Ubufaransa mu Burusiya ntabwo bwari busanzwe nko mu bindi bihugu. Vuba aha ariko, barimo kwamamara cyane mu mpande zose z’Uburusiya, bahinduka nk'ubucuruzi. Hariho impamvu nyinshi zibitera, ariko icyingenzi nicyifuzo cyabantu gutangiza umushinga wabo muburusiya nta gihe kirekire cyibigeragezo namakosa abuza icyifuzo cyose cyo gutangiza umushinga wabo. Ni muri urwo rwego, Uburusiya ntaho butandukaniye n’ibindi bihugu: abantu batinya gusa gushyira mu kaga bashora imari mu gitekerezo gishobora no kudatangira.

Ni muri ubwo bwoba abantu bagenda bahindukirira igitekerezo cya francises. Igitekerezo nkicyo gisa nkicyinshi cyunguka kuko kigufasha gutangira umushinga wawe udashora imari ikomeye yo gutangiza. Uzagira imari gusa, kandi ntabwo aribwo buryo bunini bw'akazi bushobora guca intege icyifuzo icyo ari cyo cyose cyo gukora umushinga udasanzwe mu Burusiya. Sobanura ingorane zose zijyanye no gutangiza umushinga wawe mu Burusiya, nko gukora ikirango, uburyo, kwiga ibyifuzo byabateze amatwi, kubaka izina, nibindi byinshi mugihe kirekire. Byaba byiza tujya mu buryo butaziguye gusuzuma icyo aricyo franchise.

Ikigaragara ni uko francise, mubyukuri, ubucuruzi bwiteguye. Uburusiya nabwo ntabwo bwarokowe niyi nzira. Mugihe uguze francise muburusiya, uzabona izina ryikirango, iterambere ryibishushanyo mbonera, nibindi byinshi, urugero, ikirango, intero, amabara yibigo, udutabo, banneri, nibindi, muburyo bwiza. methodology, kuri formula yo gushyira mubikorwa neza inzira zimwe na zimwe, zishobora kuvumburwa gusa binyuze mubigeragezo byinshi no kwibeshya. Uzakira kandi paki yuzuye yinyandiko hamwe ninkunga ya francise mugihe kizaza.

Hanyuma, urashobora kureba uburyo butandukanye bwibikorwa biriho muburusiya, soma ibyasuzumwe kuri buri sosiyete, ubigereranye nundi, ushiraho igitekerezo runaka. Ibi biroroshye cyane kuruta gusesengura ibisubizo byarangiye, ariko amahirwe ashobora kuba yinganda runaka muburusiya. Franchises muriki kibazo iragaragaza cyane kandi irashimishije mugufata ibyemezo bindi. Urashobora kandi kumenya itandukaniro riri hagati yo guhitamo francise wenyine no kuvugana nundi muntu wa gatatu. Hamwe numuhuza, urashobora gushingira kuburambe bwe bunini hanyuma ugahitamo icyagushimisha cyane.

Byumvikane neza, sibyo?

Nyamara, igitekerezo cyiza gishobora gutera amakenga ateganijwe, kuko, nkuko mubizi, foromaje yubusa iri muri mousetrap gusa. Niyo mpamvu ugomba guhita usobanukirwa nimpamvu ugura francise ninyungu ki mugenzi wawe, nyiri ubucuruzi bwambere, afite kuva muribi. Ikigaragara ni uko, ubanza, uzishyura amafaranga runaka, bita royalties, uhereye ku nyungu zawe. Muri ubu buryo, utanga francise arashobora kungukirwa nigurisha nkiryo. Icya kabiri, ba rwiyemezamirimo benshi ntibashaka gukoresha igihe n'imbaraga zo gufungura amashami mu mpande za kure, nko mu Burusiya. Nyamara, kwagura urusobe rwububiko, ibicuruzwa byihuta, ibicuruzwa byabyara umusaruro, nibindi bigira ingaruka nziza kubizina, bigufasha kugera kubafatanyabikorwa bashya, kandi byongera inyungu muri rusange.

Nkuko mubibona, hari ninyungu nyinshi kuri rwiyemezamirimo mugurisha francise, ariko, byanze bikunze, hari abashaka kubona ibyiza byumwihariko mubucuruzi bwabo. Kubwibyo, kubona francise kubaguzi badafite uburambe muburusiya birashobora kuba bihenze cyane.

