Ububiko bwibitabo ni umushinga ushobora guteza akaga ariko birashoboka. Ingaruka ni uko abakora ibitabo ari ubwoko bwihariye bwibikorwa bishobora kubuzwa mu bihugu byinshi. Gukorana na francise nikibazo cyo gutekereza neza hanyuma umaze gushobora gusuzuma ubushobozi bwabanywanyi bawe. Birumvikana ko amahirwe yayo hamwe ningaruka zayo ubucuruzi bugaragarira, birakenewe kandi gusuzuma ubushishozi no gukoresha aya makuru mugihe cyo gukora imirimo yo mubiro. Shyira mubikorwa francise ubishoboye, wateguye hakiri kare, hanyuma uzabashe guhita usubiza ikibazo icyo aricyo cyose, ndetse nibitera akaga gakomeye. Kurugero, niba mugushira mubikorwa francise yubucuruzi ufite ibibazo kuruhande rwa leta, noneho uzakenera gushyira mubikorwa gahunda yateguwe mbere.

Gukora ibitabo franchise biragoye kubyamamaza. Ntabwo amasoko yose yamakuru azakora. Niyo mpamvu ugomba kwitonda cyane ukamenya ingaruka urimo gufata. Mugihe ukorana nabashinzwe gukora francise, ugomba kandi kwibuka ko bisaba amafaranga. Urashobora kwishyurwa kugeza 11% mugitangira umushinga wubucuruzi nkubwishyu rimwe. Byongeye kandi, mugihe ukora imirimo yo mu biro, buri kwezi ugomba kwishyura umubare runaka wamafaranga yimari kugirango ushigikire francisor.

Gukorana naba francise francise ni inzira yubucuruzi, aho ugomba kwitondera amakuru asa nkudafite akamaro. Amakuru yose agomba guhuzwa kandi akibanda mumaboko yabashinzwe. Kwiga imibare bizaguha ibisobanuro byamakuru kandi rero, uzashobora kuzamura urwego rwo guhangana nubucuruzi kugeza ku bipimo ntarengwa.

Gukorana na francise kubakora ibitabo birashobora no kubamo guhura nabaguzi muburyo bwihariye. Nyuma ya byose, uzateza imbere ubucuruzi bwawe mwizina ryikirango kizwi kwisi. Byongeye, uzakenera gushishikariza abantu kugura ibicuruzwa byawe cyangwa serivisi. Kugirango ukore ibi, urashobora gushyira mubikorwa gahunda yo kugabanyirizwa no kuzamurwa mu ntera. Abakora ibitabo francise nayo ni inzira aho ukoresha kugeza 3% kumafaranga yo kwamamaza kwisi yose kuri francisor. Ariko ibi ntibirangirana ninshingano zawe.

Urashobora kandi gukenera kugura serivisi nibicuruzwa muri francisor, bizasobanurwa neza mumasezerano. Ariko ibyo sibyo byose. Mugihe ushyira mubikorwa francise, ugomba kandi kwibuka ko nawe ufite inshingano zo kwishyura amafaranga yitwa royalties. Ni 2, 3, 4, 5, cyangwa 6% byamafaranga washoboye kubona nkinjiza ukwezi.

Umushinga wibitabo francise numushinga wubucuruzi wingenzi, mugihe cyo kwiteza imbere byanze bikunze ingaruka zitandukanye. Kugira ngo wirinde ingaruka z’amafaranga, ugomba kubimenya neza. SWOT isesengura irakwiriye. Igikoresho nkiki kigufasha gutondekanya ibyo byose byugarije bishobora kuvuka muburyo bwumuryango wawe. Mugihe utezimbere francise, ugomba kumva neza ko uri rwiyemezamirimo ushinzwe francisor. Byongeye kandi, amategeko ya leta nayo agomba gukurikizwa, akayoborwa neza n amategeko y’ibanze.

Shyira mubikorwa francise muburyo budatera uburakari bwinzego za leta, kuko iki nigikorwa cyihariye abayobozi ba leta bashobora kudakunda. Nyuma yabyose, hariho ibibujijwe bitandukanye byo kwamamaza kubiro byibitabo. Kubwibyo, niba utezimbere ubu bwoko bwa francise; ugomba kubaza hakiri kare ibijyanye nimbogamizi zashyizweho mugihugu cyawe. Birumvikana ko francisor izaguha kandi amakuru agezweho hamwe nubuhanga bufasha guteza imbere ubu bwoko bwubucuruzi. Niba uri umuyobozi wibiro byabakora ibitabo kuri francise, ntugomba kwibagirwa inshingano za leta. Mu buryo nk'ubwo, abaguzi bawe bafite inshingano zo kwishima. Kubwibyo, ubakorere neza kurusha abo muhanganye.

