Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ibicuruzwa bya siporo franchise nubucuruzi bwunguka cyane, urebye ibisabwa kwisi yose. Nike, Adidas, Puma, Reebok, Impirimbanyi Nshya, nibindi bicuruzwa ntibikeneye kwamamaza, abaguzi basanga ibicuruzwa bakeneye kwisi yose, gutumiza mumahanga, ariko gufungura ibigo bishya byubucuruzi byunguka cyane. Kugura francise mubirango byimikino bizwi, birahagije kujya kurutonde rwaba francise, aho hatangwa uburyohe na bije. Byose biterwa nubucuruzi bwikigo, uko bizwi, francise ihenze cyane. Urashobora gusesengura isoko ugashaka ubucuruzi bukwiye muri kataloge, aho inzobere zacu zitanga inama kandi zifasha mubibazo bitandukanye. Bibaye ngombwa, birashoboka kujya mu nama no kuguherekeza mu biganiro, kimwe no gukora ibibazo byose byimpapuro udataye igihe n'imbaraga.

Gutanga inkunga mu by'amategeko. Mu iduka rya francise, urashobora kubona amakuru yuzuye kumasosiyete yihariye yatoranijwe ya siporo, reba imyaka yashingiweho, kugurisha kwambere kwa francise, no gufungura ibicuruzwa bya francise. Byakagombye kandi kumvikana ko mugihe wishyuye francise, ugomba kwishyura inshuro imwe, bingana nibiciro bya franciser mugihe ugurisha francise. Urashobora kubara igihe cyo kwishyura cyibiciro byose, ishoramari ryiyongereye, amahirwe yatanzwe hamwe ninjiza yambere yukwezi mbere yo kugura bitaziguye no kuvugana na siporo nubucuruzi. Mubyukuri, gukora munsi ya francise biroroshye kandi byumvikana. Buri gihe wampaga inama. Umufaransa yiyemeje gutanga amakuru yuzuye kubuyobozi, ibaruramari, hamwe n’abakiriya, hamwe n’amahugurwa y’abakozi, ndetse no gutanga ibicuruzwa, ibirango, n’ibindi bicuruzwa bya siporo.

Mugukingura ibibuga bishya bya siporo, utezimbere ubuziranenge no kwagura abakiriya bawe muminsi mikuru, utezimbere umubano wubucuruzi kurwego rwakarere. Muri kataloge yacu, ntushobora guhitamo gusa francise no gusesengura amakuru, ariko kandi urashobora gusoma ibyasuzumwe nabakiriya bacu, gusesengura traffic SEO nibindi bipimo. Mugura francise, uba ushora imari nziza mugihe kizaza gitanga umusaruro kandi utagira igicu. Urashobora kubaza ibibazo abajyanama b'inzobere kuri nimero zabigenewe, zerekanwa mububiko bwa francise. Turabashimira mbere kutugezaho kandi dutegereje kuzakorana imyaka myinshi kandi itanga umusaruro.

Ubukungu francises nibitekerezo byubucuruzi bisabwa nabakiriya bijyanye nibisabwa kubicuruzwa runaka, ibicuruzwa, cyangwa serivisi. Isosiyete yacu igezweho yitwa USU itanga urutonde rwuzuye rwa francises yishyura byihuse ishobora kwihuta kwamamara ukeneye hamwe nikirangantego kizwi. Inzobere mu biro byacu zizahitamo francise yubukungu, ikore ibiganiro birambuye nabakiriya, aho ingingo nyamukuru ari inyungu zamafaranga, icyifuzo cyiterambere, hamwe no kugera kurwego mpuzamahanga. USU izashobora gutanga urutonde rwibitekerezo bitandukanye byo gushinga imishinga, uko kuzamura ibicuruzwa hejuru, niko ibiciro byubukungu byubukungu. Twabibutsa ko buri bukungu francise ifite igihe cyayo cyo kubona inyungu, kandi abakozi bacu bashyizeho igihe ntarengwa cyo gufata ingamba. Ni muri urwo rwego, byinshi bizaterwa nabakiriya ubwabo, bazamura ubukungu bwubukungu bwungutse, bafite icyifuzo cyo kubona inyungu vuba.

