Ububiko bwo kumurongo francise nimwe mubitekerezo bizwi cyane byateguwe byubucuruzi muriyi minsi. Ububiko bwo kumurongo birashoboka ko arimwe mubice byunguka cyane mubihe byacu. Mu bihe bya karantine, isi yose yahinduye imiterere yakazi ya kure, ntibyabaye bibi gusura ahantu hahurira abantu benshi, bityo aho bagurisha hamwe n’ibigo by’ubucuruzi. Muri iki gihe, abagurisha neza ibicuruzwa byabo kuri interineti batangiye kwinjiza inshuro nyinshi. Ububiko bwa interineti ntibusaba ishoramari rinini ryumucuruzi. Ububiko bwa interineti buroroshye gucunga, urashobora guhitamo igihe cyiza cyakazi.

Mugihe kimwe, ntamuntu uzagutegeka igihe cyakazi nubunini bwibikorwa byawe. Nta mbibi za interineti, bityo akazi karashobora kurenga imipaka yubutaka bwo kwiyandikisha. Birahagije guteza imbere urubuga rukora neza, kugirana amasezerano nabatanga isoko, guha akazi abakozi ba kure no gukurura abaguzi bawe. Muri iki gihe, ntukeneye gukoresha amafaranga mukubungabunga ibiro, nkibikorwa remezo, amazi, cyangwa ikawa, guha abakozi ibikoresho bya interineti nibikoresho byo mu biro, mubisanzwe, umukozi wa kure afite igikoresho cye cyakazi, the Interineti, na gareti, nibindi, kwishyura ubukode, nibindi bintu nkibyo.

Gufungura iduka rya interineti kuva kera ntabwo byoroshye. Ingaruka nyamukuru ziza niba ibicuruzwa bigurishwa bizaba bikenewe. Biroroshye cyane gukoresha francise yiteguye kandi wirinde ingaruka zo kutitabwaho. Iyi ngingo ivuga neza neza, kubyerekeye kugura kumurongo wububiko bwa francise. Ubufaransa ni ubwoko bwuburenganzira bwo kugurisha ibicuruzwa munsi yikimenyetso runaka. Mugihe kimwe, francisor yakira inyungu zifatika kuburenganzira.

Aba francisor bajya muribi kugirango bagure imipaka yikimenyetso cye, nkuko bisanzwe, kwinjira mumasoko mpuzamahanga, gufungura amashami nakazi katoroshye, ariko kugenzura kure kugurisha francise byagurishijwe bizana amafaranga yinjiza nta mbaraga nyinshi. Amafaranga ya francise arashobora kwishyurwa icyarimwe, cyangwa irashobora kugabanywa mubwishyu buri kwezi, amafaranga yimisoro, ubusanzwe ifata kuva 5 kugeza 10% byinjiza byose.

Byose biterwa nibisabwa mumasezerano. Ninde ukwiranye na francise: abantu badafite imari shingiro; abifuza kwagura ubucuruzi bwabo; abacuruzi badashaka gufata ibyago. Kubika kumurongo francise ingingo nziza kandi mbi. Icya mbere, kubyiza: uburambe buteganijwe, bwagaragaye mumyaka, bifasha kwirinda amakosa; ishoramari mu kwamamaza ni rito, ikirango ubwacyo gishinzwe ibi; inkunga yuzuye yo gukora ubucuruzi iratangwa kimwe no guteza imbere gahunda yubucuruzi, gahunda, ibikoresho, amayeri, ningamba, nibindi byinshi; nta mpamvu yo gushakisha abatanga isoko; nta mpamvu yo gutegura igishushanyo cyububiko bwa interineti; Amahugurwa yihuse no guhuza n'imihindagurikire y'isoko.

