Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Amaduka ya komisiyo ya francise nishoramari ryunguka ryamafaranga, hamwe ningaruka nkeya zo kubura icyifuzo. Ububiko bwamafaranga bugurisha imyenda, ibikoresho, ibikoresho byo murugo byahoze bikoreshwa, cyangwa bishya byagabanijwe kubwimpamvu iyo ari yo yose. Amafaranga yinjira mububiko ni ijanisha ryo kugurisha ibicuruzwa. Ni ukubera iki francise iduka ryamafaranga rishyushye cyane muri 2021? Impamvu iri mubukungu bwifashe nabi muri rusange hamwe nicyifuzo cyabantu cyo kuzigama amafaranga, kugura ibicuruzwa byiza (nubwo bitaba ari bishya cyangwa kuva mucyegeranyo cyumwaka ushize) ku giciro gito. Gufungura ubucuruzi ntibisaba ishoramari rinini, francisor ihora yiteguye gutera inkunga franchisee mugukora ubucuruzi. Ibicuruzwa bizwi cyane bizobereye mu kugurisha imyenda, ibikoresho, ibikoresho bya elegitoroniki.

Imfashanyo itangwa mugutegura gahunda yakazi, gushaka no guhugura abakozi, gutegura gahunda yubucuruzi. Muri kataloge yacu, uzasangamo ibintu bishya bya francises muriki cyerekezo. Kuri wewe, ibyifuzo birahari bibarwa uko ishoramari ryiyongera. Ubufaransa bushobora gusesengurwa neza kurubuga rwacu, kubwibyo urashobora kugereranya ibintu byose bisa. Shakisha francise yawe mububiko bwacu, dutanga gusa ibyifuzo byemewe.

Franchises muri Bulugariya imaze igihe kinini ikora, kandi yemerera ba rwiyemezamirimo bahisemo kubigura kugirango babone inyungu zikomeye mubikorwa bakora. Bulugariya ni igihugu aho francises itari shyashya na gato. Amategeko yo mu karere muri iki gihugu yatejwe imbere kandi ajyanye n’iburengerazuba. Niyo mpamvu francises izumva itunganye aho, kubera ko Buligariya ari akarere gakwiye ushobora kubyungukiramo kandi ntugomba gutinya kubuzwa na leta. Abaturage baba muri Bulugariya barabyishimiye, bityo, iyo batangije francise, ni ngombwa kuzirikana imigenzo ikurikizwa nabenegihugu baba muri iki gihugu.

Mugihe utangiye ubucuruzi hamwe na francise muri Bulugariya, ugomba gukora byose neza, ugashiraho gahunda nziza yubucuruzi, ukabona amahugurwa yose akenewe, hanyuma ukayakurikiza kugirango utangire ubucuruzi bwatsinze. Ubufaransa muri Bulugariya, kimwe no mu bindi bihugu byose, buteganya uburyo bwo kwishyura icyarimwe ku nyungu z’umugurisha. Bagurisha ibicuruzwa kandi bakira ijanisha runaka ryishoramari ryo gutangira muri francise. Mugutangira francise muri Bulugariya, iyi ntererano imwe irashobora kuba amafaranga atandukanye. Ariko, nkuko bisanzwe mubikorwa byisi, umusanzu wamafaranga muri Bulugariya mugihe uguze francise urashobora kuva kuri 9 kugeza 11% byinyungu zose.