Uyu munsi, ntakintu kitagerwaho, kandi francise idafite ishoramari nayo irakenewe. Yego, yego, wumvise neza. Gura francise udashora mumafaranga rimwe cyangwa amafaranga yubukode arahari. Izi francises zirimo ibigo bigurisha ibicuruzwa. Mubyukuri, byunguka, ariko haribintu byinshi bitandukanye murutonde rwaba francise kuburyo birashoboka kubona igitekerezo kubiciro buke kandi mubihe byiza, ariko uzagira uburenganzira bwuzuye bwo gutanga inyungu mukarere ako ari ko kose, ukurikije a amasezerano abanza. Bitewe n'amarushanwa ahora yiyongera, abafaransa benshi bakora kubwinyungu zo kwisubiraho no guteza imbere ubucuruzi, binjira murwego rwakarere, bityo rero benshi ntibafite umusanzu umwe, ni ukuvuga nta shoramari ryiyongereye.

Gushora amafaranga muri francise byunguka kuruta gutangiza umushinga guhera, urebye ibiciro byiterambere, kugura ibikoresho, ibikoresho, ibicuruzwa byibirango bitazwi, amahugurwa, nibindi. Niba ufite inzira yubucuruzi, noneho urashobora kwigenga kugera hejuru hamwe nishoramari ryamafaranga make, ariko hariho abantu bashaka gufungura umushinga, ariko ntishoramari rihagije mubijyanye nishoramari, nabo. Kubwibyo, francise irakenewe gusa kugirango utazamura ubucuruzi bwawe kuva kera, urebye irushanwa rihora ryiyongera nubukungu bwifashe nabi. Birumvikana ko hariho ibigo binini bifite izina ryisi yose bisaba ishoramari, ariko urashobora gutangirana na francises ihendutse no gufungura uduce duto duto two kugurisha ibicuruzwa, serivisi, ibiryo, amashuri yimbyino, ibigo byubuvuzi, na laboratoire, nibindi. ku.

Ibicuruzwa byubucuruzi bizakubwira ibyerekeranye nibibazo byose mugitangira akazi hamwe na francise nibindi ukeneye kumenya, bikanafasha muguhitamo ahantu no gufasha muguhitamo abakozi nta shoramari ryiyongereye, ingendo zo gufungura ingingo no gutanga ubushakashatsi kubakiriya bashya. Muri kataloge ya francises, ingano yishoramari, ibipimo ngenderwaho, imibare yunguka, akazi karambye kumasoko, nandi makuru akenewe mubufatanye azagaragara. Urutonde rwa francise rwemerera abafaransa naba francisees kubonana, kuzigama kwamamaza, kwagura ibyifuzo mubice byose byibikorwa mumasoko ya hafi na kure yo hanze. Gukorera hamwe, umuyoboro uzatera imbere, ukurura abakiriya benshi. Na none, nta mpamvu yo gushora imari mukwamamaza, kubera ubwishingizi bwo kureba ububiko. Mugura francise, usinya amasezerano kumyaka myinshi yo gukorana.

Ububiko bufite ihitamo rinini ryamaturo atandukanye ya francise yashyizwe mubyiciro no mubyiciro. Amakuru ahora avugururwa kugirango yizere neza amakuru arambuye. Abafaransa hamwe naba francisees bazagira uruhare rwose mumahame yose yimirimo, batezimbere igitekerezo cya gahunda nshya.

Kwishura no kunguka birashobora kubarwa ako kanya. Kugura-gushora francise kugura birashobora kandi gutwara ubucuruzi murwego rwo hejuru mugutezimbere isosiyete nini. Intego nyamukuru ya kataloge ya francises nugufasha ba rwiyemezamirimo bingeri zinyuranye zinjira murwego mpuzamahanga, bahagarariye inyungu no kugurisha, gutumiza ibicuruzwa hanze, gutanga serivisi mugihe kizaza. Imfashanyo ya buri saha itangwa ninzobere izafasha mubibazo bitandukanye. Mugushora muri francise, wongera amahirwe yo gutsinda no kwishyura byihuse, gukurura abakiriya, kongera ibyifuzo ninjiza. Ariko mugihe uguze francise, birakwiye ko twibuka ko muri buri bucuruzi hari ingaruka.