Amarushanwa asezeranya ko azashyuha kubera ko guhangana muri iyi niche aribyo hejuru kuko hari amafaranga menshi yimari.

Niba utezimbere abakora ibitabo, ushobora guhura nibindi bibazo mubantu bahanganye. Iki nigikorwa cyihariye kandi giteye akaga. Akenshi, abakora ibitabo bafitanye isano rya bugufi nubugizi bwa nabi. Kubwibyo, ugomba gusobanura neza ibigo biri kumasoko ukora isesengura ryapiganwa. Mugihe cyiterambere rya francise, ugomba kumenya neza ko ukeneye ikigega cyamafaranga, ubwoko bumwe bwumutekano. Bizafasha gutsinda ibihe bibi no kubivamo, umaze kubona amafaranga.

Ishyirwa mu bikorwa rya francise kubakora ibitabo nigikorwa cyubucuruzi gishyirwa mubikorwa gusa hakurikijwe amategeko n'amabwiriza. Ntucikwe no kubona amakuru yingenzi, kora ufite ikizere hanyuma rwose uzatsinda mugihe kirekire. Ishyirwa mu bikorwa rya francise kubakora ibitabo bizazana inyungu zingenzi. Nyuma ya byose, ukorana namafaranga, hamwe nibiciro, kubwibyo, inyungu isezeranya kuba nziza cyane. Shyira mubikorwa abakora ibitabo francise witonze kugirango utazagira ibibazo bikomeye nyuma. Uzashobora gukora neza imirimo iyo ari yo yose yo mu biro hanyuma, ntuzabura gutsinda. Ntukirengagize kwiga amakuru yingirakamaro kandi burigihe ufata ibyemezo byiza byo kuyobora.

Abakora ibitabo bazana urwego rwo hejuru rwinjiza hanyuma urashobora kwishimira amafaranga yishoramari.

Ubushinwa bwubufaransa buzakora neza ari uko bishyizwe mubikorwa neza. Birakenewe gukora imirimo yo mu biro neza. Umushinga wubucuruzi wubushinwa utanga inyungu murugamba rwo guhangana, ntugomba rero kwirengagiza ishyirwa mubikorwa ryarwo. Ibicuruzwa byabashinwa akenshi bihendutse cyane kuko bikozwe mubwinshi. Ingaruka zibyo bita ubukungu bwibipimo bivuka. Ingaruka ibaho mugihe habaye umubare munini wibarura.

Igiciro cyambere gikunda kuba gito, ariko igiciro cyo kugurisha kiguma kurwego rumwe. Birashobora no guhinduka kugirango ubone inyungu zo guhatanira kurugamba. Aha niho imbaraga za francise yubushinwa zishobora kuba. Ikora ihendutse kuruta ikindi kigereranyo kiva mu kindi gihugu. Ndashimira ibintu byabashinwa, isi yose irakomeje, kuko iyi ni amahugurwa yisi, ibicuruzwa byinshi bikorerwa aho. Amashirahamwe menshi yakundaga kwimurira umusaruro kubutaka bwa Repubulika yUbushinwa. Kuri ubu, francise y'Ubushinwa iraguka.

Amashyirahamwe menshi yo mu karere k'Ubushinwa arashaka amasoko mashya yo kugurisha, gufata ibyicaro bishya, no gukora mu bice bidasanzwe. Iri ni iterambere, ubwihindurize, kwaguka. Ndashimira francise yubushinwa mu mwanya wibindi bihugu byinshi, urashobora gukoresha ibicuruzwa na serivisi byihariye. Kurugero, hano ku isi hari resitora zo mu Bushinwa. Barashobora kandi gukora munsi yubufaransa. Kora imirimo yose mugihe, noneho ishyirahamwe riza gutsinda. Ibi ntibireba francise yubushinwa gusa ahubwo no mubindi bikorwa byose byo kwihangira imirimo.

