Fungura ububiko bwa francise nintangiriro nziza kubucuruzi bwatsinze. Ariko nigute ushobora gufungura ntutakaze? Reka tubimenye. Rero, ufite icyifuzo nigishoro cyambere cyo gutangiza umushinga wawe. Kugirango ugabanye ingaruka kandi ntutakaze amafaranga, uhisemo kugura francise yububiko. Ariko francise ni iki? Nubwoko bwuruhushya cyangwa uburenganzira bwo guhagararira ikirango mumujyi wawe cyangwa mugihugu. Umu francisor agurisha ubwo burenganzira kandi afasha franchisee gutunganya biz, ukurikije gahunda ya biz yatunganijwe mbere, mugihe ikomeza amahame yakazi cyangwa ikoranabuhanga.

Rwiyemezamirimo mushya atangira akazi ayobowe na sosiyete izwi. Irasa nkikintu nkiki, ufungura iduka rya francise kuva kumurongo uzwi, uzamurwa mugihugu cyawe, kandi ukamenyekana nabaguzi. Umu francisor araguha gahunda zakazi zashizweho neza, tekinoroji, hamwe nubucuruzi. Franchises igabanyijemo ibyiciro: itaziguye, isanzwe, ubuntu, hamwe nuwasimbuwe, yiteguye. Urashobora gufungura ububiko butaziguye niba amahitamo yawe ari make. Ubu bwoko bwubufatanye butanga uburenganzira bwo gufungura biro imwe cyangwa ebyiri zihagarariye. Ibisanzwe bifata ibyemezo byuzuye kuri francisor yawe.

Muri iki kibazo, ni ngombwa kubahiriza amahame yose yikigo. Ubuntu bwubusa buteganya amategeko agenga akazi kuva muri francisor, gucunga neza ububiko birakorwa. Hamwe no gusimburwa, bikwiranye nabakora franchisee. Muri iki kibazo, isosiyete ya franchise itegeka uburyo nubuhanga, hanyuma ugahitamo abaguzi wenyine. Ibigo byiteguye, ubu bwoko bwa francising busaba ishoramari rinini, ugura ubucuruzi bwiteguye, hanyuma mubisubize, wishyura imisoro cyangwa inyungu. Ni ubuhe buryo bwiza bwo gufungura francise? Ku mucuruzi udafite uburambe, fungura ubu bwoko bwibikorwa birakwiriye. Erega burya, ntabwo ari ibanga mugihe utazi ikintu cyangwa usobanukiwe, ni igihe gikwiye cyo kwitabaza umujyanama uzi ibibera kandi azi inzira yo kwikuramo.

Niki franciser? Ingamba zubucuruzi namayeri, gahunda ya biz, ibikoresho byamamaza, tekinoroji yo gukora ibicuruzwa, abakiriya nabatanga isoko. Gufungura iduka bisaba amafaranga angahe? Mbere ya byose, amafaranga arakenewe kugirango ugure francise. Igiciro cyacyo kiratandukanye bitewe nubwoko bwubufatanye nurwego rwo kuzamura ibicuruzwa. Ugomba kandi kwishyura buri kwezi amafaranga yimisoro yo gukoresha izina ryisosiyete. Niba wemeye, urashobora gukuraho inyungu wongera umusanzu wambere mubucuruzi. Ubundi buryo bushimishije nukwemeza francisor wawe ubuhanga bwawe nubushobozi bwo kubona inyungu nyinshi muri biz mugihe kizaza, bityo urashobora gukurura ishoramari kandi ntushore imari. Kora neza amasezerano yubufatanye kugirango utazahura nibibazo mugihe kizaza.

