Ubucuruzi bwubucuruzi buhendutse kubucuruzi buciriritse cyangwa buciriritse bukenewe cyane muri iki gihe. Ubufaransa ubwabwo ni ugutanga uburenganzira bwabakoresha bwo gukoresha izina (ikirango), ikirango gifite ubucuruzi murwego runaka rwibikorwa, byashizweho mubihe bimwe, bihendutse cyangwa bihenze. Kugura francises bigira ingaruka nziza kubucuruzi bwawe niba uzi gukomeza. Franchises irashobora gutekerezwa nkubukode bwigihe kirekire hamwe nibitekerezo byubucuruzi, gutangira kwambere, nubundi burenganzira. Uyu munsi, ntakintu kidashoboka, niba mbere byari ngombwa gutekereza kwigenga, kugisha inama no kwishyura amakuru, uyumunsi, kubera iterambere ryikoranabuhanga, mubyukuri birihuta kandi byiza kubona francises yubucuruzi ikwiye, ukoresheje kataloge ya francises, byerekana ikiguzi gihenze . Kuboneka kw'igikoresho no gutondekanya, gushungura amakuru yishakisha, birahari kugirango byoroshe kandi bitezimbere amakuru yabonetse, kimwe no guhindura amasaha y'akazi, kubera igihe, amafaranga.

Mbere yo gushakisha, ugomba guhitamo ibyo utekereza nkubucuruzi bwawe bwite, niyihe ngingo, ibisobanuro birambuye ubona, ubaze igishoro cyo gutangiza, kuko mugura francises zidahenze birashoboka kandi no guhomba. Niba, nubwo bimeze bityo, utarahitamo kurwego rwibikorwa byawe, hitamo francises uhereye kumahitamo yatanzwe, ikintu gishobora kugusubiza. Kuri ibi, hari urubuga rwihariye, hamwe nogutanga francises yubu, ibisabwa, uburyo bwo kwishyura, hamwe no kuyungurura ubwoko buhenze kandi buhendutse. Nyuma yo kugura, uhita uba nyir'ubucuruzi bwawe bwite na francises, uhagarariye inyungu mubutaka bwashyizweho. Mugihe uguze francises, uzakira ibikoresho bihendutse cyangwa ibicuruzwa byubucuruzi, hamwe ningaruka nkeya kubucuruzi bwawe. Birashoboka gukora munsi ya francises kuzigama kwamamaza, mukuzamura ubucuruzi. Nyuma ya byose, nkuko mubizi, imyaka yambere niyo igoye cyane kandi ihenze uhereye kumafaranga.

Nibiba ngombwa, urashobora gukorana namakuru ya francisor. Benshi mubwoko busabwa mubucuruzi ni francises mubijyanye no kugaburira, kwisiga no gutunganya salon, ubucuruzi, serivisi, amasosiyete yubwishingizi, nibindi, ariko urashobora kumenyera amakuru arambuye kurubuga. Usibye kugisha inama, urashobora guhitamo umurima wifuza. Kubara ibihe byinjiza hamwe na serivisi zidahenze ku giciro gito. Na none, bigomba kuzirikanwa ko mugihe ushora imari mubucuruzi bwa francises, ugomba gusobanura neza ubwishyu bumwe. Uyu munsi, iyi ngingo yateye imbere cyane, kubwibyo hariho amahitamo menshi, mugihe ushakisha ubucuruzi buhendutse, cyangwa kuruta francises, ibyifuzo birenga ijana na mirongo irindwi biratangwa. Kurubuga, urashobora kumenyana gusa no guhitamo ubucuruzi, francises, ikiguzi, ariko kandi ibipimo ngenderwaho bya buri munsi, icyumweru cyangwa ukwezi, kureba amanota, kumenyera ibitekerezo byubucuruzi, gusaba gahunda, gusoma amakuru ningingo zibyiciro byubufaransa na francises nshya, gukundwa, ubwoko bwubucuruzi bwagaragaye, hamwe no kwishyura byihuse.

