'Big franchise' - Niki? Nigute wabihitamo? Hariho ibirango bizwi kwisi bifite inyungu nini no kuzamurwa byihuse, kubera izina nigihe kirekire kumasoko yigihugu runaka. Niba ushaka no gushora umutungo wamafaranga, umwanya, nimbaraga, birashoboka rwose guteza imbere ubucuruzi bwawe wigenga, udafite francise hamwe n’amasano manini, birahagije kumenya amahame yubuyobozi no gukurura abakiriya, noneho ikiguzi kinini ntabwo giteganijwe. Niba uri intangiriro ukaba ushaka gutangira umushinga wawe, ariko ukaba utazi uburyo n'aho watangirira, nibyiza rero kujya mububiko bunini bwa francise, ukamenyera ibyifuzo byatanzwe, politiki yibiciro hanyuma ugahitamo umutima wawe wumvikana. Biroroshye cyane kubantu basanzwe bazi murwego rwibikorwa bashaka gufungura ubucuruzi bunini kuruta uko byoroshye kubona francise kubera moteri ishakisha iboneka mububiko. Mbere ya byose, ugomba kumenyera ingingo zitangwa, gahunda y'ibikorwa, ntoya, iciriritse, cyangwa nini yo gutangiza igishoro, n'inyungu. Ububiko bwa franchise bwakozwe kubwa francisees naba francisors.

Gutoranya birashobora kuba ubwoko ubwo aribwo bwose buto, buciriritse, ubucuruzi bunini, kuva mubucuruzi, serivisi, kugaburira, nibindi. Hariho ibice nibice, urashobora guhitamo umujyi wawe, igihugu, kumenyera ibintu byiza binini, politiki y'ibiciro, kugisha inama, soma ibisobanuro byabakiriya kurubuga. Iraboneka kandi kureba igihe ubucuruzi bwumuryango runaka bumaze gukora, amafaranga yinjira nogusubiza, imiterere ya francise, hamwe nibyiciro kuva bihendutse kugeza kuri francise nini. Iyo uguze francise nini, ntampamvu yo gushyira amatangazo yamamaza, ibirango bizwi kwisi yose bizwi nabantu bose ndetse bifite abakiriya babo. Ibyo ari byo byose, mugura francise nini, ukora ubucuruzi hamwe na francisor, akubwira ibyerekeye chip no kurushaho guteza imbere ibitekerezo bya serivisi cyangwa ubufasha. Kandi, hariho umubare munini wubufaransa mububiko ku giciro cyiza. Mugura francise, ubona amahirwe yo guhagararira inyungu yikimenyetso runaka mukarere kawe, kongera imikorere ninyungu, no kwishura ikiguzi cyawe ako kanya.

Igiciro kinini cya francise, amafaranga menshi. Na none, mugihe uguze francise, iraboneka kugirango ubone ubufasha muguhitamo abakozi, kuyobora, no kugenzura, guteza imbere ubucuruzi. Hariho kandi amasaha-nijoro yo kugisha inama inzobere zitanga ibitekerezo byihuse byo kwamamaza ibicuruzwa. Kurubuga, birashoboka kubona ibyiciro bisabwa gusa ariko no kubona imibare yumunsi, icyumweru, ukwezi, umwaka. Hariho gufungura, kubungabunga, no guteza imbere amashami yubufaransa, guteza imbere ubucuruzi muburusiya, Qazaqistan, nibindi bihugu. Kwishura byihuse kubera ubufatanye nububiko bwa francise nini. Ubwiza buhanitse bwabantu, hamwe no guhitamo neza, kumenyekana, hamwe nurujya n'uruza rwa SEO.

Ba umufatanyabikorwa kandi ntugahungabanye ubucuruzi bwawe cyangwa umutungo wawe. Cataloge ya francise nuburyo bwiza bwo gukura biz muburyo bukomeye, buri gihe ukora ibikorwa. Abayobozi bagize uruhare mu iterambere kuva batangiye kugeza barangije, bazanye kuzamurwa mu ntera nshya, imiterere yo gushyira, gukurura no gushimisha abafaransa naba francisees hamwe nibikorwa bihuriweho. Ingingo nyinshi, nini yaguka, hamwe ninjiza nyinshi kandi igera kubakoresha benshi. Dutanga akazi gahuriweho imyaka myinshi, hamwe nubufasha bukurikira. Abafaransa bagomba kuzirikana ko usibye abakiriya, wakira kwamamaza. Iterambere ryuburyo bwihuse bwo gutangira, byoroshye, byoroshye, kandi byihuse, bituma umuntu agera kubisubizo byifuzwa, azana ibigo kurwego rwa federasiyo.

