Ubufaransa bwokerezamo imigati biroroshye mubijyanye no kubura gukenera kumenyekanisha izina. Nibyo, abantu benshi bakoresha ibitekerezo byabo, imiterere, iterambere, ariko nibyiza cyane gufungura umushinga uyobowe nikirangantego kizwi, gufungura ingingo, imiyoboro, hanyuma amahugurwa. Hariho inyungu nyinshi zo kugura francise, byibuze urebye kugabanya igihe numutungo wimari. Ntabwo bigoye gufungura imigati, biragoye cyane kubungabunga ubwiza nuburyohe bwibintu byatanzwe mubicuruzwa byokerezwamo imigati, kugumana ikirango no kugumana abakiriya. francising igenda yiyongera umunsi kumunsi, kwagura ubufatanye hagati yibirango bitandukanye byamasosiyete mubikorwa bitandukanye. Imigati yimigati itandukanye nizina ryubucuruzi, ibicuruzwa, ibicuruzwa biriho, abakiriya, nibindi binini uko ubucuruzi bugenda, francise ihenze cyane.

Igiciro cya francise nacyo giterwa nigihe amasezerano azamara, kumafaranga yinyongera, ashobora no kugira ingaruka kumafaranga rimwe, yishyurwa mugihe kimwe kandi akaba ari garanti yubufaransa, mbere yo kwimura uburenganzira bwose kuri imigati cyangwa ubundi bwoko bwubucuruzi kuri franchisee. Igihe cyose bafunguye ahacururizwa, imigati, abafaransa bazaza, batange ubufasha muguhitamo abakozi, ibikoresho, nibindi bikoresho, batanga ibisubizo kumyanya ikenewe. Nibyiza kubona francise kubantu bashaka gufungura imishinga yabo, ariko biragoye kumva uburyo bwo gukora, icyo ubuyobozi bushingiyeho, nibindi bitekerezo bifitanye isano numurimo runaka wibikorwa. Muri kataloge ya francise, birashoboka guhitamo icyaricyo cyose gikwiye, kumaduka, kuri salon, kumigati, birashoboka gukoresha ibyiciro no kuyungurura, gutondekanya ibyifuzo kubiciro, mwizina, nibisobanuro. Hano hari ibirango byisi, kimwe nibigo bizwi cyane. Gufungura imigati mishya cyangwa amaduka mu tundi turere bifitiye akamaro isosiyete, ariko biragoye kumubiri mubijyanye nubuyobozi, kubwibyo francising ningirakamaro muribi bibazo. Iyo kugurisha cyangwa kugura francise, impande zombi, francisors, na francisee, bunguka, urebye amafaranga yimpande zombi.

Inzira zose zigomba kuganirwaho mbere yo gusinya amasezerano, hitawe ku bihe bitandukanye, gutanga amakuru yuzuye ku kirango, urugero, imigati, kandi nyuma yigihe cyo gutanga amasezerano yo gutanga francise, francisor yiha umunywanyi. Kugira ngo wirinde ibibazo bitavugwaho rumwe, ibisobanuro byose byaganiriweho mbere kandi kugiti cye. Uyu munsi, nkuko byavuzwe haruguru, amarushanwa yiyongereye mubice byose byibikorwa, kubwibyo, muri kataloge, birakwiye ko twita kuri francises idashobora kubamo amafaranga rimwe, nayo izigama imari. Kugaburira uyumunsi birakenewe cyane, kubwibyo francisees ihitamo kariya gace kihariye kuri francises, kandi imigati nigice. Mugihe uhisemo imigati yimigati, ugomba kuyoborwa namakuru yuzuye agaragara muri kataloge. Kurugero, imigati yimigati imaze igihe kinini, ifite umubare runaka wibicuruzwa (ibintu) mukarere runaka, abo bahawe francise, nibindi. Iyo uguze francise kumigati, isosiyete ntabwo itanga uburenganzira gusa guhagararira inyungu ariko nanone gushushanya, ikirango, chip, ishingiro ryabakiriya, nibindi kuri buri cyiciro, inkunga izatangwa, inkunga yuzuye hafi yisaha.

