Ubufaransa i Moscou mubyukuri ni win-win niba ushobora kumenya neza icyuho cyubusa. Ingaruka zo guteza imbere francise i Moscou nuko ushobora guhura namarushanwa adashobora gutsinda. Ni ngombwa kwinjira ku isoko muburyo bwo kugira inyungu zikomeye zo guhatanira gutangira. Iragufasha gutsinda abanywanyi nyamukuru, gushimangira neza umwanya wawe ku isoko. Moscou ikundwa na ba mukerarugendo, kandi ikurura kandi umubare munini w'abacuruzi nk'ikintu cyo kwihangira imirimo. Umubare munini wabantu basuye Moscou babishaka, bityo, francise ifite amahirwe yose yo kubona abakiriya bashobora kuba mubaturage nabatumirwa mumujyi.

Uku kuri kugomba kwitabwaho hamwe nibindi kandi bigakorwa mubyukuri.

Hafi ya francise yose irashobora gushimishwa na Moscou kuva uyu mujyi munini wiburayi utanga urwego rwo hejuru rusabwa neza. Umubare munini wabantu baba muri kariya gace barashobora kuguha amahirwe yo kugurisha ibicuruzwa cyangwa serivisi hafi ya byose. Nibyiza kwishora mubufaransa kubutaka bwimijyi minini kuko hari amahirwe yose yo kugera kubyo twiyemeje. Mbere ya byose, francise yinjira mubutaka bwimijyi minini n'umurwa mukuru. Moscou ntabwo ari umujyi munini gusa ku butaka bw’Uburusiya ahubwo ni n'umurwa mukuru w’igihugu. Ibi bisiga ikimenyetso cyibikorwa byamasosiyete yose, kandi francises nayo ntisanzwe.

Ubufaransa i Moscou buzana inyungu zikomeye kuri rwiyemezamirimo watsinze ukora byose neza kandi udakora amakosa.

Kugira ngo wirinde gukora amakosa mugihe uteza imbere francise i Moscou, ugomba kwitondera cyane ko uyu mujyi udasanzwe ugereranije nizindi midugudu yo mu Burusiya. Ibintu byose uzi ko bishobora gukoreshwa mugice cyambere cyo gutegura kugirango usuzume ingaruka zawe n'amahirwe yawe. Urashobora kandi kubona isesengura ryiza rya swot ryemerera kumenya neza ingaruka n'ingaruka ugomba guhura nazo niba utangiye francise i Moscou. Mubyongeyeho, uzasobanukirwa kandi kuguha amahirwe niba uhisemo guteza imbere uyu mushinga. Ariko imikorere yo gusesengura swot ntabwo igarukira gusa kuri ibi. Iragufasha kandi gusobanukirwa ninyungu nimbaraga ubona mugihe ukorana na francise i Moscou.

Ariko nubwo ibi bitagabanya imikorere yiki gikoresho cyiza cyane. Iraguha kandi igitekerezo cyintege nke zishobora kugukurura hasi mumarushanwa. Korana neza na francisees kuri francisor washyize ikirango kuriwe kugirango udatenguha.

Imikoranire myiza hamwe na francise i Moscou nayo itanga isesengura ryibisabwa udashobora gukurura. Ntishobora kuba abaturage baho gusa ahubwo ishobora no kuba umubare munini wabatumirwa wuyu mujyi munini. Ubufaransa i Moscou bushobora kugira intego zitandukanye kubantu bumva, igikuru nukubisuzuma neza no gukoresha aya makuru kubyo yagenewe. Iyo ukorana na francise i Moscou, umuntu agomba kwibuka kandi ko urwego rwo hejuru rudasanzwe rwamarushanwa narwo rugira ibikorwa byo kwihangira imirimo mubutaka bwuyu mujyi. Ubufaransa i Moscou bugomba gutanga imisanzu imwe iturutse kuruhande rwa franchisee kuruhande rwaba francisor. Kurugero, hari icyo bita lump-sum ubwishyu, bigaragarira cyane mubiguzi byabashoramari.

Umusanzu wuzuye ushobora kubarwa nkijanisha ryamafaranga uteganya gushora mubyiciro byambere byimikoranire na francise.

