Ubufaransa i Moscou mubyukuri ni win-win niba ushobora kumenya neza icyuho cyubusa. Ingaruka zo guteza imbere francise i Moscou nuko ushobora guhura namarushanwa adashobora gutsinda. Ni ngombwa kwinjira ku isoko muburyo bwo kugira inyungu zikomeye zo guhatanira gutangira. Iragufasha gutsinda abanywanyi nyamukuru, gushimangira neza umwanya wawe ku isoko. Moscou ikundwa na ba mukerarugendo, kandi ikurura kandi umubare munini w'abacuruzi nk'ikintu cyo kwihangira imirimo. Umubare munini wabantu basuye Moscou babishaka, bityo, francise ifite amahirwe yose yo kubona abakiriya bashobora kuba mubaturage nabatumirwa mumujyi.

Uku kuri kugomba kwitabwaho hamwe nibindi kandi bigakorwa mubyukuri.

Hafi ya francise yose irashobora gushimishwa na Moscou kuva uyu mujyi munini wiburayi utanga urwego rwo hejuru rusabwa neza. Umubare munini wabantu baba muri kariya gace barashobora kuguha amahirwe yo kugurisha ibicuruzwa cyangwa serivisi hafi ya byose. Nibyiza kwishora mubufaransa kubutaka bwimijyi minini kuko hari amahirwe yose yo kugera kubyo twiyemeje. Mbere ya byose, francise yinjira mubutaka bwimijyi minini n'umurwa mukuru. Moscou ntabwo ari umujyi munini gusa ku butaka bw’Uburusiya ahubwo ni n'umurwa mukuru w’igihugu. Ibi bisiga ikimenyetso cyibikorwa byamasosiyete yose, kandi francises nayo ntisanzwe.

Ubufaransa i Moscou buzana inyungu zikomeye kuri rwiyemezamirimo watsinze ukora byose neza kandi udakora amakosa.

Kugira ngo wirinde gukora amakosa mugihe uteza imbere francise i Moscou, ugomba kwitondera cyane ko uyu mujyi udasanzwe ugereranije nizindi midugudu yo mu Burusiya. Ibintu byose uzi ko bishobora gukoreshwa mugice cyambere cyo gutegura kugirango usuzume ingaruka zawe n'amahirwe yawe. Urashobora kandi kubona isesengura ryiza rya swot ryemerera kumenya neza ingaruka n'ingaruka ugomba guhura nazo niba utangiye francise i Moscou. Mubyongeyeho, uzasobanukirwa kandi kuguha amahirwe niba uhisemo guteza imbere uyu mushinga. Ariko imikorere yo gusesengura swot ntabwo igarukira gusa kuri ibi. Iragufasha kandi gusobanukirwa ninyungu nimbaraga ubona mugihe ukorana na francise i Moscou.

Ariko nubwo ibi bitagabanya imikorere yiki gikoresho cyiza cyane. Iraguha kandi igitekerezo cyintege nke zishobora kugukurura hasi mumarushanwa. Korana neza na francisees kuri francisor washyize ikirango kuriwe kugirango udatenguha.

Imikoranire myiza hamwe na francise i Moscou nayo itanga isesengura ryibisabwa udashobora gukurura. Ntishobora kuba abaturage baho gusa ahubwo ishobora no kuba umubare munini wabatumirwa wuyu mujyi munini. Ubufaransa i Moscou bushobora kugira intego zitandukanye kubantu bumva, igikuru nukubisuzuma neza no gukoresha aya makuru kubyo yagenewe. Iyo ukorana na francise i Moscou, umuntu agomba kwibuka kandi ko urwego rwo hejuru rudasanzwe rwamarushanwa narwo rugira ibikorwa byo kwihangira imirimo mubutaka bwuyu mujyi. Ubufaransa i Moscou bugomba gutanga imisanzu imwe iturutse kuruhande rwa franchisee kuruhande rwaba francisor. Kurugero, hari icyo bita lump-sum ubwishyu, bigaragarira cyane mubiguzi byabashoramari.

Umusanzu wuzuye ushobora kubarwa nkijanisha ryamafaranga uteganya gushora mubyiciro byambere byimikoranire na francise.

Ubufaransa i Moscou burashobora kandi guhisha ingaruka zitandukanye zibanga hamwe nibitego. Kugirango basuzume neza, birakenewe gukusanya amakuru yose aboneka no kuyasesengura neza. Umutego nyamukuru iyo ukorana na francise mumujyi wa Moscou nukubera ko urwego rwamarushanwa ruri kurwego. Ugomba kandi kuzirikana ko abaturage ba Moscou bashobora kuba bafite ibyo bakunda, kugiti cyabo, bigomba kubahirizwa. Ubufaransa bugomba kuba bwiza kandi bukaba bushobora gusaba kuzamurwa kugirango bwunguke imishinga yubucuruzi. Akenshi, ubwoko bumwe bwaba francises ntibushinga imizi mubutaka bwimijyi cyangwa leta.

