Igurishwa rya francises idafite ubwami rikoreshwa muburyo butandukanye bwo kugurisha ibyuma nibitekerezo bitandukanye bishya kubufatanye na sosiyete ya software ya USU. Kugurisha, francises zose hamwe nubukode burangwa nicyerekezo, hamwe ninyungu zuzuye zumukiriya ushaka gutangira munsi yizina rizwi kandi rizwi cyane. Kugurisha francises hamwe nubukode bigomba gukorwa mubwitonzi, nkicyerekezo cyatoranijwe, nubwo umushinga witeguye, uracyafite ingaruka zacyo nibibazo byinshi. Isoko ryuzuyemo imishinga yicyerekezo gitandukanye, gifite abantu benshi, bityo rero burigihe hariho amahirwe yo gufata umwanya wawe mwizuba, utezimbere ubucuruzi bwawe hamwe na software ya USU. Kubera ko isosiyete yacu ifite uburambe bwimyaka myinshi inyuma yacu murwego rwa serivisi zitangwa muburyo bwa gahunda kandi ikagira nurutonde rwimishinga yateye imbere hamwe ningamba nyinshi ziterambere. Birakwiye ko tumenya kugurisha francises idafite ubwami ifasha kubona igitekerezo cyatekerejweho gitera imbere muburyo bugari hamwe nuburyo bwiza mubucuruzi.

Uburyo bwiza bwo kugurisha francises hamwe nubukode ni ukumenyekana kubakora ibicuruzwa babashije kwigaragaza mumasoko yo kugurisha nka nyiri ibitekerezo byizewe kandi byujuje ibisabwa. Nyuma yo kugura umushinga, ugomba kubanza kwisanga mumwanya wumuryango wemewe n'amategeko, hamwe namasezerano hamwe nicyizere cyubufatanye bwiza kandi bunoze. Niba ufite kugurisha francises idafite ubwami, uzakuraho ibitekerezo bibabaza akazi wahisemo nuburyo bigoye gusubiza umushinga mubirenge. Iyo ukoze kugurisha francises idafite ubwami hamwe na sosiyete ya software ya USU, uba ufite urufunguzo rwo gutsinda no gutera imbere igihe kirekire, kuko ibitekerezo byo gutangira biratandukanye kuburyo bigomba gukemurwa neza. Isosiyete yujuje ibyangombwa kandi igeragezwa igihe USU-Soft itanga gahunda, hamwe no kugurisha neza kugurisha ibicuruzwa byarangiye, ibicuruzwa bitandukanye, na serivisi. Kugurisha francises hamwe nubukode bwiteguye kandi bwatekerejweho neza nababikora inzira, hamwe nibihuza neza intambwe ku yindi, hamwe niterambere rigana ku ntsinzi ninyungu. Birakwiye ko tumenya mugihe ukimara kubona igitekerezo cya biz, ukeneye amafaranga, kuko uko ikirango kizwi cyane, kugura umushinga bizaba bihenze cyane.

Kugirango ubone ibisubizo byifuzwa kurwego runini, ugomba kubanza kumvikana nabahagarariye ubufatanye bwa software muri USU, bakumenyesha ko imishinga ihari nibiciro byayo. Intambwe ikurikiraho kugirango ugere ku ntego zawe ubufatanye bwa hafi, muburyo wakiriye amahugurwa akenewe mukwamamaza no kwamamaza biz umwihariko. Mubyongeyeho, birashoboka guhindura cyane urwego rwo kugurisha byinshi, rukoreshwa neza kugirango ugere ku bwinshi. Kubwibyo, muriki gice, abakozi bacu bafasha kugera kubitsinzi, bajyana nawe inzira yose yo kuyobora ubucuruzi bwawe. Igurisha ryama francises rigomba kubona no gukoreshwa mugukwirakwiza biz, kugirango tugere kumurongo umwe wo kugurisha, kimwe numuryango kugera kurwego rwagutse. Niba ukeneye ibisobanuro byinshi kubyerekeye isosiyete, jya kurubuga rwihariye, rurimo amakuru murutonde runini rujyanye nuwabikoze. Usibye gutanga imibonano, aderesi, nimero za terefone, ufite amahirwe yo kuganira kubibazo byose ninzobere.

