Amafranga yunguka agenda arushaho gukenerwa muri societe yacu mugihe ntamuntu numwe ushaka guhungabanya ubucuruzi bwabo no gutangiza ubucuruzi bushya guhera. Nibihe nkibi abakoresha ubwoko bwose bashakisha uburyo bwo kugura francises yunguka. Hamwe nuburyo nkubu, gushyira mubikorwa intego zikomeye biroroha cyane, kuko usanzwe ufite ubucuruzi bwiteguye kandi ntabwo urutonde rwose rwibibazo kubatangiye gukemura imirimo.

Ni izihe nyungu zo kubona francises, aho kubaka umushinga guhera? Urutonde rwamahirwe ni rugari cyane, nubwo benshi bavura ibintu byinjiza amafaranga hamwe ningano yumunyu. Ntabwo bitangaje, kubera ko ku isoko urashobora gutsitara ku mubare munini uteye amakenga kandi uvugishije ukuri. Kugira ngo wirinde kugongana nabo, urashobora kwitabaza umucuruzi wizewe ufite amateka meza kandi yashizeho amasano yunguka. Izi serivisi nizo sosiyete yacu itanga kubashobora kugura francises yunguka.

Noneho, reka tujye ku nyungu zishobora guterwa no kubona inyungu ziva hanze yubucuruzi.

Ubwa mbere, ubona amahirwe adasanzwe yo kutongera kubyutsa uruziga, kutababazwa no guhitamo gutangwa. Mumaze gufata ibiri kugurishwa, mubisabwa, kandi byunguka. Igitekerezo cyunguka mbere gifasha kwirinda gucika intege kandi byabaye mugihe igitekerezo 'kidashya' igihombo. Ibitekerezo bidatanga ibisubizo byera bigabanya ubushake bwo gukora ubucuruzi bwabo igihe kirekire no gusiga imyenda. Ntabwo aribyo twahisemo.

Icya kabiri, kubona ubucuruzi bwunguka bigukiza imirimo myinshi yo kwamamaza. Ibyo ari byo byose, izina ry'ikirango rimaze kumenyekana, ibikoresho byo kwamamaza byatejwe imbere, imiyoboro yaratoranijwe. Usanzwe ufite amakuru yose ukeneye kugirango uteze imbere neza francises yawe. Ugomba gutangira kwigana ibikoresho byose byakozwe kugirango wongere ibicuruzwa byunguka. Gukoresha tekinike yemejwe yinzobere zinzobere zigukiza amakosa menshi yo gutangira, nayo azana igihombo kandi ntagutange ibikoresho bihagije. Byongeye kandi, tekereza uburyo ushobora kuzigama inyungu mugukoresha abashushanya gukora ibikoresho bidasanzwe: ibirango, amabara yibigo, udutabo, banneri, nibindi.

Icya gatatu, uzabona ubucuruzi bwuzuye bwuzuye hamwe na tekinoroji yemejwe. Kenshi cyane, abifuza kwihangira imirimo bayobewe iterambere ryingamba zifatika, bashaka uburyo bwo kugabanya ibiciro, ishoramari ryambere, nibindi byinshi, birababaje, bizana uburambe gusa. Aba francises bagaragara muribi kuva biz. Umufatanyabikorwa azishimira gusangira nawe amabanga yose yo kuyobora neza inganda zihariye kuburyo ibisubizo byingenzi bizagushimisha kuva mumezi yambere yo gukora biz.

Izi nyungu zose zisobanutse zo gukoresha francises akenshi zijimye imbere yubwoba bwaba rwiyemezamirimo bifuza, ibyo mumaso yabo bafite ubwoba bitwikiriye inyungu zishoboka. Ibi ntibitangaje, kuko kugura francises yikimenyetso kizwi kandi cyunguka kirahenze cyane, kandi kugura mubigo bizwi cyane byuzuyemo igihombo mubijyanye no kudakora neza no kumenyekana. Ni muri urwo rwego dutanga serivisi zacu nkabafatanyabikorwa hamwe nabashinzwe gahunda yo kugura francise.

Hamwe nogutabara kwabandi bantu, umuntu wizewe ufite uburambe nuburambe, urashobora kwizera neza ko utashutswe. Abahanga bacu bakora ubushakashatsi bwimbitse kubyifuzo byose bagahitamo gusa abafatanyabikorwa bizewe. Urashobora kumva ufite umutekano muguhitamo igisubizo kiboneye. Mugusoza ibikorwa byakurikiranwe, uhabwa inama nubufasha bwo guhitamo, niba hari ibivutse imbere yawe. Urashobora kwirinda amakosa gusa yo kubaka biz ariko nanone amakosa muguhitamo.

