'Big franchise' - Niki? Nigute wabihitamo? Hariho ibirango bizwi kwisi bifite inyungu nini no kuzamurwa byihuse, kubera izina nigihe kirekire kumasoko yigihugu runaka. Niba ushaka no gushora umutungo wamafaranga, umwanya, nimbaraga, birashoboka rwose guteza imbere ubucuruzi bwawe wigenga, udafite francise hamwe n’amasano manini, birahagije kumenya amahame yubuyobozi no gukurura abakiriya, noneho ikiguzi kinini ntabwo giteganijwe. Niba uri intangiriro ukaba ushaka gutangira umushinga wawe, ariko ukaba utazi uburyo n'aho watangirira, nibyiza rero kujya mububiko bunini bwa francise, ukamenyera ibyifuzo byatanzwe, politiki yibiciro hanyuma ugahitamo umutima wawe wumvikana. Biroroshye cyane kubantu basanzwe bazi murwego rwibikorwa bashaka gufungura ubucuruzi bunini kuruta uko byoroshye kubona francise kubera moteri ishakisha iboneka mububiko. Mbere ya byose, ugomba kumenyera ingingo zitangwa, gahunda y'ibikorwa, ntoya, iciriritse, cyangwa nini yo gutangiza igishoro, n'inyungu. Ububiko bwa franchise bwakozwe kubwa francisees naba francisors.

Gutoranya birashobora kuba ubwoko ubwo aribwo bwose buto, buciriritse, ubucuruzi bunini, kuva mubucuruzi, serivisi, kugaburira, nibindi. Hariho ibice nibice, urashobora guhitamo umujyi wawe, igihugu, kumenyera ibintu byiza binini, politiki y'ibiciro, kugisha inama, soma ibisobanuro byabakiriya kurubuga. Iraboneka kandi kureba igihe ubucuruzi bwumuryango runaka bumaze gukora, amafaranga yinjira nogusubiza, imiterere ya francise, hamwe nibyiciro kuva bihendutse kugeza kuri francise nini. Iyo uguze francise nini, ntampamvu yo gushyira amatangazo yamamaza, ibirango bizwi kwisi yose bizwi nabantu bose ndetse bifite abakiriya babo. Ibyo ari byo byose, mugura francise nini, ukora ubucuruzi hamwe na francisor, akubwira ibyerekeye chip no kurushaho guteza imbere ibitekerezo bya serivisi cyangwa ubufasha. Kandi, hariho umubare munini wubufaransa mububiko ku giciro cyiza. Mugura francise, ubona amahirwe yo guhagararira inyungu yikimenyetso runaka mukarere kawe, kongera imikorere ninyungu, no kwishura ikiguzi cyawe ako kanya.

Igiciro kinini cya francise, amafaranga menshi. Na none, mugihe uguze francise, iraboneka kugirango ubone ubufasha muguhitamo abakozi, kuyobora, no kugenzura, guteza imbere ubucuruzi. Hariho kandi amasaha-nijoro yo kugisha inama inzobere zitanga ibitekerezo byihuse byo kwamamaza ibicuruzwa. Kurubuga, birashoboka kubona ibyiciro bisabwa gusa ariko no kubona imibare yumunsi, icyumweru, ukwezi, umwaka. Hariho gufungura, kubungabunga, no guteza imbere amashami yubufaransa, guteza imbere ubucuruzi muburusiya, Qazaqistan, nibindi bihugu. Kwishura byihuse kubera ubufatanye nububiko bwa francise nini. Ubwiza buhanitse bwabantu, hamwe no guhitamo neza, kumenyekana, hamwe nurujya n'uruza rwa SEO.

Ba umufatanyabikorwa kandi ntugahungabanye ubucuruzi bwawe cyangwa umutungo wawe. Cataloge ya francise nuburyo bwiza bwo gukura biz muburyo bukomeye, buri gihe ukora ibikorwa. Abayobozi bagize uruhare mu iterambere kuva batangiye kugeza barangije, bazanye kuzamurwa mu ntera nshya, imiterere yo gushyira, gukurura no gushimisha abafaransa naba francisees hamwe nibikorwa bihuriweho. Ingingo nyinshi, nini yaguka, hamwe ninjiza nyinshi kandi igera kubakoresha benshi. Dutanga akazi gahuriweho imyaka myinshi, hamwe nubufasha bukurikira. Abafaransa bagomba kuzirikana ko usibye abakiriya, wakira kwamamaza. Iterambere ryuburyo bwihuse bwo gutangira, byoroshye, byoroshye, kandi byihuse, bituma umuntu agera kubisubizo byifuzwa, azana ibigo kurwego rwa federasiyo.

