Fungura ububiko bwa francise nintangiriro nziza kubucuruzi bwatsinze. Ariko nigute ushobora gufungura ntutakaze? Reka tubimenye. Rero, ufite icyifuzo nigishoro cyambere cyo gutangiza umushinga wawe. Kugirango ugabanye ingaruka kandi ntutakaze amafaranga, uhisemo kugura francise yububiko. Ariko francise ni iki? Nubwoko bwuruhushya cyangwa uburenganzira bwo guhagararira ikirango mumujyi wawe cyangwa mugihugu. Umu francisor agurisha ubwo burenganzira kandi afasha franchisee gutunganya biz, ukurikije gahunda ya biz yatunganijwe mbere, mugihe ikomeza amahame yakazi cyangwa ikoranabuhanga.

Rwiyemezamirimo mushya atangira akazi ayobowe na sosiyete izwi. Irasa nkikintu nkiki, ufungura iduka rya francise kuva kumurongo uzwi, uzamurwa mugihugu cyawe, kandi ukamenyekana nabaguzi. Umu francisor araguha gahunda zakazi zashizweho neza, tekinoroji, hamwe nubucuruzi. Franchises igabanyijemo ibyiciro: itaziguye, isanzwe, ubuntu, hamwe nuwasimbuwe, yiteguye. Urashobora gufungura ububiko butaziguye niba amahitamo yawe ari make. Ubu bwoko bwubufatanye butanga uburenganzira bwo gufungura biro imwe cyangwa ebyiri zihagarariye. Ibisanzwe bifata ibyemezo byuzuye kuri francisor yawe.

Muri iki kibazo, ni ngombwa kubahiriza amahame yose yikigo. Ubuntu bwubusa buteganya amategeko agenga akazi kuva muri francisor, gucunga neza ububiko birakorwa. Hamwe no gusimburwa, bikwiranye nabakora franchisee. Muri iki kibazo, isosiyete ya franchise itegeka uburyo nubuhanga, hanyuma ugahitamo abaguzi wenyine. Ibigo byiteguye, ubu bwoko bwa francising busaba ishoramari rinini, ugura ubucuruzi bwiteguye, hanyuma mubisubize, wishyura imisoro cyangwa inyungu. Ni ubuhe buryo bwiza bwo gufungura francise? Ku mucuruzi udafite uburambe, fungura ubu bwoko bwibikorwa birakwiriye. Erega burya, ntabwo ari ibanga mugihe utazi ikintu cyangwa usobanukiwe, ni igihe gikwiye cyo kwitabaza umujyanama uzi ibibera kandi azi inzira yo kwikuramo.

Niki franciser? Ingamba zubucuruzi namayeri, gahunda ya biz, ibikoresho byamamaza, tekinoroji yo gukora ibicuruzwa, abakiriya nabatanga isoko. Gufungura iduka bisaba amafaranga angahe? Mbere ya byose, amafaranga arakenewe kugirango ugure francise. Igiciro cyacyo kiratandukanye bitewe nubwoko bwubufatanye nurwego rwo kuzamura ibicuruzwa. Ugomba kandi kwishyura buri kwezi amafaranga yimisoro yo gukoresha izina ryisosiyete. Niba wemeye, urashobora gukuraho inyungu wongera umusanzu wambere mubucuruzi. Ubundi buryo bushimishije nukwemeza francisor wawe ubuhanga bwawe nubushobozi bwo kubona inyungu nyinshi muri biz mugihe kizaza, bityo urashobora gukurura ishoramari kandi ntushore imari. Kora neza amasezerano yubufatanye kugirango utazahura nibibazo mugihe kizaza.

Kuki gufungura ububiko? Hariho impamvu nyinshi. Urashobora gucuruza mububiko busanzwe hamwe nukuri kugurisha. Ibicuruzwa bitandukanye bigurishwa kandi bigurwa mu mwaka. Biragaragara ko ukeneye guhitamo icyicaro cyawe no guha abaguzi ibicuruzwa biranga ibyiza kuruta iby'abanywanyi. Gucuruza kumurongo birakenewe cyane cyane ubungubu, biroroshye kubakiriya kandi bigira akamaro cyane mubwigunge. Fungura umushinga wawe kuri enterineti wunguka. Ntukeneye gukodesha ibiro, kwishyura ibikorwa byingirakamaro, guha akazi abakozi benshi, gukoresha amafaranga yo kubungabunga ibiro.

Ukeneye gusa gutegura gutanga, ibitekerezo byabakiriya. Franchising itanga amahirwe nkaya kuva ibicuruzwa byagurishijwe bimaze kumenyekana kubaguzi. Ni ibihe birango bigenda ubu? Ubufaransa mubijyanye no kugaburira, gucuruza, gukora, ibicuruzwa byabana, imyambaro ninkweto, uburezi. Ibice byavuzwe haruguru birakunzwe cyane kandi byihuse kwishyura. Urashobora gufungura ingingo yo kugurisha imyenda cyangwa inkweto udatinya ko idasabye, na none icy'ingenzi ni uguhitamo icyicaro. Mbere yo gutangiza umushinga wibanze, ugomba guhitamo imari shingiro yambere, kandi ukumva icyo ushaka kugeraho amaherezo. Kora gahunda kandi ubikore, soma inkuru zitsinzi za franchisee, suzuma amahirwe yawe yo gutsinda.