Igurishwa rya francises idafite ubwami ubu biroroshye kubishyira mubikorwa, mugushyira mubikorwa biz-biteguye bidakenewe kuzamurwa kuva kera kugirango tubone ibisubizo byifuzwa mugihe runaka. Kuri uru rwego, kugurisha francises idafite ubwami bisobanura guha ubucuruzi bw'ejo hazaza uruganda rumaze kwihagararaho kuruhande rwiza rwisoko. Wibuke niba uguze umushinga, burigihe harikibazo, ntukishingikirize rwose kuburyo ubu bwoko bwubucuruzi busaba guhuza ibikorwa byihuta, ikintu cyingenzi nukurikiza intambwe zihariye zerekanwa nabahanga. Kugirango ubone ibisubizo byifuzwa, koresha uburyo bukenewe bwo kugenzura mugihe, byerekanwe kandi byanditswe mumushinga ninzobere zacu, kugirango biteze imbere. Uzageraho ushake uwukora mubantu ba software ya USU, hamwe ninzibacyuho kurubuga rwihariye aho ushobora kumenyera nurutonde rwa ba nyirubwite bagize uruhare rutaziguye mugutezimbere imishinga. Niba ufite ikibazo kijyanye no kugurisha francises hamwe nubukode, ugomba gushaka ubufasha bwinzobere zacu, zumva neza uko ibintu bimeze mugihe gito gishoboka. Twabibutsa ko ibice bigize isosiyete hafi ya byose biterwa nabakozi bahari, aho abahanga benshi bafite uburambe bwimyaka myinshi yo kugurisha bahugurwa.

Abakozi bacu bagenda bongera ubumenyi bwabo mubijyanye no kwamamaza no kwamamaza, gutegura itsinda ryanyu nurutonde rwubumenyi bunini bwo kugurisha. Imirongo myinshi ihabwa abakozi bawe yatejwe imbere mumyaka, itanga cheque kuburorero butandukanye. Muri iyi sano, turashobora kuvuga ko wijeje gutsinda niba ukurikiza byimazeyo amabwiriza ya bagenzi bacu. Buhoro buhoro, shaka ubucuruzi bwifuzwa, bushobora gutera imbere nini no kongera urwego rwinyungu. Kugirango ubone iterambere ryihariye rya francises, birakwiye kuvugana nubuyobozi no gutangiza ubufatanye. Niba ushaka gukoresha ibikoresho byinshi bishoboka mugihe uzana ibicuruzwa byawe kumasoko, hamagara software ya USU uhitemo inyungu yunguka kandi itanga icyizere cyo kugurisha francises.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Amashanyarazi ya foromaje azabona gukoreshwa cyane kurutonde runini rwa ba rwiyemezamirimo batekereza gushinga uruganda rwabo. Ibyiza bya foromaje y’amata ya francise biri mubufatanye bufatika bwashyizweho nabaproducers benshi bifuza kubona abafatanyabikorwa babereye. Guhitamo francise hamwe namata ya foromaje, abakiriya benshi bumva ko ari byiza kugura ikirango ukurikije ingamba zateye imbere kuruta guhanga ibikorwa byo kwihangira imirimo bonyine. Niyo mpamvu hashobora kubaho ingaruka zitandukanye numutego ushobora kwangiza iterambere ryigitekerezo cyumushinga urahari rwose. Uzashobora kubona urutonde rwabakora kumurongo wabigenewe urimo verisiyo zitandukanye zitandukanye, mubisanzwe muri iki gihe. Twabibutsa ko francise yashizweho kumata ya foromaje ifite ikirango cyateguwe, kimwe nigiciro giterwa nurwego rwamamare rwatoranijwe nabakiriya ba sosiyete.