Inshingano nyamukuru yimirimo yacu nukwagura isoko, guteza imbere imishinga mito, iciriritse, cyangwa imishinga minini kwisi. Dutanga amahirwe yo kohereza ibicuruzwa byacu cyangwa ibicuruzwa hafi cyangwa kure mumahanga, kuberako hariho ububiko bwa elegitoronike, kataloge yubufaransa. Ihuriro ryaba francisors naba francisees ryemeza iterambere niterambere ryinshi, bishyirwa mubikorwa mubikorwa byose. Gukoresha uburyo budasanzwe no kwitabira cyane kataloge ya franchise bituma byoroshye kandi byoroshye kuzana isosiyete kurwego mpuzamahanga. Amasosiyete menshi yamaze kwinjira ku isoko afite kataloge ya francise, kandi ntutindiganya. Dufite itsinda ryo guhura nabakiriya. Nibyoroshye kandi byoroshye kuba francisors gushyira francise yabo muri catalog.

Urashobora kwishura muburyo ubwo aribwo bwose bworoshye, mumafaranga kandi atari amafaranga.

Kugirango ubone ibisobanuro birambuye, birashoboka kuvugana nabahanga bacu, kimwe no gusiga icyifuzo kuri e-imeri. Kugirango umenye uburyo no gushyira imiterere ya francise, ibyifuzo bikunzwe, jya mububiko. Urashobora gukora wigenga cyangwa muguhuza ibintu byose hamwe ninzobere zacu.

Ububiko bwibikinisho francise bumaze kwamamara kwisi yose kurubu, kuko abaguzi benshi bumva akamaro ko kugura igitekerezo cyateguwe hamwe ningamba kuruta gushinga sosiyete kuva mbere. Igikinisho cyo kugura ibikinisho birashobora gufasha inzozi zose za rwiyemezamirimo gusohora, bikuraho ingaruka zose. Muri iyi sano, birashoboka kumva uburyo francise yashizweho muburyo bukwiye, hamwe no kubara, kimwe no gutegura inyandiko nziza kandi nziza. Uruganda rufite uruhare rutaziguye mu kuzamura ubucuruzi bugana ku ntsinzi ruzaba umuyoboro wo gukemura ibibazo byinshi, ukoresheje francise hamwe nububiko na buri gikinisho cyagurishijwe. Igiciro kiratandukanye bitewe nurwego rwo kumenyekanisha ikirango ku isoko abakiriya batezimbere. Kubikorwa byose bigoye bijyanye nububiko bwububiko, urashobora gusaba ubufasha kubuhanga bwabashinzwe gukora, batanga inama zujuje ibyangombwa.

Igihe kimwe nyuma yo kubona igikinisho cyimfuruka francise, hubahirijwe byuzuye ibipimo byashyizweho, birashoboka kugera ku nyungu wifuzwa kurwego mpuzamahanga.

Ububiko bwibikinisho bwabana francise bwakoreshejwe muburyo bwagutse no kwaguka mpuzamahanga. Urwego rwo gukomeza guhangana mu mishinga yatunganijwe n’ikirango ruri hejuru cyane ugereranije n’ingamba zateguwe n'abayobozi bonyine. Abakiriya barashobora guhura nububiko bwabana bwabana hamwe nigikinisho kinini kurubuga rwihariye aho ba nyiri ibitekerezo biherereye. Ubufaransa hamwe nububiko bwabana, bukoresha ibikinisho byose bigezweho, birashobora gutezwa imbere kumasoko yo kugurisha. Niba rwiyemezamirimo mushya ashishikajwe nikirangantego kizwi, ugomba gucengera muri iyi label muburyo burambuye, hamwe ninzibacyuho kurubuga rwihariye rwabakora. Hamwe no gukurikiza amasezerano rusange, abafatanyabikorwa bahita bajya mubikorwa bya francise hamwe nuburyo bwo gusinya amasezerano.

Uburenganzira bwo gusaba francise yabana irashobora kuboneka kubakiriya, bakurikiza amategeko yashyizweho mumasezerano. Kubijyanye nigiciro cyumushinga wabana, twakagombye kuvuga ko uko ikirango gikunzwe, niko igiciro cyigitekerezo cyatangijwe, kizana intsinzi kubakiriya. Gukora mugutegura ibikorwa byawe bwite byo kwihangira imirimo ukoresheje francise ikintu cyizewe cyo gukora munzira yiterambere ryera umusaruro hamwe ninyungu ziteganijwe.