Hanyuma, urashobora kumva ko bigoye kubona ingengo yimari yunguka. Abajyanama bacu baragufasha gukora isesengura ryujuje ubuziranenge ryingamba ziteganijwe no guhitamo gutangira bihuye neza na bije yawe. By the way, ndetse no guhitamo amahitamo yingengo yimari iboneka nakazi katoroshye tuzagufasha gukemura.

Mugihe cyibibazo, inkunga yuzuye irashobora kugira uruhare runini. Mu bihe by’icyorezo kigabanuka, abantu benshi babona amahirwe yo gutangira gukora kubucuruzi bwabo bakajya aho basanzwe bakorera. Nukugura biz-byiteguye bizasa nkaho aribwo buryo bwiza kubatamenyereye gukora ibyabo, rimwe ryatwitswe kubigeragezo bitatsinzwe, cyangwa badashaka gushora imbaraga nyinshi mukuzamurwa kuva mbere.

Igitangaje cyane, ni ibihe byubu bifasha cyane cyane gutangira ibikorwa byawe. Ibigo byinshi ntibyarokotse ikibazo, ibyicaro bishya byarakinguwe, kandi imbaraga zo kugura zirongera kwiyongera. Gufata umuraba no kuzamuka ni ikintu cyingenzi ushobora gukora ubu. Ibi nibyo rwose bigomba gukorwa nabantu bose bashaka kuzamura ireme ryimibereho no kongera isoko yinjiza.

Kugura francises ubifashijwemo nundi muntu, bigira akamaro cyane mugufasha mubibazo bivuka imbere yawe, bikuzanira cyane hafi yinjiza nibikorwa byunguka mubucuruzi bwawe. Urashobora kwirinda umubare munini wubwoko bwose bwamakosa nigihombo. Wakira inkunga yo kwamamaza ibishoboye. Hamwe nibi byose kandi ugereranije ntoya yo gutangiza ishoramari, uzakomeza kuba nyiri ubucuruzi bwawe bwite!

Inzozi za kera zo kwikorera wenyine, kandi ntizigenewe 'nyirarume w'undi', kuri benshi bakomeje kutagerwaho, ziragenda zegerana kandi zikaba impamo mugihe dukoresheje abunzi bacu hamwe nibyiza bitangwa nabaterankunga bizewe. Ishyirwa mu bikorwa rya gahunda zitinyuka ntabwo riri kure, niba ushora amafaranga neza kuva mugitangira, hitamo icyifuzo cyiza, kandi ushireho ubwizerwe bwabafatanyabikorwa.

Ibi nibyo rwose francises yunguka iguha: abakozi batoranijwe neza hamwe na ba rwiyemezamirimo bizewe.

Amafaranga yunguka cyane nikibazo gishimishije cyane kuri benshi bifuza kwihangira imirimo. Nta kintu gitangaje! Nyuma ya byose, ikintu kigoye cyane ni kuzamurwa mu ntera. Ndetse n'abacuruzi bafite ubunararibonye rimwe na rimwe bamenya ko mubihe bimwe na bimwe bishobora kugorana cyane cyangwa bidashoboka kuzamura ikirango gishya. Mu bihe nk'ibi abantu bahindukiza ibitekerezo byabo kubisubizo nkibisubizo byunguka cyane. Nyuma ya byose, batanga intangiriro nziza yizewe yubucuruzi bwihariye.

Noneho, reka twiyumvire ushaka gutangirana nubucuruzi bwawe bwite, ariko mugihe kimwe uhitemo kwitondera ubwoko bumwe na bumwe. Noneho biragaragara ko ahubwo bigoye guhitamo inyungu nyinshi muri zose. Ibirango bizwi bimaze kugusuhuza nibiciro bihanitse bidasanzwe. Abo bafatanyabikorwa batanga ubucuruzi kumafaranga make basa nkaho ari uburiganya rwose nuburiganya. Mu bihe nk'ibi, guhitamo biragoye bidasanzwe. Muri uru rubanza, icyemezo cyiza kuruta ibindi nukwitondera amahitamo yateguwe no kunga abantu batatu bashishikajwe no gutsinda kwimpande zombi.

Urashobora kubona francises yunguka cyane niba umuntu akugiriye inama. Isosiyete yacu yiyemeje kukugira inama zuzuye muguhitamo francises, itanga amahitamo yumubare wizewe kandi wizewe. Wakira inama zirambuye zuburyo bwo guteza imbere biz, kureba amahitamo yatanzwe, no guhitamo bije nziza kubitekerezo byawe. Byongeye, uhaye igice cyo gutegura ibikorwa byibanze inshingano kubakozi bacu. Wakira ibikoresho byiteguye, izina ryikirango, nibintu byose ukeneye kugirango utangire neza umushinga wawe wunguka!.

