Ubucuruzi bwubucuruzi buhendutse kubucuruzi buciriritse cyangwa buciriritse bukenewe cyane muri iki gihe. Ubufaransa ubwabwo ni ugutanga uburenganzira bwabakoresha bwo gukoresha izina (ikirango), ikirango gifite ubucuruzi murwego runaka rwibikorwa, byashizweho mubihe bimwe, bihendutse cyangwa bihenze. Kugura francises bigira ingaruka nziza kubucuruzi bwawe niba uzi gukomeza. Franchises irashobora gutekerezwa nkubukode bwigihe kirekire hamwe nibitekerezo byubucuruzi, gutangira kwambere, nubundi burenganzira. Uyu munsi, ntakintu kidashoboka, niba mbere byari ngombwa gutekereza kwigenga, kugisha inama no kwishyura amakuru, uyumunsi, kubera iterambere ryikoranabuhanga, mubyukuri birihuta kandi byiza kubona francises yubucuruzi ikwiye, ukoresheje kataloge ya francises, byerekana ikiguzi gihenze . Kuboneka kw'igikoresho no gutondekanya, gushungura amakuru yishakisha, birahari kugirango byoroshe kandi bitezimbere amakuru yabonetse, kimwe no guhindura amasaha y'akazi, kubera igihe, amafaranga.

Mbere yo gushakisha, ugomba guhitamo ibyo utekereza nkubucuruzi bwawe bwite, niyihe ngingo, ibisobanuro birambuye ubona, ubaze igishoro cyo gutangiza, kuko mugura francises zidahenze birashoboka kandi no guhomba. Niba, nubwo bimeze bityo, utarahitamo kurwego rwibikorwa byawe, hitamo francises uhereye kumahitamo yatanzwe, ikintu gishobora kugusubiza. Kuri ibi, hari urubuga rwihariye, hamwe nogutanga francises yubu, ibisabwa, uburyo bwo kwishyura, hamwe no kuyungurura ubwoko buhenze kandi buhendutse. Nyuma yo kugura, uhita uba nyir'ubucuruzi bwawe bwite na francises, uhagarariye inyungu mubutaka bwashyizweho. Mugihe uguze francises, uzakira ibikoresho bihendutse cyangwa ibicuruzwa byubucuruzi, hamwe ningaruka nkeya kubucuruzi bwawe. Birashoboka gukora munsi ya francises kuzigama kwamamaza, mukuzamura ubucuruzi. Nyuma ya byose, nkuko mubizi, imyaka yambere niyo igoye cyane kandi ihenze uhereye kumafaranga.

Nibiba ngombwa, urashobora gukorana namakuru ya francisor. Benshi mubwoko busabwa mubucuruzi ni francises mubijyanye no kugaburira, kwisiga no gutunganya salon, ubucuruzi, serivisi, amasosiyete yubwishingizi, nibindi, ariko urashobora kumenyera amakuru arambuye kurubuga. Usibye kugisha inama, urashobora guhitamo umurima wifuza. Kubara ibihe byinjiza hamwe na serivisi zidahenze ku giciro gito. Na none, bigomba kuzirikanwa ko mugihe ushora imari mubucuruzi bwa francises, ugomba gusobanura neza ubwishyu bumwe. Uyu munsi, iyi ngingo yateye imbere cyane, kubwibyo hariho amahitamo menshi, mugihe ushakisha ubucuruzi buhendutse, cyangwa kuruta francises, ibyifuzo birenga ijana na mirongo irindwi biratangwa. Kurubuga, urashobora kumenyana gusa no guhitamo ubucuruzi, francises, ikiguzi, ariko kandi ibipimo ngenderwaho bya buri munsi, icyumweru cyangwa ukwezi, kureba amanota, kumenyera ibitekerezo byubucuruzi, gusaba gahunda, gusoma amakuru ningingo zibyiciro byubufaransa na francises nshya, gukundwa, ubwoko bwubucuruzi bwagaragaye, hamwe no kwishyura byihuse.

Na none, kwerekana umubare w'ishoramari (ridahenze, ruciriritse, kandi rihenze), n'umujyi n'umudugudu. Ninde wahisemo, birakwiye kwibuka ko ubucuruzi bugomba kuba ukunda. Birakwiye kandi kumenya ko urubuga rudakora gusa gushakisha ubucuruzi bwubucuruzi ahubwo no gutanga igitekerezo cyawe, wongeyeho francises yawe kurutonde ukoresheje amasezerano yatanzwe mubufatanye. Birakwiye ko twibuka ko ingingo nyinshi zubucuruzi bwawe mugihugu cyawe no mumahanga, niko ibisabwa, amafaranga yinjira, urwego. Birakwiye gusobanukirwa kubyerekeye gutanga francises muburyo runaka bwubucuruzi buhendutse. Kwishura byihuse, nigiciro kinini. Ikintu nyamukuru nuguhitamo ububiko bukwiye bwo kwamamaza urubuga rwa francises hamwe na SEO traffic.

