Fungura ububiko bwa francise nintangiriro nziza kubucuruzi bwatsinze. Ariko nigute ushobora gufungura ntutakaze? Reka tubimenye. Rero, ufite icyifuzo nigishoro cyambere cyo gutangiza umushinga wawe. Kugirango ugabanye ingaruka kandi ntutakaze amafaranga, uhisemo kugura francise yububiko. Ariko francise ni iki? Nubwoko bwuruhushya cyangwa uburenganzira bwo guhagararira ikirango mumujyi wawe cyangwa mugihugu. Umu francisor agurisha ubwo burenganzira kandi afasha franchisee gutunganya biz, ukurikije gahunda ya biz yatunganijwe mbere, mugihe ikomeza amahame yakazi cyangwa ikoranabuhanga.

Rwiyemezamirimo mushya atangira akazi ayobowe na sosiyete izwi. Irasa nkikintu nkiki, ufungura iduka rya francise kuva kumurongo uzwi, uzamurwa mugihugu cyawe, kandi ukamenyekana nabaguzi. Umu francisor araguha gahunda zakazi zashizweho neza, tekinoroji, hamwe nubucuruzi. Franchises igabanyijemo ibyiciro: itaziguye, isanzwe, ubuntu, hamwe nuwasimbuwe, yiteguye. Urashobora gufungura ububiko butaziguye niba amahitamo yawe ari make. Ubu bwoko bwubufatanye butanga uburenganzira bwo gufungura biro imwe cyangwa ebyiri zihagarariye. Ibisanzwe bifata ibyemezo byuzuye kuri francisor yawe.

Muri iki kibazo, ni ngombwa kubahiriza amahame yose yikigo. Ubuntu bwubusa buteganya amategeko agenga akazi kuva muri francisor, gucunga neza ububiko birakorwa. Hamwe no gusimburwa, bikwiranye nabakora franchisee. Muri iki kibazo, isosiyete ya franchise itegeka uburyo nubuhanga, hanyuma ugahitamo abaguzi wenyine. Ibigo byiteguye, ubu bwoko bwa francising busaba ishoramari rinini, ugura ubucuruzi bwiteguye, hanyuma mubisubize, wishyura imisoro cyangwa inyungu. Ni ubuhe buryo bwiza bwo gufungura francise? Ku mucuruzi udafite uburambe, fungura ubu bwoko bwibikorwa birakwiriye. Erega burya, ntabwo ari ibanga mugihe utazi ikintu cyangwa usobanukiwe, ni igihe gikwiye cyo kwitabaza umujyanama uzi ibibera kandi azi inzira yo kwikuramo.

Niki franciser? Ingamba zubucuruzi namayeri, gahunda ya biz, ibikoresho byamamaza, tekinoroji yo gukora ibicuruzwa, abakiriya nabatanga isoko. Gufungura iduka bisaba amafaranga angahe? Mbere ya byose, amafaranga arakenewe kugirango ugure francise. Igiciro cyacyo kiratandukanye bitewe nubwoko bwubufatanye nurwego rwo kuzamura ibicuruzwa. Ugomba kandi kwishyura buri kwezi amafaranga yimisoro yo gukoresha izina ryisosiyete. Niba wemeye, urashobora gukuraho inyungu wongera umusanzu wambere mubucuruzi. Ubundi buryo bushimishije nukwemeza francisor wawe ubuhanga bwawe nubushobozi bwo kubona inyungu nyinshi muri biz mugihe kizaza, bityo urashobora gukurura ishoramari kandi ntushore imari. Kora neza amasezerano yubufatanye kugirango utazahura nibibazo mugihe kizaza.

Kuki gufungura ububiko? Hariho impamvu nyinshi. Urashobora gucuruza mububiko busanzwe hamwe nukuri kugurisha. Ibicuruzwa bitandukanye bigurishwa kandi bigurwa mu mwaka. Biragaragara ko ukeneye guhitamo icyicaro cyawe no guha abaguzi ibicuruzwa biranga ibyiza kuruta iby'abanywanyi. Gucuruza kumurongo birakenewe cyane cyane ubungubu, biroroshye kubakiriya kandi bigira akamaro cyane mubwigunge. Fungura umushinga wawe kuri enterineti wunguka. Ntukeneye gukodesha ibiro, kwishyura ibikorwa byingirakamaro, guha akazi abakozi benshi, gukoresha amafaranga yo kubungabunga ibiro.