Mbere yo kugura francise kumugati, urashobora kubanza kubara igihe cyo kwishyura kubiciro byose. Birashoboka gufungura uduce duto duto, nta gushidikanya ko byongera inyungu yimigati. Iraboneka gufungura cafe yimigati munsi yubufaransa, aho abashyitsi badashobora kugura ibiryo biryoshye gusa ahubwo bakanaruhuka mukirere gishimishije, hamwe numunuko ushimishije wibicuruzwa bitetse, bikunguka abakiriya kwisi yose. Niba uhuza imigati hamwe nububiko bwa interineti, urashobora gutanga byihuse ibicuruzwa bishyushye, byoroshye kubakiriya, byongera ibicuruzwa. Kugura francise ni kimwe cya kabiri cyintambara, icyingenzi nukuguma kumasoko, kwibukwa atari kubirango byawe gusa ahubwo no kubwiza bwayo. Ubufaransa bwunguka cyane muburyo bwo gukoresha igihe cyakazi, ariko ubu nubucuruzi bumwe nibindi byose kandi ugomba kubigenzura buri gihe, gutera imbere no gutera imbere. Urashobora gukora ukurikije uburyo bwumwanditsi kugirango hatagereranywa.

Igice cyuzuye cya politiki yo kwamamaza igufasha kugira abakiriya bava mumatsinda atandukanye, ukemeza ko buri wese ashobora kugera. Ubufaransa buraguha amahirwe yo kuba umucuruzi watsinze mumurima wawe mumujyi uwariwo wose no mugihugu, kugiti cyawe ugahindura ubucuruzi bwikigo cyawe (imigati) ukurikije uburyo bwo kwamamaza bwashyizweho, ukuramo inyungu mukwezi kwa mbere. Guhora ukora kuri resept nshya bizatuma bishoboka kuvugurura amazina no kugumana ikirango, bizamura inyungu zabakiriya. Aba francisor bazabanza gutanga imibare yuzuye yishoramari ryo gutangiza ibikoresho byubucuruzi, ikoranabuhanga, ibikoresho byo kwandikisha amafaranga na firigo, ibikoresho fatizo ndetse nubukode, nibindi. Kuki ari byiza kugura francise yimigati? Nibyiza, ubanza, abantu bariye kandi bazakomeza kurya ifu, ntakintu na kimwe kizagira ingaruka mubucuruzi bwibicuruzwa by imigati. Icya kabiri, nkuko imibare ibigaragaza, kuva icyorezo cyatangira, ubwiyongere bw'amafaranga ava mu bikoni bwiyongereyeho hejuru ya 50%. Abantu barashobora gukeka no kubara igabanuka ryimigati, ariko ntushobora gufata ibyago kandi ntutakaze umwanya, ariko ugakora kugirango ubone francise yo gukora muriki gice cyiza cyibikorwa.

Nibyo, ntamuntu numwe ufite ubwishingizi kubitsinzwe, ariko inzobere zacu murutonde rwaba francise, hamwe naba francisors, bazashyigikira igihe cyose cyamasezerano, batezimbere ingingo nshya.

Urashobora kubona amakuru menshi, ukamenyera amategeko ya kataloge ya francise, hamwe nibitangwa ubu, urashobora gukurikira umurongo uri munsi, muburyo butaziguye. Kubibazo byose, hamagara inzobere zacu. Kugirango usome abakiriya basubiramo, baraboneka no murutonde. Turabashimira mbere kubwinyungu zanyu kandi dutegereje ubufatanye bwiza.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Pie franchise irashobora kuba umushinga wunguka cyane mugihe witaye kubintu bitandukanye bya gahunda yawe yo kwitegura. Ubwa mbere, mugihe utezimbere francise, ugomba rwose gukorana nisesengura rya swot. Ku cyiciro cyo kwitegura, ubu bwoko bwibikoresho ntibusimburwa. Ibikurikira, niba ugiye kwishora mubikorwa bya pie, ugomba kumva umwe mubanywanyi uzahura nabyo murugamba rutavuguruzanya kubyo ukunda abakiriya hamwe nisoko ryiza ryo kugurisha. Kugira amakuru nkaya biratanga amahirwe meza yo kurenza abo muhanganye bityo ukiyemeza amahirwe yo gufata imyanya ishimishije kumasoko. Niba ushaka francise no gucuruza pies, noneho inzira nziza yaba iyo kubona ikirango cyiza cyane, hamwe na hamwe uzashobora gukora neza ibikorwa byo mubiro.

