, kongera umubare w’abanditsi bagurisha, abayobozi, abajyanama, ikoranabuhanga, umusaruro, n’abakozi ba serivisi. Iyo ukorana na francises yaguzwe isabwa, icyingenzi nukubara neza igiciro cyo kugurisha ibicuruzwa nibicuruzwa, hamwe no kwishura ibiciro byose byibanze nubufasha mukubara ikiguzi cyibiciro.

Igiciro kinini cyo kugurisha ibicuruzwa nibicuruzwa ukoresheje ikirango cya francisor birashobora 'gutera ubwoba umuguzi rusange, kandi azanga kugura ibicuruzwa bihenze. Mubikorwa, urunigi rwo kugurisha rugurisha ibicuruzwa bizwi kandi bihenze bifite abakiriya bashinzwe kandi byatoranijwe, umuntu ku giti cye, wubahwa, umukiriya ukomeye ugura ikirango runaka. Hano hari abashyitsi basanzwe, cyane cyane abaguzi benshi, mubicuruzwa nkibi. Ku itsinda ry’ubucuruzi rusange, bivuze ko ibyiciro nyamukuru byabaturage, birakenewe ko wegera ibikorwa hamwe n’ubufaransa busabwa bafite imyumvire idasanzwe, kumenya 'uburyo bwa zahabu', kubirango byari bihendutse kuri bo kandi bizeye ubuziranenge. ibicuruzwa na serivisi ubwabo. Mubikorwa byisi, ibicuruzwa, inganda, nubucuruzi byubucuruzi birahari kandi birakwiriye, mugihe francises yibicuruzwa bingana na mirongo cyenda kwijana ryibicuruzwa. Amashanyarazi azwi cyane kubucuruzi bwibicuruzwa bifitanye isano no kugurisha pizza, ikawa yiteguye, imyenda, inkweto, ibikoresho bya elegitoroniki n’ibikoresho byo mu rugo, imodoka, no kugurisha abacuruzi bafungura amaduka na butike.

Intsinzi yo kugurisha muri francises yibicuruzwa ahanini biterwa nubushobozi bwumwuga bwabajyanama nabashinzwe kugurisha kwerekana ibicuruzwa byarangiye kubaguzi kugirango bishimye, bafite ubushake bwo kugura ibicuruzwa, kandi, banyuzwe nubuguzi bwiza, bava mububiko. Kubona imikorere myiza muri francises isabwa bijyana no guhugura abakozi guhoraho, mubikoresho byujuje ubuziranenge hamwe nubuhanga bungutse, ubuhanga hamwe nubwenge bwubucuruzi bwo kugurisha ibicuruzwa. Amahugurwa ateganijwe hamwe na webinari mugikorwa cyamahugurwa mubakozi bagize uruhare mugurisha ibicuruzwa, bamaze kugera kubuhanga no guhamagarira umwuga, guhatira ikinyabupfura, ubuhanga nubuhanga guhatira umukiriya kugura, ibyo bikaba byongeye kwerekana ukuri ko 'abakozi ari byose '. Amashanyarazi asabwa arasabwa, kubera ko hamwe nuburyo bushyize mu gaciro, butunganijwe, bwinjizwamo sisitemu, bahita bishyura vuba, binjiza amafaranga meza kuri rwiyemezamirimo-franchisee. Nuburyo bwuzuye kandi nkana mugutegura umushinga wubucuruzi bwa francises, hamwe na gahunda yubucuruzi yateye imbere neza, ubushakashatsi bwimbitse, nubushakashatsi bwumubano wamasoko, hamwe nisesengura ryabaguzi basabwa neza, bizana inyungu byihuse kandi bizana francises kuri icyiciro nurutonde rwabasabwe. Gukora ibikorwa byambere byisesengura kubyerekeranye ningaruka zamafaranga aturuka mubushoramari bwashowe, hamwe nubukungu, kubara kubiteganijwe mubucuruzi, kumafaranga yinjira, kubara umushinga winjiza, amafaranga yakoreshejwe, ninyungu bitanga impamvu zose zo gukora francise yishyuwe mubisabwa. Gutegura intego zo gutegura igenamigambi no gutegura igenamigambi rifite ubushobozi bwo gukwirakwiza, umubare w’ishoramari ryatangiye, kugirango wunguke byinshi, ukomeze kuringaniza no 'kuringaniza' hagati yikiguzi cya francises nigiciro kiri imbere cyo gukora ubucuruzi, ni gihamya nuburyo umwanzuro utekereje ko guhitamo francises byakozwe neza kandi byasabwe francises.

Parike ya francise nuburyo budasanzwe ariko bwunguka ibikorwa byo kwihangira imirimo. Parike yimyidagaduro irashobora kuba intangiriro yubucuruzi bushimishije. Buriwese azi ko parike ari imyidagaduro ikunzwe kumuryango wose. Ibitekerezo bifitanye isano na parike ni: kuruhuka, ibiruhuko, umuryango. Ibi bivuze ko abantu biteguye gukoresha amafaranga menshi kuri ubu bwoko bwimyidagaduro. Akamaro ka franchise biterwa no gutangiza ubwoko bwimyidagaduro idasanzwe.

Harimo ubwoko bwa parike bukurikira: umugozi, Jurassic, ishyamba, imikoranire (ukuri kugaragara), ibikurura, nibindi. Ibyiza byo gukora kuri francise: gutanga imbuga ziteguye kumurimo; mu buryo butaziguye (gusura kurubuga rwinzobere mu bya tekinike) no gufashwa kumurongo; gutanga gahunda (hamwe no kuvugurura kwabo) zo gutangiza ibikoresho byimikorere; ishyirwa mu bikorwa ry'umushinga; inkunga yo kwamamaza; gutanga gahunda yubucuruzi, amabwiriza nibindi bikoresho bifatika byakazi. Kuki utagomba gutinya gukora kuri francise? Kuberako ni inzira yemejwe yo gutsinda. Ingaruka ni nto, nkuko byavuzwe, abantu bose bakunda kuruhuka, kandi parike nimwe mubwoko bwayo. Isosiyete ya francisor yiteguye gutera inkunga umufatanyabikorwa hafi ya buri cyiciro cyakazi. Ikintu nyamukuru nukugira icyifuzo cyo kubona no kwiteza imbere muburyo bwatoranijwe. Ni iki kindi ukeneye usibye kwifuza? Amafaranga menshi, kugura uruhushya (nibiba ngombwa), gutegura urubuga, ishoramari rito mukwamamaza, gushaka, n'amahugurwa.

Amasezerano ya francise agomba gusobanura neza ibyiciro byo kugura no kubaka umushinga. Niba ibi ataribyo, ntugomba gukora amasezerano yubuguzi, kuko ibitekerezo rusange amaherezo biganisha ku kurekura imyenda niba ubucuruzi butageze kubisubizo byateganijwe. Nibyiza kandi kugenzura niba hari ibyemezo byo kwiyandikisha, impushya, nibindi byangombwa byemewe n'amategeko mbere. Urashobora gukurikirana izina rya francisor ukoresheje itangazamakuru; gukundwa kwayo bigomba kuba bifite intego. Cataloge yacu izagufasha guhitamo isosiyete ikwiye yubufatanye, hano urahasanga ibyifuzo bishya bya 2021. Ibitekerezo bya francise byashyizwe mubice, bije. Dukorana gusa namasosiyete yizewe.

Ibicuruzwa bitangwa namasosiyete yo murugo no mumahanga. Gukorana natwe, ntugira ingaruka.