Kurugero, kuri francisor, uku ni ukumenyekanisha amabanga yisosiyete, hamwe ningamba zo kwamamaza, chip yo kwamamaza, kimwe namabanga yubucuruzi. Birakwiye ko dusuzuma ubunyangamugayo nuburinganire bwaba francisees zabo bashishikajwe no guteza imbere ubucuruzi, butatwarwa, kandi ntibirukane amafaranga muburyo bworoshye.

Na none, ugomba kuzirikana ko francise ifite manda yamasezerano, iyo irangiye irashobora gukurura ibibazo byinshi bitunguranye, nkamarushanwa, hamwe numunywanyi ufite uburambe uzi ibibazo byose byakarere. Kubwibyo, mugihe ugirana amasezerano, ukabona francise, ugomba gukora ubuhanga ubishoboye kugirango ugire amasezerano, uzirikane ibyiza nibibi byose, ugereranije ingaruka ninjiza, kubera ko hari imitego. Muri uru rubanza, ntihazabaho ibibazo bitavugwaho rumwe, kandi amafaranga aziyongera ku nyungu z’impande zombi. Byongeye kandi, mugihe uguze francise, francisees igomba kwibuka kandi ikumva neza ko abafaransa bazatanga amakuru, ishingiro ryabakiriya, nubufasha, ariko biracyakenewe gukora mugutezimbere ubucuruzi, kongera amafaranga, guteza imbere ingamba zabo, kwibanda kubikorwa . Ntugomba kuba umunyemari kugirango ubare ibiciro, urebye icyarimwe hamwe namafaranga yishyuwe, igihe cyo kwishyura, ninyungu. Abafaransa bazashobora kongeramo francise kurutonde rwigenga cyangwa babifashijwemo nabajyanama.

Kugirango ubone amakuru menshi akenewe, kugirango umenyeshe hamwe nibishoboka na catalog ya francises, birakwiye ko ubariza nimero yerekanwe, kugirango ubaze inama ninzobere nabo bazafasha mugihe icyo aricyo cyose nibikorwa namagambo. Na none, kataloge ikubiyemo ibyifuzo byunguka, hamwe namafaranga yagenwe hamwe no kwishyura rimwe cyangwa nta kwishyura rimwe, hamwe n'amasezerano n'amasezerano. Amakuru ya francise azagaragara kandi avugururwe byikora. Nta mbogamizi zijyanye no kubona francise, urashobora gufatanya numubare utagira imipaka wibigo, icyingenzi ntabwo ari ukwibagirwa inshingano nishoramari. Mugihe wiyandikishije kurutonde rwaba francises, uzabona amakuru nibitekerezo bigezweho kumiterere myiza nishoramari, urebye gutandukanya no gutondekanya amazina ukurikije ibyiciro na subcategories. Kugirango utsinde, ntutakaze, mugushaka francise, banza usome ingingo zijyanye nishoramari, hamwe namateka yo gufungura francises yambere, uburyo bwo gufungura n'aho watangirira, kugabanya ingaruka, kongera amafaranga, no guhitamo neza.

amasaha y'akazi.

Fungura ububiko bwa francise nintangiriro nziza kubucuruzi bwatsinze. Ariko nigute ushobora gufungura ntutakaze? Reka tubimenye. Rero, ufite icyifuzo nigishoro cyambere cyo gutangiza umushinga wawe. Kugirango ugabanye ingaruka kandi ntutakaze amafaranga, uhisemo kugura francise yububiko. Ariko francise ni iki? Nubwoko bwuruhushya cyangwa uburenganzira bwo guhagararira ikirango mumujyi wawe cyangwa mugihugu. Umu francisor agurisha ubwo burenganzira kandi afasha franchisee gutunganya biz, ukurikije gahunda ya biz yatunganijwe mbere, mugihe ikomeza amahame yakazi cyangwa ikoranabuhanga.