Cataloge idasanzwe ifasha kubona amahitamo meza yubufatanye. Yashizweho muburyo ushobora kugendagenda neza mubyifuzo no gusuzuma amahitamo yatanzwe. Twakusanyije ibyifuzo byamasosiyete yo murugo no mumahanga. Urashobora kubona urwego rutandukanye rutangwa. Mugihe kimwe, dushyira gusa francisors yizewe, ntamwanya wabashuka mububiko bwacu. Fungura ububiko bwa francise cyangwa ubucuruzi ukunda nintambwe yo kumenya ubushobozi bwawe, twiteguye kugufasha muribi.

Cataloge yububiko bwa francises iguha amahirwe yo gufungura ubucuruzi bwawe murwego rwo gucuruza. Iki gice cyubucuruzi kirazwi cyane, cyane mubucuruzi buciriritse n'ibiciriritse. Ubucuruzi ntibusaba ishoramari rinini no kugura ibikoresho byibyara umusaruro, kubwibyo bwoko bwibikorwa birangwa no kwinjiza amafaranga byihuse hamwe n’urwego rwo hejuru rwinjiza.

Cataloge yubufaransa bwububiko burimo ibintu byiza cyane: urashobora guhitamo icyerekezo mubucuruzi, fungura francise hanyuma ukore neza kandi utezimbere ubucuruzi bwawe bwite. Ibyamamare cyane ni nko mububiko bwibiryo, ububiko bwimyenda, inkweto, ibicuruzwa byabana, ibikoresho, nibindi byose ibi biraboneka murutonde rwacu. Mubyongeyeho, murutonde rwaba francise, urashobora kubona ibyifuzo byububiko bwa francising kumurongo, akamaro kacyo ntikinyeganyega mugihe cya none. Muri 2020-2021 urwego rwo gucuruza kumurongo rwa interineti rwiyongereye cyane, bituma amaduka yo kumurongo ashimishwa no kwihangira imirimo: ishoramari rito, kwishyura byihuse, inyungu nyinshi bidakenewe kugura ibicuruzwa byigenga, kandi nta bikenewe kubikoresho byihariye.

Kuki uhitamo ububiko bwububiko hanyuma ugakoresha kataloge? Mbere ya byose, muri kataloge, urashobora kubona urutonde rwa francises zose zitangwa nububiko bwiza buturutse kwisi. Icya kabiri, inyungu ku ishoramari ibaho mumwaka wambere wubucuruzi. Birumvikana ko urwego rwamarushanwa murwego rwubucuruzi rugomba no kwitabwaho. Kubwiyi mpamvu, inzira nziza yaba iyo gusuzuma imiyoboro yose ihari ya francise nibitekerezo byabo.

Niki cataloge yacu na francising itanga muri rusange?

• Gutanga ibicuruzwa bizwi;

• Ubushobozi bwo kugurisha ibicuruzwa byiza mububiko bwiza;

• Inyungu mugihe cyo kwishyura, ingano yishoramari, nibiciro byiza;

• Ibigo bitanga francise bitanga politiki yubucuruzi yubatswe neza hamwe niyamamaza ryamamaza - ntukeneye kuzenguruka ubucuruzi bwawe guhera.

Muri kataloge yububiko bwa francise, urashobora kubona byoroshye no kwihitiramo wenyine ibyifuzo bishimishije kandi byunguka bizakuzanira inyungu nziza nibyishimo kumurimo. Urakoze kuri catalog, uzashobora kuvugana na banyiri amaduka ya francise. Ubucuruzi bwawe buri mumaboko yawe, ishingiro ryibikorwa byawe biri murutonde rwaba francise!

Ubufaransa kububiko buhendutse ni umushinga wubucuruzi udasanzwe, kubishyira mubikorwa ushobora kuzamura cyane imibereho yawe. Ibi ntibizabaho gusa kuberako uzakoresha tekinoroji yo murwego rwohejuru kandi ugakora munsi yikimenyetso kizwi. Kugira ikirango ntabwo byemeza gutsinda igihe kirekire. Kugirango ubigereho, francise yawe igomba gutangwa neza. Byongeye kandi, uzakenera kwishyura amafaranga runaka, haba mu ntangiriro no ku kwezi. Mugihe ukorana na francise kumwanya muto wo kugurisha, uzasabwa kubanza kwishyura amafaranga aringaniye.

Ingano yacyo irashobora gutandukana kandi biterwa namafaranga ushaka gushora mubyiciro byambere. Na none, ijanisha ryishoramari rirashobora gutandukana, kuva 9 kugeza 11%. Ububiko buhendutse bwa franchise burangwa nubwinshi bwibicuruzwa. Byongeye kandi, byose bihenze cyane. Ariko, itandukaniro ryabaguzi rizafasha kumva iduka rihendutse. Gukora kuri francise, ugomba kwiyemeza ko uhora usabwa neza. Kugirango ukore ibi, ugomba gutwikira umubare munini ushoboka wibiciro.