Kuki gufungura ububiko? Hariho impamvu nyinshi. Urashobora gucuruza mububiko busanzwe hamwe nukuri kugurisha. Ibicuruzwa bitandukanye bigurishwa kandi bigurwa mu mwaka. Biragaragara ko ukeneye guhitamo icyicaro cyawe no guha abaguzi ibicuruzwa biranga ibyiza kuruta iby'abanywanyi. Gucuruza kumurongo birakenewe cyane cyane ubungubu, biroroshye kubakiriya kandi bigira akamaro cyane mubwigunge. Fungura umushinga wawe kuri enterineti wunguka. Ntukeneye gukodesha ibiro, kwishyura ibikorwa byingirakamaro, guha akazi abakozi benshi, gukoresha amafaranga yo kubungabunga ibiro.

Ukeneye gusa gutegura gutanga, ibitekerezo byabakiriya. Franchising itanga amahirwe nkaya kuva ibicuruzwa byagurishijwe bimaze kumenyekana kubaguzi. Ni ibihe birango bigenda ubu? Ubufaransa mubijyanye no kugaburira, gucuruza, gukora, ibicuruzwa byabana, imyambaro ninkweto, uburezi. Ibice byavuzwe haruguru birakunzwe cyane kandi byihuse kwishyura. Urashobora gufungura ingingo yo kugurisha imyenda cyangwa inkweto udatinya ko idasabye, na none icy'ingenzi ni uguhitamo icyicaro. Mbere yo gutangiza umushinga wibanze, ugomba guhitamo imari shingiro yambere, kandi ukumva icyo ushaka kugeraho amaherezo. Kora gahunda kandi ubikore, soma inkuru zitsinzi za franchisee, suzuma amahirwe yawe yo gutsinda.

Cataloge idasanzwe ifasha kubona amahitamo meza yubufatanye. Yashizweho muburyo ushobora kugendagenda neza mubyifuzo no gusuzuma amahitamo yatanzwe. Twakusanyije ibyifuzo byamasosiyete yo murugo no mumahanga. Urashobora kubona urwego rutandukanye rutangwa. Mugihe kimwe, dushyira gusa francisors yizewe, ntamwanya wabashuka mububiko bwacu. Fungura ububiko bwa francise cyangwa ubucuruzi ukunda nintambwe yo kumenya ubushobozi bwawe, twiteguye kugufasha muribi.

Ibicuruzwa francise numushinga ushobora kwinjiza amafaranga, aho ugomba guhora wibuka kwishyura ijanisha runaka nkigihe kimwe. Umusanzu wuzuye utangwa murwego rwo gutangira francise, hanyuma, ufata izindi nshingano. Noneho, niba uri mubicuruzwa francise, ugomba rero kwishyura buri kwezi. Nijanisha ryamafaranga wimurira kuri konti ya francisor. Mubyongeyeho, hari ubwishyu buri kwezi bwitwa kwamamaza amafaranga. Ntabwo iranga gusa francise ihuza nibicuruzwa.

Yishyuwe iyo ikorana nigikorwa icyo aricyo cyose kijyanye na francise. Ni ibisanzwe iyo wishyuye amahirwe yo kugurisha ibicuruzwa mu izina ryisosiyete izwi. Ubundi, urashobora kandi kwiyemeza kugura ibikoresho byihariye, kubara, cyangwa serivisi ukoresheje ibicuruzwa francise. Mubyongeyeho, urabona kandi inyungu usibye kugurisha ibicuruzwa munsi yikimenyetso kizwi. Kurugero, ufite uburyo bwikoranabuhanga bugufasha gushiraho ubucuruzi bwawe nabanyamahanga.

Kumenya-uburyo wunguka mugihe ukorana nibicuruzwa francise birashobora kugira icyo bihindura kubitsinzi byigihe kirekire. Niba ukorana nibindi bicuruzwa bitarimo francised, noneho urutonde rwibikorwa bizasobanuka neza niba ukora isesengura ryibanze. Mubyongeyeho, francisor ihora yiteguye kuguha amakuru yuzuye yukuntu washyiraho neza ibikorwa byubucuruzi. Erega burya, ni umuntu ushishikajwe no kumenya ko amafaranga yawe yiyongera buri gihe. Kubwibyo, ntabwo yiteguye gusangira ubunararibonye nikoranabuhanga gusa ahubwo anashyira ubumenyi bwe muburyo bwawe. Hamwe nibicuruzwa francise, ukeneye gusa kugabana inyungu nkeya, ukuramo ikintu mukarere ka 9% buri kwezi kuri konte ya francisor.

