Franchises muri Biyelorusiya ni amahirwe akomeye kubakozi bose kwipimisha mubikorwa bishya byubucuruzi. Nka rwiyemezamirimo. Kuri benshi, intego nkiyi isa nkaho yifuzwa, ariko akenshi ihura numubare munini wo kwivuguruza no gushidikanya, kuko ntabwo abantu bose bumva biteguye ubucuruzi bunini. Kubwibyo, Biyelorusiya iracyari mu mpinduramatwara ya francise, igihe bazatangira gukoreshwa cyane. Urashobora kuba uwambere mugukingura ubucuruzi bwawe bushingiye kumurango witeguye!

Rero, kugirango utangire, ugomba gukomeza gutekereza kumpamvu francises ikenewe nicyo aricyo. Noneho uzasobanukirwa amahirwe ufite yo guteza imbere ubucuruzi bwawe neza. Rero, mbere yuko dutangira kwerekana icyo francises aricyo, turashaka kongeraho ko ubu hariho benshi muribo kandi hafi ya bose bashya cyangwa umucuruzi wateye imbere bazashobora kubona ikintu mubushobozi bwabo bwamafaranga kandi bakunda, ikintu cyujuje ibisabwa byombi ube mwiza. Kubera ko bizahuza neza nibyo bategereje kandi bakeneye. Ubwinshi bwisoko rya francise butanga amahirwe meza yo gukora ibi. Ikintu cyingenzi nukwegera ubushakashatsi bwawe neza kandi ukirinda ikosa ryica.

Noneho mubyukuri ni francise? Ubufaransa nubucuruzi bwiteguye ubona kugirango uteze imbere mubindi bihugu, umujyi, cyangwa akarere. Mubisanzwe, wishyura ikirango, paki yinyandiko, uburyo bwateguwe bwuburyo bukoreshwa, inama zo kuzamurwa, hamwe nicyubahiro kizwi. Emera ko ibyo bidahagije, kuko ikintu kigoye cyane muri iki gihe ni ukuvana mu bitazwi kandi ukagera ku cyubahiro cyiza no kwizera muri sosiyete. Ubusanzwe, francise, iguha amahirwe kuva mugitangira cyo kuba umugurisha uzwi cyane muri Biyelorusiya kandi ntabwo ari umuntu utavuzwe izina mubigo byinshi bisa. Biragoye cyane rero gusuzugura imikorere ya francises.

Byongeye kandi, nkuko byavuzwe haruguru, uzakira uburambe budasanzwe bwikigo gikuru, muri Biyelorusiya gishobora kuba kitarigeze cyumvikana na gato. Inzira nyamukuru kuva gutangira kwihangira imirimo kugeza kumenya ibyibanze byambere bizaba bimaze kugukorerwa. Ntugomba gukora amakosa menshi yifuza kuba ba rwiyemezamirimo wowe ubwawe, bidatwara igihe gusa ahubwo binakubita cyane mumufuka! Amafaranga uzigama kubyemezo bitatsinzwe birashobora kwishura kugura francise muri Biyelorusiya, kubwibyo rero bisa nkaho byunguka nonaha. Ariko, urashobora kugira ibibazo byemewe kuriyi ngingo. Kurugero, kuki umuntu yashaka gukorana na Biyelorusiya na ba rwiyemezamirimo bayo? Kuki wagurisha ubucuruzi bwawe kubandi? Nibyiza kubacuruzi?

Yego! Ibi rwose byunguka kuko bitanga amahirwe meza yo kwagura ibikorwa byawe. Ntabwo rwiyemezamirimo wese afite imbaraga zihagije zo guhangana namashami menshi, ariko mugihe kimwe, bashaka kwaguka. Byongeye kandi, umuntu umwe arashobora gusa kuba adafite imbaraga nimbaraga zihagije zo kuyobora amashami menshi, kandi imari imwe nimwe izahora ituruka muri francise. Hanyuma, biragoye rwose kugenzura ubucuruzi mubihugu bitandukanye, urugero, muri Biyelorusiya, mugihe uwashinze ubwe akomoka muri Amerika. Ariko gufungura francise bizatanga imbaraga zo kwaguka, isoko rishya ryinjiza, hamwe numwanya wabonye mugihugu gishya rwose.

Nkuko mubibona, ba rwiyemezamirimo benshi bashobora gushaka gukorana na Biyelorusiya, kuko ibi bifite inyungu nyinshi. Ntabwo rero ubona foromaje muri mousetrap, ariko amasezerano yunguka rwose kumpande zombi. Nukuri, ubu hariho ikibazo kitoroshye cyukuntu utazahura nabashuka, uburyo bwo guhitamo francise ibereye kubwinyungu zawe, imbaraga zawe, nubukungu bwawe, uburyo bwo guhitamo ibereye akarere kawe. Kugirango ugere kubisubizo wifuza, ugomba kwitabaza serivisi zundi muntu. Ariko ntugire ubwoba! Umuturage wa Biyelorusiya azabona inyungu nyinshi zituruka ku bahuza mpuzamahanga kuruta uko azakoresha mu kubaha akazi.

None umuhuza agomba gutanga iki kumpande zombi? Isosiyete yacu ikora muburyo bwo guhitamo neza abafatanyabikorwa bizewe kandi bemejwe. Duhitamo gusa ibigo bikomeye dukusanya amakuru yose akenewe. Kandi ibi ntabwo bivuze gusa guhuza, ariko kandi bizwi, ingano yumusaruro, imari. Ibi byerekana inyungu zingenzi kubaguzi bazashobora guhitamo muburyo butandukanye butangwa neza kuri bo, aho amahitamo meza kandi yizewe yamaze gutorwa.

