Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa muri Nizhny Novgorod ni umushinga ushobora kubyara inyungu, ariko birashoboka ko umushinga wubucuruzi ushobora guteza akaga. Kugirango umenye neza, amahirwe yo gukora isesengura rya swot aratangwa kugirango afashe rwiyemezamirimo mushya. Iki gikoresho cyoroshye kandi gikunze kubuntu cyemerera gusuzuma neza uko isoko ryifashe ubu ukurikije amakuru ufite. Noneho, umaze gukora isesengura ryibanze rya swot, urashobora gusobanukirwa neza amahirwe ningaruka za francise muri Nizhny Novgorod.

Ubufaransa bugomba gufatwa nkubwoko bwimikoranire hagati yuwagabanije na nyir'ikirango mugihe franchisee yishyuye amafaranga runaka kuri francisor kugirango uburenganzira bwo gukoresha ikirango. Usibye uburenganzira bwo gukora ikirangantego, mugihe ukorana na francise, wakira kandi amategeko n'amabwiriza meza agufasha gukora ubucuruzi bwawe neza.

Iyo utezimbere ubucuruzi kuva kera, francisor yamaze kunyura mubyangombwa byose, akusanya uburambe bukenewe, kandi ashyiraho ubushobozi. Amaze gukora amakosa menshi kandi arashobora kukuburira. Ngiyo agaciro ka franchise. Nyuma ya byose, ntabwo ubona amahirwe yo gukora ikirango kizwi gusa ahubwo nubunararibonye butagereranywa bugufasha guhangana neza nimirimo itandukanye. Teza imbere francise muri Nizhny Novgorod ubuhanga, ukoreshe ibikoresho byose hamwe namategeko. Ibi bigufasha kuba rwiyemezamirimo ukora neza kandi uhiganwa ufite amahirwe yose yo kugera kuntego zawe.

Ba mukerarugendo nabo bashishikajwe na Nizhny Novgorod, kuko umujyi ushaje ni mwiza cyane mubwubatsi. Mubyongeyeho, Nizhny Novgorod arangwa numubare munini wabantu baza mubucuruzi. Ibi nibintu bidakwiye kwirengagizwa. Kandi, abaturage baho ba Nizhny Novgorod rwose bishimiye gufungura francise nshya kubutaka bwumujyi bakunda. Birumvikana ko ugomba kumenya neza ingaruka zishobora kukubangamira kugirango wirinde gufata ibyemezo bitari byo. Iterambere rya francise riteganijwe ubwaryo, birakenewe kohereza amafaranga runaka yumutungo nkubwishyu bwuburenganzira bwo gukoresha francise.

Byongeye kandi, no mubyiciro byambere, mugihe utangiye ubucuruzi bwawe, uba ukeneye kohereza 10% yikiguzi nkumusanzu umwe. Ugomba kandi kuzirikana ko, hamwe n’amafaranga yinjira, ugomba no kugabana amafaranga na francisor buri kwezi. Ubufaransa muri Nizhny Novgorod burashobora kuzamurwa neza kandi neza mugihe ushobora gusuzuma neza urwego rwibisabwa ushobora kubona. Ibi biguha amahirwe yo gukora mubihe bikomeye hamwe nurwego ntarengwa rwubushobozi kuva ufite amakuru akenewe kuriwe. Ubufaransa muri Nizhny Novgorod buguha amahirwe yo guhangana neza nakazi ko mu biro no kwirinda amakosa. Nyuma ya byose, amakosa hafi ya yose ashobora kuba yarakozwe nuwakubanjirije, abishaka gusangira ubunararibonye bwabo kumafaranga make. Korana na francise kugirango wirinde amakosa uwakubanjirije yamaze kunyuramo no kugira ikirangantego kizwi kwisi yose.

Ubucuruzi butagira ubwami bwamamaye cyane muri ba rwiyemezamirimo bahitamo ibitekerezo byabo byubucuruzi, hamwe no kutagira inyungu zuzuye kugurisha byakiriwe. Ubufaransa butagira ubwami butangwa nisosiyete yacu USU Software, itanga ubufatanye ninganda zitandukanye. Hariho abasaba francise benshi badafite ubwami, ariko icyingenzi nukuzirikana igitekerezo cyubucuruzi ufata. Urashobora kugura francise idafite ubwami kubufatanye na sosiyete yacu imaze igihe USU Software. Nyuma yo kugura francise itishyurwa, urutonde rwibyangombwa byerekeranye numushinga bihabwa rwiyemezamirimo, yiteguye gukoresha. Urashobora guteza imbere umushinga ushishikaye, ufatanya nabahagarariye isosiyete yacu, hamwe nogushyira mubikorwa birambuye ingamba, ukurikije imiterere yuburyo bwifuzwa.

