'Big franchise' - Niki? Nigute wabihitamo? Hariho ibirango bizwi kwisi bifite inyungu nini no kuzamurwa byihuse, kubera izina nigihe kirekire kumasoko yigihugu runaka. Niba ushaka no gushora umutungo wamafaranga, umwanya, nimbaraga, birashoboka rwose guteza imbere ubucuruzi bwawe wigenga, udafite francise hamwe n’amasano manini, birahagije kumenya amahame yubuyobozi no gukurura abakiriya, noneho ikiguzi kinini ntabwo giteganijwe. Niba uri intangiriro ukaba ushaka gutangira umushinga wawe, ariko ukaba utazi uburyo n'aho watangirira, nibyiza rero kujya mububiko bunini bwa francise, ukamenyera ibyifuzo byatanzwe, politiki yibiciro hanyuma ugahitamo umutima wawe wumvikana. Biroroshye cyane kubantu basanzwe bazi murwego rwibikorwa bashaka gufungura ubucuruzi bunini kuruta uko byoroshye kubona francise kubera moteri ishakisha iboneka mububiko. Mbere ya byose, ugomba kumenyera ingingo zitangwa, gahunda y'ibikorwa, ntoya, iciriritse, cyangwa nini yo gutangiza igishoro, n'inyungu. Ububiko bwa franchise bwakozwe kubwa francisees naba francisors.

Gutoranya birashobora kuba ubwoko ubwo aribwo bwose buto, buciriritse, ubucuruzi bunini, kuva mubucuruzi, serivisi, kugaburira, nibindi. Hariho ibice nibice, urashobora guhitamo umujyi wawe, igihugu, kumenyera ibintu byiza binini, politiki y'ibiciro, kugisha inama, soma ibisobanuro byabakiriya kurubuga. Iraboneka kandi kureba igihe ubucuruzi bwumuryango runaka bumaze gukora, amafaranga yinjira nogusubiza, imiterere ya francise, hamwe nibyiciro kuva bihendutse kugeza kuri francise nini. Iyo uguze francise nini, ntampamvu yo gushyira amatangazo yamamaza, ibirango bizwi kwisi yose bizwi nabantu bose ndetse bifite abakiriya babo. Ibyo ari byo byose, mugura francise nini, ukora ubucuruzi hamwe na francisor, akubwira ibyerekeye chip no kurushaho guteza imbere ibitekerezo bya serivisi cyangwa ubufasha. Kandi, hariho umubare munini wubufaransa mububiko ku giciro cyiza. Mugura francise, ubona amahirwe yo guhagararira inyungu yikimenyetso runaka mukarere kawe, kongera imikorere ninyungu, no kwishura ikiguzi cyawe ako kanya.

Igiciro kinini cya francise, amafaranga menshi. Na none, mugihe uguze francise, iraboneka kugirango ubone ubufasha muguhitamo abakozi, kuyobora, no kugenzura, guteza imbere ubucuruzi. Hariho kandi amasaha-nijoro yo kugisha inama inzobere zitanga ibitekerezo byihuse byo kwamamaza ibicuruzwa. Kurubuga, birashoboka kubona ibyiciro bisabwa gusa ariko no kubona imibare yumunsi, icyumweru, ukwezi, umwaka. Hariho gufungura, kubungabunga, no guteza imbere amashami yubufaransa, guteza imbere ubucuruzi muburusiya, Qazaqistan, nibindi bihugu. Kwishura byihuse kubera ubufatanye nububiko bwa francise nini. Ubwiza buhanitse bwabantu, hamwe no guhitamo neza, kumenyekana, hamwe nurujya n'uruza rwa SEO.

Ba umufatanyabikorwa kandi ntugahungabanye ubucuruzi bwawe cyangwa umutungo wawe. Cataloge ya francise nuburyo bwiza bwo gukura biz muburyo bukomeye, buri gihe ukora ibikorwa. Abayobozi bagize uruhare mu iterambere kuva batangiye kugeza barangije, bazanye kuzamurwa mu ntera nshya, imiterere yo gushyira, gukurura no gushimisha abafaransa naba francisees hamwe nibikorwa bihuriweho. Ingingo nyinshi, nini yaguka, hamwe ninjiza nyinshi kandi igera kubakoresha benshi. Dutanga akazi gahuriweho imyaka myinshi, hamwe nubufasha bukurikira. Abafaransa bagomba kuzirikana ko usibye abakiriya, wakira kwamamaza. Iterambere ryuburyo bwihuse bwo gutangira, byoroshye, byoroshye, kandi byihuse, bituma umuntu agera kubisubizo byifuzwa, azana ibigo kurwego rwa federasiyo.