Menya neza umubare wama pies ukeneye guteka kugirango francise yawe ikore neza. Ugomba kugira ububiko buhagije kuri konti kugirango ukorere abakiriya bawe bose. Muri icyo gihe, kurenza urugero bigomba kwirindwa.

Ifiriti ya pie irashobora guhura ningorane zimwe na zimwe mu iterambere ryayo, gusa kubera ko ubu bwoko bwibicuruzwa bufite ubuzima buke. Byongeye kandi, kugurisha ibicuruzwa ejo bitwaje uyumunsi ntabwo ari akazi keza cyane. Erega, abakiriya ntabwo bose ari abaswa kandi benshi bazahita bamenya uburiganya. Niyo mpamvu gukora kuri francise, ugomba kwirinda ibikorwa byuburiganya, ariko, kurundi ruhande, kora bike kubakiriya bawe kuruta abanywanyi bawe bataziguye. Kurugero, mugihe ugurisha pie francise, urashobora kugabanya cyane kugihe cyumunsi kugirango ugurishe ibicuruzwa byumunsi. Bukeye, niba hari ikintu gisigaye, ubu bwoko bwibicuruzwa bugomba kugurishwa ku giciro cyiza, cyangwa bugahabwa abakozi.

Ubundi, birashoboka francise pies nimugoroba kugirango ibisigara byose bikurwe, kubiciro byinguzanyo. Ibi nibimenyerewe cyane mubihugu byu Burayi no muri Amerika kuko amasosiyete yaho agumana ibicuruzwa byayo kandi ntiyemere kugurisha ibicuruzwa byarangiye. Kuza francise yawe kurwego rwo hejuru rwo gukora neza kugirango winjize byinshi. Ibi bizatuma bidashoboka gusa kwishyura inshingano hamwe nabandi. Bizashoboka kohereza amafaranga kuri francisor ntakibazo namba nkamafaranga rimwe, amafaranga yimisoro, hamwe nogukata kumatangazo yisi yose.

Kwishyura byihuse ni francises isabwa mubakiriya, kubera ibisabwa, kubicuruzwa runaka, ibicuruzwa, serivisi. Isosiyete yacu igezweho USU Software itanga urutonde rwose rwo kwishyura-byihuse kwishyura francises, ibyo, kubera izina ryamamaye kandi rizwi, ryunguka imbaraga zikenewe muburyo bwihuse. Kwishyura byihuse cyangwa byihuse-francises yatoranijwe ninzobere zacu, ikora ibiganiro birambuye nabakiriya, aho ibyingenzi byingenzi ari inyungu zamafaranga, icyifuzo cyo kwiteza imbere, kuba hari ikigo. Isosiyete ikora software ya USU itanga urutonde rwibitekerezo bitandukanye byo gushinga ibiro byawe bwite. Uko ikirango kizamurwa, niko gihenze nigiciro cyamahirwe yo kwishyura byihuse. Twabibutsa ko kuri buri mushinga, igihe cyacyo cyagenwe kugirango tugere ku nyungu, abakozi bacu bashira igihe cyagereranijwe mu ngamba.

