Rwiyemezamirimo wese arashaka kubona francises isabwa ikirango kizwi kubikorwa byabo byubucuruzi, hamwe no gukoresha bihendutse, mubucuruzi, no kwishyura byihuse. Nyamara, hano paradox yo kwivuguruza kwihuza ryumvikana hagati yikimenyetso kizwi cyane, izina ryikirango, hamwe no gukoresha bihendutse bivuka, kubera ko urwego rwinshi, icyitegererezo, nikirangantego, niko bihenze cyane kubikoresha no kubigumana mubucuruzi bwa francises . Amafaranga yishyurwa muburyo bwo kwishyura inshuro imwe, amafaranga yishyurwa buri kwezi, hamwe namafaranga yo kwamamaza asanzwe, kugirango akoreshe ikirango kizwi kandi kizwi cyane, bisaba ishoramari rinini, inshinge, nibiciro. Kwishura mugihe cyose ibiciro byubucuruzi bijyanye bijyanye na francises isabwa bisaba ko hajyaho amafaranga neza, binyuze kuri konti ya banki, ishyirahamwe ryiza ryakazi, umuyoboro w’ibicuruzwa byateye imbere kandi wagutse, urujya n'uruza rwinshi, hamwe n’ibicuruzwa byinshi, ahantu hareshya, hamwe na hamwe urutonde rw'ibicuruzwa. Kubera iyo mpamvu, kugirango uzamure ubucuruzi, ukeneye iyamamaza, kubona, no gukuramo ibikoresho byubucuruzi n’ibicuruzwa, kongera umubare w’abanditsi bagurisha, abayobozi, abajyanama, ikoranabuhanga, umusaruro, n’abakozi ba serivisi. Iyo ukorana na francises yaguzwe isabwa, icyingenzi nukubara neza igiciro cyo kugurisha ibicuruzwa nibicuruzwa, hamwe no kwishura ibiciro byose byibanze nubufasha mukubara ikiguzi cyibiciro.

Igiciro kinini cyo kugurisha ibicuruzwa nibicuruzwa ukoresheje ikirango cya francisor birashobora 'gutera ubwoba umuguzi rusange, kandi azanga kugura ibicuruzwa bihenze. Mubikorwa, urunigi rwo kugurisha rugurisha ibicuruzwa bizwi kandi bihenze bifite abakiriya bashinzwe kandi byatoranijwe, umuntu ku giti cye, wubahwa, umukiriya ukomeye ugura ikirango runaka. Hano hari abashyitsi basanzwe, cyane cyane abaguzi benshi, mubicuruzwa nkibi. Ku itsinda ry’ubucuruzi rusange, bivuze ko ibyiciro nyamukuru byabaturage, birakenewe ko wegera ibikorwa hamwe n’ubufaransa busabwa bafite imyumvire idasanzwe, kumenya 'uburyo bwa zahabu', kubirango byari bihendutse kuri bo kandi bizeye ubuziranenge. ibicuruzwa na serivisi ubwabo. Mubikorwa byisi, ibicuruzwa, inganda, nubucuruzi byubucuruzi birahari kandi birakwiriye, mugihe francises yibicuruzwa bingana na mirongo cyenda kwijana ryibicuruzwa. Amashanyarazi azwi cyane kubucuruzi bwibicuruzwa bifitanye isano no kugurisha pizza, ikawa yiteguye, imyenda, inkweto, ibikoresho bya elegitoroniki n’ibikoresho byo mu rugo, imodoka, no kugurisha abacuruzi bafungura amaduka na butike.

