Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ibiryo rusange bya francise nigice gisabwa cyane, kizana amafaranga menshi. Muri uru ruganda, ibyifuzo ntibizigera bigabanuka, kurundi ruhande, byiyongera umunsi kumunsi. Hatitawe ku gihe cyumwaka cyangwa uko ubukungu bwifashe mubihugu, abantu bariye kandi bazakomeza kurya, cyane cyane urebye ibigezweho, kubura umwanya, no kudashaka guteka, kurya muri francise yibiribwa rusange. Gutangira ubucuruzi muriki gice cyibikorwa, amahitamo meza cyane ni ukugura francise, igufasha gutangira umushinga wawe hamwe nishoramari rito, kwishyura byihuse, hamwe ninyungu nyinshi. Muri kataloge hamwe nuburiganya bwibiribwa, birashoboka kugereranya ingingo zimikorere yikigo kumasoko, guhera mumwaka washinzwe, hasohotse amashyirahamwe yambere ya francise na francise. Ibanzirizasuzuma, urashobora kugereranya impuzandengo yikigereranyo cya buri kwezi, igihe cyo kwishyura amafaranga yashowe, nibindi byongeweho, kurugero, amafaranga rimwe hamwe nubukode.

Ibyiza bya francise yibiribwa nuko ushobora kugira ibiryo aho hantu cyangwa ukajyana ibiryo, ugategura kubyara. Ibicuruzwa byinshi bifite francises yibiribwa rusange byafunguwe kuri francise cyangwa muburyo bwigenga, inyungu nyinshi kubisosiyete, niko ikirango kizamenyekana vuba. Byongeye kandi, abakiriya barashobora kuba batandukanye, icyingenzi nukwegera iki kibazo neza. Umu francisor yemeza gutanga amakuru yuzuye namabanga yibiryo byigikoni, abakiriya, nabatanga isoko. Byongeye kandi, guhitamo ibibanza, guteza imbere igishushanyo mbonera cyumushinga, kubungabunga ikibanza, gutunganya ibibanza, no kugenda kugirango hafungurwe francise yibiribwa biri mubipaki. Nkuko bisanzwe, mugihe uhisemo isosiyete runaka ukunda, ugomba kubanza kumenyera gushora imari. Ubwa mbere, amafaranga yose hamwe nubukode, bingana numubare wibiciro byose bya francisor.

Amahugurwa, ubukode, ibikoresho, kubara, ibicuruzwa, inyandiko, nibindi. Kubungabunga urubuga hamwe na porogaramu igendanwa nabyo ni inshingano za francisor. Kubwibyo, abakiriya bazashobora gutanga byihuse gutumiza bahitamo ahantu heza ho kugaburira ibiryo. Ibikoresho byo kwamamaza, jurisprudence, sisitemu yikora, imiyoborere, nibindi bikoresho biri mubipaki. Kubijyanye n'ibisabwa ku nyubako ikodeshwa kuri francise y'ibiribwa rusange, ni ngombwa kubahiriza amategeko yashyizweho, ni ukuvuga ko bitifuzwa gukodesha amazu mumazu atuyemo no hejuru ya etage ya kabiri. Kugirango urebe amategeko n'amabwiriza ya franchise, birakwiye gusura kataloge. Twishimiye kubona umwe mubakiriya bacu, twizeye umubano wigihe kirekire.

Ubukungu francises nibitekerezo byubucuruzi bisabwa nabakiriya bijyanye nibisabwa kubicuruzwa runaka, ibicuruzwa, cyangwa serivisi. Isosiyete yacu igezweho yitwa USU itanga urutonde rwuzuye rwa francises yishyura byihuse ishobora kwihuta kwamamara ukeneye hamwe nikirangantego kizwi. Inzobere mu biro byacu zizahitamo francise yubukungu, ikore ibiganiro birambuye nabakiriya, aho ingingo nyamukuru ari inyungu zamafaranga, icyifuzo cyiterambere, hamwe no kugera kurwego mpuzamahanga. USU izashobora gutanga urutonde rwibitekerezo bitandukanye byo gushinga imishinga, uko kuzamura ibicuruzwa hejuru, niko ibiciro byubukungu byubukungu. Twabibutsa ko buri bukungu francise ifite igihe cyayo cyo kubona inyungu, kandi abakozi bacu bashyizeho igihe ntarengwa cyo gufata ingamba. Ni muri urwo rwego, byinshi bizaterwa nabakiriya ubwabo, bazamura ubukungu bwubukungu bwungutse, bafite icyifuzo cyo kubona inyungu vuba.