Rwiyemezamirimo mushya atangira akazi ayobowe na sosiyete izwi. Irasa nkikintu nkiki, ufungura iduka rya francise kuva kumurongo uzwi, uzamurwa mugihugu cyawe, kandi ukamenyekana nabaguzi. Umu francisor araguha gahunda zakazi zashizweho neza, tekinoroji, hamwe nubucuruzi. Franchises igabanyijemo ibyiciro: itaziguye, isanzwe, ubuntu, hamwe nuwasimbuwe, yiteguye. Urashobora gufungura ububiko butaziguye niba amahitamo yawe ari make. Ubu bwoko bwubufatanye butanga uburenganzira bwo gufungura biro imwe cyangwa ebyiri zihagarariye. Ibisanzwe bifata ibyemezo byuzuye kuri francisor yawe.

Muri iki kibazo, ni ngombwa kubahiriza amahame yose yikigo. Ubuntu bwubusa buteganya amategeko agenga akazi kuva muri francisor, gucunga neza ububiko birakorwa. Hamwe no gusimburwa, bikwiranye nabakora franchisee. Muri iki kibazo, isosiyete ya franchise itegeka uburyo nubuhanga, hanyuma ugahitamo abaguzi wenyine. Ibigo byiteguye, ubu bwoko bwa francising busaba ishoramari rinini, ugura ubucuruzi bwiteguye, hanyuma mubisubize, wishyura imisoro cyangwa inyungu. Ni ubuhe buryo bwiza bwo gufungura francise? Ku mucuruzi udafite uburambe, fungura ubu bwoko bwibikorwa birakwiriye. Erega burya, ntabwo ari ibanga mugihe utazi ikintu cyangwa usobanukiwe, ni igihe gikwiye cyo kwitabaza umujyanama uzi ibibera kandi azi inzira yo kwikuramo.

Niki franciser? Ingamba zubucuruzi namayeri, gahunda ya biz, ibikoresho byamamaza, tekinoroji yo gukora ibicuruzwa, abakiriya nabatanga isoko. Gufungura iduka bisaba amafaranga angahe? Mbere ya byose, amafaranga arakenewe kugirango ugure francise. Igiciro cyacyo kiratandukanye bitewe nubwoko bwubufatanye nurwego rwo kuzamura ibicuruzwa. Ugomba kandi kwishyura buri kwezi amafaranga yimisoro yo gukoresha izina ryisosiyete. Niba wemeye, urashobora gukuraho inyungu wongera umusanzu wambere mubucuruzi. Ubundi buryo bushimishije nukwemeza francisor wawe ubuhanga bwawe nubushobozi bwo kubona inyungu nyinshi muri biz mugihe kizaza, bityo urashobora gukurura ishoramari kandi ntushore imari. Kora neza amasezerano yubufatanye kugirango utazahura nibibazo mugihe kizaza.

Kuki gufungura ububiko? Hariho impamvu nyinshi. Urashobora gucuruza mububiko busanzwe hamwe nukuri kugurisha. Ibicuruzwa bitandukanye bigurishwa kandi bigurwa mu mwaka. Biragaragara ko ukeneye guhitamo icyicaro cyawe no guha abaguzi ibicuruzwa biranga ibyiza kuruta iby'abanywanyi. Gucuruza kumurongo birakenewe cyane cyane ubungubu, biroroshye kubakiriya kandi bigira akamaro cyane mubwigunge. Fungura umushinga wawe kuri enterineti wunguka. Ntukeneye gukodesha ibiro, kwishyura ibikorwa byingirakamaro, guha akazi abakozi benshi, gukoresha amafaranga yo kubungabunga ibiro.

Ukeneye gusa gutegura gutanga, ibitekerezo byabakiriya. Franchising itanga amahirwe nkaya kuva ibicuruzwa byagurishijwe bimaze kumenyekana kubaguzi. Ni ibihe birango bigenda ubu? Ubufaransa mubijyanye no kugaburira, gucuruza, gukora, ibicuruzwa byabana, imyambaro ninkweto, uburezi. Ibice byavuzwe haruguru birakunzwe cyane kandi byihuse kwishyura. Urashobora gufungura ingingo yo kugurisha imyenda cyangwa inkweto udatinya ko idasabye, na none icy'ingenzi ni uguhitamo icyicaro. Mbere yo gutangiza umushinga wibanze, ugomba guhitamo imari shingiro yambere, kandi ukumva icyo ushaka kugeraho amaherezo. Kora gahunda kandi ubikore, soma inkuru zitsinzi za franchisee, suzuma amahirwe yawe yo gutsinda.

