Imiti ya farumasi ni umushinga wubucuruzi ushobora kubyara inyungu, ariko ushobora guhura ningorane zimwe na zimwe mugutezimbere. Kugirango dusuzume ingaruka n'amahirwe yuyu mushinga wubucuruzi, ibyo bita swot isesengura nibyiza. Ntabwo bikwiye gusa guhangana na francise. Ubu ni bwo buryo bwo gusesengura buhuye neza nubucuruzi ubwo aribwo bwose. Niba ukoresha francise, noneho mugihe nkiki, birakenewe cyane gusuzuma neza imbaraga zawe nintege nke zawe, ndetse no gusobanukirwa niterabwoba ushobora guhura nabyo munzira. Na none, ibishoboka byo guhagarika iterabwoba bigomba gusuzumwa neza kugirango bibe kugirango duhangane nibibazo byose.

Niba uteza imbere farumasi nka francise, ugomba kubaza ibyangombwa bisabwa kugirango umushinga wubucuruzi ube hasi. Ibi nibyingenzi kugirango tugere kubisubizo bitangaje. Niba ushishikajwe na farumasi no kuzamura francise mubikorwa nkibi, urashobora gukoresha software ikwiye kubwiyi ntego. Igisubizo cya software kizatangwa naba francisor, cyangwa wowe ubwawe ukeneye guhitamo neza ufata icyemezo cyubuyobozi bwiza.

Mugihe ushyira mubikorwa francise ya farumasi, ugomba kwibuka ko bimaze gutangira ibikorwa byawe ugomba gushyira mubiciro kuva 9 kugeza 11% kugirango ugabanuke kugirira akamaro umukunzi wawe kurango. Uku kwishyura inshuro imwe ni ibintu bisanzwe kandi, nkuko byari bimeze, bishushanya agaciro k'umushinga wubucuruzi ubona hamwe nuburenganzira bwo kugurisha ibicuruzwa mu izina ryikirango kizwi. Korana na farumasi yimiti neza kandi neza, umaze gukora isesengura ryabo bahanganye mugomba gusangira ibyifuzo byiza. Kugirango ubone inyungu zingenzi zo guhatanira, hitamo ikirango kizwi cyane uzahuza. Ibirango bizwi byinjiza amafaranga menshi kubera ko bizewe kandi bafite ubushake bwo gukorana nabo. Ni nako bigenda kuri farumasi ya farumasi.

Niba iki kirango kizwi mumujyi wawe, noneho ufite amahirwe yose yo gutsinda. Ibi birashobora kugenwa binyuze mubushakashatsi cyangwa ibindi bikorwa byisesengura.

Niba ukorana na farumasi ya farumasi, noneho uzishyura kandi ijanisha runaka ryamafaranga yose yinjije. Ijanisha rirashobora gutandukana kandi rigera kumafaranga atandukanye, byose biterwa namasezerano wasezeranye. Amasezerano yasinywe hashingiwe ku cyitegererezo rusange; icyakora, urashobora kuganira kubintu byihariye ubona mugihe ukorana nuhagarariye ikirango. Ubusanzwe francising isaba amafaranga yo kwamamaza buri kwezi. Aya mafranga yakiriwe na francisor kandi akoreshwa mukwamamaza neza kurwego rwisi. Niyo mpamvu, abona amahirwe yo gukomeza urwego rwo hejuru rwo kumenyekanisha ibicuruzwa, harimo no mu gihugu cyawe.

Ariko ibi ntibirangirana ninshingano zawe. Uzakenera kandi kwishyura amafaranga yimisoro, umubare wumutungo wimari, ushobora kuba hafi 6% yubucuruzi wakiriye.