Kubwamahirwe, hari inzira zitandukanye zo kwirinda ubu buriganya. Uhereye ku kwiga neza ibikoresho hanyuma ukarangiza no gushakisha abafatanyabikorwa babigizemo uruhare bashobora gukurikira inzira yose kuva batangiye kugeza barangije bagatanga inama zikenewe. Ku mucuruzi mushya mu Burusiya, biroroshye, byanze bikunze guhindukirira umuntu wa gatatu, inararibonye ushishikajwe no gukemura neza ikibazo cy’impande zose uko ari eshatu. Hamwe nubu buryo, bizoroha cyane gukora imyiteguro yambere, nayo ishobora kugorana cyane. Nibeshye kurwego rwambere rushobora gutera igihombo gikomeye, kwanga igitekerezo cyo gukoresha francises, cyangwa kudashobora kwishura ubucuruzi bwabonye mugihe gito. Kubwamahirwe, ubu urashobora kubona abahuza bizewe muburusiya biteguye kumenya neza ko ikibazo cyawe gikemuwe mubunyangamugayo kandi neza bishoboka.

Rero, kugirango iterambere ryiterambere ryubufaransa muburusiya, ugomba guhita witondera gushakisha umufasha ushobora gufasha gutangira neza mugitangira urugendo rwawe. Isosiyete yacu itanga serivisi zo hagati kugirango zigufashe mubikorwa byose byingenzi byo gushakisha no kugura. Hamwe na serivisi zinzobere zacu, uzabona amahirwe adasanzwe yo kwirinda amakosa yose ya rwiyemezamirimo watangiye muburusiya. Uzabona francise ukeneye hanyuma utangire nigitekerezo cyihariye cyo gushyira mubikorwa ibitekerezo byawe bitinyuka.

Icyambere, abahanga bacu bazagufasha guhitamo bije yawe. Iki nikibazo gikomeye kandi kitoroshye, kuko birashobora kugora umuguzi udafite uburambe kumva umubare witeguye gushora imari, itanga izishyura ubwayo, kandi izaba impfabusa. Ibibazo byose bijyanye nubukungu birashobora kuba umutwaro, ariko abahanga bacu bazagerageza kugufasha. Tuzategura bije yawe, hitamo amahitamo meza yatanzwe nabafatanyabikorwa bacu bagaragaye hanyuma tuyaganirize nawe. Guhitamo kuringaniza bizagufasha guhitamo inzira nziza.

Byongeye kandi, kuri ba rwiyemezamirimo benshi mu Burusiya, ikibazo cyo kwizerana kivuka. Nigute ushobora gutandukanya uburiganya numucuruzi nyawe? Nigute ushobora kwemeza ko amategeko amwe azakorera kubutaka bwu Burusiya nko mu gihugu cya rwiyemezamirimo? Isosiyete yacu nayo yahanganye n'iki gikorwa. Twabanje guhitamo abafatanyabikorwa bizewe kandi batsinze hamwe nabo bizakubera byiza gukora. Vuba cyane uzabona ko bigoye guhitamo muburyo bwo guhitamo - ibyifuzo byose birashimishije, byizewe kandi byunguka! Ariko nibyiza kubabara, guhitamo hagati yuburyo bwiza kuruta kubabazwa no kutizerana ningaruka zishobora guterwa no gucumita kamwe.

Ikindi kintu cyingenzi ni ugukurikirana ubugenzuzi. Ibibazo ntabwo buri gihe bivuka kuva mugitangira, rimwe na rimwe bisaba igihe kugirango umenye neza icyo ufite. Muri ako kanya, inzobere zacu nazo zizagufasha, gukemura ibibazo byavutse imbere yawe, gutanga ibisubizo bikenewe, no kugisha inama. Kumva ushyigikiwe, birashoboka cyane gukemura ibibazo bishoboka kandi ukagera kubisubizo bitangaje kuri kimwe cyangwa ikindi.

Ubufaransa muburusiya nigice cyiterambere gusa aho ushobora kuyobora kwigarurira icyicaro cyawe kidasanzwe. Iyo uhisemo francise yawe yambere ubishinzwe, urashobora kugera kubisubizo bitangaje rwose, ube uwambere mubyerekezo byose hanyuma ugafata isoko mbere yuko habaho abanywanyi na gato. Urashobora gukora byose neza kandi ukabona inyungu nini ubaze sosiyete yacu. Abahanga bacu bazagufasha mubyiciro byose byiterambere rya francising, bagufashe guhitamo ubucuruzi bwinzozi zawe, gutegura bije yawe hanyuma utangire kubona inyungu yawe yambere ikomeye!