Kugirango tubone urutonde rusange rwamakuru kuri sosiyete yacu, nibyiza kujya kurubuga rwacu rwemewe, hamwe na contact, aderesi, na numero za terefone. Isosiyete ya USU yiteguye gukorana haba n’abakiriya baturutse mu gihugu cyacu ndetse n’abakora mu mahanga bazashaka ubufatanye. Itsinda ryatoranijwe muri USU muburyo burambuye, aho buri mukozi agomba kuba yujuje byuzuye ibisabwa kugirango abone ibisubizo byifuzwa. Abakiriya benshi bunguka bazashobora gushinga amashami yinyongera mugihe kizaza kuko, muri ubu bwoko bwubucuruzi, ntukeneye gutangira umushinga guhera. Twabibutsa ko ibyo bifite inyungu nyinshi kubakiriya badashaka kwihangira imirimo bonyine ariko bagashaka uburyo buhamye bwubukungu bwubukungu. Nyuma y’amasezerano, abakiriya bazagira uburenganzira bwo guteza imbere ubucuruzi bwungutse hamwe no kohereza amafaranga yerekeranye n’ubukungu bw’ubukungu, byongeye kandi, mu buryo bw’amakuru, hazatangwa ubumenyi bw’ingenzi mu kubaka ibicuruzwa byagenze neza kuva amahugurwa azakorwa. n'inzobere zacu.

Niba ushaka ibicuruzwa byubucuruzi bifite ireme kandi byiza, ugomba gufatanya na USU kugirango bigufashe guhitamo ubukungu bwishyurwa byihuse mumahanga.

Amashanyarazi muri Irani agomba gutezwa imbere yitonze kandi abishoboye. Iyi leta iherereye mu burasirazuba bwo hagati, ifite ibiyiranga. Bakeneye gusa kwitabwaho kugirango bafunge kugirango batinjira mubihe bitoroshye. Benshi bakora francise kandi uyu ni umushinga wubucuruzi wunguka cyane. Iremera, nta shoramari ryinshi no kungurana ibitekerezo, gutangira guteza imbere umushinga wubucuruzi, kwishura vuba ishoramari no gutangira kubona amafaranga menshi. Gusa utezimbere francise muri Irani muganira nabayobozi baho.

Hariho francises nyinshi zatsinze kandi zizwi zikorera muri Irani kandi abantu bahisemo kubigura babona inyungu nziza mubikorwa byabo. Ibirango byinshi bizwi bishishikajwe na Irani kuko ntabwo francises zose zihagarariwe kubutaka bwiki gihugu. Aya ni amahirwe adashobora kubura, ariko nibyiza kuyakoresha ako kanya, utangiye kuzunguruka francise nonaha, bidatinze.

Niba ushishikajwe na francise muri Irani, urashobora kuyigura kuri francisor iyariyo yose yiteguye gukorana nawe. Birakenewe kuganira kubisabwa byose mbere no kubyandika birambuye mumasezerano. Kubijyanye na francise muri Irani, izakora neza mugihe hari inkunga ihagije, hamwe nibisanzwe, ibyo wanditse mumasezerano. Francisor kuruhande rwawe iteganya kugabanywa amafaranga yo gukoresha ikirango nikirangantego, kimwe nibindi byose itanga mubikoresho. Ubufaransa muri Irani bushobora gukora ukurikije icyitegererezo cyemewe muri rusange kandi nta mpamvu yo guhanga ikintu gishya. Ufata gusa uburyo bwubucuruzi bwiteguye, bwageragejwe, kandi bukora kandi ugakoresha uburambe bwose wakusanyije kugirango ubone amafaranga menshi yinjira mu ngengo yimari.