Uku kuri kugomba kandi kwitabwaho no kubarwa niba ushaka gutangiza ubucuruzi bushya bushingiye kuri francise mumujyi wa Moscou.

Harakenewe kandi kuzirikana ko francise i Moscou ishobora kugusaba kwishyura amafaranga yagabanijwe buri kwezi, azabarwa nkijanisha ryinyungu washoboye kubona. Amafaranga ya buri kwezi aratangwa kugirango francisor ibashe kwamamaza mukibuga cyisi yose. Birumvikana ko abahagarariye ikirango bose bagabanijwe ku kwamamaza ku kigero gisabwa, nyamara, uracyafite umutwaro kuri bije. Ukuri gukenera gukuramo amafaranga nkijanisha ryinyungu kuri konti ya francisor gusa ntibishobora kwirengagizwa mugihe utangiye gukorana na francise. Igitekerezo cyiza cyukuntu uzakora ubutaha kizaguha ubushobozi bwo guhangana neza nibibazo bitunguranye.

Ubufaransa i Moscou bushobora kuba bukeneye kohereza amafaranga nkubwishyu bwitwa royalties. Amafaranga yimisoro yimurwa buri kwezi, asa namafaranga yo kwamamaza. Ugomba kandi kumenya ubwoko bwa franchise ugura kubahagarariye ibirango. Ubufaransa burangwa no kuba hari ubwoko butandukanye nubwoko butandukanye, bityo, iki kibazo nacyo gikeneye gusobanurwa.

Moscou ni umwe mu mijyi minini y’Uburayi, umujyi munini, nawo ubwawo ugizwe n'ibidukikije. Ariko, niba uhisemo guteza imbere francise i Moscou, ugomba kwitegura neza ibi, kugirango abakiriya bawe, kubwuburumbuke, bakoresha ahantu hamenyerewe guhaha no gutanga serivisi. Birakenewe gukora ubukangurambaga bwamamaza ukurikije ibipimo byakiriwe na francisor. Baragufasha kwimenyekanisha kugirango abantu bamenye ko guhagararira ikirango runaka ubu no mumujyi wabo.

Ubufaransa i Moscou buzakora neza kandi butange urujya n'uruza rwibisabwa mugihe uwabitanze abishinzwe arangije ibyangombwa byose bikenewe mugihe kandi yubahiriza amategeko n'amabwiriza yose. Ugomba kandi kwibuka ko amategeko agenga ifasi ya Moscou atagomba na rimwe kurenga, kugirango udashyiraho nyiri francise kandi wirinde amande nibindi bihano wowe ubwawe.

Inyungu ku ishoramari rya francise igira ingaruka zikomeye kumajyambere yumuryango ukora ubucuruzi bufatanije na software ya USU. Kugirango ubone inyungu kuri francise, ugomba kuvugana ninzobere zacu zishobora kwerekana abaterankunga muburyo busanzwe uburyo bwo guteza imbere ubucuruzi. Ugenda buhoro buhoro ushyiraho biz hamwe no kugaruka kumikoro yifaranga, bijyanye na franchise, nkigicuruzwa cyibikorwa byingenzi byakozwe, bizana inyungu zikenewe. Biroroshye cyane guteza imbere francise kuruta gutegura gahunda yawe yimirije. Twabibutsa ko ingaruka zo gukora igaruka ryishoramari rya francise zigabanuka cyane niba ukurikiza byimazeyo inama abahanga bacu batanga. Kugirango utangire ubucuruzi bwawe bwite, isosiyete USU Software irashobora gutanga gahunda zitandukanye hamwe nibitekerezo byubufatanye bijyanye no gushiraho biz.

