Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa muri Nizhny Novgorod ni umushinga ushobora kubyara inyungu, ariko birashoboka ko umushinga wubucuruzi ushobora guteza akaga. Kugirango umenye neza, amahirwe yo gukora isesengura rya swot aratangwa kugirango afashe rwiyemezamirimo mushya. Iki gikoresho cyoroshye kandi gikunze kubuntu cyemerera gusuzuma neza uko isoko ryifashe ubu ukurikije amakuru ufite. Noneho, umaze gukora isesengura ryibanze rya swot, urashobora gusobanukirwa neza amahirwe ningaruka za francise muri Nizhny Novgorod.

Ubufaransa bugomba gufatwa nkubwoko bwimikoranire hagati yuwagabanije na nyir'ikirango mugihe franchisee yishyuye amafaranga runaka kuri francisor kugirango uburenganzira bwo gukoresha ikirango. Usibye uburenganzira bwo gukora ikirangantego, mugihe ukorana na francise, wakira kandi amategeko n'amabwiriza meza agufasha gukora ubucuruzi bwawe neza.

Iyo utezimbere ubucuruzi kuva kera, francisor yamaze kunyura mubyangombwa byose, akusanya uburambe bukenewe, kandi ashyiraho ubushobozi. Amaze gukora amakosa menshi kandi arashobora kukuburira. Ngiyo agaciro ka franchise. Nyuma ya byose, ntabwo ubona amahirwe yo gukora ikirango kizwi gusa ahubwo nubunararibonye butagereranywa bugufasha guhangana neza nimirimo itandukanye. Teza imbere francise muri Nizhny Novgorod ubuhanga, ukoreshe ibikoresho byose hamwe namategeko. Ibi bigufasha kuba rwiyemezamirimo ukora neza kandi uhiganwa ufite amahirwe yose yo kugera kuntego zawe.

Ba mukerarugendo nabo bashishikajwe na Nizhny Novgorod, kuko umujyi ushaje ni mwiza cyane mubwubatsi. Mubyongeyeho, Nizhny Novgorod arangwa numubare munini wabantu baza mubucuruzi. Ibi nibintu bidakwiye kwirengagizwa. Kandi, abaturage baho ba Nizhny Novgorod rwose bishimiye gufungura francise nshya kubutaka bwumujyi bakunda. Birumvikana ko ugomba kumenya neza ingaruka zishobora kukubangamira kugirango wirinde gufata ibyemezo bitari byo. Iterambere rya francise riteganijwe ubwaryo, birakenewe kohereza amafaranga runaka yumutungo nkubwishyu bwuburenganzira bwo gukoresha francise.

Byongeye kandi, no mubyiciro byambere, mugihe utangiye ubucuruzi bwawe, uba ukeneye kohereza 10% yikiguzi nkumusanzu umwe. Ugomba kandi kuzirikana ko, hamwe n’amafaranga yinjira, ugomba no kugabana amafaranga na francisor buri kwezi. Ubufaransa muri Nizhny Novgorod burashobora kuzamurwa neza kandi neza mugihe ushobora gusuzuma neza urwego rwibisabwa ushobora kubona. Ibi biguha amahirwe yo gukora mubihe bikomeye hamwe nurwego ntarengwa rwubushobozi kuva ufite amakuru akenewe kuriwe. Ubufaransa muri Nizhny Novgorod buguha amahirwe yo guhangana neza nakazi ko mu biro no kwirinda amakosa. Nyuma ya byose, amakosa hafi ya yose ashobora kuba yarakozwe nuwakubanjirije, abishaka gusangira ubunararibonye bwabo kumafaranga make. Korana na francise kugirango wirinde amakosa uwakubanjirije yamaze kunyuramo no kugira ikirangantego kizwi kwisi yose.