Ubufaransa i Moscou burashobora kandi guhisha ingaruka zitandukanye zibanga hamwe nibitego. Kugirango basuzume neza, birakenewe gukusanya amakuru yose aboneka no kuyasesengura neza. Umutego nyamukuru iyo ukorana na francise mumujyi wa Moscou nukubera ko urwego rwamarushanwa ruri kurwego. Ugomba kandi kuzirikana ko abaturage ba Moscou bashobora kuba bafite ibyo bakunda, kugiti cyabo, bigomba kubahirizwa. Ubufaransa bugomba kuba bwiza kandi bukaba bushobora gusaba kuzamurwa kugirango bwunguke imishinga yubucuruzi. Akenshi, ubwoko bumwe bwaba francises ntibushinga imizi mubutaka bwimijyi cyangwa leta.

Uku kuri kugomba kandi kwitabwaho no kubarwa niba ushaka gutangiza ubucuruzi bushya bushingiye kuri francise mumujyi wa Moscou.

Harakenewe kandi kuzirikana ko francise i Moscou ishobora kugusaba kwishyura amafaranga yagabanijwe buri kwezi, azabarwa nkijanisha ryinyungu washoboye kubona. Amafaranga ya buri kwezi aratangwa kugirango francisor ibashe kwamamaza mukibuga cyisi yose. Birumvikana ko abahagarariye ikirango bose bagabanijwe ku kwamamaza ku kigero gisabwa, nyamara, uracyafite umutwaro kuri bije. Ukuri gukenera gukuramo amafaranga nkijanisha ryinyungu kuri konti ya francisor gusa ntibishobora kwirengagizwa mugihe utangiye gukorana na francise. Igitekerezo cyiza cyukuntu uzakora ubutaha kizaguha ubushobozi bwo guhangana neza nibibazo bitunguranye.

Ubufaransa i Moscou bushobora kuba bukeneye kohereza amafaranga nkubwishyu bwitwa royalties. Amafaranga yimisoro yimurwa buri kwezi, asa namafaranga yo kwamamaza. Ugomba kandi kumenya ubwoko bwa franchise ugura kubahagarariye ibirango. Ubufaransa burangwa no kuba hari ubwoko butandukanye nubwoko butandukanye, bityo, iki kibazo nacyo gikeneye gusobanurwa.

Moscou ni umwe mu mijyi minini y’Uburayi, umujyi munini, nawo ubwawo ugizwe n'ibidukikije. Ariko, niba uhisemo guteza imbere francise i Moscou, ugomba kwitegura neza ibi, kugirango abakiriya bawe, kubwuburumbuke, bakoresha ahantu hamenyerewe guhaha no gutanga serivisi. Birakenewe gukora ubukangurambaga bwamamaza ukurikije ibipimo byakiriwe na francisor. Baragufasha kwimenyekanisha kugirango abantu bamenye ko guhagararira ikirango runaka ubu no mumujyi wabo.

Ubufaransa i Moscou buzakora neza kandi butange urujya n'uruza rwibisabwa mugihe uwabitanze abishinzwe arangije ibyangombwa byose bikenewe mugihe kandi yubahiriza amategeko n'amabwiriza yose. Ugomba kandi kwibuka ko amategeko agenga ifasi ya Moscou atagomba na rimwe kurenga, kugirango udashyiraho nyiri francise kandi wirinde amande nibindi bihano wowe ubwawe.

Fungura ububiko bwa francise nintangiriro nziza kubucuruzi bwatsinze. Ariko nigute ushobora gufungura ntutakaze? Reka tubimenye. Rero, ufite icyifuzo nigishoro cyambere cyo gutangiza umushinga wawe. Kugirango ugabanye ingaruka kandi ntutakaze amafaranga, uhisemo kugura francise yububiko. Ariko francise ni iki? Nubwoko bwuruhushya cyangwa uburenganzira bwo guhagararira ikirango mumujyi wawe cyangwa mugihugu. Umu francisor agurisha ubwo burenganzira kandi afasha franchisee gutunganya biz, ukurikije gahunda ya biz yatunganijwe mbere, mugihe ikomeza amahame yakazi cyangwa ikoranabuhanga.