Cataloge idasanzwe ifasha kubona amahitamo meza yubufatanye. Yashizweho muburyo ushobora kugendagenda neza mubyifuzo no gusuzuma amahitamo yatanzwe. Twakusanyije ibyifuzo byamasosiyete yo murugo no mumahanga. Urashobora kubona urwego rutandukanye rutangwa. Mugihe kimwe, dushyira gusa francisors yizewe, ntamwanya wabashuka mububiko bwacu. Fungura ububiko bwa francise cyangwa ubucuruzi ukunda nintambwe yo kumenya ubushobozi bwawe, twiteguye kugufasha muribi.

Amaduka yubucuruzi adafite ishoramari numushinga wihariye wubucuruzi, mugutezimbere, ugomba kwibuka ko uzishyura inshingano runaka kuri francisor. Muri rusange, gukora kuri francise bisaba urwego rwose rwishoramari ritandukanye. Ubwa mbere, francise kububiko igomba kuzamurwa hakurikijwe amategeko uzahabwa na francisor. Mubyongeyeho, ugomba guhuza igishushanyo mbonera kiranga isosiyete ukuramo uburenganzira bwo gukorana munsi yizina. Niba ushaka gukorana nububiko nta shoramari, noneho franchise ni iyanyu. Nyuma ya byose, ubu bwoko bwubucuruzi bukorwa gusa kubitekerezo bikuze kandi hariho amafaranga runaka witeguye gushora imari mugutezimbere umushinga wubucuruzi.

Niba ushishikajwe no gushora imari, noneho iduka nimwe muburyo bwiza bwo gushora imari. Mubyongeyeho, niba ukorana na francise, noneho uzongera cyane amahirwe yo gutsinda guhangana guhangana. Birakenewe kwirinda amakosa akomeye mumirimo yumushinga wubucuruzi. Ishyirwa mu bikorwa ryisesengura rizagufasha nibi. Kora neza kandi neza, ukore impapuro zose ubishoboye kandi udakoze amakosa akomeye. Ishoramari rigomba gushorwa uko byagenda kose, waba ukorana nububiko hamwe na francise.

Mubyukuri, udashora imari, ntibishoboka guhangana ninshingano za rwiyemezamirimo. Ibyo ari byo byose, ugomba gushora ikintu kugirango ubone amafaranga.

Gukorana na francise kububiko nta shoramari bikubiyemo gutanga umusanzu umwe murwego rwambere. Ariko, niba ushaka kwirinda ishoramari, ariko ugashaka kuzamura ububiko bwa francise, ugomba kumvikana. Birumvikana ko udashobora gukora udafite ishoramari na gato, kubera ko iduka ryemewe ritanga ubwishyu bwambere. Uremera kandi kwishyura amafaranga runaka buri kwezi. Kurugero, hariho ubwami, ntakindi kirenze uburyo bwubukode bwo gushyira mubikorwa imishinga yubucuruzi munsi yikimenyetso kizwi. Mubyongeyeho, nk'itegeko ngenderwaho, mugihe ugurisha francise yububiko, ugomba gushora imari mukwamamaza kwisi yose.

Ibi bivuze ko francisor izakoresha amafaranga yakiriwe kugirango yongere urwego rwo kumenyekanisha ibicuruzwa.

Ububiko budashora imari bushobora kandi kuba bukeneye kugura ibarura runaka cyangwa ibindi bice bivuye muri francisor. Muri ubu buryo, arashobora kwishyura indishyi zo kubura igishoro cyawe. Korana nububiko budafite ishoramari rya francise kugirango uzamure cyane urwego rwinjiza ingengo yimishinga. Kandi uzagira inyungu zose ukeneye kugirango utsinde niba ukorana nikirango cyatsinze cyane. Erega burya, ubwabwo bukurura abakiriya bashaka gukorana nisosiyete ikora neza kumasoko kandi itanga ibyifuzo byiza cyane byo kwishyura. Gukorana na francise kububiko nta shoramari ni umushinga wubucuruzi utoroshye kuko, kugirango ugere ku ntsinzi, ugomba gushora imari.