Hano hari imisanzu ibiri, amafaranga yimisoro nogukata kwamamaza ku rwego rwisi. Nibikorwa bisanzwe bikoreshwa mugihe ukorana na francise iyariyo yose.

Shyira mubikorwa francise neza kandi vuba kugirango abakiriya bawe batagira ibibazo. Byongeye kandi, ni ngombwa kumva ko guverinoma ishobora no kugira ibyo isaba isosiyete iyo itubahirije amategeko n’amabwiriza y’isuku. Ugomba kandi kuzirikana iki kintu, kuko iyo ugurishije ibicuruzwa francise, urasabwa gutanga raporo kuri francisor. Kugenzura, arashobora kohereza komisiyo. Byongeye kandi, ntabwo akuburira hakiri kare, kubera ko ari yo mpamvu ari komisiyo ishinzwe kugenzura imikorere y'ibiro neza, ibyo bikaba ari ibintu bisanzwe. Ariko uru ntabwo arurutonde rwonyine rwiterabwoba ushobora guhura nabyo.

Hano hari tekinike yitwa umuguzi w'amayobera. Mugihe ugurisha ibicuruzwa francise, urashobora guhura neza nu muguzi wamayobera. Umuntu wiyoberanije nkumukiriya aje mububiko akagura ikintu cyangwa agakoresha serivisi. Ugomba kwibuka ko buri muntu waje mububiko bwawe ashobora kuba uyu muguzi wibanga cyane. Kubwibyo, buri mukiriya usaba agomba gutangwa kurwego rwo hejuru rwubuziranenge. Ntabwo ari ukubera ko bashobora kugenzura, ariko kandi no guhora batanga serivise nziza kandi ikemeza ko abakiriya bahora binjira. Gushyira mubikorwa ibicuruzwa francise biguha amahirwe yo guhatanira.

Urashobora kuyikoresha neza niba ufite amakuru yuzuye. Tugomba kwitondera ko francisor iguha amakuru yuzuye yamakuru yingirakamaro. Urashobora kubikoresha kugirango utange urwego rwiza rwo guhatanira. Korana nabakiriya bawe babishoboye kandi ntukemere ko abakozi bawe baruhuka. Imyambarire igomba gukurikizwa mugihe ikorana nibicuruzwa francise. Ibi bigufasha guhora witeguye kugenzura bitunguranye. Byumvikane ko, mugihe ugurisha ibicuruzwa francise, ugomba gutunganya ibibanza byawe ukurikije ibipimo byatanzwe na francisor.

Igishushanyo cyimbere ninyuma gishyirwa mubikorwa bikurikije amabwiriza wakiriye kuranga.

Igicuruzwa kigabanywa gitangwa kugirango ubashe gushyiraho akazi ka biro neza. Urahamagara abahagarariye ikirango kizwi kugirango kigufashe guteza imbere ubucuruzi bwawe ukurikije ibimaze gukorwa kandi byemejwe. Kora neza kandi neza, ukorere abakiriya basabye kurwego rwiza rwumwuga, hanyuma urujya n'uruza rwabakiriya ntiruzashira. Ndetse birashoboka gushiraho ibyo bita ijambo kumunwa mugihe abantu basabye sosiyete yawe inshuti zabo nimiryango, ariko nyuma yo kubona serivise nziza. Ibi ntibireba francise gusa ahubwo nibikorwa byubucuruzi.

Ubufaransa bwububiko bwibiryo ni umushinga wubucuruzi kandi wunguka cyane mugihe kizaza. Kugira ngo rero mugihe cyiterambere ryacyo ntugire ingorane zimiterere idashobora kurenga, kora imyiteguro ibanza. Iyo ukora munsi ya francise, ufite inshingano zimwe mubafatanyabikorwa bawe. Bategereje ko ukurikiza ibisabwa, ibipimo, n'amabwiriza. Birumvikana ko ibipimo byose byanditse neza mumutwe wumutwe. Niba ukoresha ibiribwa, noneho ibicuruzwa byawe bigomba kuba byujuje ubuziranenge kandi bigatanga ubwishingizi bwuzuye kubakiriya babisabye.