Ububiko bwibikinisho kumurongo kuri interineti busanga porogaramu nini ku isoko ryo kugurisha, mubakiriya bifuza gutangiza umushinga wabo. Ububiko bwo kumurongo hamwe nibikinisho byabana byabana bishobora gushyirwa mubikorwa hamwe niterambere muburyo bwagutse, ndetse no kugera kurwego mpuzamahanga rwunguka. Ubufaransa bufite iduka ryibikinisho kumurongo urashobora kubisanga kumurongo hamwe nabakora ibicuruzwa bitandukanye byubucuruzi budasanzwe. Umaze guhitamo uwaguhaye ibicuruzwa ukunda, ugomba gukomeza imishyikirano kuri francise yububiko bwa interineti, nyuma yo kurangiza neza, ugomba gusinya amasezerano yubufatanye bwububiko. Kugirango ubone ubumenyi bwinyongera, ugomba gufata amahugurwa cyangwa amasomo kubafasha mububiko bwububiko, bagufasha mubuhanga kandi neza kugufasha kumenyera amakuru arambuye yo kwamamaza no kwamamaza. Igiciro cya francise cyegeranijwe hamwe no kubara ibiciro byose, ariko igice cyingenzi nukwamamara kwikirango, mugushinga imyaka yakazi yatanzwe, kandi ninyungu runaka ijya mubyunguka, hamwe no kwimura kubitanga.

Icyemezo cyukuri cyaba ari ukugura igikinisho cya assortment franchise hamwe no kugera kurwego mpuzamahanga.

Ibikinisho byabana byububiko bwa interineti franchise bizakoreshwa kumubare utagira imipaka wabakiriya bifuza kugura umushinga. Urwego rwo guhangana mu mishinga yatunganijwe nikirango ruri hejuru cyane yingamba zashyizweho na ba rwiyemezamirimo. Ibikinisho byabana hamwe nububiko bwa interineti francise birashobora gukoreshwa cyane nabaguzi kugirango babone ibisubizo byiza, bikomeye, byingenzi, kandi byiza. Ubufaransa bufite ibikinisho hamwe no kwinjiza mububiko bwa interineti byatejwe imbere cyane ku isoko ryo kugurisha, nkigitekerezo cyabana, ukoresheje uburyo bwashizweho bwo guhanga ibikorwa byakazi. Niba rwiyemezamirimo mushya ashishikajwe nikirango cyabana cyatoranijwe, ugomba gusuzuma muburyo burambuye ibikorwa byakazi bya nyiri igitekerezo. Hamwe n’ishyirwa mu bikorwa ry’amasezerano rusange, abafatanyabikorwa bajya mu buryo bwihariye n’uburyo bwo gusinya amasezerano.

Uburenganzira bwo gukoresha imishinga yabana francise bugomba kuboneka kubakiriya bakurikiza amategeko ariho yashyizweho namasezerano yasinywe nimpande zombi. Kubara ikiguzi cya sisitemu ya francise ishingiye kurwego rwo gukundwa kwizina ryisosiyete cyangwa iduka, ibyo, kubera umurongo uzwi cyane, bizana intsinzi kubakoresha. Gukora mugushinga umushinga wawe ukoresheje imyidagaduro yumwana kumurongo wububiko bwa francise, sanga ihamagarira inzira yiterambere ryera hamwe ninyungu ziteganijwe.

Franchises muri Chypre iragenda iba ibikorwa byubucuruzi bikunzwe cyane. Ubu bwoko bwubucuruzi bwunguka cyane kuberako ukoresha ibizamini bimaze kugeragezwa, gukora, kandi byiteguye byubucuruzi. Ubufaransa ni ingirakamaro cyane kubantu bashaka gushora imari mumafaranga bamaze kubona. Koresha francise kugirango ukoreshe uburambe bumaze gukusanywa nabandi bantu hanyuma utangire gukora ikirango vuba bishoboka kandi wakire umutungo wamafaranga nkinjiza kumafaranga yawe. Kupuro nigihugu cyizinga kizwi cyane, kandi francise uzazenguruka kubutaka bwayo byanze bikunze. Ikintu nyamukuru nukuzirikana amahame yose yihariye agenga amategeko yakarere, muri rusange, ni ubuntu.

Kupuro nigihugu gitanga bimwe mubintu byiza kwisi gukora ubucuruzi. Franchises nayo ntisanzwe, kubwibyo, ugomba guhita utangira gushora umutungo wimari mugutezimbere francise.

Mugihe ukorana na francise muri Chypre, ugomba kuzirikana ko ugomba kohereza amafaranga runaka kuri konti ya nyiri ikirango, cyitwa royalties. Amafaranga yubwami yumvikanyweho mumasezerano kugiti cye, ariko, nkuko bisanzwe, birashobora kugera kuri 3% byamafaranga wakiriye mumafaranga yose yakiriye kuri konti yawe. Irashobora kandi kuba ijanisha ryamafaranga winjije. Korana na francises hanyuma urashobora kuzamura cyane mubukungu bwawe nta ngorane. Ibirango byinshi bizwi cyane bashishikajwe na Kupuro kandi bagaharanira gukora 'ubucuruzi bwinjira' muri kariya gace bagatangira kubona umutungo wimari. Ukeneye gusa kuba umufatanyabikorwa wa francise ishishikajwe na Chypre kandi yiteguye kuguha uburenganzira bukwiye bwo gukodesha ikirango cyayo mugihe.

