Ubufaransa muri Nizhny Novgorod ni umushinga ushobora kubyara inyungu, ariko birashoboka ko umushinga wubucuruzi ushobora guteza akaga. Kugirango umenye neza, amahirwe yo gukora isesengura rya swot aratangwa kugirango afashe rwiyemezamirimo mushya. Iki gikoresho cyoroshye kandi gikunze kubuntu cyemerera gusuzuma neza uko isoko ryifashe ubu ukurikije amakuru ufite. Noneho, umaze gukora isesengura ryibanze rya swot, urashobora gusobanukirwa neza amahirwe ningaruka za francise muri Nizhny Novgorod.

Ubufaransa bugomba gufatwa nkubwoko bwimikoranire hagati yuwagabanije na nyir'ikirango mugihe franchisee yishyuye amafaranga runaka kuri francisor kugirango uburenganzira bwo gukoresha ikirango. Usibye uburenganzira bwo gukora ikirangantego, mugihe ukorana na francise, wakira kandi amategeko n'amabwiriza meza agufasha gukora ubucuruzi bwawe neza.

Iyo utezimbere ubucuruzi kuva kera, francisor yamaze kunyura mubyangombwa byose, akusanya uburambe bukenewe, kandi ashyiraho ubushobozi. Amaze gukora amakosa menshi kandi arashobora kukuburira. Ngiyo agaciro ka franchise. Nyuma ya byose, ntabwo ubona amahirwe yo gukora ikirango kizwi gusa ahubwo nubunararibonye butagereranywa bugufasha guhangana neza nimirimo itandukanye. Teza imbere francise muri Nizhny Novgorod ubuhanga, ukoreshe ibikoresho byose hamwe namategeko. Ibi bigufasha kuba rwiyemezamirimo ukora neza kandi uhiganwa ufite amahirwe yose yo kugera kuntego zawe.

Ba mukerarugendo nabo bashishikajwe na Nizhny Novgorod, kuko umujyi ushaje ni mwiza cyane mubwubatsi. Mubyongeyeho, Nizhny Novgorod arangwa numubare munini wabantu baza mubucuruzi. Ibi nibintu bidakwiye kwirengagizwa. Kandi, abaturage baho ba Nizhny Novgorod rwose bishimiye gufungura francise nshya kubutaka bwumujyi bakunda. Birumvikana ko ugomba kumenya neza ingaruka zishobora kukubangamira kugirango wirinde gufata ibyemezo bitari byo. Iterambere rya francise riteganijwe ubwaryo, birakenewe kohereza amafaranga runaka yumutungo nkubwishyu bwuburenganzira bwo gukoresha francise.

Byongeye kandi, no mubyiciro byambere, mugihe utangiye ubucuruzi bwawe, uba ukeneye kohereza 10% yikiguzi nkumusanzu umwe. Ugomba kandi kuzirikana ko, hamwe n’amafaranga yinjira, ugomba no kugabana amafaranga na francisor buri kwezi. Ubufaransa muri Nizhny Novgorod burashobora kuzamurwa neza kandi neza mugihe ushobora gusuzuma neza urwego rwibisabwa ushobora kubona. Ibi biguha amahirwe yo gukora mubihe bikomeye hamwe nurwego ntarengwa rwubushobozi kuva ufite amakuru akenewe kuriwe. Ubufaransa muri Nizhny Novgorod buguha amahirwe yo guhangana neza nakazi ko mu biro no kwirinda amakosa. Nyuma ya byose, amakosa hafi ya yose ashobora kuba yarakozwe nuwakubanjirije, abishaka gusangira ubunararibonye bwabo kumafaranga make. Korana na francise kugirango wirinde amakosa uwakubanjirije yamaze kunyuramo no kugira ikirangantego kizwi kwisi yose.

Ubufaransa kuri broker numushinga wubucuruzi ushobora guteza akaga kuko serivisi zabakozi nigikorwa cyihariye. Hitamo francise ukurikije imwe igukwiriye. Mubyongeyeho, ugomba gusuzuma ibisabwa kugirango ishyirwa mubikorwa rya franchise, ibyo francisor abiteganya. Kugirango ukore ibi, urashobora guhindukirira kumaduka atandukanye hamwe nisoko rya francise, biroroshye cyane. Niba uri broker, noneho ishyirwa mubikorwa ryibikorwa byawe mu izina rya francise izwi cyane biguha amahirwe yo kuzamura cyane imibereho yawe. Nyuma ya byose, uzakira izindi porogaramu gusa kubera ko uhagarariye ikirango kizwi kandi cyizewe.