Ubufaransa bwa farumasi ni umushinga wubucuruzi, kubishyira mubikorwa bishobora no kuba bikeneye kugura umutungo wibicuruzwa mubafatanyabikorwa bawe. Ibi kandi nibisanzwe kandi birashobora gushirwa hamwe nandi yishyurwa ninshingano. Uraganira kubintu byose kugiti cyawe ukabona amasezerano agomba guhuza impande zombi mubikorwa. Ishyaka ryambere ni francisor, nyirubwite nyirizina. Umugabuzi yitwa franchisee kandi ishyirwa mubikorwa ryumushinga wubucuruzi rimugwa ku bitugu. Byumvikane ko, niba ushyira mubikorwa francise ya farumasi, uzakira amakuru yuzuye yamakuru kugirango ubashe kuyakoresha mugushyira mubikorwa umushinga wavuzwe haruguru.

Ubufaransa bwa farumasi bwuzuyemo ingaruka n'amahirwe. Kubisuzuma bishoboye, uburyo bwiza cyane ni isesengura rya swot. Nubufasha bwayo, uzamenya neza intege nke zishobora kugukurura hasi nimbaraga zizaguha amahirwe yo guhangana ningorane, kuzitsinda no kurushaho gukomera. Ubufaransa bwa farumasi numwanya wo gukorana nogutezimbere umutungo wububiko niba ibintu nkibi biteganijwe mumasezerano. Na none, urashobora guhangana nububiko neza kandi neza niba ukorana na francise ikora neza. Hitamo ikirango kizwi cyane mumujyi wawe.

Ibi bizaba kimwe mubipimo byingenzi kugirango umuntu agere ku marushanwa.

Gusuzuma neza abo muhanganye mugihe utezimbere francise ya farumasi birakenewe gusa kugirango utinjira mubihe bitoroshye ndetse bikomeye nyuma. Fata icyemezo gikwiye cyo kuyobora usuzuma ibintu byose bizaza. Na none, ibiciro byose bigomba gutangwa bigomba gushyirwa mubikorwa byubucuruzi. Ibi bizemeza intsinzi yawe mugihe kizaza, kuko kwitegura ninzira itagomba na rimwe gusuzugurwa. Niba ukoresha francise francise, ugomba no gushaka abakozi beza. Aba bantu bagomba kwambara bakurikije imiterere yikimenyetso, kandi bagomba no kwitwara bakurikije amahame amwe.

Imyambarire hamwe namategeko yimyitwarire nayo araguhabwa mugihe ushyira mubikorwa francise, nibisanzwe. Iyi myitozo izagufasha gukoporora neza francise ya farumasi, bityo, ubone icyifuzo gikenewe kuri wewe, utsinde abanzi bakomeye kandi wigaragaze nkumuyobozi wisoko.

Ishyirwa mu bikorwa rya francise kuri farumasi ni amahirwe kuriwe yo kongera cyane umubare winjiza ingengo yimari. Irinde ibice byabakiriya bawe usobanura iyi nzira hakiri kare ukoresheje ibikoresho byihariye. Nukuri, niba ukorana numufatanyabikorwa mwiza, azaguha amakuru nibikoresho byose bijyanye kugirango ukemure ibibazo bitunguranye. Ugomba kandi gupfukirana byuzuye ibice byose uzakenera gukorana mugihe kizaza. Na none, mugihe ukora ibarura, kuboneka kwamakuru ajyanye na francise ya farumasi bizafasha guhangana nimpapuro kurwego rukwiye.

Gukorana na francise kuri farumasi bikubiyemo umubare munini wintererano kuri francisor, kimwe nizindi nshingano zimwe. Ariko, urashobora kugera kubwumvikane buke mugukora imishyikirano ifatika nabafatanyabikorwa bawejo hazaza. Gukwirakwiza neza ibice byigiciro bizaguha amahirwe yo kongera cyane umubare winjiza ingengo yimari. Urashobora gukorana na Raporo yubuguzi bwabaturage ukoresheje farumasi ya farumasi usabwa kubona mubirango byatsinze. Nyuma ya byose, icyamamare kandi cyatsinze ikirango ni, birumvikana ko bikorana nayo. Korana n'inzu yawe kandi umenye urwego rwo guturamo kugirango uhangane byoroshye no kwinjira kwabakiriya.

