Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa kububiko bwibicuruzwa ni umushinga wubucuruzi ugomba gushyirwa mubikorwa neza kandi udakoze amakosa akomeye. Muri rusange, utitaye ko ukorana na francise cyangwa uteza imbere ubucuruzi bwigenga rwose, ugomba gukora imyiteguro ibanza. Kurugero, isesengura rya swot rirakwiriye, rizagufasha gusobanukirwa ningaruka zishobora guhungabanya umushinga wawe, ndetse nuburyo amahirwe ahari kugirango ugere kubisubizo bitangaje. Ubufaransa bwububiko bugomba gushyirwa mubikorwa kuburyo aho bizabera biguha amahirwe yo gukurura umubare munini wabaguzi. Niba ushishikajwe nububiko uzagurisha ibicuruzwa kandi ushaka kugura francise, birumvikana kuvugana nurubuga rwihariye. Kurugero, birashobora kuba ubwoko bwububiko bwa interineti cyangwa ubwoko bumwe bwo guhanahana francise.

Izi ni urubuga rutanga amakuru agezweho kuri francises iboneka kugurishwa.

Mugihe ugurisha ibicuruzwa mububiko, ugomba kwibuka ko urimo ukora kuri francise, kandi hagomba gukurikizwa ibyiciro bitandukanye. Ubwa mbere, ibi nibisabwa kode yimyambarire y'abakozi bawe, icya kabiri, ni igishushanyo mbonera cyahantu ukurikije imiterere yibigo, haba hanze ndetse no imbere. Gukorana na francise kububiko bwibicuruzwa bigomba kubahiriza amabwiriza atandukanye. Uzabakira kuva muri francisor mugitangira ubucuruzi bwawe. Na none, mubyiciro byambere, uzakenera gutanga umusanzu umwe, aya mafaranga arashobora kugera kuri 11% yumubare wishoramari utanga. Gukorana na francise kububiko bwibicuruzwa nigikorwa cyingirakamaro cyane mubucuruzi, kubishyira mubikorwa, ntugomba kwibagirwa ko ukora nk'umugabuzi wemewe.

Ibyemezo byose byigenga bigomba gufatwa hakurikijwe ibisabwa na francisor. Byongeye kandi, bizashoboka kugisha inama abahagarariye ikirango cyubucuruzi.

Gukorana na francise kububiko bwibicuruzwa bikubiyemo gukenera kugenzura abakiriya. Niba isohoka ryabakiriya ryatangiye, noneho bizaba ngombwa gufata byihutirwa ingamba zikenewe. Iyi nzira ni mbi cyane kandi ikosoye kandi guhagarika igihe bizagufasha kugera kubisubizo bitangaje. Bizashoboka gukumira ibintu bibi mugihe, kubwibyo, ingaruka zawe zizagabanuka. Gukorana na francise kububiko bwibicuruzwa biguha amahirwe yo gutezimbere umutungo wububiko muburyo bunoze. Uzashobora gukwirakwiza neza ububiko mububiko, kandi ibi bizagufasha guhangana neza nububiko bwabo.

Bizashoboka gukora urebye imbaraga zo kugura ubucuruzi niba ufite amakuru yimibare ajyanye. Mugice cya francise kububiko bwibicuruzwa, ugomba gukenera ibice byose byibiciro, bizaguha amahirwe yo kuba rwiyemezamirimo watsinze.

Ubukungu francises nibitekerezo byubucuruzi bisabwa nabakiriya bijyanye nibisabwa kubicuruzwa runaka, ibicuruzwa, cyangwa serivisi. Isosiyete yacu igezweho yitwa USU itanga urutonde rwuzuye rwa francises yishyura byihuse ishobora kwihuta kwamamara ukeneye hamwe nikirangantego kizwi. Inzobere mu biro byacu zizahitamo francise yubukungu, ikore ibiganiro birambuye nabakiriya, aho ingingo nyamukuru ari inyungu zamafaranga, icyifuzo cyiterambere, hamwe no kugera kurwego mpuzamahanga. USU izashobora gutanga urutonde rwibitekerezo bitandukanye byo gushinga imishinga, uko kuzamura ibicuruzwa hejuru, niko ibiciro byubukungu byubukungu. Twabibutsa ko buri bukungu francise ifite igihe cyayo cyo kubona inyungu, kandi abakozi bacu bashyizeho igihe ntarengwa cyo gufata ingamba. Ni muri urwo rwego, byinshi bizaterwa nabakiriya ubwabo, bazamura ubukungu bwubukungu bwungutse, bafite icyifuzo cyo kubona inyungu vuba.