Gukora ibikorwa byububiko udashora muri francise, ugomba kandi kwibuka ko uzakenera gutunganya ibintu byose byimbere ninyuma muburyo bumwe. Inzu yawe igomba kubahiriza kodegisi, kandi abakozi bagomba kwambara igiceri cyihariye. Muri iki kibazo, uzahabwa imyenda ikwiye, cyangwa ugomba kubibona wenyine. Ubufaransa kububiko budafite ishoramari nabwo butanga amahirwe yo kugenzurwa na francisor. Arashobora kukwoherereza komisiyo runaka, igizwe nabantu babiherewe uburenganzira cyangwa kohereza umuguzi wibanga wabigize umwuga nkigenzura. Nubwoko bwumuntu wigira umukiriya wawe akagura ibarura cyangwa agerageza gukoresha serivisi.

Byongeye kandi, amaze guhabwa serivisi, asigira ibitekerezo uhagarariye ikirango akanatangaza uburyo anyuzwe na serivisi yawe.

Gukorana nububiko bwa francise nta shoramari nabyo bisaba kubahiriza byimazeyo amategeko. Niba urenga ku mategeko, ntugomba kubabaza igihe ibihano bikurikiwe. Kora ibikorwa byawe bya francise kugirango urenze abanzi nyamukuru, wunguke inyungu zipiganwa. Ubufaransa bwububiko ni umushinga wubucuruzi uzatezwa imbere ukurikije amabwiriza kuko bitabaye ibyo, ushobora gutakaza uburenganzira bwihariye bwo gukwirakwiza ibicuruzwa byubwoko buzwi mukarere kawe. Nibyo, ntushobora gukora udafite ishoramari, cyane cyane niba ushaka kuzamura iduka rya francise. Uzagomba gushora imari; icyakora, amafaranga yishoramari arashobora kuganirwaho naba francisor kugirango babone ibihe byiza.

Cataloge yububiko bwa francises iguha amahirwe yo gufungura ubucuruzi bwawe murwego rwo gucuruza. Iki gice cyubucuruzi kirazwi cyane, cyane mubucuruzi buciriritse n'ibiciriritse. Ubucuruzi ntibusaba ishoramari rinini no kugura ibikoresho byibyara umusaruro, kubwibyo bwoko bwibikorwa birangwa no kwinjiza amafaranga byihuse hamwe n’urwego rwo hejuru rwinjiza.

Cataloge yubufaransa bwububiko burimo ibintu byiza cyane: urashobora guhitamo icyerekezo mubucuruzi, fungura francise hanyuma ukore neza kandi utezimbere ubucuruzi bwawe bwite. Ibyamamare cyane ni nko mububiko bwibiryo, ububiko bwimyenda, inkweto, ibicuruzwa byabana, ibikoresho, nibindi byose ibi biraboneka murutonde rwacu. Mubyongeyeho, murutonde rwaba francise, urashobora kubona ibyifuzo byububiko bwa francising kumurongo, akamaro kacyo ntikinyeganyega mugihe cya none. Muri 2020-2021 urwego rwo gucuruza kumurongo rwa interineti rwiyongereye cyane, bituma amaduka yo kumurongo ashimishwa no kwihangira imirimo: ishoramari rito, kwishyura byihuse, inyungu nyinshi bidakenewe kugura ibicuruzwa byigenga, kandi nta bikenewe kubikoresho byihariye.

Kuki uhitamo ububiko bwububiko hanyuma ugakoresha kataloge? Mbere ya byose, muri kataloge, urashobora kubona urutonde rwa francises zose zitangwa nububiko bwiza buturutse kwisi. Icya kabiri, inyungu ku ishoramari ibaho mumwaka wambere wubucuruzi. Birumvikana ko urwego rwamarushanwa murwego rwubucuruzi rugomba no kwitabwaho. Kubwiyi mpamvu, inzira nziza yaba iyo gusuzuma imiyoboro yose ihari ya francise nibitekerezo byabo.

Niki cataloge yacu na francising itanga muri rusange?