Koresha iduka ryanyu ryibiryo kugirango abakozi bakomeze intera kandi bavugane ikinyabupfura nabaguzi. Nta na rimwe bagomba gutaka, kutagira ikinyabupfura, cyangwa ikinyabupfura. Basabwa gukurikiza byimazeyo amahame n'amabwiriza y'imyitwarire utanga. Nkigice cyububiko bwibiribwa francise, urashobora kwitegereza kwakira amabwiriza akwiye yatanzwe na francisor muburyo butaziguye. Azishimira gusangira nawe amakuru yose ajyanye nibishobora kugufasha kuzana isosiyete kurwego rushya rwinjiza.

Tanga ububiko bwawe bwibiryo bwitondewe bukeneye. Ibi bivuze ko ari ngombwa guhora kandi witonze kwiga imibare iriho. Kwiga bizagufasha buri gihe gufata ibyemezo byukuri byo kuyobora bishingiye kumibare ifatika. Injira uzayoborwa mubihe bigenda byisi kwisi.

Iyo ukorana na francise kububiko bw'ibiribwa, byanze bikunze ingorane. Urashobora kubitsinda byoroshye ukoresheje amakuru agezweho. Ibi bivuze ko isosiyete igomba guharanira kugera ku bisubizo bikomeye mu rugamba rwo guhatanira. Teza imbere ibiribwa byawe muburyo bukemura neza ibibazo byose. Ugomba kuba witeguye kubintu byose, ndetse no kuba abanywanyi bawe bashobora kwitabaza byoroshye uburyo budasanzwe kandi budasanzwe bwo kurwana. Urashobora gutsinda ingorane niba witeguye neza.

Ububiko bwibiribwa bukora neza ni amahirwe yawe yo gutsinda amarushanwa.

Ugomba gukoresha neza ubumenyi bwuzuye nikoranabuhanga rishobora kuboneka muri francisor. Nyuma ya byose, kubwibyo, wishyura kugeza kuri 9% buri kwezi winjiza, kugirango murwego rwa francise kububiko bw'ibiribwa, ushobora gukora neza imirimo yose. Urashobora kugera ku isoko ryigenga nyuma yo gucunga neza iterambere ryingamba zo kwitegura ugatangira gukora. Bikwiye guhora bibukwa ko wiyemeje kwinjiza ibirenze abanywanyi bigenga. Erega burya, nta nshingano bafite kuri francisor. Teza imbere umushinga wawe wubucuruzi kuburyo urwego rwo hejuru rwinjiza rutanga amahirwe yo kwishyura byoroshye inshingano zawe.

Ubufaransa bwububiko bwibiryo buzaguha amahirwe yo gusohoza neza imirimo yose washinzwe isosiyete, kandi, icyarimwe, kurushaho kuzamura urwego rwinjiza. Uzakenera kwishyura buri kwezi amafaranga yimisoro n'amafaranga yo kwamamaza, nabyo nibikorwa bifatika.

Bumwe mu buryo bukomeye bwo gutondekanya amahirwe n'ingaruka ufite ni isesengura rya swot. Mubyongeyeho, iragufasha kumenya ibyiza nibibi bizaba byihariye umushinga wawe wubucuruzi. Ntukemere ikosa rya gahunda yingenzi hanyuma, ntuzabura gutsinda.

Igikorwa cya francise kububiko bwibiribwa kirashobora gukora neza bishoboka, bitewe niterambere ryibanze kandi ryicyiciro. Birakenewe gukurikiza byimazeyo amabwiriza, twirinda amakosa ashobora kuyobora isosiyete ibiza. Ibicuruzwa biri mububiko bigomba gukemurwa hitawe kumunsi wabyo. Bigomba kuba bishya kandi byarangiye ntibigomba kugurishwa. Tanga ibicuruzwa byawe hamwe nububiko bwawe witondere neza utegura amasahani, ibisakuzo, imbere, hamwe nuburyo bugaragara ukurikije amabwiriza yabigenewe. Ibi birakenewe kugirango ejo hazaza hatabaho ingorane zo guhura nuhagarariye ikirango.