Turashobora kuvuga ko uruhande rwakazi rwitsinda ryatoranijwe rya USU ryibanze ku iterambere ryimishinga muburyo bwiza, hamwe nintererano ikomeye mugutezimbere isosiyete kugirango hatoranijwe kugaruka kubitekerezo biz. Urashobora gufungura ibiro bifite ibyifuzo byubucuruzi bidasanzwe byikigo cyacu USU Software, gifite gahunda zishoramari, hamwe nimishinga itandukanye yishoramari yatunganijwe hamwe na gahunda yuzuye. Twabibutsa ko gufungura francise hamwe ninyungu zumutungo wishoramari bikwiye inyungu zamafaranga ukeneye gushora. Mugihe cyo kugaruka kwumushinga, birakwiye kubara neza ingaruka zose zihari, iyo, mugihe cyo kubona ingamba, zigabanuka kugeza kuri zeru. Gutanga uburenganzira bwo gukoresha ikirango, hamwe no gushiraho ibicuruzwa, amategeko nubucuruzi byo gucunga ingamba hamwe ninyungu mugihe, bifasha kugabanya ibyago byo gusenyuka mugushinga franchise biz. Ba ubucuruzi bwunguka, hamwe na francise yo kwishyura kandi, nyuma yigihe gito, umushinga wuzuye wuzuye aho imbaraga zose zigitutu zigaragara mugihe. Ubucuruzi bufite umushinga wo kugaruka gushora imari irakunzwe cyane, hamwe nibyerekezo byinshi bitandukanye, aho buri muguzi ashobora guhitamo umushinga ujyanye numufuka.

Nibyiza kugura igitekerezo cyo kugaruka muganira kuri buri kibazo cyimpanuka ninzobere zisosiyete USU Software,, kugirango, kugirango uteze imbere ibitekerezo byawe, ukora ikiganiro cyuzuye nawe hamwe nubushakashatsi burambuye kumushinga wingenzi wuburyo bwatoranijwe. Niba ushishikajwe no kumenya byinshi kubyerekeye isosiyete ikora software ya USU, turashobora kugusaba gusura urubuga rwacu rwa elegitoronike, aho uzakira urutonde rwuzuye muburyo burambuye bwamakuru yingirakamaro ajyanye no gutanga imishinga yacu yo gushora imari. Urubuga rutanga kandi urutonde rwumubare wandikirwa hamwe na aderesi imeri, hamwe namakuru yemewe kugirango afashe abaguzi nababishaka kuvugana nabakozi bacu. Muyandi magambo, isosiyete yacu USU Software, itanga ubucuruzi bwubukode, bigaragazwa nubwiza nubushobozi, kuko byoroshye gushyiraho ingamba zubushake kuruta gukora biz wenyine. Urashobora kubona francise yo kwishyura hamwe nurutonde rwuzuye rwamabwiriza yo gukora, hamwe nibisobanuro byuburyo bwo kugurisha, kugirango utezimbere byihuse kandi wagure ibikorwa, uhugura abakozi. Igiciro cyo gufungura francise yubucuruzi iratandukanye bitewe no kumenyekanisha ibicuruzwa no gukundwa kwishirahamwe ryabafatanyabikorwa. Turashobora kuvuga ko wishyura amafaranga inzira yamaze gutekerezwaho kugirango ugere ku ntsinzi, ahari umushinga witerambere wateguwe, aho uhera, nuburyo bwo gukora ejo hazaza kugirango uhangane nibibazo.

Mu bihe biri imbere, uzisanga munzira igana igitekerezo cyawe cyo kwishyura, hamwe n'amahirwe manini yiterambere binyuze mumishinga idasanzwe ya sosiyete yacu ishoramari USU Software. Igikorwa nyamukuru cyabakiriya nuguhitamo kwiza kwa franchise, kuzana umushinga wo kugaruka kubushoramari. Abakozi bacu baraguherekeza kugeza ubishoboye, gufasha no gutanga ibitekerezo byiza nkuko bikenewe. Twabibutsa ko francise yunguka nuburyo bwiza bwo gukoresha moderi yundi muntu kugirango utangire rwiyemezamirimo. mu murima udafite igishoro kinini, ukoresheje izina ryumuryango. Niyo mpamvu, buri kigo cyubucuruzi gifite uburenganzira bwo gufatanya ubufatanye no gufungura ishami ryacyo, gifite amahirwe yose yo kugera kubitsinzi mugihe gito gishoboka. Ugomba gusobanukirwa ko kugirango ushireho ubucuruzi bwawe bwujuje ubuziranenge kandi bunoze, ukeneye gusa gusaba francise yo kugaruka, ubishaka ufungura ubucuruzi bwawe bwite, ukorana nisosiyete yacu ya software ya USU yujuje ibyangombwa.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa kububiko bwabana ni umushinga wubucuruzi, ushyira mubikorwa umuntu agomba kumva neza ko ibikorwa nkibi bifitanye isano ninshingano zimwe. Ubwa mbere, ni ugukuraho amafaranga runaka kumafaranga yinjije kuri konti ya francisor buri kwezi. Byongeye kandi, wiyemeje gukora imirimo yo mu biro wubahiriza byuzuye amabwiriza. Byongeye kandi, mugihe ushyira mubikorwa francise kububiko bwabana, ugomba kandi kuzirikana ko ari ngombwa gutanga umusanzu umwe. Ibi bigera kuri 11% byamafaranga ushaka gushora mugice cyambere cyumushinga. Kuba ukora muri francise y'abana, urashobora kandi kuba ufite inshingano zo kugura umutungo runaka muri francisor, birumvikana ko izandikwa mumasezerano.