Ukeneye gusa gutegura gutanga, ibitekerezo byabakiriya. Franchising itanga amahirwe nkaya kuva ibicuruzwa byagurishijwe bimaze kumenyekana kubaguzi. Ni ibihe birango bigenda ubu? Ubufaransa mubijyanye no kugaburira, gucuruza, gukora, ibicuruzwa byabana, imyambaro ninkweto, uburezi. Ibice byavuzwe haruguru birakunzwe cyane kandi byihuse kwishyura. Urashobora gufungura ingingo yo kugurisha imyenda cyangwa inkweto udatinya ko idasabye, na none icy'ingenzi ni uguhitamo icyicaro. Mbere yo gutangiza umushinga wibanze, ugomba guhitamo imari shingiro yambere, kandi ukumva icyo ushaka kugeraho amaherezo. Kora gahunda kandi ubikore, soma inkuru zitsinzi za franchisee, suzuma amahirwe yawe yo gutsinda.

Cataloge idasanzwe ifasha kubona amahitamo meza yubufatanye. Yashizweho muburyo ushobora kugendagenda neza mubyifuzo no gusuzuma amahitamo yatanzwe. Twakusanyije ibyifuzo byamasosiyete yo murugo no mumahanga. Urashobora kubona urwego rutandukanye rutangwa. Mugihe kimwe, dushyira gusa francisors yizewe, ntamwanya wabashuka mububiko bwacu. Fungura ububiko bwa francise cyangwa ubucuruzi ukunda nintambwe yo kumenya ubushobozi bwawe, twiteguye kugufasha muribi.

Hamwe n’ibisabwa bya francise mumasezerano, ubwishingizi bwumutungo wumutungo uhinduka uburyo bwubwishingizi busanzwe kandi umubare wamasezerano uragenda wiyongera kuburyo budasubirwaho. Ubwiza bwubwishingizi bwumutungo hamwe na francise biragaragara kandi bigirira akamaro impande zombi zashyize umukono kumasezerano. Amahirwe yo kutishyura igice cyibyangiritse byatewe, muburyo bwamafaranga, adasubizwa uwagenerwabikorwa kandi akaba atishyuwe numwishingizi, mugihe habaye ikibazo cyubwishingizi - icyo bita francise, mugihe wishingira ibintu byimukanwa nibitimukanwa. , ifite ibyiza byayo. Ku bafite ubwishingizi, kuba mu masezerano y’igabanywa ryateganijwe, rishobora gukurwaho, mu mubare uteganijwe cyangwa ku ijanisha ry’amafaranga y’ubwishingizi cyangwa ku ijanisha ry’ibihombo, ryemerera kuzigama amafaranga iyo utanze politiki. Abagenerwabikorwa babona amahirwe yo kudahagarika hakiri kare umubano wamasezerano kuri politiki yubwishingizi, kubungabunga ubusugire bwubwishingizi bwubwishingizi, no kubyakira mugihe ibyangiritse cyane byangiritse kubintu byagaciro.

