Fungura ububiko bwa francise nintangiriro nziza kubucuruzi bwatsinze. Ariko nigute ushobora gufungura ntutakaze? Reka tubimenye. Rero, ufite icyifuzo nigishoro cyambere cyo gutangiza umushinga wawe. Kugirango ugabanye ingaruka kandi ntutakaze amafaranga, uhisemo kugura francise yububiko. Ariko francise ni iki? Nubwoko bwuruhushya cyangwa uburenganzira bwo guhagararira ikirango mumujyi wawe cyangwa mugihugu. Umu francisor agurisha ubwo burenganzira kandi afasha franchisee gutunganya biz, ukurikije gahunda ya biz yatunganijwe mbere, mugihe ikomeza amahame yakazi cyangwa ikoranabuhanga.

Rwiyemezamirimo mushya atangira akazi ayobowe na sosiyete izwi. Irasa nkikintu nkiki, ufungura iduka rya francise kuva kumurongo uzwi, uzamurwa mugihugu cyawe, kandi ukamenyekana nabaguzi. Umu francisor araguha gahunda zakazi zashizweho neza, tekinoroji, hamwe nubucuruzi. Franchises igabanyijemo ibyiciro: itaziguye, isanzwe, ubuntu, hamwe nuwasimbuwe, yiteguye. Urashobora gufungura ububiko butaziguye niba amahitamo yawe ari make. Ubu bwoko bwubufatanye butanga uburenganzira bwo gufungura biro imwe cyangwa ebyiri zihagarariye. Ibisanzwe bifata ibyemezo byuzuye kuri francisor yawe.

Muri iki kibazo, ni ngombwa kubahiriza amahame yose yikigo. Ubuntu bwubusa buteganya amategeko agenga akazi kuva muri francisor, gucunga neza ububiko birakorwa. Hamwe no gusimburwa, bikwiranye nabakora franchisee. Muri iki kibazo, isosiyete ya franchise itegeka uburyo nubuhanga, hanyuma ugahitamo abaguzi wenyine. Ibigo byiteguye, ubu bwoko bwa francising busaba ishoramari rinini, ugura ubucuruzi bwiteguye, hanyuma mubisubize, wishyura imisoro cyangwa inyungu. Ni ubuhe buryo bwiza bwo gufungura francise? Ku mucuruzi udafite uburambe, fungura ubu bwoko bwibikorwa birakwiriye. Erega burya, ntabwo ari ibanga mugihe utazi ikintu cyangwa usobanukiwe, ni igihe gikwiye cyo kwitabaza umujyanama uzi ibibera kandi azi inzira yo kwikuramo.

Niki franciser? Ingamba zubucuruzi namayeri, gahunda ya biz, ibikoresho byamamaza, tekinoroji yo gukora ibicuruzwa, abakiriya nabatanga isoko. Gufungura iduka bisaba amafaranga angahe? Mbere ya byose, amafaranga arakenewe kugirango ugure francise. Igiciro cyacyo kiratandukanye bitewe nubwoko bwubufatanye nurwego rwo kuzamura ibicuruzwa. Ugomba kandi kwishyura buri kwezi amafaranga yimisoro yo gukoresha izina ryisosiyete. Niba wemeye, urashobora gukuraho inyungu wongera umusanzu wambere mubucuruzi. Ubundi buryo bushimishije nukwemeza francisor wawe ubuhanga bwawe nubushobozi bwo kubona inyungu nyinshi muri biz mugihe kizaza, bityo urashobora gukurura ishoramari kandi ntushore imari. Kora neza amasezerano yubufatanye kugirango utazahura nibibazo mugihe kizaza.

Kuki gufungura ububiko? Hariho impamvu nyinshi. Urashobora gucuruza mububiko busanzwe hamwe nukuri kugurisha. Ibicuruzwa bitandukanye bigurishwa kandi bigurwa mu mwaka. Biragaragara ko ukeneye guhitamo icyicaro cyawe no guha abaguzi ibicuruzwa biranga ibyiza kuruta iby'abanywanyi. Gucuruza kumurongo birakenewe cyane cyane ubungubu, biroroshye kubakiriya kandi bigira akamaro cyane mubwigunge. Fungura umushinga wawe kuri enterineti wunguka. Ntukeneye gukodesha ibiro, kwishyura ibikorwa byingirakamaro, guha akazi abakozi benshi, gukoresha amafaranga yo kubungabunga ibiro.

