Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Igitekerezo cyo guteza imbere francise ya elegitoronike igeze kurwego rugezweho, yinjizwa mubigo bitandukanye. Inyungu ziteganijwe muburyo bwa elegitoronike zizamenyekana cyane binyuze mu nzibacyuho mpuzamahanga ku isi. Abakiriya bazareba francise hamwe na elegitoronike yoherejwe kumurongo wihariye hamwe numubare munini wabakora. Buri nyiri ibitekerezo byiteguye hamwe ningamba afite ikirango kizwi kandi kizwi cyigaragaje mumyaka. Kuri ubu, biroroshye kugura francise yiteguye hamwe na gahunda ya elegitoronike, ukurikije ushobora gukuraho burundu ibibazo byinshi mugihe ukeneye gushyiraho ingamba hanyuma ugatangira guteza imbere sosiyete. Niyo mpamvu imishinga imaze gukundwa cyane bitewe nikoreshwa ryayo muntangiriro.

Ningomba kuvuga ko kugirango uhitemo utanga isoko, birakwiye ko ujya kurubuga rwihariye rwikirango kugirango umenyere byimazeyo amakuru akenewe kubyerekeye uwabikoze. Abakiriya benshi bashishikajwe nikibazo cyigiciro cya francise, bazashobora kwakira amakuru yatanzwe nuwabikoze, azerekana ikiguzi cyo gukora umushinga. Ugomba kandi kuzirikana ko umubare runaka ugomba kwishyurwa inyungu nkinyungu kuri nyirazo. Nyuma yo kumvikana kumushinga hamwe ningamba, uzashobora gusinya amasezerano azohereza uburenganzira bwo gukoresha ikirango cyumukiriya mubantu bafatanyabikorwa. Hano haribibazo byinshi bijyanye nigiciro cya e-icyerekezo cya francise, mugusubiza, twavuga gusa ko buri mushinga uzaba urimo ikiguzi hamwe no kubara byuzuye birambuye, hamwe ninyandiko yerekana urugero rwo kumenyekanisha ikirango nuances za a kamere muntu. Mugihe hagaragaye ibibazo bitandukanye, uzakenera guhita ubariza uwabikoze kugirango akemure ikibazo, bivuze francise hamwe nibikoresho bya elegitoroniki. Byongeye kandi, niba umukiriya adafite ubumenyi bwihariye mukarere runaka, utanga isoko azatanga amahugurwa yo gufasha gukemura ibibazo bikenewe no gukemura ibibazo.

Niba uhisemo igitekerezo cyashizweho kumushinga, noneho turashobora kuvuga ko ufata umuhanda witeguye, ukandagira neza, muburyo bwawo, kuba hari ibibazo bitoroshye hamwe nigisubizo cyabo byatekerejweho, muri guhuza hamwe byagaragaye ko umutekano wiki kibazo. Ihitamo rikwiye cyane ni ukugura ibikorwa bya elegitoroniki ikora ikora ikurikije ingamba zateguwe kugirango zuzuze intego zashyizweho.