Ibintu bibi byubucuruzi bwubufaransa: francisor igira uruhare runini mumyitwarire yubucuruzi, abimwemereye, amasezerano yo gutanga amasoko, ubufatanye, kwamamaza arasezerana; amasezerano adahinduka. Icyiciro cyo gufungura iduka kuri enterineti kuri francise: kwiga abashobora gufatanya nuburyo bwo gufatanya nabo. Icyiciro cya kabiri nigisobanuro cyumurima wawe wibikorwa, gutoranya bikwiye francise. Icyiciro cya gatatu ni uguhitamo umufasha. Icyiciro cya kane ni ugusoza amasezerano yo kugura francise. Icyiciro cya gatanu nukwandika ibikorwa byawe mubuyobozi bwimisoro, guha akazi abakozi, gutangiza umushinga.

Nibihe bice bishobora kugurisha kumurongo kumurongo? Ibice by'imodoka, kwisiga, imyenda, inkweto, ibicuruzwa byakozwe, imiti, ibicuruzwa byakozwe, ibikoresho byubaka, imbuto, ibikoresho bya elegitoroniki, nibindi byinshi. Muyandi magambo, urashobora kugurisha ikintu cyose kuri enterineti. Byinshi mubitsindisha francise mumyambarire nibice byimodoka. Ibirango nkibi, nkuko bisanzwe, ntibitera gushidikanya kubijyanye nubwiza bwibicuruzwa byatanzwe.

Ikintu cyingenzi kuri francisee nukumva ubucuruzi bwabo kandi, niba hari ibitagenda neza, kubyitwaramo mugihe. Nigute utagwa kuburiganya bwabashuka. Ntabwo ari ibanga ko francises yo kumurongo ishobora kuba dummy. Abatekamutwe barashobora gutanga dummy kubucuruzi bukora. Kugirango utagwa kuburiganya bwabashuka ugomba guhitamo francise mumikoro yizewe, gukora ubushakashatsi kubyerekeranye nitsinzi ryikimenyetso, amakuru nkaya arahari mubitangazamakuru, saba ibyangombwa bigize francisor, wige witonze ibikubiye muri ubufatanye hanyuma noneho bagasezerana amasezerano. Ni he ushobora kugura francise yo kumurongo? Nubwo byumvikana gute, ariko kuri enterineti.

Cataloge yacu ikubiyemo francises izwi cyane, ibyatanzwe muri 2021. Hano urahasanga francises mubice bitandukanye no kuri bije yose. Kuki kataloge yacu ari nziza? Kuberako dukorana nibirango mpuzamahanga ndetse no murugo, ntabwo dutangaza abashuka kandi dufasha kumenya vuba mugace katoranijwe. Ububiko bwacu buroroshye kuyobora, urashobora rero guhitamo francise ukurikije bije yawe hamwe nakarere ukunda.

Ifaranga rimwe francise uyumunsi nuburyo bwo guhagarara kubintu bisa kumasoko ya francise. Amafaranga yishyurwa ntakindi kirenze amafaranga yo kwinjira kugirango abone uburenganzira bwo guhagararira inyungu yikimenyetso, akora muburyo bwabo. Amafaranga yishyurwa rimwe ni ubwishyu bwambere kuri franchisee kuri francisor nyuma yubucuruzi burangiye na mbere yo guhererekanya uburenganzira bwo gukora mukarere runaka, ukurikije ibisabwa. Amafaranga yatanzwe kandi akubiyemo amahugurwa ya franchisee, amabwiriza, ubufasha mugutezimbere ubucuruzi, gusura ahacururizwa, gutanga abakiriya, nibindi. Uyu munsi, iyo amarushanwa yiyongereye, ntabwo abantu bose bakoresha ubwishyu bumwe. Umubare w'amafaranga yishyuwe rimwe ugenwa n'ibiciro by'isosiyete yo gutangira no gufasha umufatanyabikorwa kubungabunga, ndetse no kuzirikana igice.

