Amashanyarazi muri Qazaqistan ni inzira izwi cyane igenda yiyongera gusa, ariko ikaba ifite abayoboke bakomeye mukarere kacu. Ibirango bizwi cyane nka McDonald's, Burger King, nabandi benshi bagaragaye natwe neza kuberako umuntu yigeze gufata icyemezo cyo kugura francise yikimenyetso cyamamaye. Ibigo byinshi birashobora kwishimira ibisubizo byibyemezo byafashwe kubera ko amafaranga yinjiza ari menshi, izina ryabo riragenda ryiyongera gusa, ndetse n’icyorezo ntigishobora kurohama cyangwa ngo kibateze igihombo gikomeye. Rero, turabona uburyo bishobora kuba byiza kubona francise yujuje ubuziranenge kubatuye Kazakisitani.

Kuki abatuye Qazaqistan bagomba kwitondera isoko rya francise? Ikigaragara ni uko Qazaqistan itera imbere gahoro gahoro, abaturage bakiyongera vuba, kandi ibyicaro byinshi ntibiracyafite! Kuzana ibicuruzwa bituma bihenze, mugihe isi yose ituma abantu bamenya kandi bakarota ibirango byinshi byamahanga. Nibintu bituma umwanya wigihe muri Qazaqistan uba mwiza mugutezimbere ubucuruzi bushingiye kumurongo wubufaransa bwibindi bicuruzwa bizwi kandi byateye imbere. Byongeye kandi, birumvikana ko bikwiye kwitondera abo bantu barambiwe gukorera mu biro, bumvise ko akazi kabo kadahungabana mu gihe cya Coronavirus kandi bashaka gutangira ibyabo, bishoboka ko biri kure.

Kubakozi benshi basanzwe, francise ni amahirwe akomeye yo kwimukira murwego rukurikira rwo gutsinda. Ikigaragara ni uko francises itunganye kubantu badashaka kwigenga kwigenga neza inzira zose zo kubaka umushinga wabo, gusobanukirwa ibintu byinshi byamahitamo ashoboka, umwihariko wo kwamamaza, gukora ikirango, kunyura mumakosa menshi mbere byibura ibisubizo bimwe bigaragara. Ibi byose birashobora guca intege byoroshye inzobere inararibonye gukora ubucuruzi kandi birashobora gutuma uwatangiye guhomba. Kugira ngo wirinde ingaruka nkizo, urashobora kwitondera Franchises.

Ni ubuhe buryo budasanzwe francises yo muri Qazaqistan ishobora gutanga? Nkuko byavuzwe haruguru, ni intangiriro nziza. Intangiriro, mugihe wakoze impapuro zose zikenewe, utegura igishushanyo, ugashyiraho inzira zibyara umusaruro, kandi wubaka izina - umutungo ufite agaciro kumasoko agezweho. Ibi byose bifite agaciro kanini, sibyo? Birashoboka cyane kuzigama byinshi kumatangazo yambere no kugerageza ibyemezo bibi kuruta uko wishyura kugura francise - tutibagiwe nigihe cyawe! Nyuma ya byose, urashobora kubona inyungu yambere muri franchise ugereranije vuba. Niba utangiye gukora ubucuruzi kuva kera, noneho kubona inyungu birashobora gutinda cyane kuri wewe.

Kazakisitani ubu ni umurima udahingwa wamahirwe mashya. Ibyo ugomba gukora byose ni uguhitamo franchise ikwiranye nubucuruzi bwawe. Birashobora gutandukana, gutandukana mubiciro, ingano yo kugurisha, akarere kagabanijwe, igipimo cyisosiyete yababyeyi, gukundwa kwayo, amafaranga yimisoro hamwe no kwishyura rimwe, kimwe nibindi byinshi biranga bikunze gufata icyemezo cyo guhitamo francise. Byongeye kandi, umuturage wese utuye muri Qazaqistan ashobora kugira ibyifuzo bimwe na bimwe byingenzi byubucuruzi, kubicuruzwa cyangwa serivisi byagurishijwe, nabyo bizagira ingaruka kubyo wahisemo muri francises.

