Rwiyemezamirimo wese arashaka kubona francises isabwa ikirango kizwi kubikorwa byabo byubucuruzi, hamwe no gukoresha bihendutse, mubucuruzi, no kwishyura byihuse. Nyamara, hano paradox yo kwivuguruza kwihuza ryumvikana hagati yikimenyetso kizwi cyane, izina ryikirango, hamwe no gukoresha bihendutse bivuka, kubera ko urwego rwinshi, icyitegererezo, nikirangantego, niko bihenze cyane kubikoresha no kubigumana mubucuruzi bwa francises . Amafaranga yishyurwa muburyo bwo kwishyura inshuro imwe, amafaranga yishyurwa buri kwezi, hamwe namafaranga yo kwamamaza asanzwe, kugirango akoreshe ikirango kizwi kandi kizwi cyane, bisaba ishoramari rinini, inshinge, nibiciro. Kwishura mugihe cyose ibiciro byubucuruzi bijyanye bijyanye na francises isabwa bisaba ko hajyaho amafaranga neza, binyuze kuri konti ya banki, ishyirahamwe ryiza ryakazi, umuyoboro w’ibicuruzwa byateye imbere kandi wagutse, urujya n'uruza rwinshi, hamwe n’ibicuruzwa byinshi, ahantu hareshya, hamwe na hamwe urutonde rw'ibicuruzwa. Kubera iyo mpamvu, kugirango uzamure ubucuruzi, ukeneye iyamamaza, kubona, no gukuramo ibikoresho byubucuruzi n’ibicuruzwa, kongera umubare w’abanditsi bagurisha, abayobozi, abajyanama, ikoranabuhanga, umusaruro, n’abakozi ba serivisi. Iyo ukorana na francises yaguzwe isabwa, icyingenzi nukubara neza igiciro cyo kugurisha ibicuruzwa nibicuruzwa, hamwe no kwishura ibiciro byose byibanze nubufasha mukubara ikiguzi cyibiciro.

Igiciro kinini cyo kugurisha ibicuruzwa nibicuruzwa ukoresheje ikirango cya francisor birashobora 'gutera ubwoba umuguzi rusange, kandi azanga kugura ibicuruzwa bihenze. Mubikorwa, urunigi rwo kugurisha rugurisha ibicuruzwa bizwi kandi bihenze bifite abakiriya bashinzwe kandi byatoranijwe, umuntu ku giti cye, wubahwa, umukiriya ukomeye ugura ikirango runaka. Hano hari abashyitsi basanzwe, cyane cyane abaguzi benshi, mubicuruzwa nkibi. Ku itsinda ry’ubucuruzi rusange, bivuze ko ibyiciro nyamukuru byabaturage, birakenewe ko wegera ibikorwa hamwe n’ubufaransa busabwa bafite imyumvire idasanzwe, kumenya 'uburyo bwa zahabu', kubirango byari bihendutse kuri bo kandi bizeye ubuziranenge. ibicuruzwa na serivisi ubwabo. Mubikorwa byisi, ibicuruzwa, inganda, nubucuruzi byubucuruzi birahari kandi birakwiriye, mugihe francises yibicuruzwa bingana na mirongo cyenda kwijana ryibicuruzwa. Amashanyarazi azwi cyane kubucuruzi bwibicuruzwa bifitanye isano no kugurisha pizza, ikawa yiteguye, imyenda, inkweto, ibikoresho bya elegitoroniki n’ibikoresho byo mu rugo, imodoka, no kugurisha abacuruzi bafungura amaduka na butike.