Uburenganzira butagira ubwami nuburyo bwiza bwo guhitamo umushinga, kugabanya muburyo butandukanye ingaruka n'ibiteganijwe gutsindwa. Mbere ya byose, kubucuruzi bwiteguye, ugomba kunyura mubyiciro byumushyikirano hamwe nitsinda ryacu, bigufasha kumva ko ari ngombwa guhitamo igitekerezo cyihariye, hamwe no gusuzuma birambuye umushinga hamwe ninyandiko zahinduwe. Uburenganzira butagira ubwami bujya kure mugutezimbere ubucuruzi bwawe kuko hari ahantu henshi mubirimo muri arsenal yabo yizeye gushimisha abakiriya. Ubufaransa ubwo aribwo bwose bwumushinga bwakozwe muburyo burambuye ninzobere zacu, hamwe nibishoboka byo gushiraho gahunda nziza zabakiriya. Ukoresheje amahirwe yo gukora ubucuruzi bwamahirwe atagira ubwami, birashoboka kubaka ingamba zerekana neza icyo imbaraga zigomba kuba kumurimo utanga umusaruro. Kubwa francise kubuntu, urashobora kubona izindi nama zijyanye no kwamamaza no kwamamaza, hamwe nurutonde rwamakuru ajyanye no kugurisha byinshi. Inzira nziza nukugura igitekerezo gito kubakora, cyapimwe nibisubirwamo, ushobora gusoma mubitekerezo byurubuga rwacu.

Mbere yo kugura umushinga uwo ariwo wose, ugomba kwitegura witonze kugirango uhitemo icyerekezo cyiza cyingamba hamwe niterambere ryakurikiyeho mubyerekezo bitandukanye. Niba ushaka kwiteza imbere muburyo bugezweho, ugomba kumenyera francise yubusa itangwa nisosiyete yacu USU Software, ukurikije gahunda n'imishinga itandukanye muburyo bugezweho.

Ikigo gishinzwe kwamamaza francise giha isosiyete yawe urwego rwo hejuru rwunguka mugushyira mubikorwa ibyo bikorwa. Kora franchise byuzuye, kuko wishyura amafaranga menshi kubikorwa byayo. Ku cyiciro cyambere, ibi biva kuri 9 kugeza 11%. Umusanzu nkuyu witwa kugabanywa rimwe. Koresha francise neza nkuko bishoboka hanyuma ishyirahamwe ryanyu ryamamaza rizayobora urwego rwo kwamamaza ku ntera nini. Nta n'umwe mu bahiganwa ushobora no kukwegera ukurikije urwego rwo gukora neza imirimo yo mu biro ikorwa.

Tanga ikigo cyawe cyo kwamamaza franchise muburyo bukwiye bwo kwitabwaho. Icyambere, ugomba guhuza isura yikibanza cyawe. Koresha kodegisi yibi. Mubyongeyeho, ufite imyambarire y'abakozi ufite. Koresha kugirango abakozi bawe bagaragare 100%. Niba ukoresha ikigo cyamamaza kandi ukagikora nka francise, ubwo bwoko bwibikorwa byo kwamamaza bigomba kubyara inyungu zikomeye. Nyuma ya byose, ntugomba kwishyura gusa inshingano zawe zisanzwe.

Umu francisor nawe yiteze koherezwa buri kwezi muri wewe. Aya ni amafaranga yubwami no kwamamaza bikorwa na francisor murwego rwisi. Rero, amanota yo hejuru yamamaye aragumaho.

Mugihe cyo gukora ikigo cyamamaza marketing franchise, ingorane zitandukanye zirashobora guhura nazo. Kugira ngo ubitsinde byoroshye kandi byiza, ukeneye kwitegura neza. Ubwanyuma, niba ufite gahunda yubucuruzi yiteguye ufite, ugomba kuyikoresha kugirango ejo hazaza utazagira ingorane za gahunda ifatika. Urashobora buri gihe kugenzura hamwe nibipimo wateguye kandi ukumva niba ukora neza ibikorwa byawe. Niba atari byo, noneho ibikorwa birashobora kugerwaho. Buri gihe ukore muburyo bwo kutangiza izina ryikirango.

Akenshi nibyiza guhura nigihombo cyamafaranga kuruta gukandagira izina ryawe mumwanda. Ikigo cyamamaza ibicuruzwa francise iguha uburyo buhoraho bwamafaranga yerekeza kumubitsi. Birashobora gukoreshwa mubikorwa bitandukanye, harimo no kwishyura inshingano. Ntabwo rwose francisor yitezeho neza umubare wamafaranga azagabanywa mumasezerano.