Azashobora kugenzura ukuri kw'iterambere rya franchise kubicuruzwa yohereza umuguzi w'amayobera, cyangwa komisiyo. Nibikorwa bisanzwe kwisi yose hamwe namasosiyete yubufaransa.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa hamwe nishoramari rito bifite icyerekezo cyacyo mugutondekanya ibyifuzo byabakiriya bahitamo iterambere ryabyo. Biroroshye kubakiriya hafi ya bose gukoresha francise hamwe nishoramari rito kugirango bakore akazi keza kandi neza. Isosiyete yacu igezweho kandi yihariye, USU Software, itanga imishinga yo kugurisha gahunda ziteguye n'ibitekerezo byiterambere. Buri francise ifite urutonde rwishoramari ruto bisaba ishingiro ryihariye ryo gutangira, umukiriya atangira kwiteza imbere, muriki gice, abakozi bacu bashiraho ingamba aho iterambere ryamahugurwa ryerekanwa intambwe ku yindi. Kugura francise hamwe nishoramari rito, ugomba kwitondera ikiguzi cyumushinga, kubera ko ikirango kizwi cyane kandi cyamamaye, niko gihenze kugura ingamba. Umushinga wo kugura umaze gutegurwa, ubanza utangwa ninzobere muri sosiyete yacu USU Software, berekana urutonde rwuzuye rwingingo zingenzi mu kwamamaza no kwamamaza, bifasha cyane kongera ibicuruzwa.

Hamwe nogushiraho francise hamwe nishoramari rito, urashobora kureba urubuga rwubucuruzi rurimo urutonde rwabakora, muribo sosiyete yacu USU Software. Birashoboka kugura francise yiteguye hamwe nishoramari rito nyuma yo kwiyandikisha kugiti cyawe kugiti cyawe, hamwe no kwakira amasezerano asabwa asabwa mubufatanye. Ubufaransa bufite igiciro gito ntaho butandukaniye kuko igiciro gito nikintu kigereranyo cyumuntu ku giti cye cyubushobozi buke bwamafaranga bwumukiriya, uhitamo igitekerezo cyumushinga akurikije umufuka. Kugura francise yiteguye birashobora gutandukana muburyo butandukanye, ukurikije icyerekezo nubunini bwikigo, kandi ugomba no kwitondera izina ryikirango. Ibigo bifite ishoramari rito ukurikije igipimo gifatika cyiterambere byongera ubukungu bwigihugu, ndetse bikagira ingaruka nziza kurwego rwibikorwa byo kwihangira imirimo. Kurutonde rwuzuye rwamakuru, rwerekeza kuri software ya USU, ugomba kujya kurubuga rwacu rwa elegitoronike, ahari amakuru akenewe mugushinga sosiyete. Mubyongeyeho, urashobora kubona urutonde rwitumanaho, aderesi, numero za terefone ushobora kuvugana nabaduhagarariye.