Pancake franchise numushinga wubucuruzi ufite akamaro, ugomba gushyirwa mubikorwa witonze kandi ubishoboye. Uburyo bubishoboye busobanura isesengura ryibanze rizagufasha kumva igikwiye gukorwa kugirango udatsindwa mubucuruzi bwawe. Mugura francise, uziha umwanya wo guhatanira gukoresha izina ryamamaye rizwi ubwaryo rukuruzi. Ariko ibyo ntibirangirana ninyungu zo gukorana na francise. Mugura ikirangantego, urashobora kandi kubara kumurongo wose wibyiza bitandukanye byimiterere itandukanye. Ubwa mbere, ubona amahirwe yawe yo kwirinda amakosa yamaze gukorwa na bagenzi bawe mbere.

Mubyongeyeho, mugihe ushyira mubikorwa pancake franchise, urashobora gukoresha uburambe bukize nibikorwa byiza bibaho mugushyira mubikorwa umushinga wubucuruzi. Niba uhisemo gucuruza pancake ukoresheje francise, ugomba kwibuka ko ugomba kwinjiza amafaranga make kurenza niba wakoze wenyine. Umu francisor nawe yiteze ko musangira nawe inyungu zawe. Koresha pancake franchise neza kandi neza, uzirikane amakuru akomeye no gusuzuma konti yubuyobozi muburyo burambuye.

Pancake izakenerwa niba igurishijwe binyuze muri francise. Birumvikana, ntushobora kubaka ubucuruzi bwose kumurongo umwe gusa. Ariko, ntugomba gukora ibi. Nyuma ya byose, ubona tekinoroji yawe, ubumenyi-buryo, gahunda zubucuruzi nizindi nyungu, ukoresheje ibyo, ushobora kugera kubisubizo bitangaje rwose. Uzashobora gutsinda abo muhanganye bose, ubarenze kandi ube umuyobozi wuzuye kumasoko. Kurenza abo bahanganye bose ushyira mubikorwa pancake franchise kurwego rwo hejuru.

Urashobora guteza imbere ubucuruzi bwawe ukoresheje raporo yisesengura. Kubwibyo, ibishushanyo nigishushanyo birakwiriye, hamwe nubufasha bwabo urashobora gukora neza kandi neza kwiga amakuru yatanzwe. Ubuyobozi bugomba buri gihe kumenya uko isoko ryifashe muri iki gihe, no muri sosiyete. Kumenya uko isoko ryifashe bizemeza ko pancake franchise ari intsinzi ndende. Birakwiye kandi kwibuka ko francise idatangwa kubuntu kandi ugomba kwishyura kugirango uyikoreshe. Ubwa mbere, ugomba gutanga umusanzu witwa lump-sum. Byongeye kandi, hari ubwami nintererano yo kwamamaza kurwego rwisi.

Ibi byose nibice bya pancake franchise.

Inzu ya pancake inzu ni umushinga wubucuruzi wunguka cyane. Mugihe cyiterambere ryacyo, ingorane ntizabura, nkukuri, mubikorwa byose byubucuruzi. Ariko, niba witeguye, noneho ingorane zose zirashobora guhakana byoroshye. Mugihe utezimbere francise, ugomba kwitondera abanywanyi. Nukuri ntanumwe muribo uzifuza kureka ibyicaro byamasoko nta kurwana. Nyuma ya byose, bazana urwego rwo hejuru rwinjiza, cyane cyane aho hari urwego rwo hejuru rusabwa neza, kubwibyo, mugihe ushyira mubikorwa francise, ugomba kumenya neza ingaruka zishobora kukugiraho ingaruka.

Uzashobora gukora neza imirimo yuburyo ubwo aribwo bwose, ubikora nta makosa. Kugirango ukore ibi, birahagije kubona amabwiriza avuye muri francisor no kuyakoresha kurenza. Niba warafunguye iduka rya pancake kuri francise, noneho byanze bikunze uzagira amahirwe yo gutanga igishushanyo cyimbere muburyo bwuzuye hamwe numwimerere. Na none, igishushanyo mbonera cyimbere kigomba guhuzwa nicyitegererezo cyumwimerere. Abakozi bawe ba pancake inzu ya franchise bazasabwa kwambara imyenda yihariye. Ushobora kubona umwambaro w'abakozi wuzuye hamwe na francise, cyangwa inyandikorugero zoherejwe kuri wewe. Koresha ubudozi kandi urashobora gukoporora rwose imiterere yikimenyetso kidasanzwe.

