Ubucuruzi bwubucuruzi buhendutse kubucuruzi buciriritse cyangwa buciriritse bukenewe cyane muri iki gihe. Ubufaransa ubwabwo ni ugutanga uburenganzira bwabakoresha bwo gukoresha izina (ikirango), ikirango gifite ubucuruzi murwego runaka rwibikorwa, byashizweho mubihe bimwe, bihendutse cyangwa bihenze. Kugura francises bigira ingaruka nziza kubucuruzi bwawe niba uzi gukomeza. Franchises irashobora gutekerezwa nkubukode bwigihe kirekire hamwe nibitekerezo byubucuruzi, gutangira kwambere, nubundi burenganzira. Uyu munsi, ntakintu kidashoboka, niba mbere byari ngombwa gutekereza kwigenga, kugisha inama no kwishyura amakuru, uyumunsi, kubera iterambere ryikoranabuhanga, mubyukuri birihuta kandi byiza kubona francises yubucuruzi ikwiye, ukoresheje kataloge ya francises, byerekana ikiguzi gihenze . Kuboneka kw'igikoresho no gutondekanya, gushungura amakuru yishakisha, birahari kugirango byoroshe kandi bitezimbere amakuru yabonetse, kimwe no guhindura amasaha y'akazi, kubera igihe, amafaranga.

Mbere yo gushakisha, ugomba guhitamo ibyo utekereza nkubucuruzi bwawe bwite, niyihe ngingo, ibisobanuro birambuye ubona, ubaze igishoro cyo gutangiza, kuko mugura francises zidahenze birashoboka kandi no guhomba. Niba, nubwo bimeze bityo, utarahitamo kurwego rwibikorwa byawe, hitamo francises uhereye kumahitamo yatanzwe, ikintu gishobora kugusubiza. Kuri ibi, hari urubuga rwihariye, hamwe nogutanga francises yubu, ibisabwa, uburyo bwo kwishyura, hamwe no kuyungurura ubwoko buhenze kandi buhendutse. Nyuma yo kugura, uhita uba nyir'ubucuruzi bwawe bwite na francises, uhagarariye inyungu mubutaka bwashyizweho. Mugihe uguze francises, uzakira ibikoresho bihendutse cyangwa ibicuruzwa byubucuruzi, hamwe ningaruka nkeya kubucuruzi bwawe. Birashoboka gukora munsi ya francises kuzigama kwamamaza, mukuzamura ubucuruzi. Nyuma ya byose, nkuko mubizi, imyaka yambere niyo igoye cyane kandi ihenze uhereye kumafaranga.

Nibiba ngombwa, urashobora gukorana namakuru ya francisor. Benshi mubwoko busabwa mubucuruzi ni francises mubijyanye no kugaburira, kwisiga no gutunganya salon, ubucuruzi, serivisi, amasosiyete yubwishingizi, nibindi, ariko urashobora kumenyera amakuru arambuye kurubuga. Usibye kugisha inama, urashobora guhitamo umurima wifuza. Kubara ibihe byinjiza hamwe na serivisi zidahenze ku giciro gito. Na none, bigomba kuzirikanwa ko mugihe ushora imari mubucuruzi bwa francises, ugomba gusobanura neza ubwishyu bumwe. Uyu munsi, iyi ngingo yateye imbere cyane, kubwibyo hariho amahitamo menshi, mugihe ushakisha ubucuruzi buhendutse, cyangwa kuruta francises, ibyifuzo birenga ijana na mirongo irindwi biratangwa. Kurubuga, urashobora kumenyana gusa no guhitamo ubucuruzi, francises, ikiguzi, ariko kandi ibipimo ngenderwaho bya buri munsi, icyumweru cyangwa ukwezi, kureba amanota, kumenyera ibitekerezo byubucuruzi, gusaba gahunda, gusoma amakuru ningingo zibyiciro byubufaransa na francises nshya, gukundwa, ubwoko bwubucuruzi bwagaragaye, hamwe no kwishyura byihuse.

Na none, kwerekana umubare w'ishoramari (ridahenze, ruciriritse, kandi rihenze), n'umujyi n'umudugudu. Ninde wahisemo, birakwiye kwibuka ko ubucuruzi bugomba kuba ukunda. Birakwiye kandi kumenya ko urubuga rudakora gusa gushakisha ubucuruzi bwubucuruzi ahubwo no gutanga igitekerezo cyawe, wongeyeho francises yawe kurutonde ukoresheje amasezerano yatanzwe mubufatanye. Birakwiye ko twibuka ko ingingo nyinshi zubucuruzi bwawe mugihugu cyawe no mumahanga, niko ibisabwa, amafaranga yinjira, urwego. Birakwiye gusobanukirwa kubyerekeye gutanga francises muburyo runaka bwubucuruzi buhendutse. Kwishura byihuse, nigiciro kinini. Ikintu nyamukuru nuguhitamo ububiko bukwiye bwo kwamamaza urubuga rwa francises hamwe na SEO traffic.