Mugihe wagura ubucuruzi bwawe, portal yacu izahinduka umufasha udasimburwa mumyaka myinshi, burimwaka ikurura abafatanyabikorwa benshi (franchisees) kumushinga wawe. Umufaransa afasha francisee mumahugurwa, gushaka abakiriya, no kukubwira kubyingenzi byingenzi byubucuruzi bwawe.

Kugira ngo wakire amakuru yinyongera, ugomba kohereza icyifuzo kuri e-imeri cyangwa ugahamagara numero kugirango ubaze umujyanama. Urubuga rwacu ntirwerekanwa kubatangiye gusa ahubwo rugaragaza nabakinnyi bafite uburambe mubisoko bakeneye kandi badakeneye iyamamaza ryiyongera. Inzobere zacu zifasha mubufasha bwa serivisi hamwe ninama kumasaha, gufasha mubisabwa no kwakira ibyifuzo byabaguzi. Turabashimira mbere kubwinyungu zanyu kandi dutegereje ubufatanye burambye.

Amashuri y'incuke ni umushinga wubucuruzi utanga ikizere, aho ugomba kwita cyane kumutekano kuko abana aribo bafite agaciro kubantu benshi, kubwibyo, niba ubifata kubwo gukabya, ugomba kwitonda cyane. Niba uhisemo gutangiza ishuri ryincuke, noneho francise igomba guhitamo witonze. Umushinga wubucuruzi watsinze cyane usezeranya urwego rwo hejuru rwinjiza azakora. Gukorana na francise y'incuke nabyo bisaba ubwoko butandukanye bw'imisanzu. Irashobora kuba umusanzu umwe niba utangiye umushinga wubucuruzi. Nibyiza kwishora muri francise kuko iguha ibikoresho byose byingirakamaro ushobora gukemura hafi yimirimo yose yo mubiro.

Byongeye, uzabona uburyo bwo murwego rwohejuru. Ibi bizatandukanya neza ishuri ryincuke nigereranya kumasoko. Niyo mpamvu franchise ari ishoramari ryunguka.

Amashuri y'incuke agomba kwitabwaho bikwiye kugirango utagira ibibazo mugihe ushyira mubikorwa francise. Ibikorwa byose bikenewe birasabwa gukorwa hakurikijwe amabwiriza. Ibintu bito bitandukanye, harimo imyenda y'abakozi, bigomba kwigana umwimerere. Kugirango ukore ibi, uzakira amakuru akenewe, wenda nibikoresho bimwe. Kurugero, umwambaro urashobora kuboneka byoroshye muri francisor mugihe ugeze kumasezerano nkaya. Ubufaransa bwikigo cyita kubana kizakora neza niba utegura gahunda yubucuruzi kurwego rukwiye.

Korana na francise y'incuke kugirango urenze abanywanyi bose badafite uburyo bwikoranabuhanga butunganye kandi badashobora gukora ubucuruzi nkuko ubishoboye.

Amashuri y'incuke ni umushinga wubucuruzi, ugashyira mubikorwa, ufite amahirwe yose yo gutsinda gusa kuko uzagira inyungu muguhangana kurushanwa bimaze gutangira. Ariko, ugomba kwishyura francisor kubwiyi nyungu. Azategereza intererano zimwe muri wewe, zishobora gutandukana mwijanisha. Mubisanzwe, niba ukoresha francise yincuke, kugabanywa kugera kuri 9% yinjiza buri kwezi cyangwa kugurisha. Byose biterwa nuburyo muganira nabahagarariye ibirango. Ubufaransa ni ubwoko bwibikorwa mugihe wowe, nkuko byari bimeze, ukodesha uburenganzira bwo gukora ikirango; hiyongereyeho, francise yikigo cyabana irashobora kandi gutanga amahirwe yo kubona umutungo runaka wa gahunda yo gukoresha kubayobozi b'ikigo.

Ubufaransa bukomeye bwikigo cyita kubana bizagufasha guhangana vuba ninshingano zumusaruro, kuko ushobora kuyoborwa namabwiriza yabigenewe.