Ugomba kandi gukorana nabakozi kugirango barebe ko bitwara bakurikije amategeko. Nibyo, imyambarire yimyambarire ya farumasi ni ngombwa rwose. Umufaransa arashobora gukora igenzura ritandukanye kurubuga. Na none, abaguzi b'amayobera barashobora kuza kuri wewe uhagarariye ikirango kugirango basuzume ubuziranenge bwa serivisi zitangwa cyangwa kugurisha ibicuruzwa. Birakenewe gukurikiza byimazeyo imirimo yose uko yakabaye kugirango dukomeze gukomeza kugabura umwimerere no kwakira amafaranga menshi kubwibi.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Franchise kumujyi itanga kataloge yuburyo bwiza. Mucukumbuzi iyo ari yo yose itanga amahuza menshi kumikoreshereze itandukanye, itanga ibitekerezo kuri ba rwiyemezamirimo bashaka kugura uburenganzira bwo gukora ubucuruzi bwiteguye mumujyi wabo, guhitamo ibyifuzo byingenzi kandi byunguka. Muri icyo gihe, birakenewe ko twumva ko mugushinga urutonde nkurwo, imiterere yo gutura irashobora kuba ingirakamaro. Kurugero, umujyi munini uzagena ibyo usabwa kuri francisees, naho ikigo gito cyo mukarere kizategeka icyacyo. Biragaragara ko abaturage b'imijyi minini, ingeso zabo za buri munsi, imibereho yabo, agaseke k'ibicuruzwa na serivisi byabaguzi birashobora gutandukana cyane nibipimo bisa nkibisanzwe bituwe, kandi ibi bigomba kugaragarira murutonde rwaba francise. Mubihe byashize, hari ikintu runaka, nubwo kigarukira, gikenera ibicuruzwa na serivisi bihebuje, kandi hariho nuburyo bugaragara bwabaguzi batitaye cyane kubihinduka ryibiciro byibicuruzwa bagura buri gihe.

Gusa ntacyo bibatwaye. Ariko baha agaciro umwanya wabo nuburyo bworoshye, nuko bashaka kubona ibicuruzwa bisanzwe bikoreshwa buri munsi mumaguru kandi ntibiteguye kwihuta kubakurikira kugera hakurya yumujyi. Nyamara, mumijyi minini iyo ari yo yose, hariho kandi itsinda ryabaturage bafite amikoro make, bityo, ibisabwa bike kubijyanye nigiciro nubwiza bwibiribwa, imyambaro, inkweto, imyidagaduro, nibindi. Muyandi magambo, urutonde rwaba francises basabwa murwego runini cyangwa ruto rushobora kwaguka cyane kandi rutandukanye muburyo butandukanye ukurikije urwego rwibiciro, ubuziranenge, serivisi zijyanye, nibindi bintu bigira ingaruka kumahitamo mugihe wiga kataloge. Mubisanzwe, gutura kwinshi, kubera abaturage benshi kandi, kubwibyo, urwego rwo hejuru rusabwa neza, rutanga umuvuduko wihuse witerambere ryubucuruzi nurwego rwiza rwinyungu. Ibyago byo gutsindwa mugihe habaye francise yikimenyetso kizwi kandi kizwi mumurwa mukuru ni gito cyane ugereranije no mumujyi rwagati.

Ibi bigomba kwitabwaho mugihe ukorana na catalog ya francises, kimwe nurwego rwohejuru rwibisabwa kubakoresha imbuga kubirimo no gutunganya umwanya wamakuru. Mu yandi magambo, umujyi ufite ibyo ukunda hamwe nibisabwa n’umuguzi bigomba kuzirikanwa mugihe utegura kataloge ifite ibyifuzo byubucuruzi, harimo ibisobanuro birambuye bya francises, kubara ibihe byo kwishyura, guhuza ba nyirubwite kugirango itumanaho ryihutirwa, nibindi.

