Nta francise yubusa nkuko 'nta mugitondo cya mugitondo'. Ubufaransa bwubusa nigikorwa cyo kwamamaza cyisosiyete yubufaransa kugirango isinyane byihuse amasezerano yubuguzi bwa francise na ba rwiyemezamirimo bashya no gukurura abakiriya badafite uburambe, bayoboka kwagura imiyoboro yamamaza ibicuruzwa bicuruzwa kugirango bakwirakwize kandi bamenyekanishe ikirango cya franciser. Hashyizweho imishinga mito mito yiyemeje gutangira ibikorwa byabo byo kwihangira imirimo hamwe na franchise biz kandi idafite igishoro cyo gutangiza, 'kugwa kuriyi nyambo', utarebye kandi ntusome rwose ibikubiye mumasezerano yubufaransa, shyira umukono utekereza ko aribyo amahirwe adasanzwe, icyifuzo kinini nigabanywa biratangwa, bityo 'gushira' muri 'bait' byashyizwe mbere. Iyo bagiranye amasezerano na francise yubuntu, bivuze ko hatabayeho kwishyura inshuro imwe, iyo urebye neza, kubyiyumvo byamarangamutima no kwishima, bisa nkibitekerezo byoroshye. Ariko, mubikorwa, ibi ntibibaho, kuko buri francisor azanga gutakaza amafaranga ateganijwe kubiciro bya francise. 'Amayeri' yuburyo bwo kwamamaza no gucuruza 'amayeri' ni uko amafaranga yambere yimurirwa kubiciro byubuguzi bwibicuruzwa byinshi cyangwa igiciro kimwe cyibicuruzwa, bishobora kurenga cyane igiciro cyisoko.

, gukora ukurikije ihame, mu buryo bw'ikigereranyo, ukurikije 'amategeko yo gutumanaho amato', yavuye ahantu hamwe, ageze ahandi. Na none, francisor arashobora, akurikije inshingano zamasezerano yasinywe, 'guhambira' rwiyemezamirimo-francisee, kugura ibicuruzwa, nibicuruzwa bivuye muri francisor gusa, akoresheje ingingo nibiteganywa namasezerano yasinywe, ntabwo arenga kubiteganijwe mumasezerano. amasezerano yemewe. Umu francisor arashobora kandi gukoresha inzira yubucuruzi, akoresheje amayeri nubujiji bwa rwiyemezamirimo muburyo bwihishe bwubufaransa bwubuntu, tumuha kwiyongera gake kwijanisha ryamafaranga yimisoro n'amafaranga yo kwamamaza, uhereye kumafaranga yinjira mumafaranga yatanzwe na francise uruganda, kureka umubare uteganijwe, iyo, iyo ingano yo kugurisha, ishobora kongera cyane umubare wamafaranga yagabanijwe. Mu ncamake igitekerezo, francise yubuntu, ikirusiya kizwi cyane kivuga ngo 'foromaje yubusa iba muri mousetrap gusa' iza mubitekerezo. Abahagarariye ubucuruzi ntibagomba kwishima no 'kwihutisha umutwe' kugirango bemererwe nogutanga francise kubuntu. Birakenewe kwiga witonze inzira zose zo gutangira, guteza imbere francise biz yaguzwe no gukoresha neza ikirango cyubucuruzi bwa nyirubwite, ikoranabuhanga ryacyo, hamwe nubucuruzi bwashyizweho.

Mugihe cyambere cyo gushiraho francise biz, ugomba kwiga shingiro ryibanze ryo gukora biz, amahugurwa akomeye ya tekiniki, kandi byibuze umushinga muto wo gutangiza. Ugomba kumenya ko uruganda rwaba francisor rutitabira ibikorwa byubugiraneza, rutanga icyitegererezo cyubucuruzi cyateguwe neza cyangwa cyuzuye, kugisha inama, gutanga izindi 'bling', no gutangiza umushinga wawe ntabwo ari ubuntu. Kubura francise, amafaranga rimwe, cyangwa ubwami mumasezerano ntabwo biha uburenganzira abahagarariye ubucuruzi buciriritse bashya bashaka kwihangira imirimo yabo, kabone niyo byaba byinjiza amafaranga kubuntu kubuntu, kwihutira kutibuka kubwibyishimo 'gusinya amasezerano yo kugura francise. Kugirango iterambere rirambye ryubucuruzi, hategurwe gahunda kandi itunganijwe neza mumitunganyirize yumuteguro birakenewe, kandi kubatangira ubucuruzi bwa franchisee, ni ngombwa kumenya ikirango ahabwa, gukora ubushakashatsi bwimbitse no gusesengura isosiyete francisor itanga ubufatanye nubucuruzi nubucuruzi.