Gukora imirimo yo mu biro bijyanye ntabwo bitera ingorane, bityo, isosiyete iza gutsinda. Ni nkenerwa kongera umusaruro winjiza kugirango ushyigikire ingengo yimari, noneho uruganda rufite amahirwe menshi yo gutsinda muburyo bwo guhangana. Kora francise yubushinwa ubishoboye, noneho umuryango wawe uza gutsinda. Urashobora gushira mubikorwa ibikorwa byose byo mubiro. Buri gihe ujye ukora kuburyo udafite ibibazo bikomeye. Turashimira francise yubushinwa, urashobora gukora ibikorwa byo mubiro hamwe numusaruro mwinshi, mugihe ukoresha amafaranga make yumutungo kuko ukora muri sisitemu yitwa francising. Turabikesha kuboneka kwayo, ubona umubare wibikoresho bikorana ubuhanga.

Ikintu nyamukuru nukubishyira mubikorwa neza, noneho ikigo kigera kubyo cyiyemeje. Mugihe ukora francise yubushinwa, birashoboka cyane ko ugomba kwishyura premium. Aya ni inshuro imwe, amafaranga yubukode, amafaranga yo kwamamaza. Akenshi, gukuramo ntibiboneka nkubwishyu buteganijwe, noneho birashoboka gukora akazi ko mubiro nta ngorane. Françisor yunguka, kurugero, bitewe nuko ugurisha imigabane ye, ayigurisha gusa, ukayigurisha aho. Urashobora kubikora hamwe ninyongera. Ibi ntibireba francise yubushinwa gusa ahubwo no mubundi bwoko bwubucuruzi bujyanye no kugurisha ibicuruzwa.

Umurongo wo hasi uroroshye: kugura ku giciro gihenze, kugurishwa ku giciro cyo hejuru. Ubu ni bumwe mu buryo bworoshye bwa francising. Ariko, munsi yubushinwa bwubushinwa, urashobora kandi kwishora mubucuruzi bwo gukora. Byose biterwa nubwoko bwa francising wahisemo wenyine. Kumenyekanisha imirimo yibiro byakazi bikorwa buri gihe kurwego rwo hejuru, mubuhanga gusa hashingiwe kuboneka amakuru afatika. Amakuru nurufunguzo rwimiryango yose, kandi aya magambo nukuri kuruta mbere hose. Mubyukuri, mugihe cyikoranabuhanga ryamakuru, amarushanwa arakomera, amashyirahamwe menshi arahari kuri enterineti, kandi francise yo muri Aziya igomba kurwanya abatavuga rumwe nayo ikomeye kugirango ifate isoko ryiza.

Nubwo bimeze bityo ariko, gusohoza ibikorwa byo mu biro bifatanije na rwiyemezamirimo w'inararibonye bimaze kuba icyangombwa. Igomba kugerwaho nurwego rwo hejuru rwimbaraga. Noneho firime irashoboye gukora neza ibikorwa byibiro. Binyuze mu bushinwa bwubufaransa, ufite amahirwe yose yo gutsinda wizeye guhangana guhangana.

Ubufaransa kububiko bwibicuruzwa biva mubushinwa ni umushinga wubucuruzi bwuzuye. Ikintu nyamukuru nukuyishyira mubikorwa neza bishoboka, udakoze amakosa. Niba uhisemo gutangira francise, noneho ufite amahirwe yose yo guhangana nicyizere nikibazo cyose cyavutse. Mugihe ukora ibicuruzwa biva mubushinwa uburenganzira, ugomba kwitondera ububiko, ukabishushanya muburyo rusange, murwego rwohejuru. Niba ushaka ko abakiriya bashimishwa nububiko bwawe, noneho francise iragufasha. Ububiko bugomba gutangwa muburyo ibicuruzwa biva mubushinwa bigurwa kubwinshi.

Abaguzi bishimiye kuvugana nawe, nkuko ubizeza serivisi nziza. Ibicuruzwa birakunzwe kuko birakenewe kandi Ubushinwa butanga igihugu. Niyo mpamvu ibicuruzwa bya francise biva mubushinwa muri depot, kubona ibicuruzwa biturutse kubabikora. Ibi nibyiza cyane kuko ubasha kugurisha ibicuruzwa byawe kubiciro byagabanijwe. Ibi bitanga inyungu nziza zishoboka zo guhatanira uburengerazuba. Uhe Ubushinwa ubwitonzi bukwiye ushakisha uburyo bwiza bwibubiko bwawe nkubuhanga bushoboka. Muri icyo gihe, ibicuruzwa bigomba kuba bifite ubuziranenge, byubahiriza amabwiriza ya leta yawe.