Hamwe nigihombo gito, kumafaranga make, yiteguye kwigenga, kubushake bwe kubushake bwe, adasabye indishyi zamafaranga isosiyete. Gutekereza mumasezerano ya actuarial, ijanisha rya francise, itanga amahirwe yo kuba mwirabura kumpande zombi zumubano wamasezerano. Imbere yumutungo udafite agaciro nigihombo cyamafaranga, muburyo bwibyangiritse byoroheje, gushushanya, guturika, igihombo cyatewe namazi yo gushyushya, cyangwa intambwe ya sisitemu yimyanda, biroroshye ko uwishingiwe akemura ibibazo bito wenyine, gusana byoroheje y'umutungo, kuruta kwishora no kwishora mu 'mpapuro', kuzuza ibyangombwa 'ikirundo' mugihe wanditse indishyi z'amafaranga. Uretse ibyo, inzira yimpapuro ubwayo irashobora gusaba ibiciro bitaziguye, birenze ubwinshi bwibyangiritse, wongeyeho igihe, imbaraga, n '' imitsi 'bidakwiye. Kugirango ugaragaze imikorere ya francise kubwishingizi hamwe naba nyirubwite, ubwinshi bwemejwe bugomba kurenga umubare wibuze byibuze byashoboka kandi bigahaza impande zombi zagiranye amasezerano. Kubwoko, usibye kugabanywa kubintu bisabwa, imitungo ikora, ubundi buryo bukoreshwa - nta shiti, by'agateganyo, imbaraga, ishingiro ryayo ni amasezerano yo kwishyura. Niba mumasezerano yubwishingizi bwumutungo hamwe byemejwe byemewe, ijanisha ryibyangiritse nigipimo ntarengwa ntarengwa, giteganijwe mumasezerano, nibyingenzi byingenzi.

Iyo bigaragarira mu masezerano yubwishingizi - kugabanywa bidasubirwaho, bivuze ko ibintu byifashe mugihe umubare wibyangiritse byumutungo udatangirwa ingurane numwishingizi kandi bigakurwa mubarwa niba igihombo kitarenze umubare waciwe, bityo rero ntasubizwe nyirubwite. Kuzirikana mumasezerano yubwishingizi bwumutungo - byemezwa byigihe gito, bisobanura ibihe aho igihombo gishobora kuba nyirubwite gifite agaciro mugihe runaka kumatariki yigihe cyagenwe cyo kugabanywa. Niba hamwe n'igabanywa ry'agateganyo, itariki ntarengwa y'ibikorwa by'ubwishingizi yarangiye, noneho indishyi z'ubwishingizi ntizemewe kandi ntizishyuwe. Umubare wubwishingizi bwimitungo ikurwaho biterwa nibintu bimwe kandi birashobora gutandukana. Ingano y’ibyangiritse idatangirwa indishyi iratandukanye kandi yigaragaza mu masosiyete atandukanye y’ubwishingizi mu buryo butandukanye, urugero, mu gikorwa cy’ubwishingizi bwa mbere, ijana ku ijana yishyurwa, noneho umubare w’ubwishyu ugabanukaho 20% cyangwa arenga. Inyungu yubwishingizi bwumutungo hamwe na francise ifite ishingiro ridasobanutse kandi ridasubirwaho, ryashizweho kugirango harebwe umutekano w’umutekano w’umutungo w’abantu ku giti cyabo n’ibigo byemewe n'amategeko, ku mafaranga runaka. Gukoresha uburyo bwa francise yubwishingizi butanga amahirwe yo kugabanya ibiciro byuwishingiwe no kuzigama uwagenerwabikorwa yishyuye amafaranga yibihombo.

Ubufaransa bwisosiyete yubwishingizi numushinga ufite akamaro kanini, mugushyira mubikorwa, ugomba kwibuka kubyerekeye ingaruka ushobora guhura nazo. Ubucuruzi bwubufaransa bushobora kuba ibyago cyane kuberako ukorana namafaranga. Ugomba kugira ububiko runaka bwumutungo wimari mugihe habaye ubwishingizi. Mugukorana na francise, urashobora kubona amakuru agezweho numushinga wubucuruzi witeguye. Mubyongeyeho, tekinoroji yo murwego rwohejuru hamwe nubumenyi bwihariye-ntigomba gusuzugurwa, ahubwo ikoreshwa kugirango igere kubisubizo byinshi. Shyira mubikorwa francise ubishoboye, uzane isosiyete yawe yubwishingizi kurwego rushya rwose rwumwuga.

Uzagira amahirwe yose yo kugera kubisubizo bitangaje mumarushanwa kuko bizashoboka gukoresha ikirango kizwi cyane, tekinoroji yo murwego rwohejuru, hamwe nubushobozi bwo kubaka no gukora neza umushinga wubucuruzi. Isosiyete yawe yubwishingizi izashobora kwinjira mucyerekezo cyambere iyo igurishijwe ukurikije amabwiriza yatanzwe nabahagarariye francise.