Ukeneye gusa gutegura gutanga, ibitekerezo byabakiriya. Franchising itanga amahirwe nkaya kuva ibicuruzwa byagurishijwe bimaze kumenyekana kubaguzi. Ni ibihe birango bigenda ubu? Ubufaransa mubijyanye no kugaburira, gucuruza, gukora, ibicuruzwa byabana, imyambaro ninkweto, uburezi. Ibice byavuzwe haruguru birakunzwe cyane kandi byihuse kwishyura. Urashobora gufungura ingingo yo kugurisha imyenda cyangwa inkweto udatinya ko idasabye, na none icy'ingenzi ni uguhitamo icyicaro. Mbere yo gutangiza umushinga wibanze, ugomba guhitamo imari shingiro yambere, kandi ukumva icyo ushaka kugeraho amaherezo. Kora gahunda kandi ubikore, soma inkuru zitsinzi za franchisee, suzuma amahirwe yawe yo gutsinda.

Cataloge idasanzwe ifasha kubona amahitamo meza yubufatanye. Yashizweho muburyo ushobora kugendagenda neza mubyifuzo no gusuzuma amahitamo yatanzwe. Twakusanyije ibyifuzo byamasosiyete yo murugo no mumahanga. Urashobora kubona urwego rutandukanye rutangwa. Mugihe kimwe, dushyira gusa francisors yizewe, ntamwanya wabashuka mububiko bwacu. Fungura ububiko bwa francise cyangwa ubucuruzi ukunda nintambwe yo kumenya ubushobozi bwawe, twiteguye kugufasha muribi.

Icyumba cyogusukura francise izazana urwego rwo hejuru rwinjiza, mugihe ishyizwe mubikorwa neza. Gushyira mubikorwa bisobanuye imikoranire ntabwo ari ikirango kizwi gusa nkuwagabanije wenyine. Birakwiye kandi kwitegereza ubuziranenge bwibicuruzwa, guhugura abakozi neza, no kubahiriza imyambarire. Hafi ya buri mucuruzi ushaka gushyira mubikorwa ubucuruzi bushingiye kuri gahunda yubucuruzi yamaze gukorwa arashobora gukoresha francise yicyumba cyogusukura. Birumvikana ko uzakenera kuba ufite umubare runaka wamafaranga kugirango ubashe gushora imari. Byongeye kandi, ingingo yimikoreshereze igomba guhita ikubiyemo icyifuzo cyo kwimura abagera kuri 11% bimaze gutangira kunganira francisor.

Aya mafaranga avugwa nk'amafaranga rimwe, kandi arashobora no gukoreshwa mugurisha icyumba cyogusukura francise. Ibi nibikorwa bisanzwe kandi ntakintu kidasanzwe kirimo. Hafi umushinga wose wubucuruzi ujyanye na francise urashobora gutanga ibintu nkibi. Shyira mubikorwa isuku kurwego rukwiye kugirango mugihe uwitwa umuguzi wamayobera agaragaye, ntakibazo. Byongeye kandi, ugomba kuzirikana ko francise yicyumba cyogusukura izakora neza mugihe gusa ishyizwe mubikorwa neza hakurikijwe amasezerano, aho amahame atandukanye azandikwa.

Niba ugurisha francise mubyumba byogusukura, noneho ibipimo biva muri francisor ntibigomba na rimwe kwirengagizwa. Nyuma ya byose, ni kimwe mubintu byagezweho byagezweho nisosiyete mukorana nkumuntu ukwirakwiza wenyine. Isuku yubufaransa igomba gukemurwa hitawe kubisobanuro birambuye no kwinjiza ibirenze ba rwiyemezamirimo basanzwe. Nyuma ya byose, niba ugurisha francise yisuku, uzakenera kugabana amafaranga winjije. Kurugero, mukwezi kwambere, uzakenera kwimura kugeza 9% nkigice cya buri kwezi nyuma yo kubona amafaranga. Hariho ubwoko bubiri bwimisanzu yo gusukura francise.

Ubwa mbere, hariho ubwami bwishyuwe nkubwoko bwubukode. Mubyongeyeho, hari n'amafaranga yo kwamamaza, ingano yayo irashobora kugera kuri 3% yumubare wamafaranga wakiriye nkigicuruzwa cyangwa amafaranga winjiza mugihe ukora ibikorwa. Icyumba cyogusukura francise numushinga wubucuruzi ushobora gutsinda ufite ingaruka zawo. Izi ngaruka zigomba gusuzumwa mbere kugirango twitegure gukorana nazo. Gukorana na francise yisuku ikubiyemo automatike nkimwe mubintu kugirango ugere ku ntsinzi. Gukoresha ikirangantego kizwi ubwacyo kiracyatsinze. Birakenewe gukora ibintu byose neza, kwitegereza imyambarire, guhugura abakozi no kugura ibicuruzwa byiza.

