Fungura ububiko bwa francise nintangiriro nziza kubucuruzi bwatsinze. Ariko nigute ushobora gufungura ntutakaze? Reka tubimenye. Rero, ufite icyifuzo nigishoro cyambere cyo gutangiza umushinga wawe. Kugirango ugabanye ingaruka kandi ntutakaze amafaranga, uhisemo kugura francise yububiko. Ariko francise ni iki? Nubwoko bwuruhushya cyangwa uburenganzira bwo guhagararira ikirango mumujyi wawe cyangwa mugihugu. Umu francisor agurisha ubwo burenganzira kandi afasha franchisee gutunganya biz, ukurikije gahunda ya biz yatunganijwe mbere, mugihe ikomeza amahame yakazi cyangwa ikoranabuhanga.

Rwiyemezamirimo mushya atangira akazi ayobowe na sosiyete izwi. Irasa nkikintu nkiki, ufungura iduka rya francise kuva kumurongo uzwi, uzamurwa mugihugu cyawe, kandi ukamenyekana nabaguzi. Umu francisor araguha gahunda zakazi zashizweho neza, tekinoroji, hamwe nubucuruzi. Franchises igabanyijemo ibyiciro: itaziguye, isanzwe, ubuntu, hamwe nuwasimbuwe, yiteguye. Urashobora gufungura ububiko butaziguye niba amahitamo yawe ari make. Ubu bwoko bwubufatanye butanga uburenganzira bwo gufungura biro imwe cyangwa ebyiri zihagarariye. Ibisanzwe bifata ibyemezo byuzuye kuri francisor yawe.

Muri iki kibazo, ni ngombwa kubahiriza amahame yose yikigo. Ubuntu bwubusa buteganya amategeko agenga akazi kuva muri francisor, gucunga neza ububiko birakorwa. Hamwe no gusimburwa, bikwiranye nabakora franchisee. Muri iki kibazo, isosiyete ya franchise itegeka uburyo nubuhanga, hanyuma ugahitamo abaguzi wenyine. Ibigo byiteguye, ubu bwoko bwa francising busaba ishoramari rinini, ugura ubucuruzi bwiteguye, hanyuma mubisubize, wishyura imisoro cyangwa inyungu. Ni ubuhe buryo bwiza bwo gufungura francise? Ku mucuruzi udafite uburambe, fungura ubu bwoko bwibikorwa birakwiriye. Erega burya, ntabwo ari ibanga mugihe utazi ikintu cyangwa usobanukiwe, ni igihe gikwiye cyo kwitabaza umujyanama uzi ibibera kandi azi inzira yo kwikuramo.

Niki franciser? Ingamba zubucuruzi namayeri, gahunda ya biz, ibikoresho byamamaza, tekinoroji yo gukora ibicuruzwa, abakiriya nabatanga isoko. Gufungura iduka bisaba amafaranga angahe? Mbere ya byose, amafaranga arakenewe kugirango ugure francise. Igiciro cyacyo kiratandukanye bitewe nubwoko bwubufatanye nurwego rwo kuzamura ibicuruzwa. Ugomba kandi kwishyura buri kwezi amafaranga yimisoro yo gukoresha izina ryisosiyete. Niba wemeye, urashobora gukuraho inyungu wongera umusanzu wambere mubucuruzi. Ubundi buryo bushimishije nukwemeza francisor wawe ubuhanga bwawe nubushobozi bwo kubona inyungu nyinshi muri biz mugihe kizaza, bityo urashobora gukurura ishoramari kandi ntushore imari. Kora neza amasezerano yubufatanye kugirango utazahura nibibazo mugihe kizaza.

