Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwinkoko nigikorwa cyihariye kijyanye ningaruka zimwe, ariko kandi gitanga amahirwe menshi yo gushyira mubikorwa umushinga wubucuruzi. Muri rusange, ukorera muri francise, ufite ibyiza bitandukanye byurutonde rwubu kurenza abo muhanganye. Shyira mubikorwa francise yinkoko kuburyo leta na sitasiyo y’isuku n’ibyorezo bidatanga ikirego kuri sosiyete yawe. Inkoko zigomba kuba zifite ubuzima bwiza kandi zitarimo ibintu byangiza, kandi ubuzima bwubuzima ntibugomba kurenza urugero runaka. Ibi ntabwo bisabwa gusa isosiyete ikora munsi ya francise. Iki nicyifuzo rusange cyujujwe na rwiyemezamirimo wese ukora murwego rwigihugu cyateye imbere.

Inkoko nubuzima bwabo bigomba kwitabwaho byumwihariko, kandi francise izabyitaho rwose. Uzahabwa amabwiriza yose akenewe, amahame, namategeko, ukoresheje ayo, urashobora kwiyemeza ko uhora winjira mubakiriya. Erega burya, abantu baha agaciro ibicuruzwa byiza kandi bakizera ibirango bizwi kwisi yose. Uzagira ibintu byose ufite kugirango ubone icyifuzo gihoraho kandi cyiza kuri wewe ubwawe.

Niba uhisemo kwinjira mu nkoko, noneho franchise izagufasha gufata icyemezo gikwiye cyo kuyobora. Kora ubucuruzi bwawe neza kandi udakoze amakosa, ube rwiyemezamirimo watsinze cyane. Mugihe ushyira mubikorwa umushinga wubucuruzi, ugomba kwitegura mbere, gufata ingamba zo kwitegura. Ubwa mbere, ni isesengura ryabanywanyi, rizakwereka ibigo ugomba kurwanirira abakiriya. Ibikurikira, mugihe ushyira mubikorwa francise yinkoko, ugomba gukora analyse ya swot. Nibikoresho byose byifashishwa mu kumenya imbaraga nintege nke zumushinga wubucuruzi.

Byongeye kandi, ubifashijwemo nisesengura rya swot mbere yo gushyira mubikorwa francise yinkoko, urashobora kumenya amahirwe ningaruka ufite ufite mugusoza imirimo. Ibi bizagufasha kugera ku ntego zawe zose no kuba umucuruzi watsinze kandi uhiganwa. Korana na francise yinkoko hanyuma ufite amahirwe yose yo kugera kubitsinzi birebire. Ugomba kandi kubahiriza ibyangombwa byo gutaka ibibanza ukurikije kode yabugenewe, wongeyeho, uzakenera kandi guha imyenda imwe abakozi bawe. Bazambara imyenda bakurikije imyambarire, bityo francisor ntakibazo afite. Nyuma ya byose, arashobora kugenzura francise yawe yohereje mubyo bita umuguzi w'amayobera.