Mwisi yubucuruzi, nta gisubizo gifatika kijyanye no kubaho kwa francise hamwe no kwishyura byihuse hamwe nuburyo bwateguwe bwa francise hamwe no kwishyura byihuse. Kwishura francise yaguzwe biterwa nibintu byinshi nibisabwa bishobora kwihutisha ubucuruzi bwa francise kuri 'full sail' kandi bigatanga urujya n'uruza rwabaguzi nabakiriya. Mbere ya byose, ibi nukubona amakuru yuzuye kubyerekeye nyirubwite francise, burya ikirango cyaguzwe cya franciser kizwi mukarere utuyemo cyangwa aho giherereye kuri francisee. Gutezimbere ikirangantego cyaba franciser no gukundwa kwabaturage mubaturage, aho rwiyemezamirimo-francisee, wagiranye amasezerano yubufaransa, atuye, ahanini bigena uburyo ubucuruzi buzagenda neza aho kugurisha ibicuruzwa hamwe nikirangantego cyaguzwe francise. Iterambere ryizina ryikirango riterwa nibihe nko guhuza igiciro cyabaguzi, urwego rwinjiza rwabaturage bakora, nubucucike buhagije bwabaturage mukarere kugirango bakwirakwize neza ibicuruzwa. Muri icyo gihe, ikibazo nyamukuru kivuka, igihe francise yakiriwe izishyura igihe kingana iki, kugurisha bizagenda gute, urebye itangwa ryibikorwa byinshi byo kwamamaza, ugashyiraho igiciro cyanyuma, kinini cyo kugurisha hamwe no kuzuza amafaranga yawe no gupfuka? ikiguzi cyintererano yishyuwe muburyo bumwe, amafaranga yubukode, amafaranga yo kwamamaza nibindi shingiro, hamwe nigiciro cyabafasha.

Gahunda yubucuruzi yizewe hamwe nisesengura ryumubano wisoko hamwe nububare bwubukungu bubishoboye, ishyirwa mubikorwa ryarwo mubikorwa byumusaruro nubucuruzi, bigira ingaruka zikomeye kumikorere yo kwishyura byihuse francise. Gushiraho gahunda nziza yubucuruzi nubushobozi bwo guhishura umushinga wubucuruzi muri francise nigitekerezo nyamukuru cyihishe inyuma yo kwishyura byihuse. Mugihe cyo gukora gahunda yubucuruzi, nibyingenzi byingenzi kwerekana ingano yishoramari, amafaranga azakenera gutezimbere uburyo bwo gushyira mubikorwa francise, azagurizwa amafaranga cyangwa umutungo bwite. Ibiharuro bigomba kuba bikubiyemo ibipimo byimari yumushinga kubwinyungu zinyungu, nyuma yimisoro nogusoreshwa kugirango ukoreshe umutungo winguzanyo, niba bihari, hamwe no kugera kumurongo-mugihe mugihe cyikirangantego cyibikorwa cyangwa ibikorwa byubucuruzi. Gahunda yubucuruzi igomba kwerekana ko hari ibicuruzwa byishyuwe cyangwa bikodeshwa, ibicuruzwa byagurishijwe hamwe numushinga winjiza buri munsi na buri kwezi. Gahunda yumushinga isobanura ibihe byimirimo iri imbere, ubucuruzi, hamwe nogutanga serivise zubucuruzi nu muntu ku giti cye, gukomeza akazi kumasaha yumunsi umwe wakazi, hamwe na kalendari yigihe cyumusaruro mukwezi, ukurikije weekend, iminsi yisuku, umutwaro wakazi wingenzi, abakozi ba serivise nuburemere bwibikoresho byikoranabuhanga nibikorwa. Ni ngombwa gushyiraho uburyo bwo kurinda abakozi abakozi no gukumira akazi kenshi ku munsi w’akazi, hagamijwe gukumira ihazabu y’ubuyobozi n’ubugenzuzi n’inzego zishinzwe ubugenzuzi n’ubugenzuzi bw’akazi.