Ku bijyanye n’imishyikirano nuwabikoze, hagomba kuganirwaho amakuru arambuye y’ubufatanye, nyuma yaho bikaba bishoboka ko hasinywa amasezerano yerekeye ihererekanyabubasha ryo guteza imbere francise y’amata ya foromaje. Niba ufite ibibazo byubwoko bwibikorwa, ugomba gushaka ubufasha kubanyamwuga babikora bafite ibisubizo byakazi. Ba rwiyemezamirimo ba kijyambere batangiye gutanga byimazeyo guhitamo francises kumata ya foromaje kubera ko hari ibisabwa ko byoroshye gushyira mubikorwa igitekerezo cyiteguye kumasoko yo kugurisha kuruta kuzana umushinga ufite iterambere ryigenga. Ubufaransa bwamata ya foromaje bugomba gutezwa imbere mubufatanye bwuzuye nuwabikoze, aho buri cyiciro gishya kizubakwa muburyo bukwiye. Kugeza ubu, francises yicyerekezo gitandukanye, bitewe nibyifuzo byabakiriya, bikoreshwa neza kwisi yose. Uzashobora gukora ibyangombwa byibanze hamwe na raporo yimisoro ukurikije amahame yose yakozwe kandi yashyizweho muburyo bwa buri munsi, bijyanye nuko ugomba kwakira amabwiriza yatanzwe nuwabikoze. Buri gihe dufite amahirwe yo kuganira kukibazo icyo aricyo cyose nuwatanze umushinga waguzwe, hamwe no gushyira mubikorwa ibyifuzo byose mbere.

Mugihe uhinduye gukora ubucuruzi bwawe bwite, nibyiza ko ukoresha francise kumata ya foromaje, hamwe nogushiraho ibikorwa bikenewe byo kwihangira imirimo bizagera kurwego mpuzamahanga.

Umusemburo wa foromaje ni ubucuruzi bufite akamaro, butanga kandi bwunguka. Nubwo bimeze bityo, ushobora guhura ningorane, kubera ko iki gikorwa cyubucuruzi gikunze guhuzwa ningaruka zuburyo runaka. Iyo ukorana na francise, urashobora kubigabanya byibuze, kuko ufite umubare munini wibikoresho byiza kandi byageragejwe. Gushiraho umusaruro wa franchise kandi amahirwe yo gutsinda abo bahanganye bakomeye aziyongera. Birashoboka guhangana neza ninshingano zose, nubwo zaba zitoroshye. Niba uhisemo kugira uruhare mukubyara no kwamamaza foromaje, noneho francise iragufasha gushiraho akazi ka biro muburyo bwiza.

Umufaransa ubwe araguha ibisobanuro byose byamakuru. Ubona ikirango gikora. Ariko ibi ntibirangiza urutonde rwinyungu ushobora kubara niba washyizeho umusaruro wa foromaje. Urashobora kandi gukoresha ibisubizo byikoranabuhanga, ibikoresho byihariye ndetse ukanabona inama kugiti cyawe. Mubisubize, francisor igutezeho gusa ko musangiye amafaranga. Hariho kandi ubwishyu bumwe, bukozwe mubyiciro byambere byo gushyira mubikorwa francise yo gukora foromaje. Ibyo aribyo byose, ntabwo ari binini cyane kandi birashobora kuva kuri 9%, ariko ntibirenze 11%, byishoramari ryawe ryanyuma.

Witondere byumwihariko umusaruro wa foromaje. Ibicuruzwa bigomba guhura nicyitegererezo cyiza cyisi. Umu francisor aragenzura kandi uburyo bwo kumenyekanisha umushinga wawe wubucuruzi. Yohereza komisiyo cyangwa umuguzi w'amayobera. Byose biterwa nibyo ukora. Niba utanga foromaje gusa kuri francise, noneho umuguzi wamayobera ntabwo akoreshwa.

Birakwiriye cyane kubisohoza byoroheje bimaze gukorwa. Mugice cya foromaje ikora francise, urashobora kuyicuruza wenyine. Kugirango ukore ibi, urashobora gufungura ububiko bwanditse. Kubwibyo, iterabwoba ryabaguzi ryibanga rirakureba. Ariko, urashobora kwitegura gutsinda ibizamini byose neza. Ukeneye gusa kubahiriza ibipimo byateganijwe kandi ntukarengere nkana ikintu icyo ari cyo cyose. Ugomba kandi guhora ugenzura inzobere kugirango umenye ubushobozi bwabo.

Kora francise yumusaruro hamwe ninyungu nyinshi. Ibi biguha amahirwe yo kuzuza byoroshye inshingano zawe zamafaranga ntabwo ari ikirango gusa ahubwo no kuri leta wishyura imisoro.