Kugirango tubone urutonde rusange rwamakuru kuri sosiyete yacu, nibyiza kujya kurubuga rwacu rwemewe, hamwe na contact, aderesi, na numero za terefone. Isosiyete ya USU yiteguye gukorana haba n’abakiriya baturutse mu gihugu cyacu ndetse n’abakora mu mahanga bazashaka ubufatanye. Itsinda ryatoranijwe muri USU muburyo burambuye, aho buri mukozi agomba kuba yujuje byuzuye ibisabwa kugirango abone ibisubizo byifuzwa. Abakiriya benshi bunguka bazashobora gushinga amashami yinyongera mugihe kizaza kuko, muri ubu bwoko bwubucuruzi, ntukeneye gutangira umushinga guhera. Twabibutsa ko ibyo bifite inyungu nyinshi kubakiriya badashaka kwihangira imirimo bonyine ariko bagashaka uburyo buhamye bwubukungu bwubukungu. Nyuma y’amasezerano, abakiriya bazagira uburenganzira bwo guteza imbere ubucuruzi bwungutse hamwe no kohereza amafaranga yerekeranye n’ubukungu bw’ubukungu, byongeye kandi, mu buryo bw’amakuru, hazatangwa ubumenyi bw’ingenzi mu kubaka ibicuruzwa byagenze neza kuva amahugurwa azakorwa. n'inzobere zacu.

Niba ushaka ibicuruzwa byubucuruzi bifite ireme kandi byiza, ugomba gufatanya na USU kugirango bigufashe guhitamo ubukungu bwishyurwa byihuse mumahanga.

Ububiko bwa interineti bwibicuruzwa francise ikora neza cyane hamwe nubushobozi kandi bukurikiza neza amategeko. Amagambo amwe arakenewe kugirango asohoze imirimo yose yashinzwe. Intsinzi rero ntabwo ari ndende. Mugihe ukora kuri francise, ibuka ko uri umuntu ubazwa uwabikoze, leta, nabakiriya. Bakwitezeho urwego rwo hejuru rwakazi, leta - kubahiriza amategeko, hamwe naba francisor - imikorere myiza yubufaransa, amafaranga menshi, no kubungabunga izina ryikirango. Ububiko bwa interineti bwibintu francise ifite amahirwe yose yo kongera amafaranga yingengo yimari bitewe no gukundwa kwimikoranire isanzwe, ituma imikorere ikora neza, byongera abaguzi bifuza kwishyura.

Ni muri urwo rwego, inyungu kuri buri duka rya interineti nayo iratangwa.

Urubuga rwa interineti franchise rutanga kugurisha neza ibicuruzwa. Nubufasha bwayo, urashobora kandi gutegura ibikorwa byo mubiro no gukemura ibibazo byinshi nurwego ntarengwa rwumwuga. Ibicuruzwa byo kumurongo bigomba kubikwa ahantu runaka, tanga ibikoresho byo kubika ibicuruzwa. Kora ubugororangingo mugihe kugirango wirinde akajagari. Ibi biragufasha hamwe na software zimwe zishobora kuboneka muri francisor. Iyo idahari, birashoboka kubikora wenyine, ariko wibuke gutangiza inzira ni urufunguzo rwo gutsinda, bitabaye ibyo ntibishoboka rwose gukorana na francise.

Ububiko bwibicuruzwa byabashinwa ni umushinga ufite akamaro, mugihe cyo kubishyira mu bikorwa ugomba kugengwa cyane namabwiriza hamwe nubuziranenge ufite. Ibi byemeza ko uhanganye kandi urashobora gukemura byoroshye ubwoko ubwo aribwo bwose. Iyo uhuye na francise, uba ufite inshingano gusa, inshingano, ariko kandi ufite amahirwe yo guhatanira. Mugihe ushyira mubikorwa francise yawe, iduka rikeneye kwishyura neza. Ugomba kandi kwishyura amafaranga runaka niba ukorana na francisor. Arateganya ko wishyura amafaranga rimwe mugihe cyububiko bwa francise yo muri Aziya.

Umubare w'amafaranga woherezwa mubyiciro byambere kandi ukoreshwa na francisor kubushake bwe. Ububiko bugomba gucungwa neza, neza, kandi ibicuruzwa byabashinwa bigomba kubahiriza amategeko, amabwiriza, nibihinduka. Nyiri francise araguha amakuru yibicuruzwa bigezweho, amabwiriza, amategeko, amategeko, ikoranabuhanga, nibikoresho. Ibikoresho bivuga ibicuruzwa ushobora kugurisha. Niba ukorana nibicuruzwa byabashinwa mububiko bwa francise, amahirwe yawe yo gutsinda amarushanwa ni menshi.

Isohozwa ryumushinga wubucuruzi rirashobora guhura ningorane, ariko, urashobora kuzitsinda byoroshye mugihe ukurikiza byimazeyo ibipimo. Ibikoresho byubushinwa byateguwe neza francise ninzira yawe yo gutsinda. Birakenewe gusohoza neza intego ninshingano zahawe, gukoresha gahunda yubucuruzi, no guhora ugenzura nayo. Niba utandukiriye kubikorwa byateganijwe kandi byateganijwe, noneho ugomba kwitondera ibi. Gukorana nu maduka yubushinwa, franchisee ifite inshingano nyinshi. Byongeye kandi, ntabwo ari ngombwa gusa gukurikiza amabwiriza no gukomeza urwego rwo hejuru rwo kumenyekana.

Nibisabwa kandi na francisor gutanga amafaranga atandukanye. Hariho ubwoko butatu bwintererano. Naya mafranga ugomba gutanga mugihe ugurisha ubwoko ubwo aribwo bwose. Buri kimwe muri byo kibarwa kugiti cye.