Ishoramari rito rya francise ntirisanzwe muri iki gihe, hariho ihitamo ryinshi ryibyifuzo bitandukanye, ariko kugirango udahura nabashuka uburiganya, birakwiye kuvugana no gukora ibicuruzwa ukoresheje ibikoresho byihariye bya elegitoroniki, kataloge ya francise. Muri kataloge ya franchise, ufite ubwishingizi 100%, hamwe no kwakira amakuru akenewe, amakuru akurikije amasezerano, hamwe nakazi keza hamwe ninkunga. Ndetse umunyeshuri, umugore wo murugo, cyangwa umukozi ufite igishoro gito cyo gutangiza, ariko icyifuzo gikomeye cyo kwikorera ubwabo, arashobora gutangiza umushinga hamwe nishoramari rito. Hariho ingaruka muri byose, ariko mugihe uguze hamwe nisosiyete isanzwe ikorera kumasoko, gutanga izina ryayo ninyungu biroroha, byunguka byinshi mubijyanye no kuzigama kwamamaza, kwakira amakuru, amakuru, chip uburyo bwo gukurura no kugumana abakiriya muri agace runaka. Gutezimbere biz kuva kera biratwara igihe kandi biragoye, cyane cyane ukurikije amarushanwa ariho, kandi mugura francise, worohereza akazi kawe, kwagura amahirwe, imipaka no kongera amafaranga. Iyo uduce tumwe na tumwe dufunguwe, francisor ntikeneye gushora imari mukwamamaza, ishingiye kumahame amwe yakazi, ifasha franchisee gutangiza umushinga wabo.

Abafaransa bashira francise mubiciro bitandukanye, ukurikije ingingo nibindi bisabwa. Franchising ubwayo nugutanga uburenganzira mubihe runaka mukarere runaka, uko ingingo nini, niko byinjira. Muyandi magambo, intsinzi yigitekerezo cyubucuruzi nuburenganzira bwo gukoresha izina rinini, ikirango ku gihe kirekire. Kandi, iraboneka kugirango ubone izindi nama zinzobere zacu. Niba udafite ubuhanga kandi ukaba utazi mukarere runaka ushaka gutangiriraho biz, urashobora gukoresha urutonde rwibitekerezo cyangwa ugakoresha moteri ishakisha. Urutonde rwerekana imyanya ishoramari ikunzwe cyane, francise mubice runaka byibikorwa, gutandukanya francises n'uturere duto cyangwa tunini, kubiciro, nibindi. Amakuru ahora avugururwa kugirango francisee cyangwa franciser ibone amakuru yuzuye.

Usibye kohereza ibyifuzo byawe mububiko, ntibishoboka kubona abafatanyabikorwa gusa ahubwo no kuzuza urutonde rwabakiriya binyuze mumodoka ya SEO. Kugera kubantu benshi bateze amatwi bishimangira umwanya wawe hamwe n’amasoko ku isoko, ukinjiza neza kandi ukunguka, murwego urwo ari rwo rwose wifuza gutangiza umushinga. Abafaransa nabo bagize uruhare mubikorwa byakazi bya francisee, hitawe kubitangwa ryamakuru n'amahugurwa y'abakozi, hamwe no gutanga abakiriya bashizeho bonyine. Abakiriya bashoboye kugereranya ishoramari rito, inyungu, guhanura buri kantu. Ishoramari rito ntabwo risobanura inyungu ntoya na gato, niba ukora neza, kwishyura bizashoboka mugihe gito, hamwe no kongera inyungu. Na none, mugihe uguze francise, urashobora gufungura umubare utagira imipaka wibicuruzwa bito kugirango ugere kubantu benshi baterana, ushora igihe gito namafaranga. Inzobere zacu zikorana amasaha yose, kuvugurura amakuru no gutanga ibitekerezo no kwamamaza ibitekerezo.

Kugirango ubone ibisobanuro birambuye kubucuruzi buciriritse ariko bwatsinze, koresha inama zinzobere zacu kuri nimero zabigenewe, kandi jya no mububiko bwa catalogi ya franchise hamwe nishoramari rito hanyuma usome ibyo abakiriya basubiramo. Turashaka kubashimira kubwinyungu zanyu kurutonde rwa franchise, twizeye ubufatanye butanga umusaruro hamwe nigiciro gito.