Ubucuruzi butagira ubwami bwamamaye cyane muri ba rwiyemezamirimo bahitamo ibitekerezo byabo byubucuruzi, hamwe no kutagira inyungu zuzuye kugurisha byakiriwe. Ubufaransa butagira ubwami butangwa nisosiyete yacu USU Software, itanga ubufatanye ninganda zitandukanye. Hariho abasaba francise benshi badafite ubwami, ariko icyingenzi nukuzirikana igitekerezo cyubucuruzi ufata. Urashobora kugura francise idafite ubwami kubufatanye na sosiyete yacu imaze igihe USU Software. Nyuma yo kugura francise itishyurwa, urutonde rwibyangombwa byerekeranye numushinga bihabwa rwiyemezamirimo, yiteguye gukoresha. Urashobora guteza imbere umushinga ushishikaye, ufatanya nabahagarariye isosiyete yacu, hamwe nogushyira mubikorwa birambuye ingamba, ukurikije imiterere yuburyo bwifuzwa.

Uburenganzira butagira ubwami nuburyo bwiza bwo guhitamo umushinga, kugabanya muburyo butandukanye ingaruka n'ibiteganijwe gutsindwa. Mbere ya byose, kubucuruzi bwiteguye, ugomba kunyura mubyiciro byumushyikirano hamwe nitsinda ryacu, bigufasha kumva ko ari ngombwa guhitamo igitekerezo cyihariye, hamwe no gusuzuma birambuye umushinga hamwe ninyandiko zahinduwe. Uburenganzira butagira ubwami bujya kure mugutezimbere ubucuruzi bwawe kuko hari ahantu henshi mubirimo muri arsenal yabo yizeye gushimisha abakiriya. Ubufaransa ubwo aribwo bwose bwumushinga bwakozwe muburyo burambuye ninzobere zacu, hamwe nibishoboka byo gushiraho gahunda nziza zabakiriya. Ukoresheje amahirwe yo gukora ubucuruzi bwamahirwe atagira ubwami, birashoboka kubaka ingamba zerekana neza icyo imbaraga zigomba kuba kumurimo utanga umusaruro. Kubwa francise kubuntu, urashobora kubona izindi nama zijyanye no kwamamaza no kwamamaza, hamwe nurutonde rwamakuru ajyanye no kugurisha byinshi. Inzira nziza nukugura igitekerezo gito kubakora, cyapimwe nibisubirwamo, ushobora gusoma mubitekerezo byurubuga rwacu.

Mbere yo kugura umushinga uwo ariwo wose, ugomba kwitegura witonze kugirango uhitemo icyerekezo cyiza cyingamba hamwe niterambere ryakurikiyeho mubyerekezo bitandukanye. Niba ushaka kwiteza imbere muburyo bugezweho, ugomba kumenyera francise yubusa itangwa nisosiyete yacu USU Software, ukurikije gahunda n'imishinga itandukanye muburyo bugezweho.

Serivise yemewe n'amategeko ni umushinga wubucuruzi ufite inshingano. Mugihe ubishyira mubikorwa, ugomba kumenya neza ko ukora ibikorwa byawe mwizina ryikirango kizwi. Iyi niyo mpamvu ukorana na francise kugirango utange inyungu zingenzi zo guhatanira. Kora francise yemewe mubushobozi hanyuma, ntuzaryozwa icyaha. Mubyukuri, gukora ubu bwoko bwubucuruzi, uhura ningorane zitandukanye zigomba gutsinda. Uzabigeraho utegura kandi ugashyira mubikorwa gahunda ikenewe mbere.

Gukorana na serivisi zemewe n'amategeko francise ni umushinga wubucuruzi bushobora kubamo ingaruka n'amahirwe. Kugirango ubimenye neza, ugomba gukora analyse idasanzwe. Ubwa mbere, ukeneye isesengura ryabanywanyi, bigufasha kumva neza uburyo ushobora gukora serivisi zamategeko, nuburyo ibintu byashyizweho ku isoko. Nyuma yo kwiga serivisi iyo ari yo yose francise imiterere yisoko, ugomba no gukorana nisesengura rya swot. Ubu bwoko bwibikorwa butuma usobanukirwa neza imbaraga zawe nintege nke zawe, amahirwe, ningaruka zawe. Ibi biragufasha kumenya uko ibintu bimeze no gufata icyemezo gikwiye.