Na none, kwerekana umubare w'ishoramari (ridahenze, ruciriritse, kandi rihenze), n'umujyi n'umudugudu. Ninde wahisemo, birakwiye kwibuka ko ubucuruzi bugomba kuba ukunda. Birakwiye kandi kumenya ko urubuga rudakora gusa gushakisha ubucuruzi bwubucuruzi ahubwo no gutanga igitekerezo cyawe, wongeyeho francises yawe kurutonde ukoresheje amasezerano yatanzwe mubufatanye. Birakwiye ko twibuka ko ingingo nyinshi zubucuruzi bwawe mugihugu cyawe no mumahanga, niko ibisabwa, amafaranga yinjira, urwego. Birakwiye gusobanukirwa kubyerekeye gutanga francises muburyo runaka bwubucuruzi buhendutse. Kwishura byihuse, nigiciro kinini. Ikintu nyamukuru nuguhitamo ububiko bukwiye bwo kwamamaza urubuga rwa francises hamwe na SEO traffic.

Mugihe wagura ubucuruzi bwawe, portal yacu izahinduka umufasha udasimburwa mumyaka myinshi, burimwaka ikurura abafatanyabikorwa benshi (franchisees) kumushinga wawe. Umufaransa afasha francisee mumahugurwa, gushaka abakiriya, no kukubwira kubyingenzi byingenzi byubucuruzi bwawe.

Kugira ngo wakire amakuru yinyongera, ugomba kohereza icyifuzo kuri e-imeri cyangwa ugahamagara numero kugirango ubaze umujyanama. Urubuga rwacu ntirwerekanwa kubatangiye gusa ahubwo rugaragaza nabakinnyi bafite uburambe mubisoko bakeneye kandi badakeneye iyamamaza ryiyongera. Inzobere zacu zifasha mubufasha bwa serivisi hamwe ninama kumasaha, gufasha mubisabwa no kwakira ibyifuzo byabaguzi. Turabashimira mbere kubwinyungu zanyu kandi dutegereje ubufatanye burambye.

Ububiko bwinkoko francise izatanga isoko yumutungo uhoraho. Ibi bizabaho gusa kuberako ushyira mubikorwa francise, uzana ububiko bwinkoko kurwego rushya rwose rwumwuga. Uzashobora kwakira ububiko bwihariye, kimwe no gukora ibicuruzwa byabo kubiciro biri hejuru. Mugukorana na francise, uzafata inshingano zimwe. Icyambere, zimwe mumisanzu usabwa gutanga. Byongeye kandi, mugihe ushyira mubikorwa francise yinkoko, ugomba no kugura umutungo wibicuruzwa, byashoboka muri francisor.

Ibi ntabwo ari nkenerwa, kubera ko amasezerano yose atandukanye, kandi byose biterwa nubwoko bwamasezerano wanyuma ugeraho bivuye mubiganiro. Ububiko bwinkoko bwubufaransa bugomba kubona amafaranga menshi kurenza uwo bahanganye. Nyuma ya byose, ugabana ibyinjira na francisor, kandi ugomba kwinjiza byibuze 10%. Nibyo, kwiyongera kwa 10% ntabwo kugarukira kurutonde rwinyungu zububiko bwinkoko francise. Urashobora kubara inshinge nini cyane. Korana n'ibishushanyo, imbonerahamwe, imbonerahamwe, n'imibare. Ibi bizaguha igitekerezo cyerekana uko isoko ryifashe.

Niba ushaka francise iduka ryinkoko, hitamo uburyo bwiza buboneka.

Bizashoboka kwamamaza mubitangazamakuru, TV, interineti no gukoresha amasoko yose yamakuru. Gukorana na francise kububiko bwinkoko bizaguha neza kwinjiza amafaranga yishoramari, icy'ingenzi ni ugukorera abaguzi neza ubaha serivisi nziza kandi yateye imbere. Amaduka yawe yinkoko francise azabyara inyungu nyinshi wizeye ko uzagabana. Nyuma ya byose, francisor ntabwo ikorana nawe kubuntu. Itanga ikoranabuhanga, kumenya-uko, izina ryikirango, nibindi kumafaranga. Ubwa mbere, hariho amafaranga rimwe, amafaranga yimisoro, hamwe niyamamaza.

Izi mpinduka zose zikorwa muburyo busanzwe, usibye umusanzu wamafaranga. Bizanwa rimwe mugihe utangiye guteza imbere ububiko bwinkoko francise. Umubare wintererano urashobora kandi gutandukana kandi biterwa namasezerano yawe. Ni ayahe masezerano ugeraho, kuri francise kububiko bwinkoko izakora.