• Gutanga ibicuruzwa bizwi;

• Ubushobozi bwo kugurisha ibicuruzwa byiza mububiko bwiza;

• Inyungu mugihe cyo kwishyura, ingano yishoramari, nibiciro byiza;

• Ibigo bitanga francise bitanga politiki yubucuruzi yubatswe neza hamwe niyamamaza ryamamaza - ntukeneye kuzenguruka ubucuruzi bwawe guhera.

Muri kataloge yububiko bwa francise, urashobora kubona byoroshye no kwihitiramo wenyine ibyifuzo bishimishije kandi byunguka bizakuzanira inyungu nziza nibyishimo kumurimo. Urakoze kuri catalog, uzashobora kuvugana na banyiri amaduka ya francise. Ubucuruzi bwawe buri mumaboko yawe, ishingiro ryibikorwa byawe biri murutonde rwaba francise!

Ubucuruzi nubucuruzi nibisobanuro bifitanye isano. Kugira ngo wumve neza icyo franchise aricyo, ugomba kwiga amakuru kugirango ufate icyemezo cyiza nubuyobozi. Nyuma ya byose, amakuru ajyanye nurufunguzo rwo gutsinda. Na none, gukora francise hamwe nabacuruzi, yashizweho nisosiyete ikora umutimanama, urashobora gukora byoroshye ibikorwa byose bitandukanye kandi ugahangana numurimo urimo. Ntugomba guhora uhura nigihombo bitewe nuko abakozi mukigo cyawe badakora nabi imirimo yabo itaziguye. Buri wese mu bakozi bashoboye gukoresha igihe cye kugirango bahangane neza nimirimo yose yo mu biro.

Ntabwo ufite ingorane gusa kuberako gahunda yacu isa nkumugambi mwiza ubufasha bukenewe. Niba ushishikajwe na francise, noneho ubuyobozi bugomba gukorwa neza. Nibyo, software iguha amakuru akenewe, ariko, inzira yubuyobozi ubwayo igomba gukorwa hakoreshejwe software.

Hamwe nubufasha bwitsinda ryabaporogaramu babimenyereye, urashobora kurangiza imirimo yo mu biro mugihe cyo kwandika. Iyo ukorana na francise, umucuruzi ntagomba gukora intoki imirimo myinshi yo mubiro. Ufite intera nziza cyane kandi nziza-isa neza. Nyuma ya byose, urashobora guhitamo uburyo bwiza bwo gushushanya.

Ningirakamaro kuri francise nu mucuruzi kugira urwego rwuzuye rwo kubaka tekinike yubucuruzi. Franchise irenze abo basanzwe bakorana nubucuruzi ku isoko mubyinshi mubipimo bishobora gushyirwa mubikorwa byingenzi. Iyo ikorana numucuruzi, isosiyete ntabwo ihura ningorane, bityo, francise iba nziza kandi birashoboka kubona amafaranga menshi.

Parike y'abana yamenyekanye cyane na ba rwiyemezamirimo bagaragaje icyerekezo cyabo muri kano karere. Amashanyarazi ya parike y'abana azakoreshwa cyane, ajyanye nubucuruzi bwabo. Ubufaransa muri parike yabana bukoreshwa cyane kwisi yose, butanga ibisubizo byiza kandi byiza, byibanda kubakiriya. Abaguzi benshi bashishikajwe no kwibaza ikiguzi cya francise kuri parike y'abana, muriki kibazo, twakagombye kuvuga ko igiciro giterwa no kumenyekanisha ikirango, cyatejwe imbere nuwabikoze mu myaka yashize. Umukiriya azashobora guhitamo umufatanyabikorwa abinyujije kumurongo wihariye kurubuga, urimo urutonde rwuzuye rwabakora ibicuruzwa bitandukanye byisi ku isi byateguwe neza. Ku bufatanye butanga umusaruro, mbere ya byose, bizaba ngombwa ko tunyura mu mishyikirano, hakorwa amasezerano yo guhererekanya uburenganzira bwo gukoresha izina ryakozwe na sosiyete.

Nyuma yibyo, icyiciro gishya mugutezimbere ibikorwa byabo byo kwihangira imirimo kizatangira, hifashishijwe francise kuri parike yabana, nyuma yigihe runaka izinjira kurwego mpuzamahanga, hamwe ninyungu nziza.