Kuki gufungura ububiko? Hariho impamvu nyinshi. Urashobora gucuruza mububiko busanzwe hamwe nukuri kugurisha. Ibicuruzwa bitandukanye bigurishwa kandi bigurwa mu mwaka. Biragaragara ko ukeneye guhitamo icyicaro cyawe no guha abaguzi ibicuruzwa biranga ibyiza kuruta iby'abanywanyi. Gucuruza kumurongo birakenewe cyane cyane ubungubu, biroroshye kubakiriya kandi bigira akamaro cyane mubwigunge. Fungura umushinga wawe kuri enterineti wunguka. Ntukeneye gukodesha ibiro, kwishyura ibikorwa byingirakamaro, guha akazi abakozi benshi, gukoresha amafaranga yo kubungabunga ibiro.

Ukeneye gusa gutegura gutanga, ibitekerezo byabakiriya. Franchising itanga amahirwe nkaya kuva ibicuruzwa byagurishijwe bimaze kumenyekana kubaguzi. Ni ibihe birango bigenda ubu? Ubufaransa mubijyanye no kugaburira, gucuruza, gukora, ibicuruzwa byabana, imyambaro ninkweto, uburezi. Ibice byavuzwe haruguru birakunzwe cyane kandi byihuse kwishyura. Urashobora gufungura ingingo yo kugurisha imyenda cyangwa inkweto udatinya ko idasabye, na none icy'ingenzi ni uguhitamo icyicaro. Mbere yo gutangiza umushinga wibanze, ugomba guhitamo imari shingiro yambere, kandi ukumva icyo ushaka kugeraho amaherezo. Kora gahunda kandi ubikore, soma inkuru zitsinzi za franchisee, suzuma amahirwe yawe yo gutsinda.

Cataloge idasanzwe ifasha kubona amahitamo meza yubufatanye. Yashizweho muburyo ushobora kugendagenda neza mubyifuzo no gusuzuma amahitamo yatanzwe. Twakusanyije ibyifuzo byamasosiyete yo murugo no mumahanga. Urashobora kubona urwego rutandukanye rutangwa. Mugihe kimwe, dushyira gusa francisors yizewe, ntamwanya wabashuka mububiko bwacu. Fungura ububiko bwa francise cyangwa ubucuruzi ukunda nintambwe yo kumenya ubushobozi bwawe, twiteguye kugufasha muribi.

Imyenda yimyenda ni umushinga wubucuruzi ushobora kubyara inyungu, kandi ntugomba gukora amakosa mugihe uyashyira mubikorwa. Nyuma ya byose, uzakora ibikorwa byawe munsi yikimenyetso cyisosiyete izwi. Ubufaransa bugura amafaranga kandi burimo ibihembo bitandukanye. Ubwa mbere, mugihe ugurisha francise yimyenda, urasabwa kwishyura amafaranga yiswe royalties, kandi mugihe waguze francise, ubanza usabwa kwishyura icyarimwe. Byongeye kandi, hateganijwe umusanzu mubikorwa byo kwamamaza, bizakorwa nimbaraga zo guhagararira ikirango murwego rwisi. Ibi bituma ukomeza urwego rwo kumenyekanisha ibicuruzwa kumyanya yo hejuru.

Shyira mubikorwa francise yawe neza kandi neza kugirango ube umucuruzi uhiganwa neza. Kugirango ukore ibi, ufite ibintu byose uhereye kumurongo uzwi. Urashobora gukoresha tekinoroji yo murwego rwohejuru hamwe nubumenyi-kugirango utange inyungu zingenzi zo guhatanira.

Niba ucuruza imyenda, noneho francise igomba guhitamo ukurikije ibyo abakiriya bakunda. Birumvikana, niba francise yatoranijwe ifite urwego rwo hejuru rwo kwamamara, ugomba guhitamo iki kirango kubindi bitangwa. Jya kuri enterineti. Hano hari umubare munini wimyenda yimyenda hanze, buri kimwe gifite umwihariko wacyo. Uhabwa amahitamo atandukanye kugirango uhitemo, kandi ibisigaye ni uguhitamo icyiza. Shyira mubikorwa ibikorwa byo kugurisha imyenda mugihe kimwe na francisor.