Inshingano nyamukuru yimirimo yacu nukwagura isoko, guteza imbere imishinga mito, iciriritse, cyangwa imishinga minini kwisi. Dutanga amahirwe yo kohereza ibicuruzwa byacu cyangwa ibicuruzwa hafi cyangwa kure mumahanga, kuberako hariho ububiko bwa elegitoronike, kataloge yubufaransa. Ihuriro ryaba francisors naba francisees ryemeza iterambere niterambere ryinshi, bishyirwa mubikorwa mubikorwa byose. Gukoresha uburyo budasanzwe no kwitabira cyane kataloge ya franchise bituma byoroshye kandi byoroshye kuzana isosiyete kurwego mpuzamahanga. Amasosiyete menshi yamaze kwinjira ku isoko afite kataloge ya francise, kandi ntutindiganya. Dufite itsinda ryo guhura nabakiriya. Nibyoroshye kandi byoroshye kuba francisors gushyira francise yabo muri catalog.

Urashobora kwishura muburyo ubwo aribwo bwose bworoshye, mumafaranga kandi atari amafaranga.

Kugirango ubone ibisobanuro birambuye, birashoboka kuvugana nabahanga bacu, kimwe no gusiga icyifuzo kuri e-imeri. Kugirango umenye uburyo no gushyira imiterere ya francise, ibyifuzo bikunzwe, jya mububiko. Urashobora gukora wigenga cyangwa muguhuza ibintu byose hamwe ninzobere zacu.

Shawarma franchise izakora neza mugihe uguze ibicuruzwa bimwe mugihe bishyirwa mubikorwa. Birashoboka cyane ko wakiriye amabwiriza amwe na nyiri francise ya shawarma, agenga kugura ibicuruzwa. Birumvikana ko ugura ibikoresho wenyine mwisoko cyangwa mububiko, ariko, bigomba kuba bifite ireme ryiza. Niba ukora muri francise ya shawarma, ugomba rero gutinya ko uwitwa umuguzi w'amayobera akugana. Arashobora kwigira umukiriya wawe akamenya intege nke z'umushinga wawe. Kubwibyo, birakenewe gukorera neza buri mukiriya winjiye kugirango yirinde ingorane zikomeye.

Nyuma ya byose, francise yibiryo byihuse birashobora gukurwaho hanyuma ugahitamo guhitamo umugabuzi mwiza. Niba ushishikajwe na shawarma, noneho mugihe uyigurisha, ugomba guhitamo francise nziza. Iki nigikorwa cyihariye, kubwibyo, birakenewe guhitamo ikirango kizwi cyane kwisi yose. Shawarma igomba gukorwa hakurikijwe amategeko akomeye kugirango itayirenga. Iyi niyo mpamvu ugomba kugura francise. Byongeye kandi, niba ukorana na francise yibiribwa, ugomba nanone kuzirikana ko ugomba gutanga umusanzu runaka mubihumbi 9 kugeza 11% bimaze gutangira umushinga. Umubare w'amafaranga witwa icyarimwe.

Irakorwa utitaye kubucuruzi ukora. Birumvikana, francise irashobora gutanga ibintu bitandukanye. Byose biterwa nuburyo muganira nibyo mukosora mumasezerano yanyuma.

Korana na shawarma yateye imbere cyane kugirango utange inyungu zidasubirwaho kurenza abo muhanganye. Ugomba kandi gushira mubikorwa ko ugomba kwishyura hafi 9% yinyungu yakiriwe buri kwezi nkuburyo bwo kwishyura ubukode. Ubwishyu bwubukode bivuga ubukode namafaranga yo kwamamaza. Kumenyekanisha shawarma franchise yamamaza kuva kuri 1 kugeza kuri 3% byamafaranga ushobora kubona. Royalty ni umubare w'amafaranga, uri hagati ya 6 na 9%, ukurikije amafaranga winjije. Kugirango ushyire mubikorwa francise, birakenewe kandi gukora isesengura ryibanze rya swot.

Hamwe na hamwe, urashobora kumenya amahirwe ningaruka sosiyete yawe ihura nazo. Mubyongeyeho, isesengura rya swot naryo ryateguwe kugirango hamenyekane imbaraga nintege nke zubucuruzi bwawe.