Mugihe wagura ubucuruzi bwawe, portal yacu izahinduka umufasha udasimburwa mumyaka myinshi, burimwaka ikurura abafatanyabikorwa benshi (franchisees) kumushinga wawe. Umufaransa afasha francisee mumahugurwa, gushaka abakiriya, no kukubwira kubyingenzi byingenzi byubucuruzi bwawe.

Kugira ngo wakire amakuru yinyongera, ugomba kohereza icyifuzo kuri e-imeri cyangwa ugahamagara numero kugirango ubaze umujyanama. Urubuga rwacu ntirwerekanwa kubatangiye gusa ahubwo rugaragaza nabakinnyi bafite uburambe mubisoko bakeneye kandi badakeneye iyamamaza ryiyongera. Inzobere zacu zifasha mubufasha bwa serivisi hamwe ninama kumasaha, gufasha mubisabwa no kwakira ibyifuzo byabaguzi. Turabashimira mbere kubwinyungu zanyu kandi dutegereje ubufatanye burambye.

Kugurisha francise iguha amahirwe meza yo kuganza neza abanywanyi bose kumasoko. Ibi bibaho gusa kuva wowe, ukoresheje francise, ufite inyungu zingenzi muburyo bwo guhangana. Ubwa mbere, francise yo kugurisha iguha amahirwe yo gukora ibikorwa mwizina ryisosiyete izwi, yatsinze, kandi izwi. Ibi ni byinshi. Cyane cyane niba ikunzwe kwisi yose, harimo no mubutaka bwigihugu cyawe. Fata byinshi muri francise yawe bizaguhemba.

Urashobora kwishimira uburyo urwego rwinjiza rwiyongera. Urashobora kwigana rwose ikirango cyumwimerere hanyuma ukagishyira mubikorwa kugirango ube umucuruzi watsinze neza. Gushyira mubikorwa iyo ukorana na francise ntabwo uhura nibibazo bikomeye. Byongeye, urashobora kubitsinda byoroshye niba bivutse. Ibibazo byose ntibikigutera guhagarika umutima, kuko birashobora gukemurwa hifashishijwe ibikoresho bihari. Wakiriye ibikoresho biva muri francisor, ubikore ubwawe ukurikije amakuru ufite. Ukora kuri francise kandi ukishora mubikorwa byumwuga kugirango wongere urwego rwinyungu ziva mubikorwa.

Ugomba gusuzuma ko francise igura amafaranga. Mu ntangiriro, iyi nintererano imwe, ikorwa murwego rwambere. Ingano yacyo iri hagati ya 9 na 11%, byongeye, ibarwa nkijanisha ryamafaranga yose. Byongeye kandi, niba uhisemo kwishora muri francise kugirango isohozwe, ugomba rero kumva neza ko ugomba kwishyura amafaranga francisor buri kwezi. Yitezeho kwishura kuriwe kugeza kuri 3 kugeza 10% buri kwezi. Yerekeza ku misanzu ibiri ihoraho. Icya mbere kandi gikomeye muri byo cyitwa royalties, igice cya kabiri cyo kugurisha francise cyitwa kugabanuka kwisi yose.

Ufatiye hamwe, iyi misanzu yombi ishyira umutwaro ukomeye kuri bije.

Buri gihe kora gusa nyuma yo kwakira amakuru agezweho kandi ushobora kuyashyira mubikorwa. Kugira francise yo kugurisha iguha amahirwe akwiye. Birakenewe gukora kubitekerezo gusa, noneho, amakosa azaba adasanzwe. Ugomba kumenya neza ko ukeneye kugira amakuru yisesengura ufite. Isesengura rya Swot mugurisha franchise irafasha. Nigikoresho cyingirakamaro kandi cyiza.

Ntugomba kwishyura ikintu icyo aricyo cyose niba ubikora udakoresheje ibyifuzo bikwiye. Ari murwego rusange kandi ntugomba kugira ikibazo cyo kubishyira mubikorwa. Kubwibyo, franchise izana urwego rwo hejuru rwinjiza niba usesenguye amakuru yibarurishamibare hamwe namakuru yose aboneka mbere. Erega burya, uwaburiwe wese afite intwaro. Iri jambo rirakoreshwa mugihe ukorana na francise yo kugurisha.