Mugura ubucuruzi bwuzuye binyuze mubakozi bizewe, urashobora kwizera ko wahisemo inyungu nyinshi. Kubwibyo, biroroshye cyane kugera kubyo watekereje birenze cyane abanywanyi bakorera murwego rumwe kuko uzasanga hakiri kare izina ryawe nikoranabuhanga bagombaga kwiteza imbere mumyaka. Gutangira byihuse byemeza inyungu yambere byihuse. Ubu bwoko bwa biz nibyiza kuri ba rwiyemezamirimo batangiye bashaka kugerageza ubwabo muriki gice.

Byongeye kandi, tubikesha ibi, urashobora kwizera neza ko uhitamo igisubizo kiboneye, nubwo waba ufite uburambe mugukora ikirango cyawe guhera. Ushobora kuba uzi akazi gashobora kugura. Niyo mpamvu amahitamo yunguka cyane ashobora kwitwa neza kugura francises yiteguye, aho imirimo myinshi igoye ikorwa nabantu bafite uburambe! Ibi ntibizigama amafaranga gusa ahubwo byihutisha inyungu yambere. Ikigaragara ni uko ubu buryo bukungahaza uburambe kandi butuma wiga byihuse ibyingenzi byo kuyobora sosiyete yawe. Ibisubizo byemejwe nabafatanyabikorwa bacu, dushyigikiwe nubufatanyacyaha bwacu, bifasha gutangira guteza imbere ubucuruzi bwihariye kandi neza!

Amashanyarazi yunguka cyane ninzira nziza yo kwagura ubushobozi no kugera ku ntsinzi igaragara mugushinga no guteza imbere ubucuruzi. Hano hari francises nyinshi, ariko ntabwo zose zunguka, kandi abafatanyabikorwa benshi ntibashobora kwirata kwizerwa. Itangwa ryisosiyete yacu ifite amateka akomeye hamwe nabakiriya bakusanyije bifasha guhitamo neza no kugera kubisubizo byiza mubyiciro byose byinzira yahisemo. Ahari aya ni amahirwe meza yo kuva mukazi udakunzwe hanyuma amaherezo ugatangira gukora wenyine!

Amashanyarazi muri Qazaqistan ni inzira izwi cyane igenda yiyongera gusa, ariko ikaba ifite abayoboke bakomeye mukarere kacu. Ibirango bizwi cyane nka McDonald's, Burger King, nabandi benshi bagaragaye natwe neza kuberako umuntu yigeze gufata icyemezo cyo kugura francise yikimenyetso cyamamaye. Ibigo byinshi birashobora kwishimira ibisubizo byibyemezo byafashwe kubera ko amafaranga yinjiza ari menshi, izina ryabo riragenda ryiyongera gusa, ndetse n’icyorezo ntigishobora kurohama cyangwa ngo kibateze igihombo gikomeye. Rero, turabona uburyo bishobora kuba byiza kubona francise yujuje ubuziranenge kubatuye Kazakisitani.

Kuki abatuye Qazaqistan bagomba kwitondera isoko rya francise? Ikigaragara ni uko Qazaqistan itera imbere gahoro gahoro, abaturage bakiyongera vuba, kandi ibyicaro byinshi ntibiracyafite! Kuzana ibicuruzwa bituma bihenze, mugihe isi yose ituma abantu bamenya kandi bakarota ibirango byinshi byamahanga. Nibintu bituma umwanya wigihe muri Qazaqistan uba mwiza mugutezimbere ubucuruzi bushingiye kumurongo wubufaransa bwibindi bicuruzwa bizwi kandi byateye imbere. Byongeye kandi, birumvikana ko bikwiye kwitondera abo bantu barambiwe gukorera mu biro, bumvise ko akazi kabo kadahungabana mu gihe cya Coronavirus kandi bashaka gutangira ibyabo, bishoboka ko biri kure.

Kubakozi benshi basanzwe, francise ni amahirwe akomeye yo kwimukira murwego rukurikira rwo gutsinda. Ikigaragara ni uko francises itunganye kubantu badashaka kwigenga kwigenga neza inzira zose zo kubaka umushinga wabo, gusobanukirwa ibintu byinshi byamahitamo ashoboka, umwihariko wo kwamamaza, gukora ikirango, kunyura mumakosa menshi mbere byibura ibisubizo bimwe bigaragara. Ibi byose birashobora guca intege byoroshye inzobere inararibonye gukora ubucuruzi kandi birashobora gutuma uwatangiye guhomba. Kugira ngo wirinde ingaruka nkizo, urashobora kwitondera Franchises.