Kuri we, ntuzabona amahirwe yo gushyira mubikorwa gusa ahubwo uzabona n'ingaruka zitandukanye zizagutera ubwoba. Kugirango tubisuzume, birakenewe gukora ibikorwa byabanditsi muburyo bukuze. Kurugero, isesengura rya swot riratangwa. Nubwoko bwibikoresho byo kubika inyandiko bigufasha gukusanya amakuru no kuyasesengura kugirango umenye imbaraga zawe n'intege nke zawe. Korana na francise yimyenda kugirango ushimangire umwanya wawe kumasoko. Uzashobora kuyobora, urenze abanywanyi bose b'ingenzi kandi wihaye urwego rwo hejuru rusabwa neza. Ishyirwa mu bikorwa rya francise yimyenda ifitanye isano ningaruka zitandukanye, kubwibyo, ugomba kuba witeguye kubihagarika.

Niba ukoresha francise, ufite inshingano zitandukanye. Ntabwo ari inshingano yo kwishyura buri kwezi ibyiciro hamwe nigice kimwe mugitangira. Ni ngombwa kandi gukora ibikorwa byabo hakurikijwe amategeko ateganijwe mu masezerano. Mugura francise yimyenda, urasabwa kandi kugura imigabane imwe nimwe muri francisor. Nibikorwa bisanzwe bikoreshwa mubikorwa hagati yikimenyetso icyo aricyo cyose gikora kurwego rwisi.

Gukorana na francise yimyenda ninzira yubucuruzi isaba kwibanda cyane. Ntugomba gukora impapuro utarebye amabwiriza, nibyiza kubona amakuru yose akenewe kandi uhuye numwimerere. Ntabwo aribyo bizaguha amahirwe yo guhatanira gusa, ahubwo uzanashobora guhangana neza nizindi ngaruka zose zishobora kuvuka. Mu buryo nk'ubwo, amategeko ya leta ntagomba kwirengagizwa mugihe agurisha imyenda yimyenda. N'ubundi kandi, uyu ni umushinga w'ubucuruzi usaba kubahiriza byimazeyo amahame y'amategeko aho dukorera ibikorwa byacu.

Imyenda yimyenda ikora neza izaguha amahirwe yo kuzamura cyane ubukungu bwawe, ndetse no kwishyura francisor. Nyuma ya byose, ufata inshingano zimwe kugeza 9% yinjiza buri kwezi, uzohereza kuri konti zuhagarariye francise. Ariko ibi ntibigarukira kurutonde rwibisabwa ugomba kubahiriza byimazeyo. Urasabwa kandi kwambara abakozi bawe ukurikije amategeko yimyambarire yatanzwe. Ibice by'inyubako hamwe n'imitako y'imbere yikibanza, ugomba kandi gutunganya ukurikije kodegisi yatanzwe na francisor.

Cataloge yububiko bwa francises iguha amahirwe yo gufungura ubucuruzi bwawe murwego rwo gucuruza. Iki gice cyubucuruzi kirazwi cyane, cyane mubucuruzi buciriritse n'ibiciriritse. Ubucuruzi ntibusaba ishoramari rinini no kugura ibikoresho byibyara umusaruro, kubwibyo bwoko bwibikorwa birangwa no kwinjiza amafaranga byihuse hamwe n’urwego rwo hejuru rwinjiza.

Cataloge yubufaransa bwububiko burimo ibintu byiza cyane: urashobora guhitamo icyerekezo mubucuruzi, fungura francise hanyuma ukore neza kandi utezimbere ubucuruzi bwawe bwite. Ibyamamare cyane ni nko mububiko bwibiryo, ububiko bwimyenda, inkweto, ibicuruzwa byabana, ibikoresho, nibindi byose ibi biraboneka murutonde rwacu. Mubyongeyeho, murutonde rwaba francise, urashobora kubona ibyifuzo byububiko bwa francising kumurongo, akamaro kacyo ntikinyeganyega mugihe cya none. Muri 2020-2021 urwego rwo gucuruza kumurongo rwa interineti rwiyongereye cyane, bituma amaduka yo kumurongo ashimishwa no kwihangira imirimo: ishoramari rito, kwishyura byihuse, inyungu nyinshi bidakenewe kugura ibicuruzwa byigenga, kandi nta bikenewe kubikoresho byihariye.