Kugura francise hamwe nishoramari rito byagiye byiyongera vuba aha, kuko ubu buryo bworoshye kandi bwunguka cyane kubiro, guteza imbere igitekerezo cyubucuruzi bwashizweho bworoshye kwiteza imbere. Niba ukorana na software ya USU, urufunguzo rwo gutsinda kwawe biterwa nuburyo bwibikorwa byihariye byasobanuwe muburyo bwo gushinga francise idafite ishoramari rinini, ryemerera gukura ku giciro gito. Icyifuzo gikomeye cyo gutsinda kwabakiriya nukuri intego ikurikiranwa na software ya USU, yemeza iterambere ryigitekerezo cyatoranijwe. Biroroshye cyane kubaka ibiro, kugira amahirwe yo kwakira inama zigukiza amakosa mugihe cyingenzi. Mugura francise hamwe nishoramari rikwiye, uzagerwaho nyuma yo gushyira umukono kumasezerano yigitekerezo ', hamwe nagaciro kakozwe nuwabikoze, harimo nigiciro, hamwe nigihembo muburyo bwinyungu yateguwe na gahunda yibikorwa. Kuri buri mukiriya, inzobere zacu zihitamo igihe cyinama, aho ibisobanuro nibisobanuro birambuye byaganiriweho. Hamwe nibishoboka byubufatanye bwiza, urashobora kubona amakuru yerekeye ishingwa ryubucuruzi bwawe, ukorana nisosiyete ikora software ya USU, imaze kwigaragaza kumasoko yo kugurisha.

Cataloge yububiko bwa francises iguha amahirwe yo gufungura ubucuruzi bwawe murwego rwo gucuruza. Iki gice cyubucuruzi kirazwi cyane, cyane mubucuruzi buciriritse n'ibiciriritse. Ubucuruzi ntibusaba ishoramari rinini no kugura ibikoresho byibyara umusaruro, kubwibyo bwoko bwibikorwa birangwa no kwinjiza amafaranga byihuse hamwe n’urwego rwo hejuru rwinjiza.

Cataloge yubufaransa bwububiko burimo ibintu byiza cyane: urashobora guhitamo icyerekezo mubucuruzi, fungura francise hanyuma ukore neza kandi utezimbere ubucuruzi bwawe bwite. Ibyamamare cyane ni nko mububiko bwibiryo, ububiko bwimyenda, inkweto, ibicuruzwa byabana, ibikoresho, nibindi byose ibi biraboneka murutonde rwacu. Mubyongeyeho, murutonde rwaba francise, urashobora kubona ibyifuzo byububiko bwa francising kumurongo, akamaro kacyo ntikinyeganyega mugihe cya none. Muri 2020-2021 urwego rwo gucuruza kumurongo rwa interineti rwiyongereye cyane, bituma amaduka yo kumurongo ashimishwa no kwihangira imirimo: ishoramari rito, kwishyura byihuse, inyungu nyinshi bidakenewe kugura ibicuruzwa byigenga, kandi nta bikenewe kubikoresho byihariye.

Kuki uhitamo ububiko bwububiko hanyuma ugakoresha kataloge? Mbere ya byose, muri kataloge, urashobora kubona urutonde rwa francises zose zitangwa nububiko bwiza buturutse kwisi. Icya kabiri, inyungu ku ishoramari ibaho mumwaka wambere wubucuruzi. Birumvikana ko urwego rwamarushanwa murwego rwubucuruzi rugomba no kwitabwaho. Kubwiyi mpamvu, inzira nziza yaba iyo gusuzuma imiyoboro yose ihari ya francise nibitekerezo byabo.

Niki cataloge yacu na francising itanga muri rusange?

• Gutanga ibicuruzwa bizwi;

• Ubushobozi bwo kugurisha ibicuruzwa byiza mububiko bwiza;

• Inyungu mugihe cyo kwishyura, ingano yishoramari, nibiciro byiza;

• Ibigo bitanga francise bitanga politiki yubucuruzi yubatswe neza hamwe niyamamaza ryamamaza - ntukeneye kuzenguruka ubucuruzi bwawe guhera.

Muri kataloge yububiko bwa francise, urashobora kubona byoroshye no kwihitiramo wenyine ibyifuzo bishimishije kandi byunguka bizakuzanira inyungu nziza nibyishimo kumurimo. Urakoze kuri catalog, uzashobora kuvugana na banyiri amaduka ya francise. Ubucuruzi bwawe buri mumaboko yawe, ishingiro ryibikorwa byawe biri murutonde rwaba francise!