Ntugomba guha amahirwe abakurwanya kugirango bakurenze. Ibinyuranye nibyo, menya neza ko ushobora guhora uri intambwe imwe mugihe ukorana na francise. Nyuma ya byose, aya ni amahirwe adasanzwe yo kwinjira ku isoko hamwe ninyungu zisanzwe zihari, tubikesha uzashobora gushikama kandi igihe kinini muburyo bukora butwara imyanya myiza. Isosiyete yubwishingizi ikuweho nayo igufasha gutezimbere francisor. Nyuma ya byose, ugomba kwishyura umusanzu wamafaranga umaze gutangira. Numubare ugaragara wamafaranga, ubarwa nkijanisha ryishoramari ryawe, ritangwa mugice cyambere cyibikorwa.

Gahunda yubucuruzi yateguwe neza kandi ifite ubushobozi kuri francise kumasosiyete yubwishingizi izagufasha guhangana byoroshye imirimo iyo ari yo yose, nubwo byasaga naho bigoye mbere.

Usibye umusanzu wamafaranga, kugabanywa buri kwezi nabwo butangwa murwego rwambere. Ubu ni ubwami, kimwe n'amafaranga, aribyo kwamamaza. Ubwishingizi bukora neza francise izaguha amahirwe ukeneye gutsinda mumarushanwa n'amanota ateye ubwoba kubarwanya. Kora bike kubakiriya bawe kurenza abo bahanganye. Ibi bizaguha amahirwe yo guhangana byoroshye nakazi katoroshye, kandi bizanagufasha kurwego rwo hejuru rwubudahemuka. Iyamamaza ryamamaza iyo ryinjiye ku isoko rishobora kandi gukorwa hakurikijwe amategeko n'amabwiriza atangwa n'uhagarariye ikirango.

Gahunda yubucuruzi yateguwe neza izagufasha gushyira mubikorwa francise kumasosiyete yubwishingizi nibisubizo byiza. Uzashobora kugabanya igihombo bityo wiyemeze amahirwe yo kuba ikigo cyubucuruzi burushanwe. Korana nogutezimbere ibikorwa byubucuruzi, kubikora neza kandi udakoze amakosa. Nanone, automatike ntigomba gusuzugurwa; muburyo bunyuranye, bigomba gukoreshwa hamwe nibikorwa byiza.

Kubisosiyete yubwishingizi francise, byaba byiza ukoresheje sisitemu ya CRM. Bizatanga ubushobozi bwo gutunganya ibyifuzo byinjira hamwe nurwego ntarengwa rwo gukora neza. Ntugakore amakosa kandi ukore ukurikije amabwiriza, ube umukinnyi urushanwa kandi ukomeye kumasoko. Byumvikane ko, ugomba kubahiriza imyambarire y'abakozi mugihe ushyira mubikorwa francise hamwe nisosiyete yubwishingizi. Ahari uzahabwa imyenda yiteguye, cyangwa ugomba kubidoda wenyine ukoresheje ibishushanyo ufite. Mubyongeyeho, igishushanyo mbonera kigomba kubahirizwa kugirango ugere kubipimo byuzuye.

Umushinga wubucuruzi wateguwe neza uzatanga ibikoresho byose kugirango ubishyire mubikorwa neza. Ubufaransa bwikigo cyubwubatsi buzakorwa nigitabo cyubucuruzi. Ninyandiko yumutwe yatanzwe kugirango ubashe kugenzura umwimerere umwanya uwariwo wose.