Kwikorera-kumesa kumashanyarazi ni inzira yubucuruzi igezweho. Mugihe cyiterambere ryacyo, ntugomba kugira ingorane, mugihe ari iterambere ryukuri. Ibi bivuze kwitegura neza mbere yo gukora imirimo yashinzwe. Icyambere, mugihe ugurisha francise, ugomba kwibuka ko wafashe inshingano zitandukanye. Byongeye kandi, ntabwo ari francisor nabakiriya gusa, ahubwo no kuri leta. Imyenda yawe yose yo kumesa irashobora kugenzurwa, bivuze ko ushobora gutsinda byoroshye niba burigihe ufite ibintu byose murutonde.

Sheki ntishobora kuva gusa mubuyobozi bwa leta bugenzura. Kwikorera kumyenda yimyenda irashobora kugenzurwa nabahagarariye ibicuruzwa. Françisor irashoboye rwose gukoresha igikoresho kizwi cyitwa kugura amayobera. Wiyoberanyije nkumuguzi, umuntu azagaragara mumyenda yawe wenyine kugirango agenzure inzira yiterambere rya francise. Azakoresha serivisi zawe hanyuma asige ibitekerezo. Byongeye kandi, azasiga ibitekerezo kuri francisor, kandi azaba amaze gufata ibyemezo byubuyobozi kuburyo bwo gukomeza. Kwikorera wenyine byunguka, kubera ko serivisi zo kumesa zidahenze.

Kubwibyo, mugihe uguze iyi francise, shingira kubantu bakwiriye. Aba ni abantu badashaka gukoresha amafaranga kugirango bakoreshwe n'abakozi. Bashaka kuzigama amafaranga kandi bazakora byose bonyine.

Hamwe no kwikorera wenyine, abakiriya bawe barashobora gukenera ubufasha. Kubwibyo, imyenda yawe yubufaransa igomba kuba ifite byibura inzobere imwe cyangwa ebyiri. Abayobozi bazatanga inama kubikoresho bagomba gutozwa neza no gufata neza abakiriya. Birumvikana ko imyenda yawe yo kwihererana yimyenda igomba gutegurwa neza. Ibi bigomba kuba igishushanyo mbonera cyo gukurikiza. Mubyongeyeho, nkigice cyo kumesa imyenda, abakozi bagomba kuba bambaye imyenda yuzuye.

Itangwa nawe na francisor. We ubwe atezimbere umushinga wubucuruzi, kandi yiteguye no gusangira nawe amakuru agezweho murwego rwa francise yo kumesa wenyine. Ntugomba kwemerera amakosa ayo ari yo yose muri gahunda y'ibikoresho. Ibintu byose bigomba gukorwa nubwenge no gukoresha uburambe uzahabwa nuhagarariye isosiyete izwi. Shakisha uburyo bwiza bwo kumesa francise ujya kurubuga rwerekanwe. Nyuma ya byose, hariho umubare munini wa catalogi ya franchise kuri enterineti. Hano urashobora guhitamo uburyo bwiza bwo kwikorera-kumesa.

Cataloge yububiko bwa francises iguha amahirwe yo gufungura ubucuruzi bwawe murwego rwo gucuruza. Iki gice cyubucuruzi kirazwi cyane, cyane mubucuruzi buciriritse n'ibiciriritse. Ubucuruzi ntibusaba ishoramari rinini no kugura ibikoresho byibyara umusaruro, kubwibyo bwoko bwibikorwa birangwa no kwinjiza amafaranga byihuse hamwe n’urwego rwo hejuru rwinjiza.

Cataloge yubufaransa bwububiko burimo ibintu byiza cyane: urashobora guhitamo icyerekezo mubucuruzi, fungura francise hanyuma ukore neza kandi utezimbere ubucuruzi bwawe bwite. Ibyamamare cyane ni nko mububiko bwibiryo, ububiko bwimyenda, inkweto, ibicuruzwa byabana, ibikoresho, nibindi byose ibi biraboneka murutonde rwacu. Mubyongeyeho, murutonde rwaba francise, urashobora kubona ibyifuzo byububiko bwa francising kumurongo, akamaro kacyo ntikinyeganyega mugihe cya none. Muri 2020-2021 urwego rwo gucuruza kumurongo rwa interineti rwiyongereye cyane, bituma amaduka yo kumurongo ashimishwa no kwihangira imirimo: ishoramari rito, kwishyura byihuse, inyungu nyinshi bidakenewe kugura ibicuruzwa byigenga, kandi nta bikenewe kubikoresho byihariye.