Gutangiza pancake franchise numushinga wubucuruzi utoroshye. Icyambere, ugomba kumenya aho ushobora gucuruza ibicuruzwa. Dukeneye urwego rwo hejuru rwubushobozi bwambukiranya igihugu kugirango habeho ibisabwa neza. Byongeye kandi, ugomba kuzirikana ibisabwa hamwe na sitasiyo n’isuku n’ibyorezo bishobora kuvuka kukurwanya. Ibintu byose bigomba gukorwa neza, hubahirijwe amahame yisuku. Noneho ntakibazo kizaba kijyanye na pancake inzu yawe.

Icyakora, ruswa irasanzwe mu bihugu bimwe na bimwe. Abayobozi batiyubashye kandi b'inyangamugayo barashobora kugerageza kwaka amafaranga. Nukuri gusa bigomba gusuzumwa. Kubwibyo, mugihe ushyira mubikorwa francise kumaduka ya pancake, ugomba kwibanda kumakuru yose akenewe mumaboko yawe. Kubwizo ntego, isesengura rya SWOT rirakwiriye. Bizagufasha guhuza amakuru kubyerekeye ibyiza n'ibibi, iterabwoba mu bucuruzi, n'amahirwe atandukanye. Byongeye kandi, aya makuru agomba gukoreshwa mugihe cyo gushyira mubikorwa ibikorwa byo kwitegura.

SWOT isesengura kuri pancake franchise nayo irakwiriye mugihe cyo gushyira mubikorwa umushinga wubucuruzi. Bizagufasha gutera imbere kurushaho, gukora ibindi kwaguka, no kwagura urwego rwawe. Ugomba guhora utera imbere, bitabaye ibyo, ubucuruzi butangira kwangirika. Kubwibyo, nkigice cyo gushyira mubikorwa pancake franchise, ugomba kumenya neza iyi gahunda igomba gushyirwa mubikorwa. Birakenewe kandi guhora ugenzura hamwe na gahunda kugirango tudatandukira cyane.

Ubucuruzi nubucuruzi nibisobanuro bifitanye isano. Kugira ngo wumve neza icyo franchise aricyo, ugomba kwiga amakuru kugirango ufate icyemezo cyiza nubuyobozi. Nyuma ya byose, amakuru ajyanye nurufunguzo rwo gutsinda. Na none, gukora francise hamwe nabacuruzi, yashizweho nisosiyete ikora umutimanama, urashobora gukora byoroshye ibikorwa byose bitandukanye kandi ugahangana numurimo urimo. Ntugomba guhora uhura nigihombo bitewe nuko abakozi mukigo cyawe badakora nabi imirimo yabo itaziguye. Buri wese mu bakozi bashoboye gukoresha igihe cye kugirango bahangane neza nimirimo yose yo mu biro.

Ntabwo ufite ingorane gusa kuberako gahunda yacu isa nkumugambi mwiza ubufasha bukenewe. Niba ushishikajwe na francise, noneho ubuyobozi bugomba gukorwa neza. Nibyo, software iguha amakuru akenewe, ariko, inzira yubuyobozi ubwayo igomba gukorwa hakoreshejwe software.

Hamwe nubufasha bwitsinda ryabaporogaramu babimenyereye, urashobora kurangiza imirimo yo mu biro mugihe cyo kwandika. Iyo ukorana na francise, umucuruzi ntagomba gukora intoki imirimo myinshi yo mubiro. Ufite intera nziza cyane kandi nziza-isa neza. Nyuma ya byose, urashobora guhitamo uburyo bwiza bwo gushushanya.

Ningirakamaro kuri francise nu mucuruzi kugira urwego rwuzuye rwo kubaka tekinike yubucuruzi. Franchise irenze abo basanzwe bakorana nubucuruzi ku isoko mubyinshi mubipimo bishobora gushyirwa mubikorwa byingenzi. Iyo ikorana numucuruzi, isosiyete ntabwo ihura ningorane, bityo, francise iba nziza kandi birashoboka kubona amafaranga menshi.