Ubufaransa ntakindi kirenze uburyo bwimikoranire hagati yumucuruzi wihariye mumujyi wabo nuhagarariye ikirango ukorana nabafatanyabikorwa mubucuruzi. Françisor ikora mwizina ryikirango kizwi kandi iguha uburenganzira nikoranabuhanga, hamwe nubushobozi bwo gukora ikirango. Mugihe ukorana na francise, urashobora kwerekana neza ibikorwa byubucuruzi ukoresheje igikoresho cyihariye cyibikoresho bitanga umusaruro. Mugihe wujuje francise yemewe, ugomba kwihutira guhangana numurimo uwo ariwo wose wo mu biro-akazi, utitaye kumiterere yabyo. Urashobora guhatanira guhangana nabandi bahanganye, uba rwiyemezamirimo ukora neza kandi uhiganwa. Serivisi ishinzwe amategeko ikora neza francise iguha amahirwe yo kubona amafaranga menshi.

Nukuri, ugomba gusangira na francisor, ugabanya buri kwezi. Mubyongeyeho, niba uhisemo kumenya serivisi zemewe n amategeko, birakwiye kandi kwibuka mubyiciro byambere utanga umusanzu umwe. Umubare wacyo urashobora gutandukana bitewe namafaranga ugiye gukoresha mugihe utangiye umushinga. Mubisanzwe, amafaranga ntarenga 11% yamafaranga uteganya gukoresha.

Urugaga rwamategeko francise numushinga ufite akamaro kandi wunguka cyane mugihe kirekire. Kugirango bibeho, gura francise izwi cyane kandi yakozweho ubushakashatsi. Iraguha inyungu zingirakamaro kandi zitari nke, tubikesha ushobora kuba umuyobozi wuzuye muburyo bwo guhangana. Koresha francise yemewe mubuhanga uhora usesengura imibare. Aya makuru uhabwa ninzobere zawe. Bakusanya amakuru hanyuma batanga raporo.

Urashobora kandi guha software iki gikorwa. Biroroshye cyane, ikigo cyamategeko ntigomba kwishyura amafaranga menshi. Uhagarariye franchise arashobora kuguha ibyuma bikwiye iyo bikoreshejwe muri sosiyete. Amashyirahamwe akomeye cyane buri gihe akoresha ibikoresho byikora. Ibi bigomba gusuzumwa niba ushaka uburenganzira bwikigo cya franchise uburenganzira. Muganire kubisabwa mbere, izo bonus zose ushobora kubona. Uretse ibyo, urashobora kuganira ku nshingano zawe, kimwe no kugerageza kubona urwego rwo hejuru rwinyungu.

Shyira mubikorwa francise hanyuma ntanumwe mubanywanyi bashoboye guhangana nisosiyete yawe yamategeko, kandi urashobora gutsinda byoroshye kubarwanya, bivuze ko uza gutsinda.

Isosiyete ikora neza ikora neza iba umushinga wubucuruzi, ubifashijwemo birashoboka kuzamura cyane urwego rwinyungu. Ubucuruzi bwawe burushaho kuba umwuga nkuko wigira kumufatanyabikorwa wubucuruzi wateye imbere. Umufaransa, kuruhande rwe, buri gihe yiteguye kuguha amakuru agezweho. Ubufasha bwe ntabwo bwitanga, ariko, arashaka abikuye ku mutima ko utsinda. Mubyukuri, nkigice cyamategeko francise buri kwezi, wowe, nkumuguzi wihariye, urasabwa kwishyura premium. Byongeye, noneho nkibice bibiri buri kwezi.

Buri kimwe muribi kibarwa kugiti cye, nyamara, ibi nibikorwa bisanzwe. Mugihe cyo kumenya francise, abatavuga rumwe na leta ntibashobora guhangana ninzego zawe. Ntabwo gusa bafite ubumenyi nkubu, ikoranabuhanga, nuburyo bwo kumenya. Kubwibyo, uyobora urugamba rwabakiriya kurugamba nibice byunguka kandi byunguka cyane.