Intsinzi yo kugurisha muri francises yibicuruzwa ahanini biterwa nubushobozi bwumwuga bwabajyanama nabashinzwe kugurisha kwerekana ibicuruzwa byarangiye kubaguzi kugirango bishimye, bafite ubushake bwo kugura ibicuruzwa, kandi, banyuzwe nubuguzi bwiza, bava mububiko. Kubona imikorere myiza muri francises isabwa bijyana no guhugura abakozi guhoraho, mubikoresho byujuje ubuziranenge hamwe nubuhanga bungutse, ubuhanga hamwe nubwenge bwubucuruzi bwo kugurisha ibicuruzwa. Amahugurwa ateganijwe hamwe na webinari mugikorwa cyamahugurwa mubakozi bagize uruhare mugurisha ibicuruzwa, bamaze kugera kubuhanga no guhamagarira umwuga, guhatira ikinyabupfura, ubuhanga nubuhanga guhatira umukiriya kugura, ibyo bikaba byongeye kwerekana ukuri ko 'abakozi ari byose '. Amashanyarazi asabwa arasabwa, kubera ko hamwe nuburyo bushyize mu gaciro, butunganijwe, bwinjizwamo sisitemu, bahita bishyura vuba, binjiza amafaranga meza kuri rwiyemezamirimo-franchisee. Nuburyo bwuzuye kandi nkana mugutegura umushinga wubucuruzi bwa francises, hamwe na gahunda yubucuruzi yateye imbere neza, ubushakashatsi bwimbitse, nubushakashatsi bwumubano wamasoko, hamwe nisesengura ryabaguzi basabwa neza, bizana inyungu byihuse kandi bizana francises kuri icyiciro nurutonde rwabasabwe. Gukora ibikorwa byambere byisesengura kubyerekeranye ningaruka zamafaranga aturuka mubushoramari bwashowe, hamwe nubukungu, kubara kubiteganijwe mubucuruzi, kumafaranga yinjira, kubara umushinga winjiza, amafaranga yakoreshejwe, ninyungu bitanga impamvu zose zo gukora francise yishyuwe mubisabwa. Gutegura intego zo gutegura igenamigambi no gutegura igenamigambi rifite ubushobozi bwo gukwirakwiza, umubare w’ishoramari ryatangiye, kugirango wunguke byinshi, ukomeze kuringaniza no 'kuringaniza' hagati yikiguzi cya francises nigiciro kiri imbere cyo gukora ubucuruzi, ni gihamya nuburyo umwanzuro utekereje ko guhitamo francises byakozwe neza kandi byasabwe francises.

Tagisi francise ni ivugurura ryubucuruzi bwo gutwara abantu. Umuntu wese ufite imodoka, afite iterabwoba ryo gutakaza akazi cyangwa nkayandi yinjiza, byibuze yigeze gutekereza kubijyanye no gutwara abantu. Ibi bisaba uruhushya, imodoka, hamwe na porogaramu kuri terefone. Serivisi ya tagisi ni urwego rushya rwinjiza. Moderi ishaje ya sosiyete itwara tagisi ni ukugura imodoka, guha akazi abashoferi, hamwe nandi matsinda mato. Ubu ibintu byose biroroshye cyane, birahagije kwiyandikisha nka rwiyemezamirimo, kugirana amasezerano nabashoferi-batangiye gukora.

Ariko muriki gihe, havutse ikibazo cyamarushanwa menshi, kandi kubona tagisi francise birashobora kuba inzira. Ubu buryo buzagufasha guhita ufata umwanya wambere muri ubu bucuruzi mumujyi wawe. Kubera ko uruganda rwa francisor rutanga serivise zizwi cyane. Abantu baramwizera kandi biteguye kwishyura. Urashobora kandi kwirinda ingaruka zishobora kubaho; francisor izi umwihariko wisoko kandi yiteguye gusangira ubunararibonye bwe. Rwiyemezamirimo mushya ashobora guhura n'ikibazo cyo kugenzura ibikorwa bya leta, hamwe nabanywanyi, abashoferi ba tagisi badakora byemewe n'amategeko (bityo bagahora bakuraho ibiciro). Umu francisor azi gukemura ibyo bibazo.

