Ubufaransa i Moscou mubyukuri ni win-win niba ushobora kumenya neza icyuho cyubusa. Ingaruka zo guteza imbere francise i Moscou nuko ushobora guhura namarushanwa adashobora gutsinda. Ni ngombwa kwinjira ku isoko muburyo bwo kugira inyungu zikomeye zo guhatanira gutangira. Iragufasha gutsinda abanywanyi nyamukuru, gushimangira neza umwanya wawe ku isoko. Moscou ikundwa na ba mukerarugendo, kandi ikurura kandi umubare munini w'abacuruzi nk'ikintu cyo kwihangira imirimo. Umubare munini wabantu basuye Moscou babishaka, bityo, francise ifite amahirwe yose yo kubona abakiriya bashobora kuba mubaturage nabatumirwa mumujyi.

Uku kuri kugomba kwitabwaho hamwe nibindi kandi bigakorwa mubyukuri.

Hafi ya francise yose irashobora gushimishwa na Moscou kuva uyu mujyi munini wiburayi utanga urwego rwo hejuru rusabwa neza. Umubare munini wabantu baba muri kariya gace barashobora kuguha amahirwe yo kugurisha ibicuruzwa cyangwa serivisi hafi ya byose. Nibyiza kwishora mubufaransa kubutaka bwimijyi minini kuko hari amahirwe yose yo kugera kubyo twiyemeje. Mbere ya byose, francise yinjira mubutaka bwimijyi minini n'umurwa mukuru. Moscou ntabwo ari umujyi munini gusa ku butaka bw’Uburusiya ahubwo ni n'umurwa mukuru w’igihugu. Ibi bisiga ikimenyetso cyibikorwa byamasosiyete yose, kandi francises nayo ntisanzwe.

Ubufaransa i Moscou buzana inyungu zikomeye kuri rwiyemezamirimo watsinze ukora byose neza kandi udakora amakosa.

Kugira ngo wirinde gukora amakosa mugihe uteza imbere francise i Moscou, ugomba kwitondera cyane ko uyu mujyi udasanzwe ugereranije nizindi midugudu yo mu Burusiya. Ibintu byose uzi ko bishobora gukoreshwa mugice cyambere cyo gutegura kugirango usuzume ingaruka zawe n'amahirwe yawe. Urashobora kandi kubona isesengura ryiza rya swot ryemerera kumenya neza ingaruka n'ingaruka ugomba guhura nazo niba utangiye francise i Moscou. Mubyongeyeho, uzasobanukirwa kandi kuguha amahirwe niba uhisemo guteza imbere uyu mushinga. Ariko imikorere yo gusesengura swot ntabwo igarukira gusa kuri ibi. Iragufasha kandi gusobanukirwa ninyungu nimbaraga ubona mugihe ukorana na francise i Moscou.

Ariko nubwo ibi bitagabanya imikorere yiki gikoresho cyiza cyane. Iraguha kandi igitekerezo cyintege nke zishobora kugukurura hasi mumarushanwa. Korana neza na francisees kuri francisor washyize ikirango kuriwe kugirango udatenguha.

Imikoranire myiza hamwe na francise i Moscou nayo itanga isesengura ryibisabwa udashobora gukurura. Ntishobora kuba abaturage baho gusa ahubwo ishobora no kuba umubare munini wabatumirwa wuyu mujyi munini. Ubufaransa i Moscou bushobora kugira intego zitandukanye kubantu bumva, igikuru nukubisuzuma neza no gukoresha aya makuru kubyo yagenewe. Iyo ukorana na francise i Moscou, umuntu agomba kwibuka kandi ko urwego rwo hejuru rudasanzwe rwamarushanwa narwo rugira ibikorwa byo kwihangira imirimo mubutaka bwuyu mujyi. Ubufaransa i Moscou bugomba gutanga imisanzu imwe iturutse kuruhande rwa franchisee kuruhande rwaba francisor. Kurugero, hari icyo bita lump-sum ubwishyu, bigaragarira cyane mubiguzi byabashoramari.

Umusanzu wuzuye ushobora kubarwa nkijanisha ryamafaranga uteganya gushora mubyiciro byambere byimikoranire na francise.

Ubufaransa i Moscou burashobora kandi guhisha ingaruka zitandukanye zibanga hamwe nibitego. Kugirango basuzume neza, birakenewe gukusanya amakuru yose aboneka no kuyasesengura neza. Umutego nyamukuru iyo ukorana na francise mumujyi wa Moscou nukubera ko urwego rwamarushanwa ruri kurwego. Ugomba kandi kuzirikana ko abaturage ba Moscou bashobora kuba bafite ibyo bakunda, kugiti cyabo, bigomba kubahirizwa. Ubufaransa bugomba kuba bwiza kandi bukaba bushobora gusaba kuzamurwa kugirango bwunguke imishinga yubucuruzi. Akenshi, ubwoko bumwe bwaba francises ntibushinga imizi mubutaka bwimijyi cyangwa leta.

Uku kuri kugomba kandi kwitabwaho no kubarwa niba ushaka gutangiza ubucuruzi bushya bushingiye kuri francise mumujyi wa Moscou.