Kwagura assortment yawe ukoresheje francising kububiko buhendutse. Urashobora kurenga urutonde rwibicuruzwa wakiriye muri francisor. Ariko, mugihe wagutse, birakenewe kugisha inama uhagarariye francise. Erega burya ibikorwa byawe byubutwari birashobora kunyuranya na politiki yibigo. Ubufaransa bugurishwa buhendutse nuburyo bwawe bwo kugera kubantu benshi kuko abantu bakunda kuzigama. Ubufaransa bukora neza buguha ikirango cyateye imbere neza, tekinoroji ikora neza, ubumenyi-budasanzwe, hamwe nizindi nyungu zose.

Ubufaransa kububiko buhendutse ntabwo aribwo bushoramari butagira ibyiringiro. Nyuma ya byose, kubera umubare munini wimpinduramatwara, uzashobora kwiha amafaranga menshi yinjira mububiko. Birumvikana ko gukora kuri francise kububiko buhendutse, ntushobora kongera amafaranga wizigamiye gusa ahubwo ushobora no kwishyura byoroshye francisor. Nyuma ya byose, aragutezeho inyungu zukwezi muburyo bwintererano yiswe amafaranga yimisoro nigabanywa ryamamaza kwisi.

Ububiko bwicyiciro cyubukungu francise isanga abakiriya bayo haba muri metero nkuru ndetse no mukarere gato. Kugeza ubu, mu rwego rwo kugabanuka muri rusange imibereho, kwiyongera k'ubushomeri, guta agaciro kw'ifaranga, n’izindi ngaruka mbi z’ibibazo by’ubukungu, icyorezo, ndetse n’ifungwa ryatewe nacyo, iterambere ryiza cyane ryateye imbere mu iduka ritanga ubukungu urwego urwego. Kubwibyo, kuri ba rwiyemezamirimo bahitamo francise kugirango batangire ubucuruzi bwabo, birumvikana ko twita kumahitamo nkaya kandi ukiga witonze ibishoboka hamwe nububiko bwububiko nkubwo mukarere kabo. Kugirango utange francise hamwe no gutangira byihuse no kwishyura, birakenewe kwiga witonze ibyifuzo byabaguzi nurwego rwibisabwa bihamye. Ububiko bwicyiciro cyubukungu ni icyiciro cyibiciro byo hagati no munsi-yo hagati, ariko birashobora gutanga ibicuruzwa bitandukanye, ibyifuzo birashobora gutandukana cyane mumijyi itandukanye, bitewe ningeso nuburyohe bwabaturage. Rero, mugihe uhisemo francise, nibyingenzi guhitamo ibicuruzwa bikwiye kandi utegure neza ububiko bwububiko.

Guhitamo byinshi cyangwa francise yubukungu bwicyiciro cyibicuruzwa byuzuzanya nibicuruzwa nabyo bisa nkibyiringiro.

Amaduka afite ibicuruzwa bihendutse francise yabaye isoko ryamamaye cyane mumyaka yashize, urebye ikibazo kimaze igihe kinini mubukungu, ubushomeri bwiyongera mugihe cyicyorezo n’ifunga, ifaranga, hamwe nigabanuka rusange ryimibereho yabaturage mubihugu hafi ya byose. Kubwamahirwe, imbaga nyamwinshi y'abantu ihatirwa gutekereza ku gitebo cy’abaguzi kugira ngo ibicuruzwa bihendutse, ari nako bigira ingaruka ku itangwa rya francises. Ibi birareba kandi supermarket z ibiribwa hamwe nu ngingo zihariye zo kugurisha inkweto, imyenda, ibikoresho byo mu nzu, nibindi. Kubwibyo, francise yububiko iduka ibicuruzwa bihendutse nayo irakenewe cyane muri iki gihe. Byongeye kandi, ibi ntibisanzwe kubatuye gusa ahubwo no kuri megalopolise. Abatuye imijyi minini bagenda bakoresha ububiko bwa interineti, butanga amahirwe yo kugura imyenda ihendutse (cyane cyane iy'abana), ibikoresho byo murugo, ibikoresho bya siporo, nibikoresho, nibindi.

Hagomba kwitabwaho mugihe ukorana na francise no guhitamo amahitamo meza. Nibyiza, mumijyi mito abantu bareba amaduka nkaya yihariye ibintu bihendutse nibyo byizewe. Mubyukuri, ibiciro biri hasi, kuruhande rumwe, bituma bishoboka kubara amafaranga make ugereranije n’amafaranga yatanzwe na francise. Ariko, duhereye kubindi bitekerezo, amafaranga ava muri francise arashobora kuba ahamye kandi arambye, ububiko butanga ibicuruzwa mubyiciro biri hejuru ntibishobora kwirata uyumunsi.