Ntabwo aribyo, ntabwo byoroshye gutangiza umushinga wenyine, bityo francise nintangiriro nyayo yo gukora ubucuruzi, kwinjira mumasoko mwizina rizwi, kuva yatangira guhera abizeye mubushobozi bwabo, amahirwe kandi mugire umwanya munini wubusa. Ubumenyi nubuhanga bwo kuyobora, kugura abakiriya, kwerekana amakuru, no kwamamaza birakenewe. Kugirango utinjira mubintu bitameze neza, hitamo francise yingirakamaro hamwe cyangwa idafite icyarimwe, ugomba gukorana nububiko bwizewe, nka kataloge yubufaransa. Biroroshye cyane guhitamo francise ukoresheje kataloge, ukabona igiciro cyamafaranga, ibintu, nibindi bipimo. Ububiko bwerekana amakuru yose, igipimo, hamwe nuburyo bisabwa, imyaka ingahe ku isoko, inyungu francisee itegereje, icyo francisor itanga, nibindi. Usibye kubona umufatanyabikorwa, iduka ryoroshye nkuko kwamamaza kwamamaza, hamwe bigari, bikwira isi yose. Birakwiye ko twibuka ko uko ibicuruzwa byinshi bihari, niko bisabwa, kumenyekana, inyungu, ninyungu.

Amafaranga yose yakuweho agaragazwa mu ibaruramari kuko inyungu iboneka mu kugurisha ibicuruzwa, serivisi, n'ibindi. Amafaranga yishyurwa rimwe aratandukanye bitewe nigiciro cya francise ubwayo, bitewe nuko haboneka ubwoko buhendutse kandi buhenze. Guhindukira mububiko, biroroshye rwose guhitamo ibyo ukunda. Kurugero, ntabwo wigeze uhitamo guhitamo nibikorwa byubucuruzi bwawe, ntacyo bitwaye. Urashobora kureba ibyifuzo byose hamwe cyangwa winjiza francise isabwa muri moteri ishakisha. Hariho kandi ibyiciro na subcategories. Mugihe uhisemo icyifuzo, ugomba kwitondera akarere, ikiguzi, ibisabwa, amakuru yo kwishyura, kwishyura inshuro imwe, nibindi.

Nkuko bisanzwe, ubwoko bukenewe cyane bwama francises ni ibicuruzwa byihuta, ibicuruzwa, ibigo bya serivisi, laboratoire, salon yubwiza, nibindi urashobora kugura francise ihendutse ntamafaranga yishyurwa rimwe. Umusanzu wigihe kimwe nubwishingizi bwaba francisor mubufatanye burushijeho gukorana naba francisee, bityo ubucuruzi bwose butangira guhera igihe cyo kwishyura icyarimwe, bigatuma habaho imyumvire nimyumvire ikomeye. Nkuko bisanzwe, nta kwishyura rimwe, francise ireba ibicuruzwa gusa, urebye kugura no kugurisha, kandi kugabanywa kwinyongera ntabwo ari ngombwa hano. Amafaranga yubufaransa rimwe cyangwa amafaranga ntabwo asubizwa. Amafaranga yishyurwa francise ni inshuro imwe kandi yagenwe. Ububiko bwa francise butanga kuzigama kumatangazo, kongera ibyifuzo, no kubona abantu bahuje ibitekerezo hagati ya francisees. Ibikorwa byose birerekanwa kandi bifite akamaro.

Inzobere zacu zitanga amasaha yose kumasaha, kugisha inama, no kuganira, gutanga amakuru ninama kubijyanye no kuzamurwa no kwamamaza. Kuki ubundi byunguka kugura francise? Kuberako bagufasha mumahugurwa y'abakozi, tanga kubara umubare winyungu zigihe runaka, urebye umushinga wogushushanya, mugushiraho urubuga rwibigo, kwagura abakiriya, nibindi. Ingaruka nkeya, ndetse no kuzirikana icyambere. -ubwishyu. Umusanzu umwe ntushobora kurenga makumyabiri na gatanu kwijana ryikiguzi cya francise, kuko francisee irashobora kubara ibintu byose byigenga, ukurikije igishoro kiboneka. Birakwiye ko twumva ko kwamamaza mubisanzwe bidakenewe, urebye ibyateganijwe no kwitabira kataloge ya franchise buri munsi. Nyuma yo kunyura muri kataloge, urashobora kumenyana gusa na francise gusa ariko kandi ukanishyurwa rimwe gusa, hamwe nibyifuzo bikunzwe hamwe nubwoko buhendutse bwubucuruzi, ibitekerezo n'imishinga, aho uba, hamwe nububiko.