Intsinzi yo kugurisha muri francises yibicuruzwa ahanini biterwa nubushobozi bwumwuga bwabajyanama nabashinzwe kugurisha kwerekana ibicuruzwa byarangiye kubaguzi kugirango bishimye, bafite ubushake bwo kugura ibicuruzwa, kandi, banyuzwe nubuguzi bwiza, bava mububiko. Kubona imikorere myiza muri francises isabwa bijyana no guhugura abakozi guhoraho, mubikoresho byujuje ubuziranenge hamwe nubuhanga bungutse, ubuhanga hamwe nubwenge bwubucuruzi bwo kugurisha ibicuruzwa. Amahugurwa ateganijwe hamwe na webinari mugikorwa cyamahugurwa mubakozi bagize uruhare mugurisha ibicuruzwa, bamaze kugera kubuhanga no guhamagarira umwuga, guhatira ikinyabupfura, ubuhanga nubuhanga guhatira umukiriya kugura, ibyo bikaba byongeye kwerekana ukuri ko 'abakozi ari byose '. Amashanyarazi asabwa arasabwa, kubera ko hamwe nuburyo bushyize mu gaciro, butunganijwe, bwinjizwamo sisitemu, bahita bishyura vuba, binjiza amafaranga meza kuri rwiyemezamirimo-franchisee. Nuburyo bwuzuye kandi nkana mugutegura umushinga wubucuruzi bwa francises, hamwe na gahunda yubucuruzi yateye imbere neza, ubushakashatsi bwimbitse, nubushakashatsi bwumubano wamasoko, hamwe nisesengura ryabaguzi basabwa neza, bizana inyungu byihuse kandi bizana francises kuri icyiciro nurutonde rwabasabwe. Gukora ibikorwa byambere byisesengura kubyerekeranye ningaruka zamafaranga aturuka mubushoramari bwashowe, hamwe nubukungu, kubara kubiteganijwe mubucuruzi, kumafaranga yinjira, kubara umushinga winjiza, amafaranga yakoreshejwe, ninyungu bitanga impamvu zose zo gukora francise yishyuwe mubisabwa. Gutegura intego zo gutegura igenamigambi no gutegura igenamigambi rifite ubushobozi bwo gukwirakwiza, umubare w’ishoramari ryatangiye, kugirango wunguke byinshi, ukomeze kuringaniza no 'kuringaniza' hagati yikiguzi cya francises nigiciro kiri imbere cyo gukora ubucuruzi, ni gihamya nuburyo umwanzuro utekereje ko guhitamo francises byakozwe neza kandi byasabwe francises.

Ubwiherero bwo kwiyuhagira ni umushinga wubucuruzi ushobora kubyara inyungu, ariko iyo bishyizwe mubikorwa neza. Kugirango utibeshya, ugomba gukoporora gusa, ukurikije gahunda, izo chipi francisor ikoresha neza. Ariko gukopera byoroshye ntabwo bigarukira gusa mubikorwa bya francise. Ugomba kandi gukora ingamba zo kwitegura wenyine. Uzashobora gusuzuma abanywanyi nyuma yo gukora ibikorwa byisesengura bikwiye. Mubyongeyeho, ugomba no gukoresha isesengura rya swot mbere yo gutangira francise yo kwiyuhagira.

Ubu buryo bwo gusesengura bugufasha kumenya imbaraga nintege nke zumushinga wubucuruzi ugiye gushyira mubikorwa. Byongeye kandi, mugihe ukorana nubwiherero, ugomba kumenya ibisabwa kugirango ubucuruzi nkubwo buteganywa n amategeko y’ibanze. Mbere yo kugura francise, uracyafite amahirwe yo gufata icyemezo gikwiye cyo kuyobora. Ugomba gusuzuma witonze ingaruka zawe n'amahirwe yawe; kubwibyo, ntushobora gukora udafite isesengura rya swot nisesengura kubanywanyi. Amakuru yuzuye ni inyungu zawe zo guhatanira. Hindura ubwiherero bwawe mugura francise nuburenganzira bwo gukora ikirango gikunzwe nayo. Nibyo, imikoranire na francisor ntabwo igarukira kumurongo umwe.

Urabona kandi urutonde rwose rwibihembo bitandukanye.

Usibye inyungu, mugihe ushyira mubikorwa francise yo kwiyuhagira, uzanakora inshingano zimwe. Nyuma ya byose, kubona ibihembo bitandukanye biterwa nuko ugomba kubyishyura. Rero, bimaze gutangira, uzasabwa kwishyura kuva 9 kugeza 11% byishoramari ryambere. Ubufaransa bwo kwiyuhagiriramo buzakora butagira inenge gusa mugihe cyo gukurikiza byimazeyo ibipimo byavuzwe mumasezerano yawe na francisor. Gushyira mubikorwa imyambarire y'abakozi no kuranga bizagufasha kubaka ubudahemuka bw'abakiriya. Shyira mubikorwa francise ukurikije inyandikorugero ziva mubahagarariye ibirango.

Ibi bizaguha amahirwe meza yo gutsinda wizeye guhangana guhangana nabo bahanganye. Iyo ushyira mubikorwa francise yo kwiyuhagira, birakwiye kandi kwibuka ko ibi atari umunezero wubusa. Uzohereza hafi 10% yinjiza kuri konti yisosiyete winjiye mubufatanye. Nukuri, mubyukuri, uhagarariye akarere ukora mu izina rya francise. Kubwibyo, urashobora kugenzurwa, kohereza umuguzi wamayobera, cyangwa komisiyo ifunguye rwose. Byose biterwa nubushake bwa francisor.