Hariho inyungu kubashinze isosiyete nugurisha, zifatanije cyane ninyungu zumuguzi ushobora kuva muri Biyelorusiya. Ikigaragara ni uko guhera mu ntangiriro tuzakora urwego rukomeye rw'akazi hamwe nawe, aho tuzagaragaza ingengo yimari yawe, tukagena ibyifuzo byawe, tugakora urutonde rwaba francises babereye mbere tukakwereka. Mubyukuri, isosiyete izabona umuguzi mwiza wenyine, nayo iraboroheye. Nkuko mubibona, kwishora mubandi bantu bitanga inyungu kubashinze no kugura francise. Kwishora mubandi bantu birashobora kandi kwemeza kwizerwa, umutekano, hamwe nuburyo bwemewe.

Franchises muri Biyelorusiya ninzira nziza yo guhagarika kuba office plankton no gufungura ubucuruzi bwawe bwite. Muri Biyelorusiya, iyi ngingo iracyari shyashya kandi irashobora gutera umunezero mwinshi, urashobora kuba umwe mubambere, francise yawe izatera akavuyo, kandi uzafata umwanya wingenzi mumasoko ya Biyelorusiya. Nkuko mubibona, francising muriki kibazo isa neza cyane. Hasigaye gusa kutwandikira kugirango tujye inama!

Inzu yo gusana inzu ni umushinga wubucuruzi, aho birakwiye ko wibuka ko ukeneye kubona amafaranga ahagije kugirango utishyura gusa ikiguzi cyawe. Uzakenera kandi kwimura francisor buri kwezi. Mugihe ukorana na francise, ugomba kubahiriza amabwiriza yose yagenwe nuhagarariye ikirango. Iri ni itegeko risanzwe rikoreshwa nababigenewe bose. Amashanyarazi kubikorwa byo gusana urugo azakora neza ibikorwa byo mubiro ari uko bikozwe neza. Mugushira mubikorwa neza, turashaka kwitegura kubanza, bigizwe no gushyira mubikorwa ibikorwa byisesengura.

Isesengura rya Swot nibyiza muguhitamo uburyo franchise ikora neza. Witondere gusana urugo neza kandi neza, ubikore ukoresheje umukandara wa convoyeur kandi nta makosa. Hifashishijwe francise, uzashobora kugera kubisubizo bitangaje muguhangana kurushanwa bitewe nuko uzaba ufite ubushobozi bwawe bwikirango kizwi cyane, hamwe nikoranabuhanga ryo murwego rwohejuru.

Gusana ingo bigomba kwitabwaho bikwiye, waba ubikora munsi ya francise cyangwa kugiti cyawe. Urwego rwohejuru rwabakozi bawe narwo rugomba kuboneka. Niba ukoresha urugo rwo gusana urugo, uzakenera kandi kwambara inzobere mumyambarire, niba ibintu nkibi bihari. Byongeye kandi, aho wakirira hagomba gutunganywa muburyo bwa societe iranga ibibanza byose bikorera munsi yikigo. Inzu yo gusana inzu izakuzanira inyungu zikomeye niba ushyira mubikorwa umushinga wubucuruzi udakoze amakosa. Kugirango ugere kuri iki gisubizo, ni ngombwa kwitegura mbere no kwegera ikibazo witonze.

Imikorere ikora neza yo gusana urugo ni umushinga wubucuruzi uzakuzanira inyungu zikomeye, mugihe uhuye nabaguzi neza. Birakwiye kandi kwibuka ko ugomba gukorera buri mukiriya uzindutse neza. Ibi ntabwo bizamura urwego rwicyizere mubaguzi gusa ahubwo bizanakurinda mugihe habaye icyitwa umuguzi w'amayobera.

Ntabwo amahugurwa yose hamwe na francises bidashobora gutanga ibikoresho byiza byo gusana ibikoresho, gusana ibikoresho byo murugo bikubiyemo gukora ukurikije uburyo bwubucuruzi bwihariye, bwubatswe bushingiye kubigeragezo namakosa, hitawe kubuhanga bwo gutanga serivisi zimwe murugo. Ntabwo abantu bose bashoboye kugumana ikirango no gutanga ibikoresho byiza byo gusana ibikoresho byo murugo kubakiriya. Hamwe nuburyo bubishoboye hamwe nicyifuzo cyo kwaguka kurwego rwakarere, biragoye gukurikirana ubuziranenge, bityo rero ni byiza gufungura amashami ninguni binyuze muburyo bwa francise. Kugirango ubone francise hanyuma ukore mubijyanye no gusana ibikoresho byo munzu, ugomba gusa kujya kurutonde rwa francise hanyuma ugashaka itangwa ryiza, risobanura muburyo burambuye sisitemu yakazi, amahame, nibisabwa. Igiciro cya francise kigomba kwitabwaho nta giciro kimwe, kivuye mu mafaranga yakoreshejwe na francisor kandi kigomba kwishyurwa mugihe cyo gusinya amasezerano hagati y’ababuranyi. Byongeye kandi, inshingano za francisor kuri franchisee zirimo ubufasha mugutegura aho bakorera, gutanga amakuru kumahame yibikorwa na chip, amakuru yerekeye kugura ibikoresho byihariye, ibice byabigenewe, nibindi.

Kwitabira gufungura amashami mashya mukarere runaka. , itangwa ryabakiriya shingiro, hamwe namahugurwa yinzobere ashyirwa mubikoresho byaguzwe. Gusesengura isoko, gereranya ibyatanzwe, gereranya igiciro cya francise, ugomba guhamagara inzobere mubuyobozi. Twishimiye mbere kutugezaho kandi dutegereje ubufatanye butanga umusaruro.