Kuki uhitamo ububiko bwububiko hanyuma ugakoresha kataloge? Mbere ya byose, muri kataloge, urashobora kubona urutonde rwa francises zose zitangwa nububiko bwiza buturutse kwisi. Icya kabiri, inyungu ku ishoramari ibaho mumwaka wambere wubucuruzi. Birumvikana ko urwego rwamarushanwa murwego rwubucuruzi rugomba no kwitabwaho. Kubwiyi mpamvu, inzira nziza yaba iyo gusuzuma imiyoboro yose ihari ya francise nibitekerezo byabo.

Niki cataloge yacu na francising itanga muri rusange?

• Gutanga ibicuruzwa bizwi;

• Ubushobozi bwo kugurisha ibicuruzwa byiza mububiko bwiza;

• Inyungu mugihe cyo kwishyura, ingano yishoramari, nibiciro byiza;

• Ibigo bitanga francise bitanga politiki yubucuruzi yubatswe neza hamwe niyamamaza ryamamaza - ntukeneye kuzenguruka ubucuruzi bwawe guhera.

Muri kataloge yububiko bwa francise, urashobora kubona byoroshye no kwihitiramo wenyine ibyifuzo bishimishije kandi byunguka bizakuzanira inyungu nziza nibyishimo kumurimo. Urakoze kuri catalog, uzashobora kuvugana na banyiri amaduka ya francise. Ubucuruzi bwawe buri mumaboko yawe, ishingiro ryibikorwa byawe biri murutonde rwaba francise!

Imyenda yimyenda yumugore nigikorwa cyingirakamaro ariko akenshi gishobora guteza akaga. Ingaruka zirashobora guturuka mubyerekezo bitandukanye. Ubwa mbere, mugihe cyo gushyira mubikorwa francise, abanywanyi barashobora kwifashisha muburyo bwuburiganya kandi budasanzwe, mubitekerezo byabo, bifasha guhangana nawe. Byongeye kandi, imyambaro y'abagore igomba gushyirwa mu bikorwa hakurikijwe amategeko y'akarere. Birakenewe gusobanukirwa hakiri kare amategeko agomba kubahirizwa. Noneho, urashobora kwirinda ingorane nibibazo.

Niba uhisemo gucuruza imyenda, noneho francise ni ngombwa rwose. Hifashishijwe francisor, urashobora kugurisha ububiko bwihariye bwibicuruzwa kandi, mugihe kimwe, ntugahimbye ikintu gishya na gito. Ndetse no gushushanya ibibanza byawe kimwe nubwa francisor. Birakenewe gusa gushaka abubatsi no kumenya umushinga wo gushushanya. Tanga imyenda ya francise yawe muburyo bukwiye bwo kwitabwaho kugirango nyuma yawe ntugire ingorane zikomeye. Nubwo ugomba guhura nibibazo bitoroshye, ufite amahirwe yo kutabizana mubihe bikomeye. Imyenda y'imbere y'abagore igomba kugurishwa hakurikijwe ibipimo wahawe.

Ibi bireba imyambarire y'abakozi n'imyitwarire y'abakozi bawe. Bategekwa guhorana ikinyabupfura, kandi bashoboye gusubiza ibibazo byabajijwe. Noneho ntuzagira amakosa adashobora kurenga kandi urashobora kuganza byoroshye isoko.