Franchise kumujyi muto ifite kataloge yuburyo bwiza. Guhitamo neza francises kumujyi wawe muto. Ba rwiyemezamirimo bashaka kugura uburenganzira bwo gukora ubucuruzi bwiteguye, haba ku gipimo gito cyangwa kinini barashobora kubona byoroshye amahuza nkaya moteri ishakisha. Mu bihe byinshi, gukora kuri francise biroroshye cyane, byizewe, kandi byunguka ugereranije no gushiraho umushinga runaka wubucuruzi, nkuko babivuga, 'guhera kera'. Ntugomba kwiga isoko nibyifuzo byabaguzi, guhimba a ibicuruzwa cyangwa serivisi bifite imitungo idasanzwe, icyo ukeneye nukugirango utandukanye nabanywanyi, cyane cyane mumujyi muto, kora ikirango hamwe nuherekeza amashusho ashushanyije namagambo, nkikirangantego, intero, ubutumwa bwamamaza, nibindi, shora byinshi amafaranga mu bukangurambaga bwo kuzana ibicuruzwa ku isoko no kurushaho kubuteza imbere. Kandi mugihe kimwe, burigihe harikibazo ko wibeshye, abaguzi ntibashishikajwe nibicuruzwa byawe, kandi ubucuruzi amaherezo buzashira.

Kandi uzasigara utengushye imbaraga zawe nideni, byaba bito cyangwa binini, ukurikije ibyo wasabye bwa mbere. Ariko, mugihe uhisemo, gutegura kataloge yihariye ya elegitoronike no gukomeza gukorana na francises, ibintu nkubunini bwumujyi bigomba kwitabwaho nta kabuza. Igena ahanini imibereho yabaturage, kandi, kubwibyo, ibyifuzo byabo mubiribwa, imyidagaduro, inkweto n'imyambaro, uburezi bwibanze ninyongera, siporo, kwishimisha, nibindi. Mu mijyi mito, usanga nta bisabwa ibicuruzwa na serivisi bihebuje, ntabwo rero byumvikana kugura francise yo kugurisha imitako, ibicuruzwa byiza, imyenda ihenze cyane, inkweto n'ibicuruzwa by'uruhu, imodoka nziza, cyangwa ikindi kintu cyose.

Kubwibyo, ntampamvu yo gukora kataloge irimo ibicuruzwa nkibi. Ariko icyifuzo cya verisiyo zidahenze yibintu byavuzwe haruguru, cyerekanwe no gutuza gato, kirashobora kuzana inyungu ihamye. Ni nako bigenda kuri francises yo guhugura no gukomeza serivisi zuburezi, amashyirahamwe yimikino, nkibigo ngororamubiri, clubs, cyangwa pisine. Mubisanzwe muri kataloge, usibye ibisobanuro bya francise, imibonano na ba nyirayo kugirango baganire kubijyanye nubufatanye, nibindi, hariho no kubara hafi yigihe cyo kwishyura cyubucuruzi. Ubufaransa buvuga ko hakenewe ubwishyu bwambere hamwe nubwishyu buri kwezi, biterwa cyane nagaciro kikirango no kubara mbere yinyungu yumushinga mumujyi muto. Ibarura nk'iryo rigomba kugenzurwa ku buryo burambuye, ukurikije umubare w'abatuye mu mujyi muto, igitebo gisanzwe cy'umuguzi, urwego mpuzandengo rw'imishahara, n'ibindi bipimo by'ingenzi.

Amafranga yo mumijyi mito uyumunsi irashobora kuboneka mubushobozi bwubukungu butandukanye. Inyungu muri francises ziriyongera buri mwaka kandi isoko rya francise riratera imbere cyane. Ibihe bya francising bitanga ibisabwa bikenewe kugirango iterambere ryiyongere. Mubyukuri, gutangiza ubucuruzi bwa francise biroroshye cyane kuruta gutangiza umushinga wawe. Bitewe nuko ikirango, ibicuruzwa, cyangwa serivise bitangwa na francisor muburyo bwiteguye, hamwe nikoranabuhanga ryo kugurisha no kugurisha, ibikorwa byubucuruzi byagaragaye byerekana igenamigambi, kugenzura, no kubara, ibyifuzo byo gutoranya no guhugura abakozi, gahunda yumuryango irihuta cyane kandi iratsinda. Nibyo, byinshi biterwa nubunini bwubutaka buteganijwe gushinga sosiyete.