Umuntu ukora kandi wihangira imirimo arashobora guteza imbere ubucuruzi bwe muri Qazaqistan niba ahisemo francise yujuje ubuziranenge kuva yatangira. Ariko, hano hari imitego. Kurugero, biroroshye kwiruka mubashuka. Cyangwa gusa umushinga ubanza udaharanira inyungu. Ibi birababaje rwose nubwo bitazana igihombo gikomeye. Niba hakiri igihombo, ingaruka zicyemezo nkicyo kitatsinzwe muguhitamo francise irashobora kugereranwa nibiza nyabyo.

Amafaranga yarashowe, igihe cyarakoreshejwe, ariko nta munaniro uhari. Ibintu bidashimishije, byanze bikunze, ntamuntu numwe ubishaka.

Ni ukurinda ibintu nkibi bidashimishije kuburyo hariho abahuza cyangwa nabandi bantu batatu bafasha abafatanyabikorwa kubonana no kugirana amasezerano yingirakamaro. Abantu bateye imbere bamaze gusobanukirwa ko umuntu udafite uburambe ashobora gukora ikosa rikomeye, niba bidahitana abantu, bizaca intege kwigirira icyizere no kwifuza gufungura umushinga wabo igihe kirekire. Mu rwego rwo kwirinda ingaruka mbi bahitamo kuvugana nababigize umwuga mubyo bakora, abazi isoko neza kandi bizeye abafatanyabikorwa mubitekerezo.

Inkunga yo mu rwego rwo hejuru kandi yuzuye yinzobere zacu izatanga amahitamo meza ya francise isabwa. Tuzagufasha inzira zose, uhereye ku kwerekana icyo ushaka mu magambo yihariye: ibyiciro, ingano, ibiciro, umwihariko, izina, n'ibindi, bikarangirana no kubara neza igiciro. Igiciro nikimwe mubibazo byingutu hamwe na francises. Kubera ko guhitamo kwambere biterwa nigiciro na bije yambere. Ingengo yimibare ibarwa neza izagufasha guhitamo uburyo bwiza bwubukungu bwawe.

Franchises muri Qazaqistan nigisubizo cyiza kubatangiye bashaka kugerageza wenyine kwihangira imirimo. Ninkunga yinzobere zacu, uzagera kubisubizo byifuzwa hakiri kare, hitamo ibisubizo nibyiza kubibazo byawe, kandi vuba cyane uzatangira kubona inyungu yawe yambere!

Tile franchise izabona porogaramu yagutse kurutonde runini rwabacuruzi batekereza uburyo bwo gutangiza umushinga wabo. Tile francises yashyizweho kugirango habeho ubufatanye butanga umusaruro nabakora inganda nyinshi bashaka kubona abafatanyabikorwa babereye. Tile franchise izakoreshwa nabatangiye bumva ko ari byiza cyane kugura ikirango cyateguwe cyateguwe kuruta guteza imbere ubucuruzi guhera. Rero, ukuyemo burundu ibyiringiro byingaruka zitandukanye nibishobora kugirira nabi iterambere ryigitekerezo cyumushinga. Urashobora kubona urutonde rwabakora kumurongo udasanzwe urimo amahitamo menshi atandukanye ya francisees, kuri ubu ikunzwe kurwego runaka. Buri francise yashizweho ifite icyerekezo cyayo, ikirangantego cyateguwe, kimwe nigiciro, bizaterwa nurwego rwo kumenyekanisha ikirango cyatoranijwe nabakiriya.

Ku bijyanye n’imishyikirano nuwabikoze, uzatangira kuganira kubyerekeranye ninyungu nibisobanuro byubufatanye, nyuma bizashoboka gusinya amasezerano noguhana uburenganzira bwo guteza imbere francise. Niba ufite ikibazo, ugomba guhamagara inzobere zabakora kugirango bagufashe, uzakora ikiganiro hamwe nishakisha inzira yo kwikuramo ibibazo bitoroshye. Abacuruzi ba kijyambere batangiye guha umwete ibyifuzo byabo kuri francises, ngaho kuko haribisabwa ko igitekerezo cyiteguye cyoroshye cyane gukorana nisoko ryo kugurisha kuruta kuzana umushinga no kugiteza imbere bonyine. Imikoreshereze ya tile francise igomba gutezwa imbere nubufatanye bwuzuye nuwabikoze, bijyanye nibishoboka kubaka buri cyiciro gishya muburyo bukwiye. Muri iki gihe, francises ifite icyerekezo gitandukanye, bitewe nibyo umukiriya akunda, yatangiye gukoreshwa neza kwisi yose. Kugirango ushyire mu bikorwa ibyangombwa byujuje ubuziranenge kandi byuzuye, abakozi ba nyir'ibikorwa nabo bazashobora kubimenyesha byimazeyo, bigira uruhare mu kuzamura ikirango ku isoko. Hamwe ninzibacyuho yo gukora ubucuruzi bwawe bwite, ugomba kugirwa inama yo gukoresha francise tile hanyuma ugakora akazi kazajya mumahanga.

