Ubufaransa muri Krasnodar ni umushinga ushobora kubyara inyungu kandi ntabwo ari umushinga wubucuruzi. Ibyago bike byo gufungura francise muri Krasnodar biterwa nuko iri soko rituzuye cyane kandi icyarimwe rirahagaze neza. Krasnodar iherereye muri kamwe mu turere dushimishije cyane mu Burusiya, bityo, urashobora kwiringira urujya n'uruza rwa ba mukerarugendo, ndetse n'abandi bantu benshi baje ku gihe. Birumvikana ko Krasnodar irangwa kandi nibisabwa neza nabaturage baho. N'ubundi kandi, ni umujyi munini cyane kandi w'ingenzi, aho umubare munini w'abaturage utuye. Birashoboka gukorana na francise neza kandi utiriwe wemera ibintu bidahwitse niba witegura mbere.

Byiza, igenamigambi ryukuri rigomba gukorwa. Igenamigambi rirashobora gukorwa hashingiwe kubikorwa byakozwe byo gusesengura. Irashobora kumera nkisesengura rya swot cyangwa ikindi gikoresho icyo aricyo cyose cyemerera gusuzuma ingaruka zawe n'amahirwe yawe. Gukorana na francise muri Krasnodar nabyo bitanga byihutirwa gushyira amafaranga rimwe murutonde rwibiciro. Numubare munini wamafaranga franchisee yohereza kuri konti ya francisor mugitangira umushinga wubucuruzi. Byongeye kandi, niba ushaka gukoresha amafaranga runaka, hiyongereyeho 11% biracyakenewe gusezerana kugirango wimure kuri konti ya nyiri ikirangantego. Ibi nibikorwa bisanzwe, ntakintu gishya kandi kidasanzwe kirimo.

Hamwe nintererano imwe, rwiyemezamirimo wafashe icyemezo cyo guteza imbere francise muri Krasnodar agomba kwishyura andi mafaranga ashyigikira francisor. Rero, buri kwezi ntabwo wishyura gusa amafaranga yimisoro, agera kuri 6% yinjiza. Ugomba kandi gushyira murutonde rwamafaranga ukeneye kwishyura amafaranga yo kwamamaza. Irabarwa kandi nkijanisha ryinyungu zawe. Amafaranga yimisoro n'amafaranga yo kwamamaza arashobora kugera ku ijanisha runaka ryibicuruzwa, byose biterwa namasezerano wasinyanye nikirangantego. Krasnodar irangwa nimpeshyi ishyushye, bityo, umubare munini w’abakerarugendo ugomba gutegurwa muri iki gihembwe.

Kuri ubu, abantu benshi bashishikajwe na Krasnodar, nk'ahantu ho kwimukira mu bihugu byinshi byo muri Aziya yo Hagati. Uku kuri kurashobora kandi gufasha muburyo isosiyete yiyemeje kuzamura francise muri Krasnodar. Igomba kandi kuzirikana amahirwe ashobora gukurura abaguzi mubacuruzi bo muri Krasnodar mugihe cyagenwe. Ubufaransa butandukanye no gutangiza umushinga kuva kera kuko ubona inyungu zikomeye zo guhatana muburyo bwa gahunda yubucuruzi nikirangantego kizwi. Ibi nibyingenzi cyane kuberako abantu bashobora kumva ikirango runaka kandi urwego rwabo rwo kwizerana rwambere. Ibyiza bya francise kubucuruzi bushya rwose ni uko uzigama umutungo wamafaranga mugukora amakosa.

Amakosa yose yingenzi yamaze gukorwa na francisor kandi arashobora gusangira ubunararibonye bwe kumafaranga yumvikana.