Ubu ibigo binini bifata amasoko ya serivisi zitwara abantu kandi ibigo bishaje nta kundi byagenda uretse guhagarika ubucuruzi bwabo cyangwa kugura francise. Mbere yo kugura francise, birakwiye ko wiga neza amasezerano yubufatanye, bityo urashobora kwirinda ibibi bizaza. Waguze rero tagisi francise. Ubona iki? Urashobora kwiringira gukora mwizina ryikirango kizwi cyane, kuri centre ikonje ikora, porogaramu igendanwa, hamwe nibyifuzo bifatika byo gukorana nabashoferi. Mubyukuri, francisee irashobora kugenzura gusa ireme rya serivisi zitangwa, kandi imirimo yose yubuyobozi ikorwa naba francisor. Na none, francisor yita kumirimo itunganijwe neza ya tagisi ubwayo. Azafasha gutunganya akazi kuburyo abanywanyi badashobora na gato guhindura urujya n'uruza rw'abakiriya no gukenera serivisi.

Ni ikihe giciro cya francise gishobora guterwa? Igiciro kibarwa hashingiwe ku baturage, umujyi aho ubwikorezi buzakorerwa. Nanone, ikiguzi giterwa na reta ya tagisi. Muri iki gihe, franchisee azakenera gushora imari muri sosiyete itwara tagisi n'amafaranga rimwe. Abafaransa bamwe ntibateganya kwishyura buri kwezi (amafaranga yubukode). Iyo bagiranye amasezerano na buri mukiriya, ibisabwa biganirwaho ukundi. Noneho, tagisi francise yunguka: ishoramari rito (kandi rimwe na rimwe rigabanywa kuri zeru); igihombo n'ingaruka zirahari rwose; mugihe kizaza, urashobora kwakira amafaranga yizewe yemewe; franchisee ibona software ya societe izwi, ihita iba uyihagarariye; nta mpamvu yo gushora imari mukwamamaza no guteza imbere software; ubona urujya n'uruza rw'abakiriya, kubera izina rya sosiyete izwi, ugomba guhangayikishwa n'ibiciro, ufungura ikigo gikonje; inyungu zinyongera ziva mubufatanye zitangwa, kurugero, amahirwe yo kugura imodoka hamwe nigabanywa, ubwishingizi bwimodoka. Ni iki kindi franchisee yakwiringira? Amahugurwa n'inkunga ikomeje.

Ibi bivuze kwakira ibisobanuro n'amahugurwa yo gukora muri porogaramu zigendanwa, gutanga amahugurwa na gahunda zidasanzwe zo kunoza ibibazo byubuyobozi, serivisi ya serivisi. Aba francisor barashobora kandi gufasha muguhitamo imishinga idasanzwe yubucuruzi, guhitamo aho tagisi itwara, kubona impushya, no kubaka no kubungabunga abakiriya. Urashobora kandi kwishingikiriza kumfashanyo yemewe, ubufasha mukwinjiza abashoferi, nubuyobozi. Nigute ushobora guhitamo amakuru agezweho, kandi cyane cyane, yinjiza tagisi francise? Icyambere, ugomba gukora ubushakashatsi kubyifuzo byose bihari. Ni iki ukwiye kwitondera? Mbere ya byose, ku izina rya sosiyete, hari amakuru kuri interineti. Hitamo amahitamo akwiye, uyagereranye kandi ubaze sosiyete ya franchise. Urashobora gusaba isosiyete ibyemezo byose kubikorwa, impushya, ibyemezo.

Ibi bizagukiza guhura nabashuka. Umunyamurwango winyangamugayo ntazahisha inyandiko zabigize, nkuko bisanzwe, abakinnyi nkabo bafite ibintu byose bisobanutse kandi byoroshye. Mugihe uguze francise, harikibazo cyo kubona dummy muburyo bwa porogaramu idakora ya enterineti cyangwa page. Kumurongo wuzuye wibitekerezo byubu, reba kurutonde rwacu rwa interineti. Twakusanyije ibyifuzo byingenzi kuri wewe, bigabanijwe nigiciro cyishoramari ryawe. Kurubuga rwacu, uzasangamo abagurisha francise gusa. Tangira intsinzi yawe hamwe na catalog yacu.