Franchises muri Biyelorusiya ni amahirwe akomeye kubakozi bose kwipimisha mubikorwa bishya byubucuruzi. Nka rwiyemezamirimo. Kuri benshi, intego nkiyi isa nkaho yifuzwa, ariko akenshi ihura numubare munini wo kwivuguruza no gushidikanya, kuko ntabwo abantu bose bumva biteguye ubucuruzi bunini. Kubwibyo, Biyelorusiya iracyari mu mpinduramatwara ya francise, igihe bazatangira gukoreshwa cyane. Urashobora kuba uwambere mugukingura ubucuruzi bwawe bushingiye kumurango witeguye!

Rero, kugirango utangire, ugomba gukomeza gutekereza kumpamvu francises ikenewe nicyo aricyo. Noneho uzasobanukirwa amahirwe ufite yo guteza imbere ubucuruzi bwawe neza. Rero, mbere yuko dutangira kwerekana icyo francises aricyo, turashaka kongeraho ko ubu hariho benshi muribo kandi hafi ya bose bashya cyangwa umucuruzi wateye imbere bazashobora kubona ikintu mubushobozi bwabo bwamafaranga kandi bakunda, ikintu cyujuje ibisabwa byombi ube mwiza. Kubera ko bizahuza neza nibyo bategereje kandi bakeneye. Ubwinshi bwisoko rya francise butanga amahirwe meza yo gukora ibi. Ikintu cyingenzi nukwegera ubushakashatsi bwawe neza kandi ukirinda ikosa ryica.

Noneho mubyukuri ni francise? Ubufaransa nubucuruzi bwiteguye ubona kugirango uteze imbere mubindi bihugu, umujyi, cyangwa akarere. Mubisanzwe, wishyura ikirango, paki yinyandiko, uburyo bwateguwe bwuburyo bukoreshwa, inama zo kuzamurwa, hamwe nicyubahiro kizwi. Emera ko ibyo bidahagije, kuko ikintu kigoye cyane muri iki gihe ni ukuvana mu bitazwi kandi ukagera ku cyubahiro cyiza no kwizera muri sosiyete. Ubusanzwe, francise, iguha amahirwe kuva mugitangira cyo kuba umugurisha uzwi cyane muri Biyelorusiya kandi ntabwo ari umuntu utavuzwe izina mubigo byinshi bisa. Biragoye cyane rero gusuzugura imikorere ya francises.

Byongeye kandi, nkuko byavuzwe haruguru, uzakira uburambe budasanzwe bwikigo gikuru, muri Biyelorusiya gishobora kuba kitarigeze cyumvikana na gato. Inzira nyamukuru kuva gutangira kwihangira imirimo kugeza kumenya ibyibanze byambere bizaba bimaze kugukorerwa. Ntugomba gukora amakosa menshi yifuza kuba ba rwiyemezamirimo wowe ubwawe, bidatwara igihe gusa ahubwo binakubita cyane mumufuka! Amafaranga uzigama kubyemezo bitatsinzwe birashobora kwishura kugura francise muri Biyelorusiya, kubwibyo rero bisa nkaho byunguka nonaha. Ariko, urashobora kugira ibibazo byemewe kuriyi ngingo. Kurugero, kuki umuntu yashaka gukorana na Biyelorusiya na ba rwiyemezamirimo bayo? Kuki wagurisha ubucuruzi bwawe kubandi? Nibyiza kubacuruzi?

Yego! Ibi rwose byunguka kuko bitanga amahirwe meza yo kwagura ibikorwa byawe. Ntabwo rwiyemezamirimo wese afite imbaraga zihagije zo guhangana namashami menshi, ariko mugihe kimwe, bashaka kwaguka. Byongeye kandi, umuntu umwe arashobora gusa kuba adafite imbaraga nimbaraga zihagije zo kuyobora amashami menshi, kandi imari imwe nimwe izahora ituruka muri francise. Hanyuma, biragoye rwose kugenzura ubucuruzi mubihugu bitandukanye, urugero, muri Biyelorusiya, mugihe uwashinze ubwe akomoka muri Amerika. Ariko gufungura francise bizatanga imbaraga zo kwaguka, isoko rishya ryinjiza, hamwe numwanya wabonye mugihugu gishya rwose.

Nkuko mubibona, ba rwiyemezamirimo benshi bashobora gushaka gukorana na Biyelorusiya, kuko ibi bifite inyungu nyinshi. Ntabwo rero ubona foromaje muri mousetrap, ariko amasezerano yunguka rwose kumpande zombi. Nukuri, ubu hariho ikibazo kitoroshye cyukuntu utazahura nabashuka, uburyo bwo guhitamo francise ibereye kubwinyungu zawe, imbaraga zawe, nubukungu bwawe, uburyo bwo guhitamo ibereye akarere kawe. Kugirango ugere kubisubizo wifuza, ugomba kwitabaza serivisi zundi muntu. Ariko ntugire ubwoba! Umuturage wa Biyelorusiya azabona inyungu nyinshi zituruka ku bahuza mpuzamahanga kuruta uko azakoresha mu kubaha akazi.