Ni ubuhe buryo budasanzwe francises yo muri Qazaqistan ishobora gutanga? Nkuko byavuzwe haruguru, ni intangiriro nziza. Intangiriro, mugihe wakoze impapuro zose zikenewe, utegura igishushanyo, ugashyiraho inzira zibyara umusaruro, kandi wubaka izina - umutungo ufite agaciro kumasoko agezweho. Ibi byose bifite agaciro kanini, sibyo? Birashoboka cyane kuzigama byinshi kumatangazo yambere no kugerageza ibyemezo bibi kuruta uko wishyura kugura francise - tutibagiwe nigihe cyawe! Nyuma ya byose, urashobora kubona inyungu yambere muri franchise ugereranije vuba. Niba utangiye gukora ubucuruzi kuva kera, noneho kubona inyungu birashobora gutinda cyane kuri wewe.

Kazakisitani ubu ni umurima udahingwa wamahirwe mashya. Ibyo ugomba gukora byose ni uguhitamo franchise ikwiranye nubucuruzi bwawe. Birashobora gutandukana, gutandukana mubiciro, ingano yo kugurisha, akarere kagabanijwe, igipimo cyisosiyete yababyeyi, gukundwa kwayo, amafaranga yimisoro hamwe no kwishyura rimwe, kimwe nibindi byinshi biranga bikunze gufata icyemezo cyo guhitamo francise. Byongeye kandi, umuturage wese utuye muri Qazaqistan ashobora kugira ibyifuzo bimwe na bimwe byingenzi byubucuruzi, kubicuruzwa cyangwa serivisi byagurishijwe, nabyo bizagira ingaruka kubyo wahisemo muri francises.

Umuntu ukora kandi wihangira imirimo arashobora guteza imbere ubucuruzi bwe muri Qazaqistan niba ahisemo francise yujuje ubuziranenge kuva yatangira. Ariko, hano hari imitego. Kurugero, biroroshye kwiruka mubashuka. Cyangwa gusa umushinga ubanza udaharanira inyungu. Ibi birababaje rwose nubwo bitazana igihombo gikomeye. Niba hakiri igihombo, ingaruka zicyemezo nkicyo kitatsinzwe muguhitamo francise irashobora kugereranwa nibiza nyabyo.

Amafaranga yarashowe, igihe cyarakoreshejwe, ariko nta munaniro uhari. Ibintu bidashimishije, byanze bikunze, ntamuntu numwe ubishaka.

Ni ukurinda ibintu nkibi bidashimishije kuburyo hariho abahuza cyangwa nabandi bantu batatu bafasha abafatanyabikorwa kubonana no kugirana amasezerano yingirakamaro. Abantu bateye imbere bamaze gusobanukirwa ko umuntu udafite uburambe ashobora gukora ikosa rikomeye, niba bidahitana abantu, bizaca intege kwigirira icyizere no kwifuza gufungura umushinga wabo igihe kirekire. Mu rwego rwo kwirinda ingaruka mbi bahitamo kuvugana nababigize umwuga mubyo bakora, abazi isoko neza kandi bizeye abafatanyabikorwa mubitekerezo.

Inkunga yo mu rwego rwo hejuru kandi yuzuye yinzobere zacu izatanga amahitamo meza ya francise isabwa. Tuzagufasha inzira zose, uhereye ku kwerekana icyo ushaka mu magambo yihariye: ibyiciro, ingano, ibiciro, umwihariko, izina, n'ibindi, bikarangirana no kubara neza igiciro. Igiciro nikimwe mubibazo byingutu hamwe na francises. Kubera ko guhitamo kwambere biterwa nigiciro na bije yambere. Ingengo yimibare ibarwa neza izagufasha guhitamo uburyo bwiza bwubukungu bwawe.

Franchises muri Qazaqistan nigisubizo cyiza kubatangiye bashaka kugerageza wenyine kwihangira imirimo. Ninkunga yinzobere zacu, uzagera kubisubizo byifuzwa hakiri kare, hitamo ibisubizo nibyiza kubibazo byawe, kandi vuba cyane uzatangira kubona inyungu yawe yambere!