Andi makuru arahari kubuhanga bacu, batanga inama kumibare yabigenewe, kimwe no kujya mububiko, gusoma ibisobanuro byabakiriya bacu, kubona amakuru yingenzi, nibindi. Turindiriye uruhare rwawe nicyizere. Dutegereje ubufatanye butanga umusaruro mumyaka myinshi iri imbere.

Ubufaransa bwimyambarire yabagore ni umushinga wubucuruzi ushobora kubyara inyungu, ugomba gushyirwa mubikorwa nta makosa akomeye. Imyambarire y'abagore igomba gucururizwa ahantu izakenerwa. Kubwibyo, guhitamo francisee bigomba gukorwa hakurikijwe urwego rwo kumenyekanisha ikirango. Niba ntamuntu uzi francise yawe mumujyi ugiye kuyigurisha, ubwo rero ntampamvu yo guhura nubu bwoko bwibikorwa byo kwihangira imirimo. Nubwo bimeze bityo ariko, urashobora guteza imbere ubu bwoko bwubucuruzi, ariko, ugomba gukoresha umutungo urenze iyo wakoranye na francise yimyenda yabagore, izwi cyane mukarere utuyemo kandi ugamije gukorera. Imyambarire y'abagore igomba kugurishwa kuburyo uhagarariye franchise ntakibazo akurega.

Ubwa mbere, uzakenera kwitondera byumwihariko imitako yimbere nigishushanyo mbonera. Igishushanyo kigomba gukorwa hubahirijwe kodegisi yakiriye mugitangira ishyirwa mubikorwa rya gahunda yubucuruzi. Imyambarire y'abagore nayo igomba gucuruzwa hakurikijwe amabwiriza ateganijwe mu masezerano ya francise. Kurugero, ugomba gusobanuka neza kubijyanye nuko ubu bwoko bwimishinga yubucuruzi irimo ingaruka zitandukanye. Abantu barashobora gusa kutaza aho uri bitewe nuko ibyawe bihenze cyane.

Ubufaransa bwimyambarire yabategarugori buzahangana neza ninshingano iyo ari yo yose yashinzwe, utitaye ku bigoye, niba uhangayikishijwe no gukora gahunda nziza yubucuruzi. Byongeye kandi, ugomba kuzirikana ibiranga akarere no kwiga amategeko yigihugu ugiye gukoreramo. Imyenda ikoreshwa neza francise izaguha uburyo buhoraho bwamafaranga yinjira. Korana na buri gihembwe, ubyige neza, muburyo bwibishushanyo. Ubu buryo buzagufasha gufata ibyemezo bikwiye byo kuyobora. Niba uhisemo gukorana na francise yimyambarire yabagore, ugomba rero kuzirikana ko ibikorwa nkibi bizana inshingano zimwe.

Kurugero, urashobora gufata inshingano zo kugurisha gusa ibicuruzwa ugura ukoresheje francisor. Icyakabiri, uzatanga imisanzu 3 itandukanye mubyiciro. Igice cya mbere cyimyenda yabategarugori francise nigabanywa rimwe. Byongeye kandi, buri kwezi, uzasabwa gukuramo amafaranga yo kwamamaza, hamwe nubukode.

