Mwisi yubucuruzi, nta gisubizo gifatika kijyanye no kubaho kwa francise hamwe no kwishyura byihuse hamwe nuburyo bwateguwe bwa francise hamwe no kwishyura byihuse. Kwishura francise yaguzwe biterwa nibintu byinshi nibisabwa bishobora kwihutisha ubucuruzi bwa francise kuri 'full sail' kandi bigatanga urujya n'uruza rwabaguzi nabakiriya. Mbere ya byose, ibi nukubona amakuru yuzuye kubyerekeye nyirubwite francise, burya ikirango cyaguzwe cya franciser kizwi mukarere utuyemo cyangwa aho giherereye kuri francisee. Gutezimbere ikirangantego cyaba franciser no gukundwa kwabaturage mubaturage, aho rwiyemezamirimo-francisee, wagiranye amasezerano yubufaransa, atuye, ahanini bigena uburyo ubucuruzi buzagenda neza aho kugurisha ibicuruzwa hamwe nikirangantego cyaguzwe francise. Iterambere ryizina ryikirango riterwa nibihe nko guhuza igiciro cyabaguzi, urwego rwinjiza rwabaturage bakora, nubucucike buhagije bwabaturage mukarere kugirango bakwirakwize neza ibicuruzwa. Muri icyo gihe, ikibazo nyamukuru kivuka, igihe francise yakiriwe izishyura igihe kingana iki, kugurisha bizagenda gute, urebye itangwa ryibikorwa byinshi byo kwamamaza, ugashyiraho igiciro cyanyuma, kinini cyo kugurisha hamwe no kuzuza amafaranga yawe no gupfuka? ikiguzi cyintererano yishyuwe muburyo bumwe, amafaranga yubukode, amafaranga yo kwamamaza nibindi shingiro, hamwe nigiciro cyabafasha.

Gahunda yubucuruzi yizewe hamwe nisesengura ryumubano wisoko hamwe nububare bwubukungu bubishoboye, ishyirwa mubikorwa ryarwo mubikorwa byumusaruro nubucuruzi, bigira ingaruka zikomeye kumikorere yo kwishyura byihuse francise. Gushiraho gahunda nziza yubucuruzi nubushobozi bwo guhishura umushinga wubucuruzi muri francise nigitekerezo nyamukuru cyihishe inyuma yo kwishyura byihuse. Mugihe cyo gukora gahunda yubucuruzi, nibyingenzi byingenzi kwerekana ingano yishoramari, amafaranga azakenera gutezimbere uburyo bwo gushyira mubikorwa francise, azagurizwa amafaranga cyangwa umutungo bwite. Ibiharuro bigomba kuba bikubiyemo ibipimo byimari yumushinga kubwinyungu zinyungu, nyuma yimisoro nogusoreshwa kugirango ukoreshe umutungo winguzanyo, niba bihari, hamwe no kugera kumurongo-mugihe mugihe cyikirangantego cyibikorwa cyangwa ibikorwa byubucuruzi. Gahunda yubucuruzi igomba kwerekana ko hari ibicuruzwa byishyuwe cyangwa bikodeshwa, ibicuruzwa byagurishijwe hamwe numushinga winjiza buri munsi na buri kwezi. Gahunda yumushinga isobanura ibihe byimirimo iri imbere, ubucuruzi, hamwe nogutanga serivise zubucuruzi nu muntu ku giti cye, gukomeza akazi kumasaha yumunsi umwe wakazi, hamwe na kalendari yigihe cyumusaruro mukwezi, ukurikije weekend, iminsi yisuku, umutwaro wakazi wingenzi, abakozi ba serivise nuburemere bwibikoresho byikoranabuhanga nibikorwa. Ni ngombwa gushyiraho uburyo bwo kurinda abakozi abakozi no gukumira akazi kenshi ku munsi w’akazi, hagamijwe gukumira ihazabu y’ubuyobozi n’ubugenzuzi n’inzego zishinzwe ubugenzuzi n’ubugenzuzi bw’akazi.