Shawarma francise iguha amahirwe yo gutezimbere uburyo bwo gukoresha umutungo niba amabwiriza akwiye yatanzwe naba francisor. Niba abakiriya bawe base churn yaratangiye, iyi nzira igomba kumenyekana mugihe. Urashobora rero gufata icyemezo mugihe kugirango udatakaza abakiriya burundu. Gusohoka kwabakiriya shingiro mugihe ukora francise birashobora kubaho kubera kugura ibicuruzwa bidakwiye, cyangwa izindi mpamvu. Ugomba kandi kwitondera ibyo bita umuguzi w'amayobera, ushobora kukubona witirirwa umukiriya. Umuguzi w'amayobera arashobora kugerageza shawarma yagurishijwe mwizina rya francise izwi kandi akamenya niba yujuje ubuziranenge ikirango cyambere gisaba.

Kora hamwe no kubara ibihembo byabakiriya kugirango ubashishikarize kugura serivisi zawe nibicuruzwa byinshi. Ibi biranakoreshwa kuri francise ya shawarma, kubera ko ubwoko ubwo aribwo bwose bwubucuruzi bugomba guherekezwa nibihembo byiza kubakiriya.

Gukorana na francise yibiryo byubusa muri rusange ntaho bitandukaniye nizindi cafe yihuta. Itandukaniro gusa nibirimo, icyakora, ntabwo aribyo bitandukanye cyane. Kubwibyo, niba ukorana na francise igurisha ibiryo, ugomba rero kumenya niba ifite amahirwe yo gutsinda mumujyi wawe. Ubucuruzi bugomba kugira ibyifuzo bifatika bufite, kandi niba uhisemo ahantu hatari ho kugurisha, ufite ibyago bikomeye ko ishoramari ritishyura. Shawarma francise izakora neza niba uzirikana ibiranga akarere byose kandi ukarenga ku mategeko. Ugomba gushaka amafaranga menshi kurenza abandi ba rwiyemezamirimo badafite uburenganzira.

Ubwanyuma, ntibagomba gukuramo ijanisha ryamafaranga yinjije kugirango abone francisor, ariko urabikora. Na none, mugihe ukora ubwoko ubwo aribwo bwose bwa francise, ugomba gusa guteganya kuri ibyo biciro bihuye nuburyo bumwe bwo kwishyura ubukode. Iyo wujuje francise, ntabwo aribyinshi mubukode nkubundi buryo bwo kwimura ikora ikirango namabwiriza umutungo wimari. Nkuko byavuzwe haruguru, urakora, ubanza, hamwe nintererano imwe, hanyuma, nyuma yo gutsinda icyiciro cyo gutangira, hamwe nubukode nimbuto zo kugabanywa kwisi yose.

Franchises muri Chypre iragenda iba ibikorwa byubucuruzi bikunzwe cyane. Ubu bwoko bwubucuruzi bwunguka cyane kuberako ukoresha ibizamini bimaze kugeragezwa, gukora, kandi byiteguye byubucuruzi. Ubufaransa ni ingirakamaro cyane kubantu bashaka gushora imari mumafaranga bamaze kubona. Koresha francise kugirango ukoreshe uburambe bumaze gukusanywa nabandi bantu hanyuma utangire gukora ikirango vuba bishoboka kandi wakire umutungo wamafaranga nkinjiza kumafaranga yawe. Kupuro nigihugu cyizinga kizwi cyane, kandi francise uzazenguruka kubutaka bwayo byanze bikunze. Ikintu nyamukuru nukuzirikana amahame yose yihariye agenga amategeko yakarere, muri rusange, ni ubuntu.

Kupuro nigihugu gitanga bimwe mubintu byiza kwisi gukora ubucuruzi. Franchises nayo ntisanzwe, kubwibyo, ugomba guhita utangira gushora umutungo wimari mugutezimbere francise.

Mugihe ukorana na francise muri Chypre, ugomba kuzirikana ko ugomba kohereza amafaranga runaka kuri konti ya nyiri ikirango, cyitwa royalties. Amafaranga yubwami yumvikanyweho mumasezerano kugiti cye, ariko, nkuko bisanzwe, birashobora kugera kuri 3% byamafaranga wakiriye mumafaranga yose yakiriye kuri konti yawe. Irashobora kandi kuba ijanisha ryamafaranga winjije. Korana na francises hanyuma urashobora kuzamura cyane mubukungu bwawe nta ngorane. Ibirango byinshi bizwi cyane bashishikajwe na Kupuro kandi bagaharanira gukora 'ubucuruzi bwinjira' muri kariya gace bagatangira kubona umutungo wimari. Ukeneye gusa kuba umufatanyabikorwa wa francise ishishikajwe na Chypre kandi yiteguye kuguha uburenganzira bukwiye bwo gukodesha ikirango cyayo mugihe.