Ubwishingizi bwimodoka francise - ijambo risanzwe hose mubwishingizi kubushake nibyingenzi mugihe wishingira imodoka. Ubwishingizi bwimodoka ni 'igihombo kitishyuwe'. Iyo ukorana nubwishingizi bwimodoka, ubwoko bukunze gukoreshwa nubwoko bwa francise nibisabwa, bitagabanijwe, kandi bifite imbaraga. Ubwishingizi bw'imodoka bushobora gukurwaho butanga ibyateganijwe mbere y’amasezerano yasinywe hagati y’umwishingizi na nyir'ubwite ku gice cy’ibyangiritse ku bintu bidashobora kunyurwa no kutishyura amafaranga y’amafaranga. Igabanywa ryerekanwa mugihembo cyagenwe cyangwa ijanisha ryamafaranga yubwishingizi cyangwa ibyangiritse byatewe. Hamwe no kugabanywa bidasubirwaho - umubare wubwishingizi ubarwa nkitandukaniro riri hagati yumubare wigihombo nigipimo rusange cyakuweho.

Dynamic yemerera guhindura ijanisha ryintererano yibihombo bifatika kubagenerwabikorwa, ihindura igipimo kitari mubiciro byindishyi. Imbaraga zemeza uburyo bwo gutanga umusanzu ibikorwa bitandukanye biratandukanye kandi birashobora gutandukana bitewe numubare wimanza, uhereye kumisanzu ijana kwijana mubyabaye mubwishingizi bwambere ndetse no munsi ya makumyabiri kwijana mugihe cyihutirwa cyakurikiyeho. Intego nyamukuru ningenzi yo gukoresha francise yimodoka ni ukugabanya umubare wibisabwa nabashinzwe gufata ibyemezo kubikorwa byangiritse byoroheje no kwishyura amafaranga make. Kuri buri buryo bwo kwandikisha amabwiriza yubwishingizi igice, gukora anketi, inyandiko zitunganya ibinyabiziga, gukora ubwoko bwose bwa tekiniki yimodoka nogusuzuma, kwishyura amafaranga yimodoka birakorwa, hamwe, agaciro kayo kenshi karenze umubare wacyo igihombo cyatewe kandi biganisha ku mbaga nini y 'igihe cyataye igihe. Ku mwishingizi, francise itanga ubufasha kandi ifasha kwirinda ibiciro bidafite ishingiro, kandi uwishingiwe - atanga amahirwe yo kuzigama amafaranga no kugabanya cyane uruhare rwabakozi kugirango bakemure ibyangiritse. Ijanisha ryemezwa rigira ingaruka kubiciro byubwishingizi bwimodoka, agaciro kacyo, niko ikiguzi cyubwishingizi kiri hejuru, naho ubundi. Ubwishingizi bwimodoka hamwe nibyemewe nibyiza cyane mubashoferi beza bahora bakurikiza gahunda nziza yo gutwara, bakurikiza amategeko yumuhanda, kandi bitondera mumihanda.

Hano ihame ryo gutwara ibinyabiziga bitagira impanuka no kubona inyungu zifatika zirimo. Impanuka nke nibyabaye mubwishingizi, guhamagarwa gake kuri societe yubwishingizi, hanyuma, kubwibyo, kugabanuka kwijanisha hamwe ninyungu zisanzwe zabakiriya, hamwe nubwishyu bwubwishingizi bwubwikorezi. Ku kigo cyubwishingizi, ubwishingizi bwimodoka kubushake hamwe nabakiriya benshi bashoramari bafite uburambe nubucuruzi bwunguka cyane.

Cataloge yububiko bwa francises iguha amahirwe yo gufungura ubucuruzi bwawe murwego rwo gucuruza. Iki gice cyubucuruzi kirazwi cyane, cyane mubucuruzi buciriritse n'ibiciriritse. Ubucuruzi ntibusaba ishoramari rinini no kugura ibikoresho byibyara umusaruro, kubwibyo bwoko bwibikorwa birangwa no kwinjiza amafaranga byihuse hamwe n’urwego rwo hejuru rwinjiza.