Broker akeneye gukora impapuro ze zifite ubuziranenge, akorana cyangwa adafite francise. Utitaye kumiterere yibikorwa, uzakenera gukorana nubutunzi bwamafaranga, kandi iyi ninshingano zemewe ndetse n’imyitwarire myiza kubakiriya bawe. Gukorana na francise kubakoresha bituma bishoboka gukoresha ubumenyi, amakuru, uburyo bwikoranabuhanga, hamwe na gahunda yubucuruzi ikora neza. Mubyongeyeho, urabona kandi ikirango kizwi kwisi yose ufite. Byaba byiza iki kirango cyamamaye mubutaka bwa leta ugiye gufungura francise kubakoresha.

Umushinga wubucuruzi ujyanye na francise kuri broker uzakora neza niba bishyizwe mubikorwa neza. Mugushira mubikorwa neza, turashaka gukoporora neza ibintu biranga ibigo dukurikije ibipimo. Ariko ibipimo byo gutsinda ntabwo bigarukira kuriyi. Ugomba kandi gusuzuma itandukaniro ryakarere kugirango ukore neza. Igabanywa kuri broker riteganya kugabanyirizwa amafaranga yambere yitwa amafaranga rimwe. Aya mafranga azoherezwa kuri konti ya francisor nyuma yo gukora amasezerano.

Umubare wintererano imwe mugihe ukorana na francise kuri broker irashobora kuva kuri 9 kugeza 11%. Ibi nibikorwa bisanzwe kandi ntakintu cyamaganwa muri byo. Ugomba kwishyura kugirango ubone amahirwe yo gukora mwizina rya francise izwi. Waba uri umunyabigeni cyangwa umunyabigenge, uracyakeneye gukurikiza amabwiriza yemewe muri rusange.

Abagabo francises - iki cyiciro gikubiyemo ibyifuzo kubagabo nabafite uruhare mubucuruzi bwabagabo. Izi francises zirimo imishinga ijyanye namahugurwa, serivisi zimodoka, umusaruro, ubwubatsi. Nkuko bisanzwe, gutunga francise yabagabo, ugomba kuba ufite ubumenyi bwa tekinike cyangwa ubuhanga mubucuruzi runaka cyangwa uzi neza ikibazo runaka. Nubwo igihe cyerekana ko abagabo badashaka gukora ibiryo, kugemura ibiryo, cyangwa ahantu hihariye cyane mubucuruzi bwibicuruzwa, urugero, kugurisha ibiryohereye. Vuba aha, abagabo bakunda cyane ingingo yo guteka babigize umwuga, kurugero, uduce cyangwa imizingo. Nkuko igihe cyabigaragaje, kimwe cya kabiri cyubumuntu gikunda imishinga yimyambarire mubijyanye na siporo no gushushanya.

Harimo gufungura clubs za siporo, amashuri yimikino yo kogosha, salon yabagabo, amahugurwa y amajwi. Hariho kandi ibyifuzo bidasanzwe rwose, kurugero, francise 'Stroytaxi' cyangwa serivise 'Kurambagiza'. Abagabo francises nabo barimo ibikoresho cyangwa imishinga yo kugura ibikoresho. Ninde wahisemo, ibuka ko francising yabagabo yinjiza cyane biz. Kumenya ubushobozi bwawe nikintu cyingenzi mubuzima bwiza. Uburyo bugezweho mubucuruzi bworohereza cyane inzira yo gutsinda. Mubyukuri, urashobora gukoresha uburyo nubuhanga bumaze kugaragara bwo gukora ubucuruzi.

Ubwiza bwaba francises yabagabo biterwa nibintu byinshi, gukorana nikirangantego cyemewe ubona igabanuka ryinshi ryingaruka zo kwihangira imirimo, birashoboka ko watangira vuba mubucuruzi mwizina rizwi cyane, kumenyekanisha no gukoresha uburyo bwagaragaye bwa biz biz , ubufasha butangwa na francisor. Mugihe kimwe, ntukeneye gukoresha amafaranga menshi mugutezimbere ubucuruzi bwawe. Byongeye, ubona inama zifatika kumwanya wa biz hamwe nisuzuma ryigihe. Na none, abafaransa bamwe batanga amahirwe yo gutanga inguzanyo, ubwishingizi, nabandi bafatanyabikorwa. Muri kataloge yacu, uzasangamo ibyifuzo biva mubirango mpuzamahanga no murugo. Kugirango ubone icyifuzo gikwiranye, ugomba gusa gukurikira umurongo kandi uzabona uburyo: amasezerano yubufatanye, ikiguzi cyikibazo, gusubiramo, nandi makuru yingirakamaro ya francises. Twakusanyije kubitangwa gusa kubirango byizewe byabagabo francises, fungura ubucuruzi bwawe nta ngaruka nigihombo.