Gukorana na francise ntabwo bikeneye gusa kwishyura amafaranga runaka. Ugomba kandi kwibuka ko ushobora gusabwa kugura ubwoko runaka bwibikoresho kubatanga ibicuruzwa byihariye. Irashobora kandi kuba igice cyamasezerano yubufaransa. Ubufaransa muri Krasnodar, kimwe n'ahandi, burashobora kugira ingaruka zimwe ugomba gufata cyangwa kureka igitekerezo cyo gushyira mubikorwa uyu mushinga. Kurugero, urashobora gufungura francise idasabwa na gato muri Krasnodar kubera imiterere yaho. Ubufaransa bushobora gukora neza mubindi bihugu.

Ariko, niba ukorera muri Krasnodar, ugomba kwiga uburyo bushoboka bwo kubona umubare uhagije wabakiriya kubicuruzwa cyangwa serivisi ugurisha.

Ubufaransa muri Krasnodar ubwabwo ntabwo butanga intsinzi hamwe no gukopera utabitekereje. Birumvikana ko ugomba kuzirikana ibyangombwa byose kandi ukitondera akarere ugiye gukoreramo ibikorwa byubucuruzi. Ubufaransa bugomba gukemurwa neza kandi neza, mubushobozi ukoresheje ibikoresho byose byabonetse. Birumvikana, ugomba kandi gukoresha ibikoresho byawe bwite, kurugero, ntucikwe no gusesengura neza swot. Iragufasha kumenya hakiri kare imbaraga nintege nke ufite mugihe uhanganye nabanywanyi bakomeye cyane. Gukorana na francise muri Krasnodar birashobora kubyara inyungu, ariko, gusuzuma ibyago bigufasha kwirinda ibintu bidashimishije no kugabanya ibiciro bitunguranye.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwa hoteri ni umushinga ushobora kubyara inyungu, ariko akenshi ushobora guteza akaga, bisaba gukurikiza byimazeyo amabwiriza. Hoteri izakundwa gusa niba hari umubare munini wabantu baturuka mumijyi nibindi bihugu. Kubera iyo mpamvu, francise igomba gushyirwa mubikorwa hitawe kuri uku kuri. Niba uhisemo kujya muri hoteri, ugomba kubanza gukora analyse. Ugomba gusobanukirwa ninde mubanywanyi francise yawe igomba guhatana. Aya ni makuru yingenzi cyane atagomba kwirengagizwa na gato.

Ishyirwa mu bikorwa rya francise ya hoteri naryo ryerekana ko ari ngombwa kwishyura amafaranga runaka nkintererano mubikorwa byo kwamamaza kurwego rwisi. Mubyongeyeho, urashobora gufata inshingano zo kugura ibikoresho bimwe, ibicuruzwa cyangwa serivisi muri francisor. Ariko ibyo ntibirangirana nurutonde rwinshingano niba ukoresha francise ya hoteri. Hariho n'amafaranga yitwa royalties. Bikwiye gukorwa buri kwezi kandi birakwiye kwibuka niba ugiye gushyira mubikorwa umushinga wubucuruzi.

Usibye gukenera kwishyura amafaranga no gutanga izindi nshingano, francise ya hoteri nayo itanga ibihembo kuri francisee. Kurugero, ubona umushinga wubucuruzi witeguye, ikirangantego kizwi, mu izina ryawe uzakora. Mubyongeyeho, urashobora kwiringira uburambe bwiza bwakazi akazi francisor azaguha nyuma yamasezerano arangiye. Mugihe ukorana na francise, ugomba kandi kumvikana neza ko uzaba ufite inshingano zo kwambara. Inshingano ningirakamaro kumpande zombi, kuko wowe ubwawe wahindukiriye francisor kugirango utange ibiranga hanze hamwe nimyambarire. Byongeye kandi, igishushanyo mbonera kigomba gukurikizwa cyane mugihe ushyira mubikorwa francise.

Ibi nibyingenzi cyane kuberako ukeneye kuba rwiyemezamirimo watsinze kandi ukinjiza amafaranga menshi kuko ukorana na francise. Ubufaransa bwa hoteri, bitandukanye no gukora ubucuruzi mwizina ryabwo, butanga kugeza 10% byibyiciro buri kwezi. Kubwibyo, ugomba kubona amafaranga arenze gato rwiyemezamirimo usanzwe.