Inshingano nyamukuru yimirimo yacu nukwagura isoko, guteza imbere imishinga mito, iciriritse, cyangwa imishinga minini kwisi. Dutanga amahirwe yo kohereza ibicuruzwa byacu cyangwa ibicuruzwa hafi cyangwa kure mumahanga, kuberako hariho ububiko bwa elegitoronike, kataloge yubufaransa. Ihuriro ryaba francisors naba francisees ryemeza iterambere niterambere ryinshi, bishyirwa mubikorwa mubikorwa byose. Gukoresha uburyo budasanzwe no kwitabira cyane kataloge ya franchise bituma byoroshye kandi byoroshye kuzana isosiyete kurwego mpuzamahanga. Amasosiyete menshi yamaze kwinjira ku isoko afite kataloge ya francise, kandi ntutindiganya. Dufite itsinda ryo guhura nabakiriya. Nibyoroshye kandi byoroshye kuba francisors gushyira francise yabo muri catalog.

Urashobora kwishura muburyo ubwo aribwo bwose bworoshye, mumafaranga kandi atari amafaranga.

Kugirango ubone ibisobanuro birambuye, birashoboka kuvugana nabahanga bacu, kimwe no gusiga icyifuzo kuri e-imeri. Kugirango umenye uburyo no gushyira imiterere ya francise, ibyifuzo bikunzwe, jya mububiko. Urashobora gukora wigenga cyangwa muguhuza ibintu byose hamwe ninzobere zacu.

Igishushanyo mbonera, ubwubatsi, kuvugurura nubwoko bushimishije bwubucuruzi mubyiciro bitandukanye byabantu. Abagabo n'abagore barashobora kwisanga mubishushanyo mbonera. Gucunga ibyo ukunda ninzozi zabantu benshi, ariko ntabwo burigihe hariho uburyo nubumenyi ijana kwijana kugirango ugere kubitsinzi. Gukura ubucuruzi bwawe kuva kera biragoye cyane, ugomba gukora inzira ndende unyuze mubigeragezo no kwibeshya. Mugihe ubucuruzi bugenda butera imbere kandi bugatera imbere, umuntu ashobora guhura nikibazo cyo kugurisha ibicuruzwa na serivisi, ibibazo bijyanye no kuzuza ishoramari, guhagarika umutima hamwe nabakozi, nibindi. Ntabwo buriwese ashobora kwihanganira imihangayiko, gusa ntabwo benshi bagera kumpera bakabona ubucuruzi bwabo kuriyo ibirenge.

Kuki unyura mubigeragezo no kwibeshya mugihe ushobora gukoresha ubumenyi bwiteguye? Igishushanyo mbonera ni ubucuruzi bwingirakamaro hamwe nibyifuzo bifatika hamwe ningamba zateguwe. Guhuza abatanga isoko nabafatanyabikorwa bazaboneka kubwawe; gutunganya neza abakiriya (kuva ikirango kimenyekana kandi abantu ni abizerwa); nta mpamvu yo gukoresha amafaranga mukwamamaza (ibikorwa byose bizabarwa mbere kandi ingaruka zo gutakaza amafaranga ziragabanuka kugeza kuri zeru). Inyungu zo gushushanya francise: inyungu ziziyongera buhoro buhoro; kwishyura mu mezi 2 yambere; amahugurwa arambuye (amabwiriza yiteguye); gutangira vuba mu kazi; amahirwe atagira imipaka yo kubona inyungu; nta bihe byigihe. Nigute utibeshya muguhitamo francise? Dore bimwe mubyifuzo: menya neza izina ryikigo, urebe neza ko ryamamaye kandi rikora neza mubicuruzwa; gusaba ibyangombwa, nomero zo kwiyandikisha, ibyemezo, impushya; witondere witonze amasezerano yatanzwe, witondere ko ingingo zamasezerano zihariye, kandi ntabwo ari rusange. Ibisobanuro mumasezerano bizagufasha kubara kubikorwa, ntabwo bishingiye kumasezerano adasobanutse. Witondere, kuko aho kuba francise, urashobora kugura page gusa kuri enterineti. Niba utazi neza kugenzura itangwa rya francisor, hamagara abanyamwuga.

Kugirango ubone francise ibereye, reba kurutonde rwacu. Twahisemo ibyifuzo biriho muri 2021. Buri mushyitsi kuri kataloge yacu azahitamo igishushanyo mbonera cyogushaka kwabo, mukarere keza, kandi ukurikije ingengo yimari yabo. Dukorana namasosiyete yizewe akorera mugihugu ndetse no mumahanga. Inzira yawe yo gutsinda itangirana natwe.