Niba uhisemo gushyira mubikorwa francise yincuke, ugomba rero gukora isesengura ryapiganwa mbere. Birumvikana ko ugomba no gukora isesengura rya swot kugirango ugenzure neza imbaraga zawe n'intege nke zawe. Ibi bipimo birashobora kugereranywa n’imibare yabanywanyi, bityo, ukiha amahirwe yo gukorana neza namakuru. Ubufaransa bwincuke buzakora neza, mugihe amategeko n'amabwiriza yose yubahirijwe neza, ushobora kubiganiraho na francisor hakiri kare. Ni ibisanzwe kuri wewe guhuza neza nabakozi cyangwa abahagarariye ibirango mugihe ushyira mubikorwa umushinga wubucuruzi. Akenshi, urashobora kubaza ibibazo byose ushimishijwe no kubona ibisubizo bizagufasha gufata ibyemezo byiza byo kuyobora.

Umukozi wese wikigo mukorana azishimira gusangira nawe uburambe kuko bushishikajwe no kuzamuka kwinjiza.

Inyungu zitaziguye za francisor mugushyira mubikorwa neza francise yincuke yawe ni ukubera ko ugabana amafaranga yawe nishirahamwe. Niyo mpamvu ugomba gukora ibikorwa byawe byubucuruzi neza bishoboka. Erega burya, amashuri y'incuke asanzwe adakorera kuri francise ntabwo agomba gukuramo amafaranga. Nawe, nawe, uzishyura kugeza 9% buri kwezi. Ibikorwa byo kwamamaza kwisi byishyurwa na franchisee. Mubyongeyeho, hari umusanzu witwa royalties.

Amafaranga yo gushyira mu bikorwa francise yincuke arashobora kuva kuri 2 kugeza kuri 6%. Umubare nyawo uterwa numubare winjiza, kimwe namasezerano ushobora kugirana na francisor.

Amashuri yigenga yincuke araguha amafaranga ahoraho kumafaranga. Kugirango ukore ibi, ugomba guhangana na francise witonze, wize ibyangombwa byatanzwe. Ibipimo ngenderwaho bitanga ubushobozi bwo kwigana ubudahemuka inzira yinganda yatumye abikorera ku giti cyabo bagera ku ntsinzi. Ntugomba guhimba ikintu wenyine, gerageza. Ukeneye gusa gufata uburambe buriho no kubishyira mubikorwa mumuryango wawe. Niba uyobora ikigo cyigenga cyita kubana, amahitamo yo gukorana na francise agomba gutekerezwa byibuze kugirango ibikorwa byogukora neza.

Urashobora gushushanya neza icyumba ukurikije umwimerere, nawe uzahabwa kode yo gushushanya. Mu buryo nk'ubwo, imyambarire y'abakozi b'incuke irafasha. Urashobora kwambika abakozi b'ishuri ryigenga ryigenga kuburyo bihuye neza nurugero rwa francise. Ibi bitanga inyungu zo guhatanira guhangana nabahanganye bakomeye. Urashobora gutsinda guhangana kwabanywanyi, gutanga amahirwe yose, kuganza isoko, kunguka ikirenge mucyerekezo cyiza kugirango ugire amahirwe yose yo kugera kubisubizo byiza.

Tanga ishuri ryigenga ryigenga francise muburyo bukwiye bwo kwitabwaho kandi rwose bizaguhemba. Urashobora guhangana neza nabatavuga rumwe nawe. Kugira amakuru agezweho agufasha gutsinda ibitero byimiryango ikurwanya. Umufaransa yishimiye gusangira nawe amakuru. Yiteguye gutanga hafi ya byose, uhereye kuri gahunda yubucuruzi idasanzwe kugeza ku ikoranabuhanga ryo mu rwego rwo hejuru. Ukeneye gusa kuba ushobora gukoresha ibi bikoresho nurwego ntarengwa rwo gukora neza.

Nka francisee yigenga yigenga, birumvikana ko uhura namarushanwa. Ugomba kwitegura ko bamwe mubatavuga rumwe nabo bashobora kwifashisha inzira zubuhemu rwose. Gusa niba witeguye neza, amacenga yabo ntazagira ingaruka zikomeye kandi uzatsinda byose. Ishuri ryigenga ryigenga ryongera cyane amafaranga yinjiza kuri bije, ukorana na gahunda ntarengwa, yumvikana, hamwe nubushobozi. Uzagira intsinzi ndende. Gukorana umusaruro hamwe na francise yigenga yigenga ninzira yawe yo gutsinda.