Ubufaransa nogukwirakwiza ntabwo ari ibintu bifitanye isano gusa. Iyi nayo ni imirimo yo kubyaza umusaruro igomba kwikora. Porogaramu nshya y'ibisekuru irakwiriye ukurikije izo ntego. Ntushobora gusa guhangana neza na francise ahubwo unashobora guha abagabuzi urugero rukenewe rwo kwitabwaho. Nta bucuruzi bugenda budafite abagabuzi, bityo rero muri francise, uzirikana ibintu byose ukoresheje mudasobwa. Hamwe na software idasanzwe kandi ihindagurika cyane icyarimwe, urashobora gukora neza kandi byoroshye guhangana nimirimo yimiterere yibiro, ukabikora muburyo bunoze.

Ubufaransa bwawe burishura, nkigishoro cyo kwikora. Urusobekerane ntirushobora gutanga gusa ibintu byinshi ariko nanone ni byiza mubijyanye nigiciro ukurikije igiciro nubwiza. Niba ukoresha software ya francise, noneho biz irenze ibisa. Porogaramu yo gukwirakwiza franchise igomba gushirwaho hitawe kubisobanuro birambuye. Imikorere ikozwe neza kandi yateguwe neza nuburyo bwo gutandukanya ibicuruzwa nkibi. Porogaramu ya filigree isohoza neza imirimo yose yashinzwe.

Ubwiza bwa francising buri muburyo bwo kubona inyungu zidasubirwaho kubantu bombi bitabiriye umubano wubufaransa. Ku bucuruzi buciriritse na ba rwiyemezamirimo ku giti cyabo, bitanga ubucuruzi buhamye bwunguka, ku bigo bizwi cyane n’amasosiyete amahirwe yo kwagura no gushimangira imyanya yabo ku isoko. Igikundiro cyiterambere ryacu nuko gikwiranye rwose nabantu bose intego nintego.

Ubufaransa bwububiko bwa mudasobwa buzakora neza ibikorwa byabwo niba udakoze amakosa akomeye mugihe cyo kuyashyira mubikorwa. Amakosa akorwa na ba rwiyemezamirimo badafite uburambe. Kugira ngo wirinde ibi, ugomba gukurikiza neza amategeko n'amabwiriza agaragara mu masezerano. Mugihe ushyira mubikorwa francise yawe, ugomba kandi kwibuka ko uyu ari umushinga wubucuruzi ushobora kuzuzwa amahirwe na kawa. Kugirango umenye neza kandi ubikoreshe kubwinyungu zubucuruzi, ugomba gukora isesengura rya swot. Mugukorana na francise ya mudasobwa, uzagenda wunguka buhoro buhoro ubumenyi nuburambe.

Umufaransa azabasangira nawe. Ntabwo azatanga amabwiriza yose akenewe gusa ariko nibisabwa, inama. Urashobora kubaza ibibazo byawe byose kugirango ukungahaze. Niba ushaka gukora iduka rya mudasobwa kuri francise, ugomba kwishyura amafaranga rimwe gusa mugihe cyambere cyubufatanye. Mugenzi wawe yakira agera kuri 11% yumushinga washyize mumushinga. Ububiko bwa mudasobwa bwatanzwe bugomba gukora neza kurusha abanywanyi bose kuko buhagarariye ikirango kizwi cyane kandi kizwi cyane.

Igenamigambi ryateguwe neza kububiko bwa mudasobwa bizakubera byiza mugushyira mubikorwa imirimo yibiro. Jya kurwego rushya rwumwuga, urenze abamurwanya bose. Uzashobora gushimangira byimazeyo umwanya wawe, uyifate kandi uyifate mugihe kirekire. Ububiko bwa mudasobwa francise numushinga mwiza wubucuruzi urashobora kuzana inyungu nyinshi. Ishoramari muri francise rirashobora kubonwa nkumwanya mugushyira mubikorwa umushinga wubucuruzi, hashingiwe kuri gahunda yubucuruzi yamaze gutera imbere. Ububiko bwa mudasobwa yawe ntibugomba guhura nigihombo kuko bizaba byiza cyane.

Birakwiye kandi gukoresha automatike, niba franchise itabitanze, ugomba gushyira mubikorwa tekinoroji ikenewe wenyine. Ububiko bwa mudasobwa ni umushinga wubucuruzi ugomba kuba ku ikarita muburyo bworoshye kubakoresha. Kurugero, ntabwo ari kure yaho abakiriya bawe bashobora kugaragara umwanya uwariwo wose. Ububiko bwa mudasobwa francise izaguha amahirwe yo guhatanira. Nyuma ya byose, uzagira ibintu byose kuva ikoranabuhanga kugeza kumenya-uburyo hamwe nikirangantego kizwi ufite.