Ingaruka zo gukora francise hamwe no kwishyura byihuse biterwa nuburambe bufatika bwa rwiyemezamirimo-francisee wishyuye francise, ubushobozi bwe, no gusobanukirwa guhatanira isoko ryabaguzi nabaguzi kubintu na serivisi. Niba rwiyemezamirimo utangiye atangira ubucuruzi bwe hamwe na francise yaguzwe hamwe nigishoro cyo gutangiza, noneho ibyago byubucuruzi byo kutabona kwishyura byihuse ni byinshi. Rwiyemezamirimo ufite uburambe, azi neza umubano w’isoko utoroshye, afite ubuhanga bwo guhura naba bahanganye mu bucuruzi, ubushobozi bwo kwirinda ku gihe ku marushanwa no kubara hakiri kare ibihombo n’igihombo mu bucuruzi. Kubwibyo, umucuruzi ufite uburambe birashoboka cyane ko yagaruka byihuse kuri francise. Ubushakashatsi bwo kwamamaza, gusesengura mbere yisoko, isoko rya serivisi, hamwe nabaguzi bakeneye kubenegihugu, mbere yo kwishyura francise, bituma bishoboka gushira vuba 'gare' no kwishura francise. Ihuriro ryibi bintu muri rusange bigira uruhare mu kubona byihuse francise yaguzwe, gushiraho inzira yubucuruzi kugirango ishyirwa mubikorwa neza intego zashyizweho kugirango tugere ku nyungu nini mubucuruzi bwa francise. Ikintu nyamukuru ntabwo ari uguhagarika ingorane zavutse n '' inzitizi 'zavutse, gukomeza inzira ihoraho yuburezi namahugurwa, kumenya icyerekezo gishya no gusobanukirwa kugura francise, gutera imbere, hanyuma a kwishyura byihuse bizaza byonyine.

Gufungura ubucuruzi ninzozi z'umuntu uwo ari we wese, umuntu ahitamo ubuhanzi, umuntu ahitamo ubucuruzi, umusaruro, serivisi, hamwe na francise kububiko bwimyenda, kubikoresho, salon, nibindi bice byibikorwa. Mbere, gufungura iduka ryimyenda byari bishimishije, ariko uyumunsi, mugihe habuze kubura amaduka, hariho benshi kuburyo amarushanwa arandura burundu inyana ntoya yibirango bitazwi. Kugirango udatakaza umwanya, imbaraga, kugirango ugabanye ikiguzi cyumutungo wimari, birashoboka, hamwe nibirango bizwi cyane byimyenda, gufungura amaduka mashya mubihugu no mumijyi itandukanye, kongera imiterere, gukundwa, ubwiza, no kugurisha, kongera amafaranga. Kugirango udashyira mu kaga, ntushake inama hamwe nibirango binini byububiko bwimyenda, hariho kataloge ya francises, aho ibigo bito n'ibinini byerekanwe, bikwiranye na buri mucuruzi. Urutonde rwa francise rurimo ibintu byinshi byubucuruzi (kuva kuri bito kugeza binini). Ukurikije urwego rwibikorwa, ku kirango nigihe cyakazi kumasoko, kubisabwa, no kugurisha, ibiciro bya francise biziyongera, hitawe kumafaranga yishyuwe rimwe.

Amafaranga rimwe kuri francise ntasanzwe kubantu bose kandi ni ubwoko bwubwishingizi bwa francisor. Amafaranga yishyurwa rimwe yishyurwa mugihe cyo gusinya amasezerano na mbere yo gutangira iduka, mbere yo kwimura uburenganzira bwose, amakuru, ishingiro ryabakiriya. Amafaranga yishyurwa rimwe biterwa nibiciro byose. Buri rubanza rufite ingaruka zarwo, urebye imitego, kugirango ruzenguruke, inzobere zo muri kataloge ya francisees naba francisors bazafasha. Na none, abafaransa bazagenda mubirori byose, batanga amahugurwa, isesengura, nandi makuru kugirango imikorere myiza yububiko bwimyenda. Imyenda irashobora gutangwa, haba kubagabo nabagore, kubana. Amaduka menshi, niko ikirango kizibukwa kubakiriya, byongera amahirwe nigurisha, bigira ingaruka kumafaranga.

Icyamamare kiranga ububiko bwimyenda, nigiciro cyihuta. birumvikana, urashobora gutumiza imyenda wenyine mugukingura ububiko bwawe bwite, ariko irushanwa rirashobora kugira ingaruka, bisaba igihe kinini cyo kubona abakiriya, kuzamura imyenda myiza yo mububiko. Kugira ngo rero ejo hazaza ntakibazo nibibazo biri hagati ya francisor na franchisee, birakenewe ko tuganira kubyerekeranye mbere, mbere yo gutangira ibikorwa bihuriweho. icyoroshye mugihe ubaze iduka rya francise nuko abahanga bazagufasha guhitamo francise mugusesengura ibyifuzo. Na none, abajyanama bazashobora gukora transaction kuva itangira kugeza irangiye, hamwe ninkunga yuzuye yemewe. Uyu munsi francising irakenewe cyane, niyo imurikagurisha ngarukamwaka ryaba francise ni urugero rwibi. Ibihumbi n'ibihumbi by'ibigo biva mubikorwa bitandukanye birashaka abafatanyabikorwa mubucuruzi, bitanga ibihe byiza kuri francises.

Nyuma ya byose, ugomba kwemeranya ko ari byiza gukorera hamwe, aho gukora ubucuruzi bwigenga, gufungura amaduka menshi, ariko kubigenzura kure kuva ku mpera yisi kugeza ku rundi ntibyoroshye kandi ntibishoboka, ndetse no gushaka umuyobozi. Kubwibyo, francising, kugura francise birumvikana kandi irakenewe no mubirango bizwi.