Rwiyemezamirimo mushya atangira akazi ayobowe na sosiyete izwi. Irasa nkikintu nkiki, ufungura iduka rya francise kuva kumurongo uzwi, uzamurwa mugihugu cyawe, kandi ukamenyekana nabaguzi. Umu francisor araguha gahunda zakazi zashizweho neza, tekinoroji, hamwe nubucuruzi. Franchises igabanyijemo ibyiciro: itaziguye, isanzwe, ubuntu, hamwe nuwasimbuwe, yiteguye. Urashobora gufungura ububiko butaziguye niba amahitamo yawe ari make. Ubu bwoko bwubufatanye butanga uburenganzira bwo gufungura biro imwe cyangwa ebyiri zihagarariye. Ibisanzwe bifata ibyemezo byuzuye kuri francisor yawe.

Muri iki kibazo, ni ngombwa kubahiriza amahame yose yikigo. Ubuntu bwubusa buteganya amategeko agenga akazi kuva muri francisor, gucunga neza ububiko birakorwa. Hamwe no gusimburwa, bikwiranye nabakora franchisee. Muri iki kibazo, isosiyete ya franchise itegeka uburyo nubuhanga, hanyuma ugahitamo abaguzi wenyine. Ibigo byiteguye, ubu bwoko bwa francising busaba ishoramari rinini, ugura ubucuruzi bwiteguye, hanyuma mubisubize, wishyura imisoro cyangwa inyungu. Ni ubuhe buryo bwiza bwo gufungura francise? Ku mucuruzi udafite uburambe, fungura ubu bwoko bwibikorwa birakwiriye. Erega burya, ntabwo ari ibanga mugihe utazi ikintu cyangwa usobanukiwe, ni igihe gikwiye cyo kwitabaza umujyanama uzi ibibera kandi azi inzira yo kwikuramo.

Niki franciser? Ingamba zubucuruzi namayeri, gahunda ya biz, ibikoresho byamamaza, tekinoroji yo gukora ibicuruzwa, abakiriya nabatanga isoko. Gufungura iduka bisaba amafaranga angahe? Mbere ya byose, amafaranga arakenewe kugirango ugure francise. Igiciro cyacyo kiratandukanye bitewe nubwoko bwubufatanye nurwego rwo kuzamura ibicuruzwa. Ugomba kandi kwishyura buri kwezi amafaranga yimisoro yo gukoresha izina ryisosiyete. Niba wemeye, urashobora gukuraho inyungu wongera umusanzu wambere mubucuruzi. Ubundi buryo bushimishije nukwemeza francisor wawe ubuhanga bwawe nubushobozi bwo kubona inyungu nyinshi muri biz mugihe kizaza, bityo urashobora gukurura ishoramari kandi ntushore imari. Kora neza amasezerano yubufatanye kugirango utazahura nibibazo mugihe kizaza.

Kuki gufungura ububiko? Hariho impamvu nyinshi. Urashobora gucuruza mububiko busanzwe hamwe nukuri kugurisha. Ibicuruzwa bitandukanye bigurishwa kandi bigurwa mu mwaka. Biragaragara ko ukeneye guhitamo icyicaro cyawe no guha abaguzi ibicuruzwa biranga ibyiza kuruta iby'abanywanyi. Gucuruza kumurongo birakenewe cyane cyane ubungubu, biroroshye kubakiriya kandi bigira akamaro cyane mubwigunge. Fungura umushinga wawe kuri enterineti wunguka. Ntukeneye gukodesha ibiro, kwishyura ibikorwa byingirakamaro, guha akazi abakozi benshi, gukoresha amafaranga yo kubungabunga ibiro.