Imijyi mito muriyi ngingo ifite aho igarukira cyane ugereranije na megalopolise. Biragaragara ko umujyi muto ubereye ubucuruzi buciriritse hashingiwe kuri francise kuruta umushinga munini wubucuruzi. Kandi igice cyibiciro kigomba kuba gikwiye (hagati no munsi yikigereranyo). Ibicuruzwa bihenze, imyenda ihebuje, n'inkweto, imodoka nziza, nibindi ntibazabona umuguzi wabo wabishoboye mumujyi muto. Noneho, francisee ikeneye kwiga isoko mumujyi ateganya gukoreramo, gusuzuma ibishoboka nibyifuzo byabaguzi, ibihe byapiganwa, nibindi. Nubwo ari ubucuruzi buciriritse gusa, ntugomba kuba udakabije muburyo bwambere. kubara.

Nyuma ya byose, francise iboneka twizeye gutsinda no kunguka ubucuruzi. Isuzuma ritari ryo ryerekana uko isoko ryifashe, igihe cyo kwishyura cyo kwishyura cyambere, umubare ugereranije wamafaranga yimisoro ya buri kwezi, imisoro, imishahara, nibindi bikorwa byakoreshwaga birashobora guhagarika ibyateganijwe byose. Mubisanzwe, umutungo wa interineti urimo kataloge ya francise, usibye ibisobanuro rusange hamwe nubusabane bwaba francisors, inatanga amakuru kubyerekeye ubwishyu bwambere, igihe cyo kwishyura, hamwe nibindi bikoresho byatanzwe na nyir'ikirango (politiki yubuziranenge, imiterere yikoranabuhanga na gahunda, amahugurwa gahunda kubakozi, amakuru yo kwamamaza, nibindi). Noneho, francise burigihe ifite intangiriro kuri francise. Intsinzi yubucuruzi buto (nibindi byose) bizaterwa rwose nubwitonzi, inshingano, kandi, kurwego runaka, guhanga, byumucuruzi mushya.

Ubufaransa bwumujyi muto bufite ibintu byinshi bigomba kwitabwaho mugihe cyo gusesengura isoko, ibyifuzo byabaguzi, ihame ryibisabwa neza, nibindi bintu bigira ingaruka zitaziguye mubyifuzo byubucuruzi nurwego rwinyungu ziteganijwe. Gutura gato ntabwo gushiraho uburyo bwiza cyane bwiterambere ryihuse ryo kwihangira imirimo. Benshi muribo ni bato, akenshi bafite ibigo byumuryango bumva neza ibikenewe nabatuye umujyi. Kubera iyo mpamvu, kuri uyu mujyi muto, harasabwa guhitamo francises zihenze cyane, nta bisabwa cyane cyane mubikorwa byubucuruzi, amategeko y'ibaruramari, guhitamo, no guhugura abakozi.