Ingaruka zo gukora francise hamwe no kwishyura byihuse biterwa nuburambe bufatika bwa rwiyemezamirimo-francisee wishyuye francise, ubushobozi bwe, no gusobanukirwa guhatanira isoko ryabaguzi nabaguzi kubintu na serivisi. Niba rwiyemezamirimo utangiye atangira ubucuruzi bwe hamwe na francise yaguzwe hamwe nigishoro cyo gutangiza, noneho ibyago byubucuruzi byo kutabona kwishyura byihuse ni byinshi. Rwiyemezamirimo ufite uburambe, azi neza umubano w’isoko utoroshye, afite ubuhanga bwo guhura naba bahanganye mu bucuruzi, ubushobozi bwo kwirinda ku gihe ku marushanwa no kubara hakiri kare ibihombo n’igihombo mu bucuruzi. Kubwibyo, umucuruzi ufite uburambe birashoboka cyane ko yagaruka byihuse kuri francise. Ubushakashatsi bwo kwamamaza, gusesengura mbere yisoko, isoko rya serivisi, hamwe nabaguzi bakeneye kubenegihugu, mbere yo kwishyura francise, bituma bishoboka gushira vuba 'gare' no kwishura francise. Ihuriro ryibi bintu muri rusange bigira uruhare mu kubona byihuse francise yaguzwe, gushiraho inzira yubucuruzi kugirango ishyirwa mubikorwa neza intego zashyizweho kugirango tugere ku nyungu nini mubucuruzi bwa francise. Ikintu nyamukuru ntabwo ari uguhagarika ingorane zavutse n '' inzitizi 'zavutse, gukomeza inzira ihoraho yuburezi namahugurwa, kumenya icyerekezo gishya no gusobanukirwa kugura francise, gutera imbere, hanyuma a kwishyura byihuse bizaza byonyine.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubukungu francises nibitekerezo byubucuruzi bisabwa nabakiriya bijyanye nibisabwa kubicuruzwa runaka, ibicuruzwa, cyangwa serivisi. Isosiyete yacu igezweho yitwa USU itanga urutonde rwuzuye rwa francises yishyura byihuse ishobora kwihuta kwamamara ukeneye hamwe nikirangantego kizwi. Inzobere mu biro byacu zizahitamo francise yubukungu, ikore ibiganiro birambuye nabakiriya, aho ingingo nyamukuru ari inyungu zamafaranga, icyifuzo cyiterambere, hamwe no kugera kurwego mpuzamahanga. USU izashobora gutanga urutonde rwibitekerezo bitandukanye byo gushinga imishinga, uko kuzamura ibicuruzwa hejuru, niko ibiciro byubukungu byubukungu. Twabibutsa ko buri bukungu francise ifite igihe cyayo cyo kubona inyungu, kandi abakozi bacu bashyizeho igihe ntarengwa cyo gufata ingamba. Ni muri urwo rwego, byinshi bizaterwa nabakiriya ubwabo, bazamura ubukungu bwubukungu bwungutse, bafite icyifuzo cyo kubona inyungu vuba.

Kugirango tubone urutonde rusange rwamakuru kuri sosiyete yacu, nibyiza kujya kurubuga rwacu rwemewe, hamwe na contact, aderesi, na numero za terefone. Isosiyete ya USU yiteguye gukorana haba n’abakiriya baturutse mu gihugu cyacu ndetse n’abakora mu mahanga bazashaka ubufatanye. Itsinda ryatoranijwe muri USU muburyo burambuye, aho buri mukozi agomba kuba yujuje byuzuye ibisabwa kugirango abone ibisubizo byifuzwa. Abakiriya benshi bunguka bazashobora gushinga amashami yinyongera mugihe kizaza kuko, muri ubu bwoko bwubucuruzi, ntukeneye gutangira umushinga guhera. Twabibutsa ko ibyo bifite inyungu nyinshi kubakiriya badashaka kwihangira imirimo bonyine ariko bagashaka uburyo buhamye bwubukungu bwubukungu. Nyuma y’amasezerano, abakiriya bazagira uburenganzira bwo guteza imbere ubucuruzi bwungutse hamwe no kohereza amafaranga yerekeranye n’ubukungu bw’ubukungu, byongeye kandi, mu buryo bw’amakuru, hazatangwa ubumenyi bw’ingenzi mu kubaka ibicuruzwa byagenze neza kuva amahugurwa azakorwa. n'inzobere zacu.

Niba ushaka ibicuruzwa byubucuruzi bifite ireme kandi byiza, ugomba gufatanya na USU kugirango bigufashe guhitamo ubukungu bwishyurwa byihuse mumahanga.