Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Burger francise numushinga wubucuruzi ushobora kubyara inyungu, mugushyira mubikorwa ushobora kuzamura cyane imibereho myiza yumubiri wawe ndetse naba francisor. Nyuma ya byose, francisor yiteze gukuramo imisanzu muri sosiyete yawe buri kwezi. Fungura burger ahantu francise yawe izaba ikenewe. Kurugero, ibi birashobora kuba ingingo zigurishwa hafi yikigo cyubucuruzi, kaminuza, cyangwa ishuri. Ntakintu kigoye mugutezimbere ubucuruzi bwa burger, cyane cyane niba ufite francise ufite. Ariko, ingorane zimwe zirashobora kuza muburyo bwawe.

Irushanwa rirashobora kuba ingorabahizi. Erega burya, abo muhanganye ntabwo bagiye kureka imigabane yisoko bari basanzwe bakora mbere yuko ufata icyemezo cyo kwaguka. Niyo mpamvu ugomba kwitegura neza ukora isesengura ryibanze ryibikorwa byo guhatanira. Byaba byiza kandi gukora isesengura na swot, bigufasha kumva neza ibyiza nibibi uzagira nyuma yo gutangiza umushinga wubucuruzi. Nibyo, francise izaguha inyungu zingenzi, ariko, ibi ntibihagije kugirango ugere kubitsinzi.

Burger francise ikora neza, kurugero, McDonald's, hamwe na resitora yihuta-yi resitora yiyi societe yisi yose iherereye kwisi yose. Ntakintu kidasanzwe kijyanye naba burger, ariko, francise irakora, kubwibyo, intsinzi iremezwa uko byuzura. Nibyo, bimwe mubipimo byibiribwa byubahirizwa muri uyu muryango, ariko, hitabwa cyane ku kwamamaza. Ikirango ubwacyo gifite akamaro gakomeye. Niyo mpamvu, mugihe ushyira mubikorwa francise ya burger, ugomba kwitondera cyane abanywanyi bawe ugomba guhatanira kurugamba rwamasoko. Abantu ntibashobora gusa kuza kubaserukira francise, batazi neza, kubwibyo, bakora ubushakashatsi bwibanze bwamakuru, bakora imirimo yisesengura, imibare yo kwiga.

Ibi bizagufasha kumva ingaruka zishobora kukugiraho ingaruka nayahe mahirwe aboneka mugushyira mubikorwa umushinga wubucuruzi. Burger francise ikora neza igomba kubona amafaranga ahagije kugirango yishyure ikiguzi cyawe kandi ikanashobora kugabana amafaranga yinjiza na francisor.

Burger club franchise numushinga ufite akamaro, kandi mugihe uyishyira mubikorwa, umuntu ntagomba kwibagirwa kubyerekeye imibare. Nyuma ya byose, kubona imibare igezweho no gukora isesengura rishingiye kuri byo biguha umwanya wo kurushanwa. Niba ukorera francise, uba rwiyemezamirimo watsinze kuruta niba wakoraga wenyine. Iri ntabwo ari itegeko ridafite ibitemewe, ariko, muri rusange, ni. Shyira mubikorwa francise yawe hanyuma burger izaba yujuje ubuziranenge, kandi uburyohe bwayo burashimwa nabaguzi. Ubu ni ubwoko bukunzwe cyane bwibiryo byihuse, bugenda burushaho gukundwa, bityo, birakenewe gutanga ubwoko bwibicuruzwa.

Niba ushaka kujya mubucuruzi bwa burger hanyuma ugatangira club yawe, francise izagufasha. Kuboneka kwayo kuguha amakuru agezweho, tekinoroji yo murwego rwohejuru, ubushobozi bwo kubaka urunigi rwihariye. Ntushobora gukusanya no gutegura ibi byose wenyine, cyane cyane mugihe gito. Urabona rero amakuru yose ukeneye kandi ukeneye gutangira gukina. Koresha burger club franchise hamwe no kumenyekanisha ubucuruzi hamwe nisesengura rihoraho. Ntabwo bibabaza gukomeza kugezwaho amakuru, kandi urashobora gukumira iterambere ridakenewe.

Niba ukoresha burger club franchise, gutondeka abakiriya bawe birashobora kugufasha guhangana. Ikintu nyamukuru nukumenya hakiri kare intangiriro yimikorere. Noneho ufite amahirwe yose yo gutsinda ingorane hamwe nigisubizo ntarengwa kuri wewe. Tanga francise burger club kwitabwaho ikwiye gukora igishushanyo, haba hanze ndetse no imbere, ukurikije amabwiriza. Wakiriye urutonde rwuzuye rwimyambarire, kode yo gushushanya, nandi makuru. Ibi biragufasha kuzana burger club muburyo bwuzuye numwimerere.

Ugomba kwihatira kumera nka francisor bishoboka. Ubu ni bwo busobanuro bwa franchise. Ugura igihe gito uburenganzira bwo gukora ibikorwa byawe ukurikije umwimerere, ntugahimbire ikintu icyo ari cyo cyose, ntugashore amafaranga mugutezimbere ikirango ku bwigenge. Ndetse no kwamamaza murwego rwa burger club murwego rwisi rwatangijwe na francisor wenyine, ugomba gusa kubigiramo uruhare mumafaranga ukuramo buri kwezi. Ibyokurya bya burger bizaba biryoshye kandi bizakurura abakiriya.