Ubucuruzi nubucuruzi nibisobanuro bifitanye isano. Kugira ngo wumve neza icyo franchise aricyo, ugomba kwiga amakuru kugirango ufate icyemezo cyiza nubuyobozi. Nyuma ya byose, amakuru ajyanye nurufunguzo rwo gutsinda. Na none, gukora francise hamwe nabacuruzi, yashizweho nisosiyete ikora umutimanama, urashobora gukora byoroshye ibikorwa byose bitandukanye kandi ugahangana numurimo urimo. Ntugomba guhora uhura nigihombo bitewe nuko abakozi mukigo cyawe badakora nabi imirimo yabo itaziguye. Buri wese mu bakozi bashoboye gukoresha igihe cye kugirango bahangane neza nimirimo yose yo mu biro.

Ntabwo ufite ingorane gusa kuberako gahunda yacu isa nkumugambi mwiza ubufasha bukenewe. Niba ushishikajwe na francise, noneho ubuyobozi bugomba gukorwa neza. Nibyo, software iguha amakuru akenewe, ariko, inzira yubuyobozi ubwayo igomba gukorwa hakoreshejwe software.

Hamwe nubufasha bwitsinda ryabaporogaramu babimenyereye, urashobora kurangiza imirimo yo mu biro mugihe cyo kwandika. Iyo ukorana na francise, umucuruzi ntagomba gukora intoki imirimo myinshi yo mubiro. Ufite intera nziza cyane kandi nziza-isa neza. Nyuma ya byose, urashobora guhitamo uburyo bwiza bwo gushushanya.

Ningirakamaro kuri francise nu mucuruzi kugira urwego rwuzuye rwo kubaka tekinike yubucuruzi. Franchise irenze abo basanzwe bakorana nubucuruzi ku isoko mubyinshi mubipimo bishobora gushyirwa mubikorwa byingenzi. Iyo ikorana numucuruzi, isosiyete ntabwo ihura ningorane, bityo, francise iba nziza kandi birashoboka kubona amafaranga menshi.

Turabagezaho ibitekerezo byanyu kataloge ya enterineti ya 2021. Muri kataloge, murashobora kubona ibitekerezo byubucuruzi bishimishije murwego urwo arirwo rwose. Cataloge ya francises ya enterineti yashizemo ibitekerezo byose bishya kandi bizwi cyane mubyerekezo bitandukanye. Abantu benshi barimo gushakisha ibirango mpuzamahanga cyangwa imishinga yo mukarere igenda neza. Nyuma ya byose, nibyiza kwifashisha intsinzi yubucuruzi bwagaragaye kandi ntutakaze umwanya namafaranga kumishinga ishobora guteza akaga. Ntibikenewe ko dushakisha, urutonde rwuzuye ruraboneka murutonde rwacu, francises irashobora gutoranywa no kugereranwa nibindi bitangwa mubirango mpuzamahanga ndetse no murugo.

Cataloge yateguwe neza cyane, uzasangamo ibyiciro, ibice, kugendana byoroshye bishoboka ukurikije ibyifuzo byamasosiyete. Kugenda neza, igishushanyo cyiza kiguherekeza mugushakisha kwose hamwe nigihe cyakoreshejwe kurubuga. Cataloge irangwa no gutondekanya ukurikije umubare w'ishoramari, ibi byorohereza cyane guhitamo no gusesengura. Kurubuga rwa interineti, hamwe nimbuga nke zagenzuwe zishobora gutanga, kurugero, francises yububiko bwa interineti, ariko kuri parcelle, irashobora guhinduka nkurupapuro rusanzwe kandi ntakindi. Nkigisubizo, utakaza umutungo wibintu nigihe cyagaciro, hanyuma mubisubiremo wakire ibyiringiro kandi bituzuye. Hano haribintu byinshi kuri enterineti, ariko ni ngombwa kwishakira igitekerezo cyawe cyubucuruzi mugihe ugabanya ingaruka zishobora kubaho. Cataloge yacu itangwa gusa nibirango byizewe biva mubyukuri.