Mugice cyimyenda yimyenda yabagore, ugomba kwishyura ibirenze imisoro. Ugomba kandi kugabanya buri kwezi kugabanywa biteganijwe kumuntu. Umuntu atanga umugabuzi wihariye hamwe nibikoresho byose bifatika, kubyo asaba amafaranga make cyane yo kugabanywa. Ukora kuva kuri 3 kugeza kuri 9 buri kwezi kwijana ryamafaranga yakiriwe, bityo, ugomba gushyiramo aya mafranga mugiciro cyose. Ugomba kubona amafaranga make muri francise yimyenda kuruta niba wakoraga wenyine. Nyuma ya byose, rwiyemezamirimo wigenga ntakuramo imisanzu iyo ari yo yose.

Ugomba kwishyura francisor kugirango iguhe ikirango cye. Imyenda ya francise kurwego rwo hejuru rwo kugaruka kumafaranga. Noneho ntakibazo ufite kandi urashobora kuganza ubuhanga isoko. Isosiyete yawe izaba ifite urwego runini rwinjiza, bityo, ntugomba gutakaza amafaranga. Gura francise yunguka cyane ufite, hanyuma ubucuruzi bwimyenda yawe buzaba bukenewe cyane.

Imyenda yimyenda hamwe na francise ni umushinga ufite akamaro muri iki gihe. Ugomba kubishyira mubikorwa neza, byuzuye ukurikije amahirwe yatanzwe, noneho uzatsinda. Mugihe ushyira mubikorwa francise, birumvikana, ushobora guhura nibibazo bitandukanye. Kugira ngo ubitsinde nurwego ntarengwa rwo gukora neza, kora neza. Niba ufite gahunda yubwenge ihari, urashobora guhangana byoroshye ningorane zose. Mugukorana na francise, ufata inshingano runaka, uhinduka umuntu ubazwa, umugabuzi wihariye, witwa francisee.

Urashobora gutsinda neza na francise, ukora neza. Nibyoroshye cyane kandi bifatika, kubwibyo, birakenewe gukoresha ayo mahirwe. Imyenda yimyenda itanga amakuru agezweho yukuntu wagurisha imyenda cyangwa gukora lingerie. Kora byimazeyo ukurikije amabwiriza ufite mububiko. Witondere byumwihariko imyenda yawe yimbere. Intambara igomba kuba imeze neza kandi ibiciro bigomba kuba bihagije. Noneho francise irishura, kandi urashobora kwishyura byuzuye hamwe na francisor.

Niba ukorana na tinger hamwe na lingerie, noneho ugomba gukurura intego ikwiye. Birashoboka cyane ko bazaba abagore. Abakiriya batanga francise numubare ukwiye winjiza amafaranga kuri bije. Kora ubuhanga, noneho isosiyete yawe izashobora kuyobora isoko. Urashobora kongera kuyobora abo muhanganye, bityo ukiha amahirwe murugamba rwo guhatanira. Iyo ukorana na lingerie namasogisi, francise iguha urwego rukomeye rwubudahemuka bwabakiriya. Bashima ikirango cyawe, bityo, bagera kubitsinzi.

Ugomba buri gihe gukora muburyo isosiyete ishobora kuganza imbuto. Ibi bisaba guhora wiga imibare. Ikomeza kugezwaho amakuru kandi agezweho. Bakeneye gusaba kugirango sosiyete igende neza. Imyenda y'imbere hamwe na francise yemeza ko ushobora gucunga neza ibikorwa byawe, nubwo havuka ibibazo. Urashobora gukoresha ibyiza byose byakiriwe murwego rwa francise, iguha amahirwe yo gutandukana mubayobozi. Kuyobora isoko, ubona urwego rwiza rwibisabwa neza.

Imyenda yimyenda iguha amahirwe yo kuyigurisha mububiko bwanditseho, igishushanyo cyayo muburyo bumwe ukurikiza kode yo kuguha iguha inyungu yinyongera. Uretse ibyo, abakozi bazaba bambaye imyenda isanzwe yubwoko bwa francise.