Igikinisho cya franchise kizakoreshwa murwego runini mugukora ibikorwa byo kwihangira imirimo buri gihe. Igikinisho gikinisha kigomba gutoranywa mubakora uruganda rumaze imyaka myinshi ku isoko kugirango rwubake ubucuruzi bwatsinze. Ibikinisho by'ibikinisho birashobora kugira ibiciro bitandukanye, bizaterwa nubunini bwikirango, hamwe no kugera kurwego mpuzamahanga. Birakwiye ko tuvuga ko urwego rwisi rwabana rwamye kumurongo wo kwamamara kuva iki cyerekezo kijyanye numwaka wose. Kugeza ubu, francisees imaze kumenyekana cyane kwisi yose, kubera kurandura burundu ingaruka nibibazo, kubera ko ingamba ari umushinga utekereje kandi witeguye. Kugirango ubone inkunga ihoraho, bizaba ngombwa gusinya amasezerano yubufatanye hagati yuwabikoze nu mukiriya, hamwe no guhererekanya uburenganzira munsi yubufaransa.

Ni muri urwo rwego, abakiriya bazakira amahugurwa yo kwamamaza no kwamamaza bizongera ubumenyi bwabo bwo gukorana nabakiriya, ndetse no kugurisha. Inzira yo kwihangira imirimo yawe ishingiye kubitekerezo byateguwe nuburyo bwiza bwo guteza imbere francise kubikinisho, hamwe nogutezimbere ingamba zateguwe.

Ibikinisho byabana francise nigikorwa cyingirakamaro cyane. Ingorane zirashobora kuvuka byoroshye mugihe cyimyitozo, ariko, urashobora kubitsinda neza. Kugirango ukore ibi, ugomba kuyoborwa namabwiriza ariho, kimwe no gukurikiza ibipimo n'amategeko. Mugihe ushyira mubikorwa francise, birakwiye kwibuka ko wafashe inshingano runaka. Byongeye kandi, ntabwo ari inshingano zamafaranga gusa. Mugihe ukora francise yabana, ugomba kumva neza amategeko ugomba kugenderaho.

Noneho nyuma, urashobora guhangana byoroshye ningorane, nubwo zavuka. Kurangiza, ufite inyungu zingenzi. Niba uhisemo kwinjira mumikino yabana, reba francise, reba ububiko cyangwa kataloge bijyanye. Nukuri urashobora kubona ikintu kibereye. Hitamo neza, gusa kubitekerezo bisanzwe, kugirango utibeshya. Amaherezo, kwibeshya mubibazo nkibi ntabwo byemewe. Kora ibikinisho bya francise neza kuburyo bushoboka kugirango urwego rwicyizere cyabakiriya ruhore rwiyongera, gusa noneho birashoboka guhangana byoroshye nimbogamizi zose niba zivutse muburyo bwawe.

Kumenyekanisha francise yabana birashobora guhura nibibazo bitandukanye kuva ukorera kubutaka bwikindi gihugu kandi amategeko aratandukanye. Nubwo bimeze bityo, hamwe nuburyo bunoze bwo gusesengura, urashobora kugera kubisubizo byiza cyane. Mugihe cyo kuzuza francise yabana, ugomba kwitondera ko utegekwa gukinisha ibikinisho mubicuruzwa byiza kandi byiza. N'ubundi kandi, ibikinisho by'abana, kabone niyo byagurishwa munsi ya francise, bihora bipimwa uburozi nubwiza. Abayobozi bashinzwe cyane iki kintu cyanditse. Ugomba buri gihe kumenya neza ko isosiyete yawe ifite amahirwe menshi yo gutsinda amarushanwa gusa ukora ibikorwa byubahiriza amategeko. Iyo uhuye nibikinisho byumwana francise, ufite inyungu zingenzi muburyo bushoboka bwo guhangana nabanywanyi.

Guhangana gutya rwose bibaho, kubera ko abo bahanganye badashobora kureka imyanya yabo iyoboye, barwana kugeza imperuka, bakoresheje uburyo butandukanye. Kurugero, abanywanyi bamwe barimo guhuza abafatabuguzi kumurongo rusange. Ubu ni ubwoko bwiza bwo guhatana. Bamwe bitabaza uburyo bukomeye cyane. Niba ugurisha francise yibikinisho byabana, ugomba kuzirikana ibyangombwa byose. Gukora isesengura ryapiganwa nabyo biguha umurongo.