Kuki uhitamo ububiko bwububiko hanyuma ugakoresha kataloge? Mbere ya byose, muri kataloge, urashobora kubona urutonde rwa francises zose zitangwa nububiko bwiza buturutse kwisi. Icya kabiri, inyungu ku ishoramari ibaho mumwaka wambere wubucuruzi. Birumvikana ko urwego rwamarushanwa murwego rwubucuruzi rugomba no kwitabwaho. Kubwiyi mpamvu, inzira nziza yaba iyo gusuzuma imiyoboro yose ihari ya francise nibitekerezo byabo.

Niki cataloge yacu na francising itanga muri rusange?

• Gutanga ibicuruzwa bizwi;

• Ubushobozi bwo kugurisha ibicuruzwa byiza mububiko bwiza;

• Inyungu mugihe cyo kwishyura, ingano yishoramari, nibiciro byiza;

• Ibigo bitanga francise bitanga politiki yubucuruzi yubatswe neza hamwe niyamamaza ryamamaza - ntukeneye kuzenguruka ubucuruzi bwawe guhera.

Muri kataloge yububiko bwa francise, urashobora kubona byoroshye no kwihitiramo wenyine ibyifuzo bishimishije kandi byunguka bizakuzanira inyungu nziza nibyishimo kumurimo. Urakoze kuri catalog, uzashobora kuvugana na banyiri amaduka ya francise. Ubucuruzi bwawe buri mumaboko yawe, ishingiro ryibikorwa byawe biri murutonde rwaba francise!

Ubucuruzi nubucuruzi nibisobanuro bifitanye isano. Kugira ngo wumve neza icyo franchise aricyo, ugomba kwiga amakuru kugirango ufate icyemezo cyiza nubuyobozi. Nyuma ya byose, amakuru ajyanye nurufunguzo rwo gutsinda. Na none, gukora francise hamwe nabacuruzi, yashizweho nisosiyete ikora umutimanama, urashobora gukora byoroshye ibikorwa byose bitandukanye kandi ugahangana numurimo urimo. Ntugomba guhora uhura nigihombo bitewe nuko abakozi mukigo cyawe badakora nabi imirimo yabo itaziguye. Buri wese mu bakozi bashoboye gukoresha igihe cye kugirango bahangane neza nimirimo yose yo mu biro.

Ntabwo ufite ingorane gusa kuberako gahunda yacu isa nkumugambi mwiza ubufasha bukenewe. Niba ushishikajwe na francise, noneho ubuyobozi bugomba gukorwa neza. Nibyo, software iguha amakuru akenewe, ariko, inzira yubuyobozi ubwayo igomba gukorwa hakoreshejwe software.

Hamwe nubufasha bwitsinda ryabaporogaramu babimenyereye, urashobora kurangiza imirimo yo mu biro mugihe cyo kwandika. Iyo ukorana na francise, umucuruzi ntagomba gukora intoki imirimo myinshi yo mubiro. Ufite intera nziza cyane kandi nziza-isa neza. Nyuma ya byose, urashobora guhitamo uburyo bwiza bwo gushushanya.

Ningirakamaro kuri francise nu mucuruzi kugira urwego rwuzuye rwo kubaka tekinike yubucuruzi. Franchise irenze abo basanzwe bakorana nubucuruzi ku isoko mubyinshi mubipimo bishobora gushyirwa mubikorwa byingenzi. Iyo ikorana numucuruzi, isosiyete ntabwo ihura ningorane, bityo, francise iba nziza kandi birashoboka kubona amafaranga menshi.

Ubufaransa muri Bosiniya na Herzegovina bukora kimwe nahandi hose. Nibyo, umwihariko wakarere ugomba guhora uzirikanwa, ariko, mugihe ukorana na francise, ntugomba kugira ibibazo. N'ubundi kandi, igihugu cya Bosiniya na Herzegovina giherereye ku butaka bw'Uburayi kandi kigakurikiza amategeko n'amabwiriza y'i Burayi. Bosiniya na Herzegovina bimaze igihe kinini bikoreshwa mugutangiza imishinga itandukanye yubucuruzi. Izi ntara zifite umwihariko wazo mu karere, ariko, amahame yimikoranire hagati ya francisee na francisor ntabwo yahinduwe. Ubwa mbere, hasinywe amasezerano, aho ingingo zose zanditswe muburyo burambuye.