Muri iyi sano, byinshi biterwa nabakiriya ubwabo, batezimbere ibikorwa babonye, bafite ubushake bwo kubona inyungu vuba. Isosiyete yacu USU Software, hamwe nurutonde rwingamba zo gushakisha, iri kurutonde rwibigo bitanga amahirwe yo kwishyura byihuse muburyo butandukanye. Kugirango ubone ibisobanuro birambuye kubyerekeranye nisosiyete yacu, uratsinda wiga kurubuga rwihariye, hamwe nurutonde rwamakuru yamakuru muburyo bwa nimero za terefone, aderesi na posita. Ishirahamwe rya software rya USU ryiteguye gukorana haba nabakiriya bigihugu cacu hamwe namasosiyete yububanyi n’amahanga abona francises yo kwishyura byihuse. Itsinda ryumuryango wa software wa USU ryatoranijwe muburyo burambuye kuva buri mukozi agomba kubahiriza byimazeyo ibisabwa kugirango abone ibisubizo byifuzwa. Abakiriya bunguka cyane barashobora gushiraho amashami yinyongera mugihe kizaza kuva muri ubu bwoko bwubucuruzi bwa francises, ntabwo ari ngombwa gutangira umushinga guhera. Kubijyanye nibyo rwose muriki gice, abakiriya batinya kwihangira imirimo bonyine basanga ibyiza byinshi.

Nyuma yo gusezerana kwamasezerano, abakiriya bahabwa uburenganzira bwo guteza imbere ubucuruzi bwihuse bwo kwishyura. Mubyongeyeho, muburyo bwamakuru, umuryango utanga ubumenyi bwingenzi mubucuruzi no kubaka ibicuruzwa byatsinze, nkamahugurwa yakozwe ninzobere. Niba ushaka kubona umushinga wubucuruzi wujuje ubuziranenge kandi bunoze, ugomba rero kugirana ubufatanye na software ya USU, ifasha guhitamo kwishyura-byihuse no kwishyura byihuse kandi ukajya mumahanga.

Francise kumigati ntoya izakubera umushinga wunguka niba urwego rwiterambere ari rwiza bihagije. Muri rusange, ukora kuri francise, usanzwe ufite ibyiza byinshi byingenzi mukurwanya abo muhanganye mugitangira. Ubwa mbere, urabona ufite ikirango cyiza-cyiza kimaze kuzamurwa kandi gifite urwego rwo hejuru rwo gukundwa. Byongeye kandi, gukorana na francise ya mini-bakery biguha amahirwe meza yo gukora neza ibikorwa byumusaruro ukoresheje ubuhanga bwa mugenzi wawe mukuru. Gukorana na francise, urashobora kandi gutunganya mini-bakery yawe kuburyo ihuye rwose numwimerere. Indangamuntu irashobora kugerwaho hifashishijwe kugura ibikoresho muri francisor, kimwe no kugura ibice byogukora umusaruro.

Koresha mini-bakery yawe kuri francise hanyuma ntanumwe mubatavuga rumwe nawe uzashobora kukurwanya na gato. Nyuma ya byose, uzagira ibicuruzwa byurwego rutandukanye, bigurishwa kubiciro wowe ubwawe ushobora kubona. Ubufaransa bugenewe imigati ntoya ni amahirwe kuri ba rwiyemezamirimo, bizatera imbere byihuse kandi icyarimwe, gukoresha umubare muto ushoboka.

Imikorere ya mini-bakery ikora neza izaguha ubushobozi bwo guhangana nakazi kakazi ka biro muburyo ubwo aribwo bwose. Ukeneye gusa kwishyura ibice bike. Icya mbere muribi ni amafaranga rimwe, akorwa mugice cyambere cyibikorwa. Byongeye, gukora kuri francise, uzakenera gukora ibice bibiri. Izina ryambere nubukode, icya kabiri cyitwa umusanzu mubikorwa byo kwamamaza. Aya mafranga azajya mubikenerwa na francisor bijyanye no kwamamaza kwisi.

Ubufaransa bugenewe imigati ntoya bugomba gukorana nububiko bwimiterere. Bagomba guhumeka neza kandi birinda cyane. Ibi bisaba gukoresha software izagufasha kumenya umubare wukuri ufite ububiko nibisohoka. Porogaramu ishoboye kuri mini bakery franchise izaguha amahirwe yo kwakira amakuru agezweho no kuyakoresha kubwinyungu zumushinga. Kurugero, niba ibikoresho birangiye mububiko, ubu bwoko bwa software buzerekana imenyesha rihuye.