Kugirango ubone amakuru kuri francise, kugirango umenyeshe ibyatanzwe kumasoko yigihugu runaka, hamwe nibisabwa kumaduka afite imyenda, kugirango usuzume politiki yibiciro, ugomba gukurikiza umurongo wa catalogi ya francise hepfo. Na none, urashobora kuvugana nabahanga bazasubiza ibibazo bijyanye na francise kandi bagufasha mubihe bitandukanye. Twishimiye mbere kubwinyungu zanyu kandi dutegereje ubufatanye butanga umusaruro.

Ubufaransa bwububiko bwimyenda ni umushinga ushimishije wubucuruzi, kubwiterambere uzakenera kwitegura mbere. Haranira kuguma imbere yabanywanyi bawe kandi ukoreshe neza francise yawe ukomeza hejuru yubuyobozi. Mugihe uhisemo francise, uzahura nuburyo butandukanye. Tanga icyifuzo kumuntu ufite imiterere ikwiranye nibishoboka - iki nicyo cyemezo cya mbere cyukuri cyo kuyobora. Gutezimbere ububiko bwawe, tanga abakiriya bawe ikintu abo muhanganye badashobora: ibi bizongera amahirwe yo kuba uwambere mubucuruzi. Ububiko bwibintu francise bisaba gucunga ubumenyi, ukizirikana ikintu kimwe cyingenzi mubitekerezo.

Ibarurishamibare rifite uruhare runini: nyuma yo kubyiga, koresha ibikoresho bitandukanye byo kubonerana, ushobora kuvugana na francisor.

Iyo ukorana na francise kububiko bwimyenda, haratangwa ubwishyu butandukanye. Ubwa mbere, nintererano imwe kumurongo wambere. Ni 9-11% yishoramari ryambere muri francise. Ububiko bwimyenda buteganya kwamamaza, bizakorwa nimbaraga za francisor. Hariho kandi ubwami - 6% byamafaranga yinjira mugikorwa cyo kugurisha imyenda mububiko. Ibi byose nibisanzwe rwose, bikoreshwa hafi ya francises zose.

Koresha umwanya wububiko neza - ibi bizabarinda kuzura imyenda itagurishijwe, gukenera bundi bushya, bityo uzigame imari. Mugihe utezimbere francise kububiko bwibintu, ukeneye kandi automatike. Ibi byorohereza cyane ibikorwa byabanditsi, kubera ko utagomba gukora intoki numubare munini. Rero, iduka ryimyenda yubufaransa rizatanga amahirwe yo gutera imbere neza kumasoko hamwe nibyiza byinshi.

Ubufaransa kububiko bwimyenda yubukungu ni umushinga wubucuruzi ushimishije. Kubitangiza, koresha software nziza-nziza: francisor izaguha nayo. Mubyongeyeho, uzagera kubindi bikoresho bitandukanye uzashobora kugera kubisubizo bitangaje, harimo no kurwanya abanywanyi bakomeye. Nka francisee, ugomba kwiha inyungu kugirango ubone abakiriya kuguhitamo. Mugihe ukorana nububiko bwubukungu bwubufaransa, shiraho imirimo yo mubiro muburyo bwiza bushoboka. Mugihe ukorera mububiko, abakozi bawe bagomba kureba bakurikije amabwiriza franchise iteganya.

Ibi nibikorwa bisanzwe: imyambarire izamura iterambere ryubucuruzi. Byongeye kandi, ububiko bwimyenda yubukungu buzagaragara neza niba abakozi bose bambaye kimwe. Imyambarire idahwitse ntishobora kongera inyungu kuriwe imbere yabakiriya, bityo rero isura igomba guhuzwa.

Mugihe ukoresha ububiko bwimyenda yubukungu, ntukirengagize imibare. Birakenewe kwiga amakuru muburyo burambuye bushoboka kugirango dufate ibyemezo byemejwe neza na gahunda yubuyobozi. Gufatanya nabakiriya bawe kubona ibitekerezo byabo. Ibi bizaguha ishusho yuzuye yumurimo wikipe yawe: uwakurikiranye ninde wagaragaje imikorere myiza yimirimo yabo. Gahunda yateguwe neza kububiko bwimyenda yubukungu izatanga umubare winyungu, kandi, kubwibyo, amahirwe yo kwishyura abo bahanganye hamwe naba francisor - ugomba kumwishura umusanzu wa 9%. Ibi bizamura icyizere mumaso ye, kandi kuruhande rwawe, uzashobora kwishimira ibyiza byose bya francise.

Mugihe ukorera mububiko bwimyenda yubukungu, ntukirengagize indangamuntu - ibi nibimwe mubisabwa mubufatanye. Muri rusange, francise kububiko bwimyambaro yubukungu nuburyo bwiza cyane bwo guhatanira kunganya no guhuriza hamwe isoko.