Umusaruro wa tile franchise numushinga wubucuruzi ufite akamaro, nukuyishyira mubikorwa, uzamura cyane ubukungu bwawe. Iyo ukora francise, birumvikana ko ingorane zishobora kuvuka. Kugira ngo birinde, ni ngombwa gukora ubuziranenge bwo mu rwego rwo hejuru. Mu cyiciro cyo kwitegura, igikoresho cyitwa swot analyse kiza gikenewe. Iragufasha gusobanukirwa nubufaransa bwunguka cyane gukorana kugirango ubone urwego rwo hejuru rwinjiza. Ufite amahirwe yose yo kugera kubisubizo bitangaje niba utangiye gukora francise, ukurikiza amategeko.

Batangwa nuhagarariye ikirango nawe ushishikajwe no gutsinda kwawe. Niba ushaka guhangana na tile no gushiraho umusaruro munsi yubufaransa, hanyuma murwego rwo guhitamo francisor, ugomba kwiga neza ibisabwa byose kugirango uhitemo ibyiza. Tangira hamwe nisesengura. Itanga amahugurwa yo mu rwego rwo hejuru yemeza ko udatsinzwe. Witondere neza amabati, kora umusaruro murwego rushya rwumwuga. Kubaho kwa francise ifasha muriki kibazo kugirango ikemure neza ibibazo byose. Ubwo rero isosiyete izageraho rwose ibisubizo bifatika muguhangana nabanywanyi bayo nyamukuru.

Kugurisha amabati waremye mubikorwa byawe, noneho urashobora kwishyura uhagarariye franchise iteganya ko uzishyura buri kwezi.

Mugihe cyo gukora imirimo yo mu biro, hashobora kuvuka ibibazo. Birashobora kuneshwa byoroshye kuva ufite ibikoresho nkenerwa byibikoresho bikora neza. Umusaruro wateguwe neza wa tile franchise ni amahirwe yo kugera kubisubizo bitangaje hamwe namafaranga make. Mubyongeyeho, ningaruka zo guteranya zirahari kuri wewe. Ingaruka rusange ku bukungu ni ihuriro ryo kugabanya ibiciro no kongera amafaranga. Izi ngaruka zombi zihurira hamwe, bityo igereranya ryindege iraboneka.

Indege yuzuye ni ibisubizo byinama yahuje igisasu hamwe nintwaro ya tank cyangwa indi modoka yintwaro. Mu buryo nk'ubwo, mu bukungu, imbaraga zo gukusanya zemerera guca mu ntwaro z'abatavuga rumwe nazo, bigatuma bishoboka kubatsinda. Kubwibyo, tile franchise irashobora kwifashisha iki gisubizo kugirango yiganze ku isoko. Mubibazo, ubona urwego rwohejuru rwinjiza ushobora gukoresha kubushake bwawe. Nyuma ya byose, urashobora kwishyura byoroshye francisor kubwinyungu zitangwa mukurwanya abanywanyi. Ntukirengagize tile francise gusa kuko iguha ubushobozi bwo kuyobora neza abo muhanganye.

Ubufaransa nogukwirakwiza ntabwo ari ibintu bifitanye isano gusa. Iyi nayo ni imirimo yo kubyaza umusaruro igomba kwikora. Porogaramu nshya y'ibisekuru irakwiriye ukurikije izo ntego. Ntushobora gusa guhangana neza na francise ahubwo unashobora guha abagabuzi urugero rukenewe rwo kwitabwaho. Nta bucuruzi bugenda budafite abagabuzi, bityo rero muri francise, uzirikana ibintu byose ukoresheje mudasobwa. Hamwe na software idasanzwe kandi ihindagurika cyane icyarimwe, urashobora gukora neza kandi byoroshye guhangana nimirimo yimiterere yibiro, ukabikora muburyo bunoze.

