Ububiko bwo kubyara nubucuruzi burigihe kandi bufite inyungu. Umugore ahora akomeza kuba umugore, icyifuzo gisanzwe cyumugore cyo guhora ari mwiza, ndetse no mugihe cyo gutwita burigihe, kimwe nubushake bwo kuba bwiza kandi bwiza bugaragarira cyane, bikaba intego nziza yo kugura iduka rya francise kubagore batwite. Mugihe cyo gutwita, ishusho yoroheje iratakara, kandi umugore agira ikibazo runaka aturutse kuri ibi, kandi kutamererwa neza ni imitekerereze mibi ya mama numwana utwite. Kugura iduka rya francise kubagore batwite nigaragaza neza ko wita ku mugore utwite, ikigaragaza ko uhangayikishijwe nuburinganire bwe. Ububiko niho hantu honyine umugore ugiye kuba nyina ashobora gutuza, nta gutaka, kugura icyo ashatse cyose.
Icy'ingenzi ni uko ibicuruzwa biri mu iduka bimuhaza ibyo akeneye byose, ibyifuzo bye. Umugore witegura kuba umubyeyi akunda inzira yo guhitamo ibicuruzwa kandi azagura ikintu akunda 'nta kiganiro na kimwe'. Kubucuruzi bwumucuruzi-franchisee, nibyingenzi cyane mugihe uguze francise kugirango 'ukeke' neza ibyo umugore utwite ashobora gukunda mubyerekezo byubu. Rwiyemezamirimo wa francisee numu psychologue ufite flair nziza yubucuruzi, ubushishozi bwimbere, ubumenyi bwimbitse kumasoko yaho, uko amarushanwa yimbere, imiterere yibicuruzwa hamwe nubwoko butandukanye kugirango ahitemo neza francise kubagore batwite , nukuvuga rero, 'byose mumabara na herringbone'. Abacuruzi batsinze bagurisha ibicuruzwa kubagore bari mumwanya, bafite ubwoko bwinshi, haba mumurongo ndetse no mubunini, Franchisees akora ibishoboka byose kugirango abashyitsi baduka batahava bataguze ibintu bishya, bahitamo ubwoko bwa moderi rusange umugore ashobora kwambara na nyuma yo gutwita. Ibicuruzwa nyamukuru byububiko ku bagore batwite ni imyambaro, amakanzu yo kwambara, imyenda y'imbere, hosiery, aho ubworoherane, kamere ndetse n'ubushobozi biza ku mwanya wa mbere.
Ijambo kumunwa kubyerekeye iduka ryiza ryababyeyi rirakwirakwira vuba. Kandi abashyitsi banyuzwe bategereje ejo hazaza h'umwana, waguze 'ikintu gishya' kandi bashimishijwe no kuvugana numugurisha witonze, wumva neza, bazahora bagisha inama inshuti zabo nabamuzi gusura iduka bibuka.