Ukeneye gusa gutegura gutanga, ibitekerezo byabakiriya. Franchising itanga amahirwe nkaya kuva ibicuruzwa byagurishijwe bimaze kumenyekana kubaguzi. Ni ibihe birango bigenda ubu? Ubufaransa mubijyanye no kugaburira, gucuruza, gukora, ibicuruzwa byabana, imyambaro ninkweto, uburezi. Ibice byavuzwe haruguru birakunzwe cyane kandi byihuse kwishyura. Urashobora gufungura ingingo yo kugurisha imyenda cyangwa inkweto udatinya ko idasabye, na none icy'ingenzi ni uguhitamo icyicaro. Mbere yo gutangiza umushinga wibanze, ugomba guhitamo imari shingiro yambere, kandi ukumva icyo ushaka kugeraho amaherezo. Kora gahunda kandi ubikore, soma inkuru zitsinzi za franchisee, suzuma amahirwe yawe yo gutsinda.

Cataloge idasanzwe ifasha kubona amahitamo meza yubufatanye. Yashizweho muburyo ushobora kugendagenda neza mubyifuzo no gusuzuma amahitamo yatanzwe. Twakusanyije ibyifuzo byamasosiyete yo murugo no mumahanga. Urashobora kubona urwego rutandukanye rutangwa. Mugihe kimwe, dushyira gusa francisors yizewe, ntamwanya wabashuka mububiko bwacu. Fungura ububiko bwa francise cyangwa ubucuruzi ukunda nintambwe yo kumenya ubushobozi bwawe, twiteguye kugufasha muribi.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Cataloge yububiko bwa francises iguha amahirwe yo gufungura ubucuruzi bwawe murwego rwo gucuruza. Iki gice cyubucuruzi kirazwi cyane, cyane mubucuruzi buciriritse n'ibiciriritse. Ubucuruzi ntibusaba ishoramari rinini no kugura ibikoresho byibyara umusaruro, kubwibyo bwoko bwibikorwa birangwa no kwinjiza amafaranga byihuse hamwe n’urwego rwo hejuru rwinjiza.

Cataloge yubufaransa bwububiko burimo ibintu byiza cyane: urashobora guhitamo icyerekezo mubucuruzi, fungura francise hanyuma ukore neza kandi utezimbere ubucuruzi bwawe bwite. Ibyamamare cyane ni nko mububiko bwibiryo, ububiko bwimyenda, inkweto, ibicuruzwa byabana, ibikoresho, nibindi byose ibi biraboneka murutonde rwacu. Mubyongeyeho, murutonde rwaba francise, urashobora kubona ibyifuzo byububiko bwa francising kumurongo, akamaro kacyo ntikinyeganyega mugihe cya none. Muri 2020-2021 urwego rwo gucuruza kumurongo rwa interineti rwiyongereye cyane, bituma amaduka yo kumurongo ashimishwa no kwihangira imirimo: ishoramari rito, kwishyura byihuse, inyungu nyinshi bidakenewe kugura ibicuruzwa byigenga, kandi nta bikenewe kubikoresho byihariye.

Kuki uhitamo ububiko bwububiko hanyuma ugakoresha kataloge? Mbere ya byose, muri kataloge, urashobora kubona urutonde rwa francises zose zitangwa nububiko bwiza buturutse kwisi. Icya kabiri, inyungu ku ishoramari ibaho mumwaka wambere wubucuruzi. Birumvikana ko urwego rwamarushanwa murwego rwubucuruzi rugomba no kwitabwaho. Kubwiyi mpamvu, inzira nziza yaba iyo gusuzuma imiyoboro yose ihari ya francise nibitekerezo byabo.

Niki cataloge yacu na francising itanga muri rusange?

• Gutanga ibicuruzwa bizwi;

• Ubushobozi bwo kugurisha ibicuruzwa byiza mububiko bwiza;

• Inyungu mugihe cyo kwishyura, ingano yishoramari, nibiciro byiza;

• Ibigo bitanga francise bitanga politiki yubucuruzi yubatswe neza hamwe niyamamaza ryamamaza - ntukeneye kuzenguruka ubucuruzi bwawe guhera.

Muri kataloge yububiko bwa francise, urashobora kubona byoroshye no kwihitiramo wenyine ibyifuzo bishimishije kandi byunguka bizakuzanira inyungu nziza nibyishimo kumurimo. Urakoze kuri catalog, uzashobora kuvugana na banyiri amaduka ya francise. Ubucuruzi bwawe buri mumaboko yawe, ishingiro ryibikorwa byawe biri murutonde rwaba francise!