Harakenewe kandi kuzirikana ko francise i Moscou ishobora kugusaba kwishyura amafaranga yagabanijwe buri kwezi, azabarwa nkijanisha ryinyungu washoboye kubona. Amafaranga ya buri kwezi aratangwa kugirango francisor ibashe kwamamaza mukibuga cyisi yose. Birumvikana ko abahagarariye ikirango bose bagabanijwe ku kwamamaza ku kigero gisabwa, nyamara, uracyafite umutwaro kuri bije. Ukuri gukenera gukuramo amafaranga nkijanisha ryinyungu kuri konti ya francisor gusa ntibishobora kwirengagizwa mugihe utangiye gukorana na francise. Igitekerezo cyiza cyukuntu uzakora ubutaha kizaguha ubushobozi bwo guhangana neza nibibazo bitunguranye.

Ubufaransa i Moscou bushobora kuba bukeneye kohereza amafaranga nkubwishyu bwitwa royalties. Amafaranga yimisoro yimurwa buri kwezi, asa namafaranga yo kwamamaza. Ugomba kandi kumenya ubwoko bwa franchise ugura kubahagarariye ibirango. Ubufaransa burangwa no kuba hari ubwoko butandukanye nubwoko butandukanye, bityo, iki kibazo nacyo gikeneye gusobanurwa.

Moscou ni umwe mu mijyi minini y’Uburayi, umujyi munini, nawo ubwawo ugizwe n'ibidukikije. Ariko, niba uhisemo guteza imbere francise i Moscou, ugomba kwitegura neza ibi, kugirango abakiriya bawe, kubwuburumbuke, bakoresha ahantu hamenyerewe guhaha no gutanga serivisi. Birakenewe gukora ubukangurambaga bwamamaza ukurikije ibipimo byakiriwe na francisor. Baragufasha kwimenyekanisha kugirango abantu bamenye ko guhagararira ikirango runaka ubu no mumujyi wabo.

Ubufaransa i Moscou buzakora neza kandi butange urujya n'uruza rwibisabwa mugihe uwabitanze abishinzwe arangije ibyangombwa byose bikenewe mugihe kandi yubahiriza amategeko n'amabwiriza yose. Ugomba kandi kwibuka ko amategeko agenga ifasi ya Moscou atagomba na rimwe kurenga, kugirango udashyiraho nyiri francise kandi wirinde amande nibindi bihano wowe ubwawe.

Ubufaransa bwo gufasha bugeze kurwego rwimiterere igezweho, imaze kwinjira mubigo bitandukanye. Amashyirahamwe atanga ubufasha azamenyekana cyane mugihe azenguruka mumahanga kwisi yose. Abakiriya bazareba francise babifashijwemo ninzibacyuho kurubuga rwihariye hamwe numubare munini wabakora. Buri nyiri ibitekerezo byiteguye hamwe ningamba afite ikirango cyamamajwe kandi kizwi cyane, ku kurema imyaka myinshi yakazi. Muri iki gihe, biroroshye kugura francise yiteguye, kubijyanye nogushobora gukuraho burundu ibibazo byinshi bitandukanye muri wewe, mugihe byabaye ngombwa ko uzana ingamba hanyuma ugateza imbere sosiyete wenyine. Niyo mpamvu imishinga imaze kumenyekana cyane hamwe no gusaba mubigo byinshi byatangiye.

Twakagombye kuvuga ko nyuma yo guhitamo uwaguhaye isoko, nibyiza ko ujya kurubuga rwihariye rwikirango kugirango umenyane byuzuye namakuru akenewe kubabikora. Abakiriya benshi bahangayikishijwe nigiciro cya francise yo gufashwa, hano byinshi biterwa nuwabikoze, bitewe nigiciro cyo gushinga umushinga. Ugomba kandi kuzirikana ko umubare runaka nkijanisha uzagira inyungu kuri nyirayo. Nyuma yo kuganira numushinga hamwe ningamba, niba ibikorwa byemejwe nimpande zombi, bizashoboka gukomeza gushyira umukono kumasezerano, azohereza uburenganzira bwo gukoresha ikirango kubakiriya kumuntu mubufatanye. Hano haribibazo byinshi bijyanye nigiciro cya francise yo gufashwa, hasubijwe ko twavuga gusa ko umushinga uwo ariwo wose uzerekana igiciro hamwe no kubara byuzuye ibiciro, gukundwa kwikirango, hamwe nu nu muntu ku giti cye. Ibibazo bitandukanye bigomba gusobanurwa nuwabikoze kugirango yakire imenyekanisha ryiza kandi ryiza kubibazo byose bitoroshye bizatangira kugaragara mugushinga ubucuruzi bwa francise kugirango bufashe. Byongeye kandi, niba umukiriya adafite ubumenyi runaka mukarere runaka, utanga isoko azahita akora amahugurwa azafasha gukemura ibibazo bikenewe, ndetse no kumva uko ibintu bimeze.

Guhitamo neza cyane ni uguhitamo francise yo gufashwa, hamwe nogutangiza ibintu byinshi bikenewe kugirango iterambere ryigitekerezo, uzamure kurwego rwifuzwa, kandi wunguke.