Ububiko bwibiribwa francise izakora neza kandi neza niba ukurikiza amabwiriza yose yateganijwe. Kuyoborwa na gahunda yubucuruzi ukora mbere. Mugihe cyakazi hamwe na francise, ushinzwe ibikorwa ukora. Mugutezimbere francise, urashobora gufungura ubucuruzi ubwo aribwo bwose. Umushinga uzakora neza niba ukora byose neza murwego rwo kwitegura kandi ntukirengagize kwiga buri gihe amakuru yingirakamaro. Koresha ububiko bwawe ukoresheje francising.

Birakenewe gufungura ingingo yo kugurisha ahantu hazakurura umubare munini wabaguzi. Kwinjira aha hantu bigomba kuba byinshi. Koresha ububiko bwawe kandi ugurishe ibicuruzwa byiza kandi byiza. Biroroshye gufungura iduka, biroroshye cyane kuyiteza imbere murwego rwa francise. Ariko, ugomba gukurikiza amategeko gusa. Ntabwo bigoye, bivuze ko udakwiye gutindiganya. Ubufaransa bwo gufungura iduka ryibiryo bizafasha, kuko bizaguha ibikoresho bigezweho byibikoresho bisabwa.

Niba ugurisha ibicuruzwa mububiko, noneho gufungura francise biroroshye. Uzashobora guhindura umushinga wawe wubucuruzi ukoresheje ubumenyi wungutse. Ibisobanuro byose ufite bigomba gukoreshwa nibitekerezo byinshi. Kora ubushakashatsi buhoraho bwibarurishamibare hamwe na francise igezweho kugirango igufashe gufungura iduka ryibiryo. Uzagira amahirwe yose yo kurenza abo muhanganye. Komeza witonze, ariko kandi ufite ikizere.

Ibi bizashoboka niba ufite gahunda yabanje kurema kandi yatekerejweho. Ubufaransa buzafasha gufungura ingingo yo kugurisha ibicuruzwa, kubwibyo, uzashobora kwishura igishoro cyawe. Amafaranga yashowe arashobora gufatwa nkubwoko bwishoramari butuma winjiza amafaranga.

Ububiko bwibiribwa kumurongo kumurongo ni umushinga wabigenewe, mugihe cyo kubishyira mubikorwa usabwa gukuramo amafaranga yukwezi. Turimo kuvuga kubyerekeye ubukode no kwimurwa mukwamamaza kwisi yose, bikorwa na francisor wenyine. Shyira mubikorwa francise yawe neza udakoze amakosa akomeye. Noneho, ntuzabura gutsinda. Umuyoboro wa francise ufite ibiyiranga. Niba ubyitayeho neza, ntihazabaho ingorane zikomeye.

Tanga ububiko bwawe bwa francise muburyo bukwiye bwo kwitabwaho. Nta gushidikanya ko cyera imbuto. Uhabwa ibihembo muburyo bwumubare munini wabaguzi bashaka kukugurira ikintu. Mububiko bwurunigi, ibicuruzwa bigomba kuba byujuje ubuziranenge, bitarangiye, kandi francise ifasha gutandukanya assortment. Birashoboka kugurisha ibicuruzwa bidasanzwe rwose, kubakira bivuye hanze. Uzaba wenyine kandi ukwirakwiza wenyine, ni ngombwa. Kubwibyo, ibiciro mububiko bwa interineti bwibicuruzwa franchise birashobora gushyirwaho ukurikije ibyo ukeneye.

Mubyukuri, ugomba kwigirira icyizere, ariko, kandi ntugomba no guterwa isoni birenze.

Ibicuruzwa by ibiribwa bigomba kwitabwaho bikwiye, cyane cyane itariki izarangiriraho. Noneho ububiko bwawe bwo kumurongo butanga umusaruro uhoraho kandi murwego rwo hejuru rwinjiza. Kora ibikorwa nimbaraga nyinshi, ukoresheje ibikoresho byose nubumenyi wungutse. Ubumenyi bugomba kwibanda kandi bugakoreshwa kuri byinshi. Ibikoresho bitandukanye byo gusesengura birakwiriye. Kurugero, niba ukoresha kugurisha kumurongo cyangwa kugura ibiribwa francise, noneho igikoresho cyitwa gusesengura swot kirakora.