Urubuga rwacu rurimo urutonde rworoshye rwa francises kububiko bwa interineti muri 2021. Amaduka yo kumurongo birashoboka ko ishoramari ryatsinze kandi ryunguka. Ariko kugirango ugire icyo ugeraho, ugomba gushaka icyicaro cyawe kandi ukazirikana amakosa yabashobora guhangana. Amakuru yiteguye hamwe nisesengura birashobora gukora amayeri. Ibikoresho byacu byo gusubiramo birashobora kuba igikoresho cyoroshye kuri wewe. Ni iki uzasanga muri kataloge yacu? Franchises yibirango mpuzamahanga bizwi nibindi byinshi.

Amaduka yoroheje yo kugendana arahari kuri wewe, ibyifuzo byaciwe numubare ushobora gushora. Hano haribintu byinshi kuri enterineti, ariko ntabwo francises zose zishobora kwizerwa. Rimwe na rimwe, inyuma yizina ryaba francisor bazwi, hashobora kubaho abatekamutwe batagurisha ubucuruzi bwakazi, ahubwo ni dummy. Ibintu byose birakinishwa kuburyo ubona urubuga rusanzwe mubusa. Umurongo wo hasi urababaje - urimo guta amafaranga yawe nigihe cyingirakamaro. Nigute ushobora kwirinda ibi? Ntukizere interineti ihendutse kumurongo hamwe nububiko bwa interineti butemewe. Muri kataloge yububiko bwa interineti francises yerekana ibisubizo byubucuruzi gusa.

Uzashobora kubona igisubizo cyakazi mukarere gasabwa, uzana inyungu ihamye kuri ba nyirayo. Tuzagufasha kumenya icyerekezo mubucuruzi bwawe bwite bwa francises, nta ngaruka nimpungenge zidakenewe. Urutonde nkururubuga rwose ni ingirakamaro kandi rufasha mububiko bwa digitale gusa ariko no mubundi bwoko bwububiko. Porogaramu ya USU mubyukuri ningirakamaro rwose, ikwiranye mubyukuri ibikorwa byose biz, birimo, harimo nibikorwa byavuzwe haruguru.

Ububiko bwimyenda yabategarugori francise igomba kuba yarateguwe neza. Wowe n'abakozi bawe mugomba kubahiriza amategeko yose yashyizweho n'ubuyobozi. Gukora nka francise, ntabwo ufite inshingano kubwizina ryawe gusa ahubwo nubudahemuka bwabaguzi kubirango muri rusange. Tumaze kuyitesha agaciro, ibyangiritse ntibishoboka ko byishyurwa, kandi imyaka myinshi uwabitanze yaremye kandi atezimbere atakaza uburenganzira bwayo bwose. Kubwibyo, ububiko bwimyenda yabategarugori francise itanga ubuhanga bwinshi, bumwe murubwo bukorana nabakiriya. Abakozi ba serivisi bakorera kuri francise bategekwa kubaka umurongo uhagije wimikoranire nabo, gukora ibishoboka byose kugirango ubone ibikenewe, kandi kugirango umukiriya anyuzwe.

Uburiganya muri uru rubanza buganisha ku ngaruka mbi mu gihe kizaza. Rero, kora ubunyangamugayo kandi ntuyobye abakiriya: imirimo ifunguye kandi yujuje ubuziranenge izana inyungu nyinshi.

Ububiko bwimiterere yimyenda yabagore ntibishoboka nta gishushanyo kiboneye. Umufaransa azakubwira ibyerekeye. Muri iki kibazo, umuntu ntagomba kwirengagiza utuntu duto: inyinshi murizo zigize intsinzi ya rwiyemezamirimo, intsinzi ya francise. Niba ibicuruzwa byabagore mububiko bikunzwe, ubwinshi bwabaguzi bugenda bwiyongera: benshi baza ubwabo bakagira inama abandi, inzira yatangijwe. Ntiwibagirwe kubyerekeye amategeko n'amabwiriza, hamwe nubufasha bwayo, ibintu bizamuka. Fata umwanya wo guhugura abakozi bawe.

Haranira gukora neza cyane francise hanyuma ububiko bwimyenda yabategarugori buhinduka isoko yinjiza amafaranga menshi kuri wewe.