Umujyi muto uteganya uburyo butoroshye bwo gukorana nabatanga ibicuruzwa n’abaguzi, akenshi usanga buri muntu ku giti cye. Urebye ko umubare wabakiriya muburyo bwo gukemura ari muto, intsinzi ya francise muri rusange izaterwa nurwego rwa serivisi. Iyo akora kuri francise, rwiyemezamirimo ntakeneye kwihangira imirimo ye, mubyukuri yakira ibisubizo byateguwe, gahunda zubucuruzi, uburyo bwo gutegura ibikorwa bya buri munsi nibaruramari, ibikoresho byamakuru, ndetse nibisabwa kubakozi, harimo na gahunda zabo zo guhugura. Icyakora, we wenyine niwe uzashobora kwiga isoko no kumenya niba ibyo bicuruzwa na serivisi bikenewe muri uyu mujyi muto, niba ibisabwa neza bihagaze neza bihagije, niba hari amahirwe yo guteza imbere ubucuruzi, nibindi. Ku ruhande rumwe, hamwe no guhitamo neza francise, umujyi muto utanga kugabanuka kwingaruka zo kwihangira imirimo, kubera ko ubukana bwamarushanwa, iterabwoba ryabafata ibitero, nibindi byerekezo bibi bigaragarira muburyo buke ugereranije na metero nkuru. Ubucuruzi buciriritse mumujyi muto bubaho mumahoro no gutuza, nta spike nyinshi no kunanirwa niba, byanze bikunze, ibona abaguzi bayo bizewe.

Mubisanzwe, kataloge ya elegitoronike ya francises ntabwo itanga gusa ibisobanuro birambuye bihagije n'amateka yubucuruzi ahubwo inatanga imikoranire ya ba nyirayo kugirango bavugane, kimwe no kubara hafi yo kwishyura umushinga wubucuruzi. Iyi mibare izirikana amafaranga yambere yubufaransa, biterwa nigiciro cyikirango, kimwe nubukode bwukwezi, akenshi bibarwa nkijanisha ryamafaranga ateganijwe. Nibyiza ko rwiyemezamirimo mushya agenzura iyi gahunda no kubara, ibiciro byagenwe kandi bihinduka, amafaranga yinjiza, impinduka zigihe cyibisabwa, nibindi bintu nkibyo kugirango bitibeshya mubyo bategereje.

Ubucuruzi bwubucuruzi bwa farumasi nigikorwa cyunguka cyane, ariko kigomba gutezwa imbere neza ukurikije ibipimo byatanzwe. Ubufaransa mubucuruzi bwa farumasi burimo ingorane zitari nke, kurugero, muburyo bwo kubuza kugurisha imiti runaka, nayo, byemewe rwose hanze yigihugu cy’ubufaransa. Ibi ni ibintu bisanzwe, kandi muriki gihe, birakenewe kumenyeshwa hakiri kare imiti yimiti ikwiye kugurishwa kandi idakwiye. Mugihe uhisemo ubucuruzi bwa farumasi na francise, ugomba kumva neza ko iki ari ikiguzi cyamafaranga muburyo bwo kwishyura buri kwezi. Imwe murimwe nintererano imwe, yishyurwa rimwe, ariko mugihe kimwe, ni 11% yumubare wishoramari rya mbere. Iyo ukorana na francise mubucuruzi bwa farumasi, umurimo nyamukuru nukugaragaza imikorere.

Gukorera mubucuruzi bwa farumasi kuri francise bikubiyemo guhatana, nuko rero, kugirango ugaragaze inyungu zawe bwite, ugomba kwiga ikoranabuhanga kandi buri gihe ukamenya ubwoko bwose bwubumenyi-buryo. Muri iki gihe, uzatsinda rwose.

Mubikorwa byo gukora mubucuruzi bwa farumasi kuri francise, ingingo zo kugurisha ibicuruzwa nazo zigira uruhare runini: urujya n'uruza rwabakiriya rwose ruzaterwa nibi. Nubwo waba ukora ubucuruzi bwa farumasi munsi yubufaransa buzwi, ariko wahisemo ahantu hadakwiye, abinjira numubare wabakiriya bazaba bake. Muri iki kibazo, shiraho kandi ukoreshe ibyiza byawe byose, amaherezo yemeza intsinzi mumarushanwa. Mubisanzwe, ingingo y'ingenzi ni ireme ry'akazi, ibyo bizanatuma umubare w'abakiriya wiyongera kandi biguhe inyungu mu rugamba rwo kugurisha isoko. Urebye ibyavuzwe haruguru, umushinga wa farumasi franchise uzana inyungu, muri rusange uzatanga inyungu byihuse kubushoramari.