Cataloge yubufaransa bwububiko burimo ibintu byiza cyane: urashobora guhitamo icyerekezo mubucuruzi, fungura francise hanyuma ukore neza kandi utezimbere ubucuruzi bwawe bwite. Ibyamamare cyane ni nko mububiko bwibiryo, ububiko bwimyenda, inkweto, ibicuruzwa byabana, ibikoresho, nibindi byose ibi biraboneka murutonde rwacu. Mubyongeyeho, murutonde rwaba francise, urashobora kubona ibyifuzo byububiko bwa francising kumurongo, akamaro kacyo ntikinyeganyega mugihe cya none. Muri 2020-2021 urwego rwo gucuruza kumurongo rwa interineti rwiyongereye cyane, bituma amaduka yo kumurongo ashimishwa no kwihangira imirimo: ishoramari rito, kwishyura byihuse, inyungu nyinshi bidakenewe kugura ibicuruzwa byigenga, kandi nta bikenewe kubikoresho byihariye.

Kuki uhitamo ububiko bwububiko hanyuma ugakoresha kataloge? Mbere ya byose, muri kataloge, urashobora kubona urutonde rwa francises zose zitangwa nububiko bwiza buturutse kwisi. Icya kabiri, inyungu ku ishoramari ibaho mumwaka wambere wubucuruzi. Birumvikana ko urwego rwamarushanwa murwego rwubucuruzi rugomba no kwitabwaho. Kubwiyi mpamvu, inzira nziza yaba iyo gusuzuma imiyoboro yose ihari ya francise nibitekerezo byabo.

Niki cataloge yacu na francising itanga muri rusange?

• Gutanga ibicuruzwa bizwi;

• Ubushobozi bwo kugurisha ibicuruzwa byiza mububiko bwiza;

• Inyungu mugihe cyo kwishyura, ingano yishoramari, nibiciro byiza;

• Ibigo bitanga francise bitanga politiki yubucuruzi yubatswe neza hamwe niyamamaza ryamamaza - ntukeneye kuzenguruka ubucuruzi bwawe guhera.

Muri kataloge yububiko bwa francise, urashobora kubona byoroshye no kwihitiramo wenyine ibyifuzo bishimishije kandi byunguka bizakuzanira inyungu nziza nibyishimo kumurimo. Urakoze kuri catalog, uzashobora kuvugana na banyiri amaduka ya francise. Ubucuruzi bwawe buri mumaboko yawe, ishingiro ryibikorwa byawe biri murutonde rwaba francise!

Ubucuruzi nubucuruzi nibisobanuro bifitanye isano. Kugira ngo wumve neza icyo franchise aricyo, ugomba kwiga amakuru kugirango ufate icyemezo cyiza nubuyobozi. Nyuma ya byose, amakuru ajyanye nurufunguzo rwo gutsinda. Na none, gukora francise hamwe nabacuruzi, yashizweho nisosiyete ikora umutimanama, urashobora gukora byoroshye ibikorwa byose bitandukanye kandi ugahangana numurimo urimo. Ntugomba guhora uhura nigihombo bitewe nuko abakozi mukigo cyawe badakora nabi imirimo yabo itaziguye. Buri wese mu bakozi bashoboye gukoresha igihe cye kugirango bahangane neza nimirimo yose yo mu biro.

Ntabwo ufite ingorane gusa kuberako gahunda yacu isa nkumugambi mwiza ubufasha bukenewe. Niba ushishikajwe na francise, noneho ubuyobozi bugomba gukorwa neza. Nibyo, software iguha amakuru akenewe, ariko, inzira yubuyobozi ubwayo igomba gukorwa hakoreshejwe software.

Hamwe nubufasha bwitsinda ryabaporogaramu babimenyereye, urashobora kurangiza imirimo yo mu biro mugihe cyo kwandika. Iyo ukorana na francise, umucuruzi ntagomba gukora intoki imirimo myinshi yo mubiro. Ufite intera nziza cyane kandi nziza-isa neza. Nyuma ya byose, urashobora guhitamo uburyo bwiza bwo gushushanya.

Ningirakamaro kuri francise nu mucuruzi kugira urwego rwuzuye rwo kubaka tekinike yubucuruzi. Franchise irenze abo basanzwe bakorana nubucuruzi ku isoko mubyinshi mubipimo bishobora gushyirwa mubikorwa byingenzi. Iyo ikorana numucuruzi, isosiyete ntabwo ihura ningorane, bityo, francise iba nziza kandi birashoboka kubona amafaranga menshi.