None umuhuza agomba gutanga iki kumpande zombi? Isosiyete yacu ikora muburyo bwo guhitamo neza abafatanyabikorwa bizewe kandi bemejwe. Duhitamo gusa ibigo bikomeye dukusanya amakuru yose akenewe. Kandi ibi ntabwo bivuze gusa guhuza, ariko kandi bizwi, ingano yumusaruro, imari. Ibi byerekana inyungu zingenzi kubaguzi bazashobora guhitamo muburyo butandukanye butangwa neza kuri bo, aho amahitamo meza kandi yizewe yamaze gutorwa.

Hariho inyungu kubashinze isosiyete nugurisha, zifatanije cyane ninyungu zumuguzi ushobora kuva muri Biyelorusiya. Ikigaragara ni uko guhera mu ntangiriro tuzakora urwego rukomeye rw'akazi hamwe nawe, aho tuzagaragaza ingengo yimari yawe, tukagena ibyifuzo byawe, tugakora urutonde rwaba francises babereye mbere tukakwereka. Mubyukuri, isosiyete izabona umuguzi mwiza wenyine, nayo iraboroheye. Nkuko mubibona, kwishora mubandi bantu bitanga inyungu kubashinze no kugura francise. Kwishora mubandi bantu birashobora kandi kwemeza kwizerwa, umutekano, hamwe nuburyo bwemewe.

Franchises muri Biyelorusiya ninzira nziza yo guhagarika kuba office plankton no gufungura ubucuruzi bwawe bwite. Muri Biyelorusiya, iyi ngingo iracyari shyashya kandi irashobora gutera umunezero mwinshi, urashobora kuba umwe mubambere, francise yawe izatera akavuyo, kandi uzafata umwanya wingenzi mumasoko ya Biyelorusiya. Nkuko mubibona, francising muriki kibazo isa neza cyane. Hasigaye gusa kutwandikira kugirango tujye inama!

Parike ya francise nuburyo budasanzwe ariko bwunguka ibikorwa byo kwihangira imirimo. Parike yimyidagaduro irashobora kuba intangiriro yubucuruzi bushimishije. Buriwese azi ko parike ari imyidagaduro ikunzwe kumuryango wose. Ibitekerezo bifitanye isano na parike ni: kuruhuka, ibiruhuko, umuryango. Ibi bivuze ko abantu biteguye gukoresha amafaranga menshi kuri ubu bwoko bwimyidagaduro. Akamaro ka franchise biterwa no gutangiza ubwoko bwimyidagaduro idasanzwe.

Harimo ubwoko bwa parike bukurikira: umugozi, Jurassic, ishyamba, imikoranire (ukuri kugaragara), ibikurura, nibindi. Ibyiza byo gukora kuri francise: gutanga imbuga ziteguye kumurimo; mu buryo butaziguye (gusura kurubuga rwinzobere mu bya tekinike) no gufashwa kumurongo; gutanga gahunda (hamwe no kuvugurura kwabo) zo gutangiza ibikoresho byimikorere; ishyirwa mu bikorwa ry'umushinga; inkunga yo kwamamaza; gutanga gahunda yubucuruzi, amabwiriza nibindi bikoresho bifatika byakazi. Kuki utagomba gutinya gukora kuri francise? Kuberako ni inzira yemejwe yo gutsinda. Ingaruka ni nto, nkuko byavuzwe, abantu bose bakunda kuruhuka, kandi parike nimwe mubwoko bwayo. Isosiyete ya francisor yiteguye gutera inkunga umufatanyabikorwa hafi ya buri cyiciro cyakazi. Ikintu nyamukuru nukugira icyifuzo cyo kubona no kwiteza imbere muburyo bwatoranijwe. Ni iki kindi ukeneye usibye kwifuza? Amafaranga menshi, kugura uruhushya (nibiba ngombwa), gutegura urubuga, ishoramari rito mukwamamaza, gushaka, n'amahugurwa.

Amasezerano ya francise agomba gusobanura neza ibyiciro byo kugura no kubaka umushinga. Niba ibi ataribyo, ntugomba gukora amasezerano yubuguzi, kuko ibitekerezo rusange amaherezo biganisha ku kurekura imyenda niba ubucuruzi butageze kubisubizo byateganijwe. Nibyiza kandi kugenzura niba hari ibyemezo byo kwiyandikisha, impushya, nibindi byangombwa byemewe n'amategeko mbere. Urashobora gukurikirana izina rya francisor ukoresheje itangazamakuru; gukundwa kwayo bigomba kuba bifite intego. Cataloge yacu izagufasha guhitamo isosiyete ikwiye yubufatanye, hano urahasanga ibyifuzo bishya bya 2021. Ibitekerezo bya francise byashyizwe mubice, bije. Dukorana gusa namasosiyete yizewe.

Ibicuruzwa bitangwa namasosiyete yo murugo no mumahanga. Gukorana natwe, ntugira ingaruka.