Ubufaransa bwawe burishura, nkigishoro cyo kwikora. Urusobekerane ntirushobora gutanga gusa ibintu byinshi ariko nanone ni byiza mubijyanye nigiciro ukurikije igiciro nubwiza. Niba ukoresha software ya francise, noneho biz irenze ibisa. Porogaramu yo gukwirakwiza franchise igomba gushirwaho hitawe kubisobanuro birambuye. Imikorere ikozwe neza kandi yateguwe neza nuburyo bwo gutandukanya ibicuruzwa nkibi. Porogaramu ya filigree isohoza neza imirimo yose yashinzwe.

Ubwiza bwa francising buri muburyo bwo kubona inyungu zidasubirwaho kubantu bombi bitabiriye umubano wubufaransa. Ku bucuruzi buciriritse na ba rwiyemezamirimo ku giti cyabo, bitanga ubucuruzi buhamye bwunguka, ku bigo bizwi cyane n’amasosiyete amahirwe yo kwagura no gushimangira imyanya yabo ku isoko. Igikundiro cyiterambere ryacu nuko gikwiranye rwose nabantu bose intego nintego.

Umusaruro wa pave slabs franchise numushinga wubucuruzi bijyanye. Kugirango ubimenye neza, ugomba gutangira gushyira mubikorwa gahunda zawe nta rwikekwe. Niba ukorera munsi ya francise, noneho uri umuntu ubazwa, wongeyeho, ugomba gutanga imisanzu ya buri kwezi. Amafaranga nkaya yakirwa na francisor, kandi arashobora kuyakoresha mubushake bwe. Niba uhisemo kwifashisha francise hanyuma ugatangira umusaruro wawe, ni ngombwa kwigana neza imiterere yubucuruzi bwubwoko bwatsinze. Iraguha amahirwe yo kuganza isoko.

Nkuko twese tubizi, isoko nziza itanga urwego rwo hejuru rwinjiza. Witondere neza umusaruro kugirango francise yumuhanda ihure neza numwimerere. Kubwibyo, birakenewe kubona amabwiriza gusa ahubwo nibisubizo byikoranabuhanga. Niba bishyizwe mubikorwa neza, utezimbere cyane amahirwe yawe yo gutsinda igihe kirekire. Ugomba buri gihe gukora wiyemeje kandi wizeye, byoroherezwa no kubona amakuru afatika. Gukorana n'imibare ukoresheje ibishushanyo. Urwego rwo hejuru rwo kugaragara ruguha gusobanukirwa neza.

Imibare yumye irerekanwa neza bishoboka. Niba uhisemo guhangana na pave plaque hanyuma ugashyiraho umusaruro wa francise, ubwo rero nuburyo bwiza. Nyuma ya byose, ntugomba guhimba ikintu cyose ubwawe no kumenyekanisha ikirango. Ufite ibintu byose biri hafi.

Usibye ibyiza byo gukora ikirango kizwi, umusaruro wa pave chunks franchise iguha uburenganzira bwo gukoresha ibikoresho byujuje ubuziranenge, ikoranabuhanga ridasanzwe, nandi mahirwe. Izi nyungu zose zirashobora gukoreshwa kugirango wumve ufite ikizere mubanywanyi, ariko, bamwe mubanywanyi mugusohoza umusaruro wibisate bigenda barashobora gukoresha uburyo bwuburiganya bwurugamba. Ubufaransa burashobora gufasha hamwe nibi, nkuko ushobora guhora ubariza francisor. Ni uhagarariye isosiyete mpuzamahanga, bityo, ugomba kubona uburinzi no kwirwanaho. Ubwanyuma, uhagarariye francise izwi cyane ntatinyuka kubabaza, nubwo leta yaba ishyamba rwose. Mubyukuri, ntugomba kwishingikiriza cyane kuri francisor.

Ni ngombwa kandi kwitegura kurwanya wenyine. Amaherezo, serivisi yumutekano nuburyo bwemewe rwose bwo kurwanya ifatwa ryigitero. Niba ushaka francise pave plaque, noneho korana nuwabikoze neza. Arazi gutunganya umusaruro no kubona urwego rwo hejuru rwinjiza. Kubwibyo, niba uhisemo kwishora mumabuye no gufungura francise yumusaruro, ntugomba gutindiganya. Ntibikwiye kandi kwihuta cyane, kuko ukeneye gutekereza no kwiga amakuru ajyanye no gufata icyemezo gikwiye.