Kugirango tubone urutonde rusange rwamakuru kuri sosiyete yacu, nibyiza kujya kurubuga rwacu rwemewe, hamwe na contact, aderesi, na numero za terefone. Isosiyete ya USU yiteguye gukorana haba n’abakiriya baturutse mu gihugu cyacu ndetse n’abakora mu mahanga bazashaka ubufatanye. Itsinda ryatoranijwe muri USU muburyo burambuye, aho buri mukozi agomba kuba yujuje byuzuye ibisabwa kugirango abone ibisubizo byifuzwa. Abakiriya benshi bunguka bazashobora gushinga amashami yinyongera mugihe kizaza kuko, muri ubu bwoko bwubucuruzi, ntukeneye gutangira umushinga guhera. Twabibutsa ko ibyo bifite inyungu nyinshi kubakiriya badashaka kwihangira imirimo bonyine ariko bagashaka uburyo buhamye bwubukungu bwubukungu. Nyuma y’amasezerano, abakiriya bazagira uburenganzira bwo guteza imbere ubucuruzi bwungutse hamwe no kohereza amafaranga yerekeranye n’ubukungu bw’ubukungu, byongeye kandi, mu buryo bw’amakuru, hazatangwa ubumenyi bw’ingenzi mu kubaka ibicuruzwa byagenze neza kuva amahugurwa azakorwa. n'inzobere zacu.

Niba ushaka ibicuruzwa byubucuruzi bifite ireme kandi byiza, ugomba gufatanya na USU kugirango bigufashe guhitamo ubukungu bwishyurwa byihuse mumahanga.

Ifunguro ryokurya nigikorwa cyihariye kijyanye nibicuruzwa bikunda kwangirika. Niba uhisemo gukora kuri francise, ugomba kumenya neza ko iki gikorwa kigushiraho inshingano zimwe. Ubwa mbere, mugihe ukorana na francise rusange, uzasabwa kwishyura 9-10% byamafaranga winjiza buri kwezi. Nicyo bita ubwami nintererano yinyongera mubikorwa byo kwamamaza kurwego rwisi. Mubyongeyeho, niba utangiye gukorana na francise, noneho mubyiciro byo gutangira uzasabwa kwishyura icyo bita amafaranga-rimwe. Ihinduranya byukuri kuva mu kidage nkigice kinini.

Niba uhisemo kwishora mubyokurya rusange, ugomba rero gusobanukirwa neza amahame y'amategeko agomba gukurikizwa. Erega burya, ntamuntu numwe wahagaritse sitasiyo yisuku nindwara ya epidemiologiya, kandi irashobora kugaragara igihe icyo aricyo cyose hamwe na cheque. Ariko ikigo cya leta gishinzwe isuku n’ibyorezo ntabwo aricyo cyonyine gisuzuma gishobora kugusanga ukareba niba ukoresha francise neza. Kandi, francisor ifite uburenganzira bwose bwo gukora cheque zitandukanye. Byongeye kandi, birashobora kuba byeruye kandi byihishe. Hariho uburyo bwitwa kugura amayobera. Umuntu yinjira mubutaka bwa francise yawe hanyuma agura ibicuruzwa.

Asuzuma urwego rwa serivisi, ubwiza bwibiryo kandi atanga ibitekerezo. Umufaransa asuzuma amakuru yatanzwe kandi agafata ibyemezo byiza byo kuyobora.

Niba ukoresha francise yo kugaburira, ugomba rero kwibutswa neza ko uyu mushinga wubucuruzi ufite ibyiza n'ibibi. Ingaruka ni uko uri umuntu ubazwa kandi ugomba kwishyura imisanzu. Mubyongeyeho, hashobora kubaho inshingano zitandukanye zo kugura imigabane runaka ahantu hasobanuwe neza. Byongeye, ufite ibyiza byo gushyira mubikorwa francise. Kimwe mubigaragara cyane ni amahirwe yo gukoresha ikirangantego kizwi kandi kizwi kwisi yose. Byongeye, ufite kuri tekinoroji yo mu rwego rwo hejuru, ubumenyi-buhanitse, hamwe ningamba nziza yubucuruzi.

Ukorana na francise yo kugaburira hanyuma uzashobora kurenga abanywanyi nyamukuru ukoresheje ikoranabuhanga ryo murwego rwohejuru n'ubumenyi. Bazaguha kugirango ubashe kugera kubisubizo bitangaje no kongera amafaranga winjiza. Erega burya, francisor ishishikajwe nuburyo uburenganzira bwo gukora francise yo kugaburira kumugaragaro butangwa bwinjiza. Yakiriye ijanisha ry'amafaranga yinjira; kubwibyo, yiteguye gusangira ubumenyi, uburambe, nibindi byose bikenewe.