Franchises muri Chypre iragenda iba ibikorwa byubucuruzi bikunzwe cyane. Ubu bwoko bwubucuruzi bwunguka cyane kuberako ukoresha ibizamini bimaze kugeragezwa, gukora, kandi byiteguye byubucuruzi. Ubufaransa ni ingirakamaro cyane kubantu bashaka gushora imari mumafaranga bamaze kubona. Koresha francise kugirango ukoreshe uburambe bumaze gukusanywa nabandi bantu hanyuma utangire gukora ikirango vuba bishoboka kandi wakire umutungo wamafaranga nkinjiza kumafaranga yawe. Kupuro nigihugu cyizinga kizwi cyane, kandi francise uzazenguruka kubutaka bwayo byanze bikunze. Ikintu nyamukuru nukuzirikana amahame yose yihariye agenga amategeko yakarere, muri rusange, ni ubuntu.

Kupuro nigihugu gitanga bimwe mubintu byiza kwisi gukora ubucuruzi. Franchises nayo ntisanzwe, kubwibyo, ugomba guhita utangira gushora umutungo wimari mugutezimbere francise.

Mugihe ukorana na francise muri Chypre, ugomba kuzirikana ko ugomba kohereza amafaranga runaka kuri konti ya nyiri ikirango, cyitwa royalties. Amafaranga yubwami yumvikanyweho mumasezerano kugiti cye, ariko, nkuko bisanzwe, birashobora kugera kuri 3% byamafaranga wakiriye mumafaranga yose yakiriye kuri konti yawe. Irashobora kandi kuba ijanisha ryamafaranga winjije. Korana na francises hanyuma urashobora kuzamura cyane mubukungu bwawe nta ngorane. Ibirango byinshi bizwi cyane bashishikajwe na Kupuro kandi bagaharanira gukora 'ubucuruzi bwinjira' muri kariya gace bagatangira kubona umutungo wimari. Ukeneye gusa kuba umufatanyabikorwa wa francise ishishikajwe na Chypre kandi yiteguye kuguha uburenganzira bukwiye bwo gukodesha ikirango cyayo mugihe.

Igishushanyo mbonera cyimbere gikora kurwego rwo hejuru rwimikorere iyo bikozwe neza kandi bihoraho. Buri gihe ukore ukurikije amabwiriza nibihinduka byavuzwe mumasezerano yo kuyobora isosiyete gutsinda. Noneho uzashobora kuyobora isoko, uhora ufite inyungu zikomeye zo guhatanira. Buri gihe ujye ukora uko bikwiye kugirango utazagira ibibazo. Ibibazo byose birashobora gukemurwa byoroshye mugihe uhuye neza na francisor, utanga amakuru yose akenewe kugirango ukemure ibibazo byumusaruro. Shyira mubikorwa francise mubushobozi bushoboka kuburyo nyuma ntakibazo kizabaho.

Igishushanyo cya francise kirashobora gukorwa ukoresheje inyandikorugero wakiriye nkuwagabanije wenyine. Uhagarariye ikirango atuma bakugeraho. Tanga igishushanyo cyawe agaciro gakwiye ukora imbere yawe ubuhanga. Kugira ubufasha bwa francise, kuko gusa ufite uburenganzira bwo gukoresha tekinoroji yo mu rwego rwo hejuru, ukore munsi yizina, kandi ukoreshe ubumenyi-burya butandukanye nibindi. Izi nyungu zose ziguha ubushobozi bwo gukemura neza ibibazo byuburyo ubwo aribwo bwose.

Imbere igomba kubahiriza amabwiriza wakiriye. Kubwibyo, igishushanyo mbonera cyaguzwe. Urabona inyungu zingenzi kugirango wizere neza amarushanwa. Kora neza kandi ubishoboye, ukora imirimo yo mu biro. Niba waguze imbere yimbere yimbere, noneho uzishyurwa buri kwezi. Ubwa mbere, ni ubwami, icya kabiri, ni amafaranga yo kwamamaza.

Mubyongeyeho, ubanza, na mbere yuko dutangira gukora, ugomba gutanga umusanzu witwa umusanzu umwe. Ibi bigera kuri 11% byamafaranga ushora mubyiciro byambere. Buri gihe kora uko bikwiye uko ibintu bimeze ubu kandi ntucikwe n'amahirwe yawe. Icyo gihe uzatsinda. Mugihe wujuje igishushanyo mbonera cyimbere, ushobora guhura nibibazo. Nubwo bimeze bityo ariko, birashobora kuneshwa byoroshye. Kugirango ukore ibi, ukeneye kwiga amakuru afatika no gufata ibyemezo byiza byo kuyobora.

Koresha igishushanyo mbonera cy'imbere ubishoboye kandi utagira inenge. Gukemura ibibazo byose biza uko bivutse, noneho urashobora gutanga amahirwe yo gutanga ibikoresho bihari. Mugihe ushyira mubikorwa igishushanyo mbonera cyicyumba, ugomba gukurikiza urutonde rwamabwiriza ateganijwe mumasezerano. Ibi nibyingenzi cyane kuri francisor. N'ubundi kandi, izina rye riri mu kaga.