Kurangiza, kurenga ku mategeko ntabwo aribwo buryo bwiza bwo gutsinda. Ubushinwa ibintu francise numwanya wo gukora umushinga wubucuruzi hamwe nigiciro gito. Kugira ibicuruzwa bitaziguye biguha gusa inyungu yibiciro kurenza abanywanyi bawe. Urashobora kandi guhitamo imyanya ikenewe. Kora amahirwe yo kugurisha ibicuruzwa byabashinwa kuburyo ntanumwe mubanywanyi bawe ushobora no guhuza umuryango wawe. Kubwibyo, ufite amahirwe yose yo kugera kubisubizo byingenzi muburyo bwo guhangana. Ikora ishyirahamwe francise ntagushidikanya kuyobora inzira, irenga abo bahanganye bose bakora bigenga.

Niyo mpamvu iduka rya francise aribwo buryo bwiza bwo gukemura ibibazo byose bikenewe. Ububiko bwawe bwa franchise bwakira software ikwiye nyirubwite. Nukuri iri shyirahamwe rikora ibicuruzwa byanditse, kubigura, no gukora igenzura rihoraho. Nyuma ya byose, ubuziranenge bugomba kuba hejuru. Iyo utanze isoko ryimyenda iva mubushinwa, uba ushinzwe uburyo sosiyete yawe ikora.

Ibicuruzwa byububiko bwubushinwa nuburyo bwo gushyira mubikorwa ibikorwa byo mu biro ukurikije amabwiriza y’ibigo byatsinze. Niba ushishikajwe na francises, noneho urashobora kuba umugabuzi cyangwa umuryango utekereza gukora murwego rwa sisitemu ya francise. Hariho umubare munini wubufaransa bwubufaransa, cyane cyane ibigo byubuhanga buhanitse hamwe nibigo byokurya. Hariho kandi amaduka yubushinwa. Bafungura ku butaka bwibindi bihugu byinshi kandi bagurisha ibicuruzwa muri Aziya. Niba ushaka kugura francise kugirango ukoreshwe, ugomba rero guhitamo uburyo bwiza.

Nibyumvikana gukora analyse yambere, kuganira nibigo ukunda. Ibi bizashoboka gufata icyemezo cyubuyobozi gikwiye kijyanye nuburyo bwo gukomeza. Ubushinwa francise numushinga ugomba gushyirwa mubikorwa witonze. N'ubundi kandi, ntabwo ahantu hose ibicuruzwa biva mu Bushinwa bizishimira urwego rwo kwamamara nko mu butaka bw'Ubushinwa ubwabwo. Tanga ububiko bwubufaransa bwubushinwa bikwiye, igishushanyo cyabo kigomba kuba gihuye neza nikirangantego. Noneho urashobora gukora ikirere kidasanzwe kandi cyukuri cyiyi leta ya Aziya. Ishyirwa mu bikorwa ryimirimo yo mu biro rishobora guhuzwa ningorane zimwe.

Birashobora kuneshwa cyangwa kwirindwa rwose niba ukoresha francise. Niba uhisemo gufungura ububiko bwabashinwa, ugomba rero gukurikirana ubwiza bwibicuruzwa. Hitamo abaguzi biturutse mubushinwa, ibi bizaguha amahirwe yo guhatanira abo bahanganye bakomoka kubatanga isoko. Uzashobora kubona kugabanuka kwinshi, ibishoboka byo gutanga byoroshye, kimwe nibicuruzwa byumwimerere biturutse kubabikora. Ibi ni ingirakamaro cyane, kubwibyo, amahirwe nkaya ntagomba kwirengagizwa na gato. Ubufaransa bwububiko bwubushinwa nuburyo bwo gukora imirimo yo mu biro hamwe n’urwego ntarengwa rwo gukora, ukoresheje amabwiriza agezweho. Amabwiriza ntakindi kirenze amategeko, icyegeranyo cyibipimo bishobora gukurikizwa mugukora umurimo uwo ariwo wose.

Mugihe wahisemo gufungura ububiko bwubushinwa kuri francise, noneho wige witonze amakuru yose ajyanye. Gufata ibyemezo bigomba gukorwa neza kandi neza; amakuru y'ibarurishamibare ntagomba na rimwe kwirengagizwa. Nyuma ya byose, iragaragaza neza uko isoko ryifashe ubu. Iyo francise kububiko bwabashinwa yamaze kugurwa, ugomba kwitegura gufungura. Abahagarariye ikirango ubwabo bakunze kuza gufungura, kugenzura inzira, gufasha ababagabana, gutanga inkunga, ninama, biroroshye cyane.