Ibi nibikorwa bisanzwe kandi biragufasha gukora neza ibikorwa byubwanditsi utiriwe uhura nibibazo. Umwana francise azabyara amafaranga menshi kuberako abantu bakunda urubyaro rwabo bityo bakaba biteguye kubishyura. Ububiko bwabana bwubufaransa bugomba kandi gusobanura neza ibyiza byo guhatanira isosiyete ifite. Na none, ibitagenda neza byumushinga wubucuruzi bigomba kumvikana neza kugirango bibangikanye. Igikoresho gikora neza cyitwa swot analyse irakwiriye. Nubufasha bwayo, urashobora kumva neza igikwiye gukorwa kugirango ugere ku ntsinzi nuburyo bwo gukora mubihe runaka.

Niba ukoresha francise kububiko bwabana, umushinga wubucuruzi ugomba gushyirwa mubikorwa byihuse kandi hitabwa kubiranga akarere. Uzatanga umutwe kubanywanyi bawe niba uhisemo umushinga mwiza. Uzakenera gukora bike kubakiriya bawe bagurisha francise yabana kurenza abo muhanganye. Ibi birashobora kugira ingaruka nziza kubitsinzi byamasosiyete mugihe kirekire. Kora ibikorwa byawe byo kwamamaza neza kandi udakoze amakosa akomeye, ube rwiyemezamirimo watsinze cyane. Imirimo ya sosiyete yawe izakorwa ukurikije amabwiriza yagenwe mbere, kandi nawe, uzatanga umusanzu mukwamamaza kwisi yose.

Iyo ushyira mubikorwa francise kububiko bwabana, ukuramo amafaranga agera kuri 3% yinjiza buri kwezi kugirango ugumane urwego rwo kumenyekanisha ikirango mumwanya wo hejuru. Aya mafaranga yo kwamamaza akoreshwa muburyo ikirango kizwi kwisi yose kuko niba gukundwa kwikirango bidakuze, byanze bikunze bigwa. Niyo mpamvu francisor, mugihe ishyira mubikorwa francise yabana, itanga ibikenewe kuruhande rwawe kugirango ugabanye. Nibikorwa bisanzwe kandi ntabwo bitandukanye cyane nandi ma francises. Ubufaransa bwabana buzatanga amasoko ahoraho, byoroshye cyane.

Ishuri ryubucuruzi ryabana ryabana rifite umushinga wateye imbere ushobora kugurwa nabakiriya bifuza kuba muri iki cyerekezo. Franchise kubucuruzi bwabana kwishuri yakiriwe cyane mubaguzi batekereza cyane kuri iki cyerekezo cyubucuruzi. Biroroshye kuzana francise hamwe nubucuruzi bwabana nishuri kurwego rwemewe kuruta guteza imbere umushinga mubihe byigenga. Ishuri ryabana biz ishuri rifite ibibazo byuburyo butandukanye, abahagarariye abatanga igitekerezo bafite ingamba bashakisha inama zujuje ibyangombwa. Kugirango ubone inyungu wifuza, ugomba kwimuka mugutezimbere amashami n'amacakubiri, nayo agaragaza igice kinini cyikirango gihari. Ishuri ryubucuruzi ryumwana ryunguka igipimo niba intambwe zose zahujwe rwose nuwabikoze, zitanga inzira zifatika zo kugera kubyo wifuza.

Franchise mubice byabana ikoreshwa cyane kwisi aho umukiriya adakeneye gukora umushinga wenyine, ariko urashobora kubona inyungu mugihe gito, ufite igitekerezo cyimiterere yiteguye. Hamwe no kubona francise mumurima wabana, urashobora kugera kubitsinzi wifuza hamwe nicyizere kidasanzwe kurwego rwisi mugihe gito. Ubuntu bwubusa nubwoko bwagutse kandi bworoshye bwubufaransa muburusiya no mubihugu bya مۇستەقىل. Itanga umudendezo wuzuye kubacuruzi mugutegura biz. Muri rusange, ubwoko bwa franchise buri hafi yubucuruzi busanzwe, ariko hiyongereyeho ikirango, amahugurwa, inama, ibiciro bidasanzwe, nibisabwa. Muri ubu buryo, hashobora kubaho amafaranga yikigereranyo cyangwa zeru amafaranga hamwe nubukode, kimwe nibisabwa byoroshye kuri franchisee.