Aka gatabo karashobora gukoreshwa muguhuza amakuru yawe yamakuru agezweho kubyerekeye ingaruka umushinga uhura nayahe mahirwe ufite yo kugabanya izo ngaruka. Mubyongeyeho, ibyiza nibibi byububiko bwibiryo bya francise kumurongo biragaragara. Urashobora gukoresha ibintu byiza no gutesha agaciro ibibi. Birashoboka gushushanya gahunda yubucuruzi ushobora gushobora kugenzura buri gihe mugihe kizaza. Ibi biguha amahirwe yo kuganza isoko ryibiryo no guhora wagura ubuyobozi bwawe kubarwanya nyamukuru. Koresha byinshi mubicuruzwa byawe kumurongo ubike francise utibagiwe no kubona amakuru yingenzi. Nyuma ya byose, ibikoresho byamakuru nintwaro yikigereranyo.

Nubishyira mubikorwa nkuko byateganijwe, uzagera ku ngaruka ziteganijwe.

Ubufaransa kububiko bufite ibiciro biri hasi kubiribwa bizakora neza kandi neza niba bikozwe neza kandi bihoraho. Niba ukora kuri francise, ugomba kuzirikana kugabanywa. Bakeneye gukorwa buri kwezi. Ibi nibyingenzi cyane kuko ukeneye guteganya iki gihombo ako kanya. Niba ukora muri francise hanyuma ukazamura iduka, noneho ugomba guhangana nubushobozi bwose bushobora kuvuka munzira yawe igoye. Kurugero, abanywanyi barashobora gushira ijambo muruziga, bagategura gahunda zitandukanye.

Barashobora kugushuka kubayoboke kugirango ububiko bwawe buhendutse bwemerwe nimbuga nkoranyambaga. Nibikorwa bisanzwe bidafite ikintu kidasanzwe na gato. Ugomba kwitegura kuriki kintu, ni ngombwa cyane kuzirikana. Korana na francise hanyuma iduka ntirigomba guhomba. Witondere neza ibiciro biri hasi mugihe ukora ibikorwa byawe, kuko aricyo kintu cyingenzi cyawe rero, ntigomba kwirengagizwa. Ugomba kubika izina gusa ariko n'ibirimo imbere. Niba ugurisha ibiribwa kandi ukishyuza ibiciro biri hasi, noneho iduka ryaba francised rizakurura umubare munini wabaguzi.

Niba rwose bizera ko washutse, benshi muribo bazashaka kongera guhura. Iterambere ryumushinga wubucuruzi rizagenda neza. Urashobora kwishimira gusa ko urimo kubona amafaranga menshi.

Ubufaransa kububiko bwibiciro buke kubiribwa buzakora neza, mugihe gahunda yatunganijwe neza. Ugomba gukora neza ukurikije gahunda. Azakujyana ahirengeye rwumwuga. Gukora neza francise bizatuma bishoboka guhangana byoroshye numurimo wuburyo ubwo aribwo bwose. Abaguzi bazakorana ubushake nububiko bwibiryo. Bizashoboka guhangana neza nimirimo yibintu byose bigoye.

Franchise iduka ryibiciro byigiciro gito mugihe kimwe na francisor yawe. Azashaka rwose gutanga inkunga yuzuye kandi yuzuye. Inyungu z'umubiri ziragaragara; kubwibyo, ugomba kuzirikana ko azakora ibishoboka byose kugirango francise yaguhaye kubiciro buke kubicuruzwa bikora neza. Teza imbere gahunda zawe, umaze gutsinda. Bizashoboka kugera ikirenge mucya nkumuyobozi udashidikanya kandi wuzuye. Hamwe na francise kububiko bwibiciro bidahenze, uzagira amahirwe yo kuyobora hamwe numutwe munini utangira amarushanwa. Kora ubushishozi ukurikije gahunda yubucuruzi yashizweho mbere.

Ibi rwose bizaganisha ku ntsinzi yumushinga wawe.