Ubufaransa nogukwirakwiza ntabwo ari ibintu bifitanye isano gusa. Iyi nayo ni imirimo yo kubyaza umusaruro igomba kwikora. Porogaramu nshya y'ibisekuru irakwiriye ukurikije izo ntego. Ntushobora gusa guhangana neza na francise ahubwo unashobora guha abagabuzi urugero rukenewe rwo kwitabwaho. Nta bucuruzi bugenda budafite abagabuzi, bityo rero muri francise, uzirikana ibintu byose ukoresheje mudasobwa. Hamwe na software idasanzwe kandi ihindagurika cyane icyarimwe, urashobora gukora neza kandi byoroshye guhangana nimirimo yimiterere yibiro, ukabikora muburyo bunoze.

Ubufaransa bwawe burishura, nkigishoro cyo kwikora. Urusobekerane ntirushobora gutanga gusa ibintu byinshi ariko nanone ni byiza mubijyanye nigiciro ukurikije igiciro nubwiza. Niba ukoresha software ya francise, noneho biz irenze ibisa. Porogaramu yo gukwirakwiza franchise igomba gushirwaho hitawe kubisobanuro birambuye. Imikorere ikozwe neza kandi yateguwe neza nuburyo bwo gutandukanya ibicuruzwa nkibi. Porogaramu ya filigree isohoza neza imirimo yose yashinzwe.

Ubwiza bwa francising buri muburyo bwo kubona inyungu zidasubirwaho kubantu bombi bitabiriye umubano wubufaransa. Ku bucuruzi buciriritse na ba rwiyemezamirimo ku giti cyabo, bitanga ubucuruzi buhamye bwunguka, ku bigo bizwi cyane n’amasosiyete amahirwe yo kwagura no gushimangira imyanya yabo ku isoko. Igikundiro cyiterambere ryacu nuko gikwiranye rwose nabantu bose intego nintego.

Ubufaransa bwisosiyete yubucuruzi izatanga amahirwe yo guteza imbere ibikorwa murwego rushya rwumwuga. Mugukorana na francise, ubona umubare wibyiza byingenzi byo guhatanira. Kora francise yawe ya brokerage hanyuma ubone byinshi mumushinga wawe wubucuruzi. Ibi bizaguha amahirwe yo kuyobora isoko no guhora wagura ubuyobozi bwawe kubarwanya nyamukuru. Kora neza utanga serivise nziza. Noneho uzagira inyungu zingenzi zo guhatanira.

Irashobora gukoreshwa muburyo bwo gukurura abaguzi benshi. Hindura neza sosiyete yawe ya brokerage ukoresheje francise. Icyo gihe isosiyete izatsinda kandi bizashoboka kongera ingano yinjira mu ngengo yimari. Uzashobora guhangana neza nakazi ako ari ko kose ko mu biro, kugikora neza. Gushyira mubikorwa francise ya societe yubucuruzi irashobora guhura nibibazo bitandukanye. Kurugero, ayo ni amayeri yabanywanyi nibisabwa n'ubuyobozi bwa leta. Nyuma ya byose, ubu bwoko bwubucuruzi bugarukira cyane muburenganzira bwo kwamamaza.

Kubwibyo, ukeneye kwitegura mbere yibi kandi ukamenya icyo gukora. Noneho ishyirwa mubikorwa rya francise kumasosiyete yubucuruzi irashobora gutsinda ingorane zose, kandi uzashobora kubona urwego rwo hejuru rwinjiza. Kandi, nkuko mubizi, hano hari inganda nyinshi. Byukuri biva mumyuka yoroheje kandi ukeneye kumenya igikwiye gukorwa kugirango ubone.

Menyesha uhagarariye francise hanyuma utezimbere sosiyete yawe ikora neza bishoboka. Noneho ubucuruzi bwawe buzagerwaho kandi bizashoboka gukora neza ibikorwa byo mubiro muburyo ubwo aribwo bwose. Isosiyete yawe izayobora isoko, bityo itange amahirwe yo kongera vuba ubwinshi bwamafaranga yinjira. Brokerage franchise numushinga wakiriye na francisor kubusa. Uzagomba kwishyura, kandi mubyiciro byambere bigera kuri 11% yishoramari ryose. Byongeye kandi, mugihe cyo gushyira mubikorwa francise ya brokerage, ugomba kwishyura kuva 3 kugeza 9% byinjiza byakiriwe buri kwezi.

Ibi ni ibice bibiri. Iya mbere yitwa royalties, iyakabiri ni urutonde rwo kwamamaza kwisi yose. Hamwe hamwe bagize umubare ntarengwa wa 10% yubucuruzi cyangwa amafaranga yinjiza. Ibindi bisabwa kugirango ishyirwa mubikorwa rya francise ya societe yubucuruzi bigomba kuboneka muburyo butaziguye uhagarariye ikirango. Azaguha rwose amakuru agezweho, kandi urashobora kuyakoresha. Ugomba guhora witonze kandi witonze amakuru yahawe. Nyuma ya byose, bikubiyemo amakuru afatika, imikoreshereze yayo ntigomba kwirengagizwa.