Byumvikane ko ikiguzi cyo gukodesha ikirangantego nacyo ari imwe mu ngingo zitaweho cyane mu rwego rw’amasezerano.

Abahatuye babereye Bosiniya na Herzegovina, kandi Abafaransa benshi bagezeyo igihe kirekire kandi bakora ku nyungu. Ibi ntibisobanura ko utazashobora kubona francise ibereye kuri wewe. Ahubwo, muburyo bunyuranye, urashobora gukemura byoroshye inshingano urimo, kubera ko ubucuruzi bwinshi butanga amahirwe yo kuzamura kubutaka bwibi bihugu. Amashanyarazi muri Bosiniya azakora neza niba ba rwiyemezamirimo bakora iki gikorwa biga ibikorwa byose byamategeko kandi bakazirikana umwihariko, hamwe nibidasanzwe byaho. Ubufaransa muri Bosiniya na Herzegovina buzabyara inyungu, ndetse no ku butaka bw’ibindi bihugu, buzatanga amafaranga menshi y’umucuruzi wiyemeje kubikoresha.

Gukuraho francise ni amahirwe yo gushyira mubikorwa ibikorwa byumusaruro ukoresheje ibikoresho bigezweho kuko murwego rwa sisitemu ya francising ufite amahirwe menshi kurenza ayo mashyirahamwe akorera muburyo bwigenga rwose. Ba rwiyemezamirimo hafi ya bose barashobora gukoresha francise, ariko akeneye umubare wamafaranga runaka. Kora francise yawe neza kandi neza, hanyuma gukuraho bizana urwego rwo hejuru rwinjiza. Urashobora guhangana byoroshye numurimo uwo ariwo wose wimiterere iriho niba wegereye neza. Ntucikwe no kuguha amahirwe, gerageza kubikoresha bishoboka. Tanga gukuraho urugero rukwiye rwo kwitabwaho niba ukora ubwoko bwa franchise.

Ni ngombwa cyane kugera kubisubizo byujuje ubuziranenge, ibikorwa byubucuruzi bigomba kugenzurwa byuzuye, ukeneye francise. Mugihe cyo gushyira mubikorwa, ukeneye ibikoresho bigezweho, urugero, software. Koresha software muburyo bunoze kugirango sosiyete yawe ikore byoroshye ibikorwa byumusaruro. Hamwe na francise, ufite amahirwe menshi yo gutsinda kurusha umunywanyi wenyine. Cyane cyane niba uhisemo francise nziza nziza kuri wewe. Ntucikwe naya mahirwe wabonye. Gerageza kubyungukiramo byinshi, hanyuma ikigo cyawe gihinduke ikigo cyubucuruzi cyatsinze isoko.

Nkigice cyo gukuraho francise, ugomba gukorana nubutunzi. Niba utabuze amahirwe yawe, ubwo rwose uzatsinda kandi amahirwe azabana nawe. Ugera kubisubizo byiza mugihe ukoresheje umubare muto wumutungo bwite. Aya ni amahirwe yawe yo gutsinda mumarushanwa. Hamwe na francise isobanutse, ufite amahirwe menshi yo kurangiza imirimo yawe vuba kandi neza kuruta niba wakoraga wenyine wenyine. Biragoye gukora umushinga wenyine. Birasaba uburambe bwinshi.

Niba uguze francise ufite, noneho ibintu byose bigenda neza cyane kuruta uko wabitekereza. Ntucikwe naya mahirwe, hanyuma ikigo cyawe kiyobora neza kandi kirenze abanzi nyamukuru. Gukuraho francise ni umushinga wibandaho cyane mugushira mubikorwa ibikorwa byubucuruzi bijyanye. Buri kimwe muri byo kigomba kugenzurwa byuzuye nubuyobozi bwawe. Shaka abayobozi beza kuyobora sosiyete ubuhanga kandi ubuhanga. Mugihe ukora francise yo gukuraho, wakiriye, ubanza, ikirango cyubwoko buzwi, ikirangantego cyamamajwe kandi cyateguwe neza, kigezweho gikorana nibikoresho byabakiriya, urutonde rwibikoresho byose bikenewe, nibindi. Kubwibyo, wihaye inyungu zingirakamaro rwose, zifasha cyane mumarushanwa.

Niba ariko uhisemo gukora udafite francise kandi ugakora wigenga, birashoboka cyane, gukuraho ntibikora, kandi uhomba amafaranga washoye. Ariko niba ukora neza kuri francise, ntuzabura rwose kuba mwiza, kandi uzabona inyungu nziza uhereye kubikorwa byuzuye.